Connect with us

Opinion & Analysis

The case for golf in the Paralympics

Published

on

Last month golf made its first appearance in the Olympics since 1904. Whatever people feel about golf’s place in the Olympics — and despite a number of high-profile players pulling out — the men’s and ladies’ tournaments seemed to go well and there is a positive feeling looking ahead to Tokyo 2020. However, a few people may have noticed that golf is not represented in the Paralympics. Furthermore, it is not going to be part of the 2020 Paralympics, so 2024 marks the first realistic chance to see disabled golfers on a high-profile, worldwide stage. Adaptive golf is a small community right now, but I think there is real potential for golf to be a major Paralympic sport with large numbers of recreational players around the world if some of the right pieces fall into place.

I started to look into expanding Ping’s adaptive golf program in about 2007. I talked to a lot of people involved in the adaptive golf world including members of the blind golf, amputee golf and wheelchair golf communities, as well as great organizations like Saving Strokes, which uses golf as a form of rehabilitation for stroke survivors. What I found were a number of really good, but mostly disconnected organizations. In these past nine years, my belief has grown that if we could knit together some of these programs into a network, golf could be a much bigger sport for individuals with disabilities than it is now.

There are some huge benefits to golf over other sports:

  • The existing handicap system allows people of vastly different abilities to play together and compete, which is not really possible in a sport like tennis or soccer.
  • There are multiple tees for players who hit the ball different distances.
  • It’s a self-timed sport, meaning the player hits the ball in his or her own time and does not have to react to an opponent.
  • There is a medical benefit to the physical exercise associated with the game.

Steve Winter, a wheelchair golfer who has consulted for us, has told me many times that he loves golf because on the course he’s just a golfer like any other. When he plays wheelchair basketball, it is with a group of other wheelchair players. However, he can play golf with me and it’s the same game for both of us. We made him a set of clubs with extra-large putter grips and Velcro over the grips to allow him to swing one-handed, but other than sometimes taking a drop from a location he can’t access in his chair, the game is the same for him as it is for me. He can enjoy the same frustration over a missed 3-foot putt as I do.

Steve Winter Driver

Figure 1: Steve Winter teeing up on the Ping driving range in 2010. The grip is the only major modification from our basic fitting options. He has a special electric wheelchair called the Paragolfer made by Ottobock.

We have tried to offer equipment modifications to better serve the adaptive golf community. Players who swing one-handed often use bigger grips or Velcro grips, and stroke survivors or arthritic golfers have benefitted from this, too. Leg amputee golfers often benefit from longer shafts to enable a more stable base for the swing. Players who hit from a chair or adapted golf cart usually need specific non-traditional lengths and lie angles. We have built clubs as short as 24 inches and as long as 60 inches, bent clubs 12 degrees flat, added or removed significant mass from the head, and created special grip solutions for those who need it.

Every now and again we really have to flex our problem-solving muscles. Jeff Lewis, a local quadruple amputee golfer, contacted us to ask if we could help him. Figure 2 shows how we figured something out whereby the club fixes directly into his right prosthetic arm. There is a quick-change mechanism using springs that allows him to change clubs by pushing and twisting. We published this research in the Journal of Sports Engineering so the mechanism could be used in other applications.

Figure 2: Jeff Lewis on the PING range in 2011. He hits the driver about 170 yards, generally much straighter than I hit mine.

We have quite a few adaptive club-fitting centers now and we have created guidelines for fitters interested in conducting fittings for people with disabilities. A good problem-solver with the right tools can help almost anyone find the right head, shaft and grip to help them swing comfortably and maximize performance. It just takes a willingness to try some different options and see what works. I focus on helping the player feel comfortable swinging the club first, and then focus on performance optimization. Trial and error is very important and sometimes the least intuitive option is the one that works the best. There is not much in golf more satisfying than helping someone hit the ball farther and straighter than they ever have before.

The adaptive golf community is still very small, however. There are more than 50 million people in the Unites States with some kind of disability, but very few are involved in the sport. I’ve been to some really good adaptive golf tournaments, and everything indicates there are a lot of people interested in playing competitively or just for fun. The Paralympics would be a huge way to get visibility to the sport, reaching an enormous worldwide TV audience. What’s holding golf back from getting into the Paralympics is a lack of worldwide structure including world championships and international rankings, articulated well by Geoff Shackleford in his blog.

It seems like a catch-22 situation: the Paralympics would really help promote adaptive golf, but adaptive golf needs to reach a certain level of organization and profile before it would be considered for the Paralympics. Caroline Larsson, a former professional golfer in Europe, is backing a campaign for golf in the Paralympics. It will take more support to achieve that goal. Companies, organizing bodies and all interested parties will need to band together and put in the time to create the structure needed for a successful bid. I really think that a stronger adaptive golf community, with the pinnacle of the sport being Paralympic medals and/or adaptive golf majors, would benefit the whole golfing world.

