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Titleist to offer limited-edition AP1 irons with “Smoke” finish

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In today’s market, wedges are becoming a pallet for creative expression as more and more companies offer different finishes and custom stamping options. Titleist, for example, offers a Jet Black finish that’s popular on Tour; Jimmy Walker recently switched to the finish on his Vokey SM6 wedges.

But what about irons? Will golfers begin gravitating toward unique finishes on their irons as they do with wedges?

That’s the question Titleist is looking to answer by experimenting with a new iron finish on its 716 AP1 irons called “Limited Edition Smoke.” They will have a dark, PVD coating instead of the polished stainless steel look of the standard offering.

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“We’re introducing the Smoke finish as a test run because golfers have been asking for it,” said Josh Talge, Vice President of Marketing at Titleist. “We’ve seen a trend in players gravitating toward the darker finishes in our Vokey SM6 wedges and many of them have asked if we’ll ever bring those types of finishes to our iron line. Smoke is our first experiment.”

As the most forgiving irons in the Titleist stable, the AP1 irons have the largest profile and thickest toplines of any Titleist 716 iron. The Smoke finish, along with reducing glare, may actually help make the AP1’s chassis look sleeker, according to Titleist.

AP1 Smoke finish (left), standard AP1

AP1 Smoke finish (left), standard AP1

“Not only does it have a great look, but for many golfers it will also make the club appear smaller at address,” Talge said. “It’s really a great option for those players who want all the benefits of a game improvement iron but want to look down and see something more slim and compact.”

Related: Titleist answers questions about the 716 AP1 irons.

Only 500 sets of the limited-edition 716 AP1 irons will be available from authorized Titleist dealers starting on March 24. They will sell for $112.50 per club in steel ($899 per set of 8) and $137.50 per club in graphite ($1,099 per set of 8).

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27 Comments

27 Comments

  1. D

    Mar 25, 2017 at 7:31 pm

    The upcoming 718 irons (release fall 2017)will include a new model that is positioned between the AP1 and AP2.

    • rymail00

      Mar 26, 2017 at 8:54 pm

      Wha really?
      I’m not sure if your joking or not? Can’t imagine Titleist adding a 6th iron set to the mix (AP1/AP2/T-MB/CB/MB). Wouldn’t the T-MB fit between the AP1 and AP2?

  2. Miuralovechild

    Mar 25, 2017 at 12:54 am

    I’ll take a Miura with a black boron over these all day long and twice on Sunday.

    • S Hitter

      Mar 25, 2017 at 1:38 am

      I gotta lotta floors in my house that need scrubbing on hands and knees, you’d better get started to help you pay for them Miuras lmao

  3. KCCO

    Mar 24, 2017 at 10:57 pm

    My thought on black is they look great in the bag on first day, and OTR, they just no matter the type of finish of black they wear, and look old quick. I saw a guy with a new set on black nikes, blue check; looked beatiful. I asked “how the finish is holding up?, response was this is first round” Chrome is horrible, i.e. MP64 look so beautiful, a couple rounds riding in a cart and chatter shows everywhere. So I would have to say satin, as most Ping irons, some new Mizzy’s and PXG seem to look freshest longest. Some don’t care, I do. They are also easy to refinish or freshen up. So I think I’ll stick with black wedges, black shafts, as satin is the winner for me in iron sets. Don’t get me wrong, black 945’s with black onyx x100’s may be my favorite looking iron, I would play them to cautiously to not want to destroy them.
    I also think that why driver faces are black, they wear quicker and make you feel a new driver is due. Just my opinion.
    ** but I do play black wedges with black shafts as I like the contrast and no glare in sand.

  4. rymail00

    Mar 24, 2017 at 8:29 pm

    I’d like to see a AP2 done in PVD. I hope the they offer it the 718 line. Personally I think the AP2 black and grey color scheme would fit the PVD better than the AP1 and the red

    And yes every PVD finish will wear over time, but it’s only the sole and sweet spot (well sweet spot area). I wish they’d do a black PVD like the old Adams A4 Tour irons which actually held up really well and was a true black matte PVD finish with the color of likea Golf Pride Tour Velvet grip.

  5. Fat Perez

    Mar 24, 2017 at 6:28 pm

    They must be bored to death over there. What’s next, the illustrious pewter finish. It’s ok Titleist, we know you guys have a 2 year windows between products, we won’t forget you.

  6. Tom Duckworth

    Mar 24, 2017 at 4:11 pm

    If they could come up with a dark finish that would hold up I would be all for it.

  7. JimmyJam

    Mar 24, 2017 at 12:11 pm

    Callaway did this years ago with the Razr X Black. I owned a set and the finish wears off making them look worse. The reduced glare does help, just wish there was a way to make the finish last, doesn’t seem to happen with the PVD though.

    • Ian

      Mar 24, 2017 at 12:35 pm

      +1. had a set of X24 hot irons with the black pvd – look disgusting in no time and hit one dirty ball and the mark is permanent.

  8. Scott R

    Mar 24, 2017 at 11:33 am

    It seems Titleist is uncomfortable with this offering … limited production and the VP of marketing calling it an “experiment” … hmmm

  9. S Hitter

    Mar 24, 2017 at 10:56 am

    Gotta keep up with Callaway somehow

    • Jim

      Mar 30, 2017 at 10:31 am

      ….they should make better stuff….period.
      Head Weights NEVER matched
      Hosel Insert Depths inconsistent
      Loft & Lie ALMOST never correct thru an entire set…
      More failed / reground / DC’d iron models in last 30 years than even TM.

  10. Terry (TMAC)

    Mar 24, 2017 at 10:40 am

    Looks cool when they are new. Look like crap after they start to wear though.
    At least they aren’t charging more, unlike most other companies that offer black/smoked irons.

    • Skip

      Mar 24, 2017 at 5:20 pm

      Agree. $100 premium for a finish than wears off in no time is ludicrous.

  11. Alex

    Mar 24, 2017 at 9:57 am

    PVD looks horrible. Why OEMs keep using it is beyond me. Matte Black is the only way to go for irons and wedges. The Apex Black is far superior in aesthetics.

  12. Mr Muira

    Mar 24, 2017 at 9:35 am

    Ugly as a dogs breakfast.

    • Jim

      Mar 30, 2017 at 10:35 am

      No joke! Eerily similar ugly as Razr X irons were…..just as cheap casting too…

  13. Bullhead

    Mar 24, 2017 at 8:59 am

    To. Expensive

    • Brian

      Mar 24, 2017 at 9:26 am

      Same price as the standard AP1, if I’m not mistaken. I’m very rarely a Titleist apologist, but at least they didn’t jack up the prices like Callaway (CF16 black) and PXG on their dark finish irons.

  14. Brian

    Mar 24, 2017 at 8:59 am

    I always forget just how ugly the 716 AP1 and AP2 are, until I’m reminded by pictures.

  15. gwillis7

    Mar 24, 2017 at 8:38 am

    I like it, will be even better if down the road they add the AP1 forged iron to the mix.

  16. David W.

    Mar 24, 2017 at 8:29 am

    Will these PVD finishes wear off with time? It is expected that an iron set will have a longer usable lifetime than a set of wedges. Same questions for the Callaway Steelhead Pros.

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Equipment

Interesting clubs at top of bag – GolfWRXers discuss

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In our forums, users are talking about top of bag setups that are non-traditional or thought-provoking in some way. Original poster @SuperSpurs106 inquired about other members who might use unorthodox set-ups to help with gapping issues or weak spots.

They wrote:

“I currently have a PING G430 driver, TM Qi35 3W and a TM Qi4D 7W. Driver and 7W are fine but can’t get on with my 3W and have always struggling with this club over the years. Thinking of adding a 2H which I know would look odd. Just wondering if anyone else had a weird set up at the top of their bag?”

