Tour News

Jason Day will wear Nike in 2017… and still loves his other sponsors

Published

9 years ago

Jan 1, 2017

‘Tis the season for new sponsorship announcements and equipment switches. And No. 1-ranked golfer in the world Jason Day just went ahead and covered all his bases in one Instagram post. He made public what most in the golf space privately suspected: He’ll be switching to Nike shoes and apparel in 2017 AND he gave a shout-out to all his existing sponsors.

Here’s the post from shortly after midnight.

A photo posted by Jason Day (@jasondayofficial) on Dec 31, 2016 at 9:00pm PST

Now we’ve seen great corporate athletes in the past, but combining all your sponsors in one glossy photograph? That’s efficiency. Makes you imagine Michael Jordan eating a Big Mac and drinking a Gatorade in a pair of Hanes, reclined with his Nike shoe-laden feet crossed.

Day’s switch from Adidas to Nike was first reported by ESPN’s Darren Rovell in September. Rovell reported that the contract was worth approximately $10 million per year. Eight days later, TaylorMade announced that it had re-signed Day to a multi-year contract to use its golf clubs and golf balls, but not the shoes and apparel of its parent company, Adidas.

Day’s agreement with Nike covers footwear, apparel, headwear and gloves. Day will first wear Nike this week at the Tournament of Champions in Kapalua, Hawaii, according to the company.

“Joining Nike is a dream come true,” Day said in a Nike press release. “The brand is synonymous with the world’s best athletes. I’m honored and can’t wait to be part of the team and working closely with Nike to take my game, and the sport of golf, to even higher levels.”

Nike released this video on social media to announce its partnership with Day.

.@JDayGolf didn’t reach No. 1 alone. He didn’t do it by flying south for winter, either. Watch #NikeGolfClub’s newest Ace show his cards. pic.twitter.com/VWBbQYJs7T — Nike Golf (@nikegolf) January 1, 2017

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Ben Alberstadt

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

13 Comments

ThatGuy

Jan 2, 2017 at 2:41 pm

Look at the tail tag on the jet, only a fractional interest. smh

Reply Report comment
Philip

Jan 1, 2017 at 9:37 pm

Time delay

Reply Report comment
Philip

Jan 1, 2017 at 9:37 pm

Personally I think he is slumming it … I mean, two Lexus and a jet – who doesn’t have those. If Nike wants him to relate to the everyday person then Jason really has to up his game and not present stuff that everyone had back in high school after their 1st summer job. Total gutter trash – not classy at all!

Reply Report comment
- America
  
  Jan 3, 2017 at 11:38 am
  
  When did Nike say they wanted him to relate to the everyday person?…Last time I checked he’s #1 in the world…he’s not like us bud…
  
  Reply Report comment
  - DaveFromAccounting
    
    Jan 3, 2017 at 4:12 pm
    
    That’s a big 0 for 1 on the sarcasm there bud. Phil seemed to lay it on pretty thick and you still shanked it hard.
    
    Reply Report comment
    - Devilsadvocate
      
      Jan 3, 2017 at 7:54 pm
      
      Hahahahahahahahahaha you didn’t get it! But your so much better and smarter than him! How did u miss it? But your still smarter right?
      
      Reply Report comment
      - Grammar'sAdvocate
        
        Jan 4, 2017 at 5:14 pm
        
        Smart enough to know how to use your and you’re when insulting someone’s intelligence. Your welcome. 😛
        
        Reply Report comment
        
        grammaridiot
        
        Jan 6, 2017 at 2:02 pm
        
        its ‘you’re welcome’ as in you are welcome. there is nothing possessive about Your welcome, you idiot. Good job on insulting someone for doing something then proceeding on to do the exact same thing
        
        Reply Report comment
        
        Grammar'sAdvocate
        
        Jan 9, 2017 at 6:06 pm
        
        I was being sardonic. Hence the smiley face after my intentional mistake. I was pointing out how he used it wrong twice in one post…but you’re most definitely welcome.
        
        Reply Report comment
gwillis7

Jan 1, 2017 at 7:06 pm

love that Welcome to the Club ad!!

Reply Report comment
M.

Jan 1, 2017 at 4:26 pm

Nike to sponsor his hospital bed and rehab!

Reply Report comment
- cgasucks
  
  Jan 1, 2017 at 6:58 pm
  
  Fo sure…
  
  Reply Report comment
brooks K

Jan 1, 2017 at 2:27 pm

sweet garage jday! 770 irons in the bag too…

Reply Report comment

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