Paul is the Vice President of Engineering at Ping, coordinating a department responsible for club design, development, innovation and testing. He moved there in 2005 after completing a PhD studying Solar Flares in the Mathematics Department at St Andrews University, Scotland. He has spent most of his time with Ping in the research department working on the physics of ball flight, the club-ball impact and many other aspects of golf science. Some of his projects at Ping include the nFlight fitting software, iPing, Turbulators and TR face technology. The idea behind these articles is to explain a bit about popular scientific topics in golf in a way that is accessible to most. Hopefully that will be easier than it sounds. www.ping.com

16 Comments

16 Comments

  1. mat

    Sep 19, 2016 at 5:39 am

    Dear the truth, ED, and all of you talking (remarquably badly) about what you don’t know.

    Facts only counts, well at list, they are more interesting than your opinion.
    read this link: european disable golf championship results 2016.
    http://www.edgagolf.com/downloads/2016-ranking/1607-gross.pdf

    and guess what! almost all players have a full time jobs or studying in universities for the youngest.
    And they all played from 6500yards tees , 18 holes under 4h30 times, for three days.

    From what I know, best american amputee players play scratch and even played on web.com this year.

    So yes we need to see disable golf in paralympics and we need it more than Stenson or Rose.
    Golf is a fantastic way to get over your disability. and the best way to show it is by showing the best players on a worldwide scale competition. thats just my opinion.

    but I hope these facts changed your little minded opinion.

    Connard!

    • The Truth

      Sep 19, 2016 at 9:00 am

      Why do I have to pay for it through gun point? If this is a cause for the greater good, the money should be collected voluntarily via charity. Instead of the monopoly of Force ie taxation. How good they are at golf is not an argument. 85% of disabled people are living off of government subsidies, facts are not your friend my friend.

      • Y Drizzle

        Sep 19, 2016 at 9:45 am

        Gun point? Good grief, you are a drama queen.
        I don’t care if 100% of disabled people are living off of government subsidies. I have no problem with my tax dollars helping people who really need it. Apparently, empathy is not your friend.

        • The Truth

          Sep 19, 2016 at 9:53 am

          Just because you believe this should be funded with tax dollars doesn’t mean anything. Somehow you have the moral high ground and know what is best for everything, thank you Mr. Authoritarian. If something is done for the greater good, and it truly is for the greater good, it will be solved without tax dollars via charity. Your obviously ignorant about about big Government going hand in hand with Cronyism.

      • mat

        Sep 19, 2016 at 10:12 am

        We’re talking about golf in the paralympics, not USA’s government way to handle and support disable people..

        When you talk about subject like this, you don’t only place yourself in an American point of view, but try to see why disable golfers from all around the world should be playing this great sport in an international competition like the paralympics.

        I won’t debate on if they should be helped in life , or if you should be taxed, that’s not the subject.

        What’sure is when you see stupid comments out this good article, and not only your comment, gotta react friend!

        ps: it is not a cause for the greater good, only best athletes that try to compete in the best international scale (the paralympics), and that’s right you need financial support for travel, training etc. … may you be on the PGA tour or an American disable golf tour :).

        • Take the Red Pill

          Sep 19, 2016 at 11:58 am

          Wow Mat, you really showed the Truth who is boss with your long winded Virtue Signaling. I never knew that training and traveling for an international sports competition is a God given Right. LOL

      • Par4

        Sep 19, 2016 at 11:05 am

        Obviously don’t have a member in the family or a close friend that is that situation. Put yourself in someone’s shoes that lives like that!!! People sometimes actually need help.

    • Par4

      Sep 19, 2016 at 10:59 am

      Very well put!!!

  2. Joe Kearney

    Sep 18, 2016 at 5:06 pm

    Slow play and draining the system!!??? It’s idiots like these devoid of the milk of human kindness who give golfers a bad name. Shame on you. You may soon get the president you deserve… an equally forward-thinking visionary.

  3. Tom

    Sep 18, 2016 at 10:54 am

    Tough crowd in here today.

  4. The Truth

    Sep 18, 2016 at 9:58 am

    What a waste of time and money. Lets get a productive economy again so the disabled can have jobs and not drain the system via B.S Special/Paralympics.

  5. Mark

    Sep 18, 2016 at 4:54 am

    No need for any type of Golf in the Olympics. Period.

  6. Ed

    Sep 17, 2016 at 10:36 pm

    Cant imagine how slow these guys play. Talk about bad for the game. Oh well… Give em a hand.

    • Redx

      Sep 18, 2016 at 2:04 am

      Cant believe that’s the first thing that came to mind for you Ed.

    • Smokin'Gun

      Sep 18, 2016 at 8:13 pm

      What do you mean “these guys”? I have a handicap son who has Cerebral Palsy that plays to a 6 HNDCP. Crawl back under your rock!!!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

on

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

Continue Reading

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

on

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

Continue Reading

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

on

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending