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Champagne Time: On the 50th anniversary of the death of Tony Lema

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One afternoon a lifetime ago, in a scraggly bit of park between a suburban New York commuter railroad station and the dire Bronx River, a skinny little young teen was working on his short game. With his trusty 9-iron, the kid hit pitches from target to target: tree, bare spot, piece of litter. And then Masters champion Doug Ford came along, asked the kid what he was aiming at — “That tree there?” — and with the kid’s club stiffed it.

I tell this story to explain, in sentimental part, why I recently tracked down a copy of Ford’s 1963 Wedge Book. (Let me also add that Doug Ford did have local connections, which makes his appearance there in a patch of southern Westchester train-station scrub less golfus ex machina than you might have thought it.) That hard-practicing kid’s once stellar short game has gotten maddeningly erratic, this near-half-century later, and in looking around for guidance I discovered Ford’s little volume, previously unknown to me. It contains advice that is still very helpful — and it also contains, in Julius Boros’s Preface, a sentence that left me nearly as open-mouthed with wonderment as Ford’s no-practice-swing bullseye left my younger self. Boros, himself a three-time major champion, mentions having worked his way up with Ford on the post-war pro circuit “amid some pretty fine company — Jackie Burke, Ted Kroll, Tommy Bolt and Jerry Barber, to name a few.” And then Boros, writing in September 1963, adds this:

“Doug Ford and I both feel that the current crop of young golfers, including Arnold Palmer, Gary Player, Jack Nicklaus, and Tony Lema, is the best to come up since that group a decade ago.”

The King, the Black Knight, the Golden Bear — of course the Big Three, all still happily with us, did go on to be “the best” of that golfing generation (and then some). But that there might have been a Big Fourth? What about the last-named member of Boros’s then-young foursome?

Smooth swing

Well, I knew that Tony Lema had a nickname, too — although “Champagne Tony” is definitely under-dressed for keeping company with the Big Three’s era-bestriding monikers. And I also knew that Lema’s nickname accurately reflected his life-of-the-party lifestyle. (As today’s parlance would have it, he owned his choices: “I have never denied myself a drink or a good dinner or a party while I am out on Tour.”) What I had not known, prior to turning from Boros to Wikipedia and beyond, was the extent to which Tony Lema’s tragically-short career had justified lofty expectations, right up to Big Four-dom.

The biographical basics I discovered are as follows. Anthony David Lema was born in Oakland in 1934, five years after Palmer, a year before Player, six before Nicklaus. Raised on the wrong side of the tracks, he learned golf at a local muni, becoming good enough to win the Oakland City championship at 18. He served overseas in the Marine Corps, then came home to work at the San Francisco Golf Club and a Nevada nine-holer. By 1957-58, Lema was out on the pro circuit, with financial backing from Eddie Lowery, otherwise known to golfing history as Francis Ouimet’s 10-year-old caddy at the 1913 U.S. Open.

With, as Peter Alliss described it, “an elegant swing of rare beauty” — so sweet and smooth “you could pour [it] on popcorn,” in another admirer’s words — Lema enjoyed some early pro success. (Video of that swing, with commentary by Hale Irwin, is available on YouTube.)

Lean years followed, but then came the breakthrough. He won three times in the fall of 1962, once in 1963, and in 1964 went on a streak that saw him win the Crosby at Pebble in January, the Thunderbird Classic and the Buick and Cleveland Opens in June, and the Open Championship (by five strokes over Nicklaus in second) at St. Andrews in July. (Lema chronicled his early tour experiences in Golfer’s Gold, which George Plimpton applauded as showing “considerable flair for the written word.”)

A couple more titles followed in 1965, and a final victory in May of 1966. Add a second-place finish at the ’63 Masters; a 9-1-1 record in two Ryder Cup appearances (’63 and ’65 — the best record of any competitor with at least two appearances); 50 percent top-10 finishes from ’63 through ’66; and a win over Palmer, Ken Venturi, and Bobby Nichols at the 1964 World Series of Golf (taking home $50K, which was then the game’s largest purse), and Lema’s career certainly seemed to be tracking toward Hall of Fame status.

Instead, too-soon his time ran out: on July 24, 1966, after his final round in the PGA Championship at Firestone Country Club in Akron, Lema headed with his pregnant wife for Chicago to play the next day in an exhibition in Crete, Illinois. Less than a mile from arrival, the twin-engine charter crashed … on a golf course, just short of the green of a par three.

As veteran N.Y. Times journalist Dave Anderson was to note, Tony Lema’s death “saddened even casual followers of golf because of his appeal.”

And his appeal was considerable

Tall, handsome, and personable, Champagne Tony lived extra-large — with “effervescence,” was Anderson’s memorable choice of adjective, although he could well have simply chosen “extravagance.” Lema boasted that although he finished second in tournament earnings in 1965, he finished “first in spendings.” (He took home just over a hundred thousand in prize money that year.)

With an outgoing style “that let others in on the enjoyment of his victories,” Lema became almost as popular as his good friend, the game’s charismatic King, achieving the type of crossover celebrity not previously enjoyed by professional golfers in the pre-Palmer era. So the nickname Champagne Tony was made to order for such a “colorful and endearing character.” He had been christened with it after his first big win at the Orange County Open in the fall of 1962. An excited Lema, hungering for a validating title at long last, promised the press corps after 54 holes that “if I win this thing, guys, it’ll be champagne all around, not beers, tomorrow.” And next day, sure enough, the playoff victory was Lema’s and the bubbly went to the writers — although, as he later admitted, “all the sportswriters there couldn’t have drunk as much as I did that night.”

(But at least that time he waited: an earlier, unofficial win had come after a playoff for which he’d prepared with three quick post-round highballs, thinking his workday already done. On the other hand, he would later go ahead and tempt fate by serving up the bubbly at the halfway point of his victorious ’64 Open Championship, when he held a two-stroke lead over the field.)

In short, whether taking driver out a 12th-floor hotel window during a late-night party, or exchanging club for baton during a TV appearance at the helm of Lawrence Welk’s “Champagne Music Makers,” Champagne Tony, off the course and away from the game, was always the life of the party.

Memorials

Lema’s friends and fellow pros kept that party going in his honor for many years. Beginning a year or two after his death, and continuing until 1980, the Tony Lema Memorial attracted top names in the worlds of sports and entertainment, as well as many of golf’s greats — 50 celebs, 50 pros, 100 amateurs. The one-day invitational, with gala dinner the night before, was held on Marco Island, Florida, at what was then the Marco Island Country Club, where Lema had been the first, albeit unofficial, club pro. According to local reporter Tom Rife, writing in 2006 in memory of the Memorial, “Not before, and not since has Southwest Florida known anything like it.”

Nor, as it turned out, had that golf-crazy youngster mentioned earlier known anything like the Marco Island course, when he and his father came to tee it up there in the spring of 1969. My scorecards from their two rounds are, I suppose, my most-prized golf mementoes. As the scores themselves attest (125 and 126, 118 and 121), neither I nor my father, whose own recent introduction to the game had opened the door to my taking it up, had ever played such an overwhelmingly challenging course. Indeed, handling the cards, a memory annotates the rounds: so many balls lost in the seemingly-ever-present water we had to suspend play to ride in to get more!

So that, anyway, is why one golfer, on this July 24th, celebrated the half-century anniversary of Tony Lema’s death with thoughts not only about what might have been, in Champagne Tony’s case, but also with reflections on what has been, in the lifetime of that kid who, amazingly now almost 50 years a golfer, is still trying to better his short game.

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Thomas Meagher is a Pushcart Prize-winning writer who learned the game on the East Coast and now plays the desert courses of the West. He writes on golf and books and whatever else at MeglerOnTee.com.

2 Comments

2 Comments

  1. RAT

    Jul 28, 2016 at 11:08 am

    Impressive ! Where’s the movie?

  2. Korean Slum Lord

    Jul 27, 2016 at 10:25 pm

    My family in the states live in Hayward, just minutes from Tony Lema’s course. He is well-regarded in Northern California. Everybody’s favorite Portuguese.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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