Our members in the forum have offered up their thoughts and personal experiences with non-traditional top of bag set-ups, and their reasoning for thinking outside of the box to begin with. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • BowMain42: “Don’t worry about what “looks” odd. If the club does what you need it to do, it’s the right club.”
  • scooterhd2: “I cant hit 3 woods either. Thats why I roll with a unicorn XL Hibore 2 wood. 400 cc head at 16 degrees of loft and its just a monster 3 wood off the tee. Off the deck, we are playing the f6 baffler. 5 wood at 41.75 inches and its easy to control.”
  • phizzy30: “I had driver, 3 metal, 2/4 hybrid once upon a time as a higher ss player. 4 hybrid is gone and in place is a driving iron nowadays. I don’t think what you’re proposing is weird in anyway, however the yardage gap might be glaringly huge between driver and 2 hybrid. What is it about your 3 metal that has got you all messed up? You could always go 4 metal with shorter shaft and see if that works.”

Entire Thread: “Interesting clubs at top of bag”

If you aren’t a member, join us in the GolfWRX forums today!

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Equipment

Members of the Mini Driver Club – GolfWRXers discuss

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In our forums, one user has gone searching for fellow users of a mini driver. In a post, @TightFade asked for other mini driver users to chime in with their weapon of choice, the reason for employing a mini, and what club follows it in the bag.

@TightFade asked:

“What mini are you playing? What spot in the bag did it take over? What’s the next club after it? For me: Elyte mini 13.5. Replacing 3w. Next up club looks like it’ll be 5w.”

Our members in the forum have been sharing their own bag setups featuring the mini driver, and the various reasons they purchased one in the first place. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • RCGA: “Ping G430 Max 12* ‘Thriver.’ Next club is a 4w and 2i (I play a weird course).”
  • JMB3: “R7 at 12.75 with Diamana BB 63s. 3w replacement. Next Club: Elyte Ti 5w at 17*.”
  • ColdOkieGolf: “R7 15.5 turned down to 13.5 It replaces the 3w. I found it surprisingly easy to hit off the deck, and it’s very rare that I need or want to hit something beyond 250 from the fairway, so next club is my 7w.”
  • ChaosTheory: “I’m sub-90 MPH with driver. But I’m able to hit DOD. I have been wanting something like the R7 15.5, so I just ordered one. I have a spot in the bag so nothing has to go. But I could see it replacing my trusty 4 wood, which I never use for approach shots. Just tee shots and lay ups. If I drop the 4 wood, I will turn my 7 wood down to ~20 degrees and will have good gaps. I recently tried a thriver build: 12 degree driver turned to 14, with a heavier 44 inch shaft and added head weight. I hit it great. Very accurate and not overly high, but the problem was that it sometimes went as far as a typical drive. And that’s not what I needed. So I will probably turn the 15.5 up to 16.5 or even 17.5. It’s all theoretical at this point. ?”

Entire Thread: “Members of the Mini Driver Club…Check In.”

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Whats in the Bag

Chris Gotterup WITB 2026 (June)

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  • Chris Gotterup had >14 clubs in his bag when photographed prior to the Memorial Tournament.

Drivers: TaylorMade Qi4D (8 degrees), Ping G440 LST (9 degrees @8), Ping G440 LST (7.5 degrees)
Shafts: Project X HZRDUS Smoke Grey 6.5 TX 70 g, Project X HZRDUS T1100 Handcrafted 6.5 TX 70 g, Project X HZRDUS Smoke Grey 6.5 TX 70 g

Mini driver: TaylorMade BRNR (13.5 degrees)
Shaft: Project X HZRDUS Black TX 80 g

5-wood: TaylorMade Qi4D (18 degrees)
Shaft: Mitsubishi Chemical Diamana WB Wood Shaft 83 TX

7-wood: TaylorMade Qi4D (21 degrees)
Shaft: Mitsubishi Diamana WB Wood Shaft 83 TX

Irons: TaylorMade P770 (3), Bridgestone Tour B 220 MB (4-9)
Shafts: KBS C-Taper 130 X

Wedges: TaylorMade MG5 (46, 52, 56, 60)
Shafts: KBS C-Taper 130 X, True Temper Dynamic Gold Tour Issue X100

Putter: TaylorMade Spider X Tour
Grip: SuperStroke Zenergy Pistol 2.0

Grips: Golf Pride Z Grip Cord

Ball: Bridgestone Tour B X Mindset

Check out more in-hand photos of Chris Gotterup’s clubs here.

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