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Making sense of the most difficult questions in golf instruction

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If you’re a GolfWRXer, there’s little chance you haven’t read at least a few instruction articles from Dennis Clark and Tom Stickney. They’re golf-instruction legends on GolfWRX, with a combined 57 years experience teaching the game and 8 million GolfWRX views… and counting.

The GolfWRX Editorial Team has the pleasure of working with Dennis and Tom almost every week as we assist them in crafting  golf-instruction gold. This week, we thought we’d try a different format. We came up with the best questions we could think to ask them about golf instruction, and sent them the way of Clark, our resident PGA Master Professional, and Stickney, our very own Trackman Master. It made for an epic email chain, which became this incredible Q&A.

If you haven’t kept up on Clark and Stickney, do yourself a favor and browse through their Featured Writer Profiles to see what they’ve been writing about (here’s Dennis Clark‘s, here’s Tom Stickney‘s). Then make sure to read the Q&A below, in which Clark and Stickney help you navigate the maze the golf-instruction industry has become.

WRX: OK Dennis and Tom, let’s start this Q&A off with a question that’s widely debated among our readers. Do swing mechanics matter, or is it all about consistency?

Tom Stickney: In my opinion, you cannot have long-term consistency without mechanical efficiency. You will always be limited by your mechanics, and it’s tough to work around poor mechanics at the higher-handicap level.

Dennis Clark: If by mechanics we are referring to the positions and motions that direct the golf club, of course they matter. But they are not immutable; they change from golfer to golfer. Consistent, solid impact stems from finding one’s own mechanics.

WRX: What comes first when you’re teaching a new golfer? Is it more important to help them score better or swing better in the beginning?

Tom Stickney: Personally, I first try to teach them to get the ball airborne each time in any way possible. After they can do this with some consistency, I then add one swing thought at a time. I try not to put any outcome goals on students at this phase so that golf remains fun at this point.

Dennis Clark: Well, when I’m working with a new golfer there is no such thing as “better” because there’s nothing that preceded it. I’m trying to teach them to swing period. I do that by first teaching a grip and a stance. There is nothing normal about holding a golf club or standing over a golf ball, so they have to get used to that. I agree with Tom that we have to get flight as early on as we can. If they continue to hit ground balls, they’re not going to stay with the game. Scoring does not even enter my mind with the new golfer.

WRX: When does scoring start to matter more than swing mechanics?

Tom Stickney: Anytime your score actually matters, but what you will find is that with poor mechanics you will have a miss that you are working to stop or you will not be able to hit certain types of shots. When this occurs, get around the golf course in the least amount of strokes possible. Then get to the practice facility and fix it. 

Dennis Clark: I try to introduce scoring when my students can get their golf ball into the scoring zone, an area I consider 50 yards from the green, in the regulation number of strokes. If it is taking a player four or five shots to get to that area, scoring cannot be a concern… yet.

WRX: What technologies do you use in your teaching, and how often do you use them?

Dennis Clark: FlightScope, V1 Sports video and BodiTrak. I use FlightScope and BodiTrak often with skilled players, less often for higher handicaps and never for new players. Video for everyone, every lesson.

Tom Stickney: I use V1 Sports video and Trackman 4. Technology is in every one of my lessons, regardless of handicap level or age. It’s for my own benefit. I might not ever mention it or show the client the results unless it’s necessary, though. As the teacher, I feel I need all the information I can possibly get to make the best decision for my clients. I believe using technology is necessary for the teacher, so mistakes are kept to a minimum on my end.

WRX: What have you learned from technology, and how has it changed how you teach?

Tom Stickney: Technology has taught me how to better apply what I know from understanding the mechanics of the golf swing and how the body works while doing so.  Secondly, it has helped modify any incorrect thoughts or ideas I had as I learned more about how the ball and club interact. Lastly, technology helps me to see instantly what’s going on, and from there I can use my experience, knowledge, and talent to make people better. It has accelerated my ability to help people improve and stops any arguments that might erupt between teacher and student, as all the information is right there.

Dennis Clark: It’s been a big help in the diagnosis part of the lesson for sure. Impact is much more clearly defined. The D-Plane, true path, centered contact, swing plane, are all quantified and illustrated scientifically. Guesswork is reduced to a minimum. What’s more, not only are certain impact factors more clearly defined, in some cases technology has dispelled certain misconceptions under which many labored in the pre-tech era. Having taught in both eras, I can say unequivocally, this time is better!

Technology has had little to no effect on my approach to teaching golf, though. While I believe my communication and correctional skills have improved, it has more to do with experience than technology. After I know all the data, I have to do something with it. Here, I’m leaving the science and headed into the art of golf instruction. Despite the all the revelations on the screen, I still have to use my eyes and my gut to teach golf. If I can’t sense where the student is at every moment, all the technology in the world is not going to help me. Working with different learning styles and personalities, using many ways of saying the same thing … I’m the same guy, I just know more.

WRX: How much variance is acceptable in golf-instruction technology? What we’re asking is, does an instructor need to have the most accurate technology, or can budget tools work, too? What about teachers who don’t have access to modern technology?

Tom Stickney: Anything is better than nothing. In regards to teachers who don’t use technology, there is no excuse not to have video or a basic launch monitor. These things have been made affordable through iPhone and iPad technology for under $5, and a basic launch monitor will run under $500. If you want to be the best, you have to take the steps to be the best if you are beginning in the business in today’s day and age. I worked extra hours, never took days off, taught free clinics, and gave my services away as cheaply as possible to afford the chance to teach golf for a living. Once I had a following, I took out loans in order to re-invest in my business and influence my success in this business. You are either serious about your teaching career or you are not. Every top teacher I know in the business today did the same thing.

Dennis Clark: Ditto. I agree with Tom 100 percent.

WRX: Does an aspiring golf instructor need to go to PGM school nowadays?

Tom Stickney: Not having your PGA Affiliation can hamper your ability to get hired at many golf courses.

Dennis Clark: If teaching is an aspiring golf professional’s passion, he/she needs to build a resume by getting their PGA affiliation and seeking the advice and guidance of an experienced instructor. You learn teaching from teachers.

WRX: What lesson or tip drives you crazy to hear it on the range or from another instructor?

Dennis Clark: Slow your swing down. Keep your head down. Take your pick!

Tom Stickney: Any lesson given by someone other than a teaching professional. Ninety-nine percent of the time the people teaching other people on the range are only seeing the results of previous swing flaws, not the cause of the flaw itself. You might think you know what you are doing, but most of the time your tips are harmful.

Dennis Clark: I’ll add to that. It takes a trained and experienced teaching professional to understand the dynamics of the swing. Others are simply passing on tips that they’ve heard or read, and hoping that they get lucky. Every lesson is different.

WRX: You both have been writing for GolfWRX for several years, published many stories and responded to many more comments. What’s the best piece of advice you can offer our readers to improve their golf games?

Tom Stickney: Have fun! Golf is a game, not a death march. Enjoy the process: read all you can on the internet, visit YouTube, google the top teachers, seek out the best teachers in your area. The information is out there for you to improve; it’s up to you to find it. Lastly, I sincerely thank each and every person who has taken the time to read what I have written on GolfWRX and responded positively or negatively. It is a true honor and blessing to have an outlet to reach out to the masses. I am very lucky.

Dennis Clark: Find a teacher you trust and with whom you’re comfortable. Ask questions. Understand why you’re being asked to do something, and don’t ever lose sight of the big picture when working toward a goal. Getting bogged down in details is a recipe for disaster. Never fix that which is not broken, and when you read or hear a “tip,” be certain it applies to your problem.

I have been uncommonly lucky to have forged a career in the game I love. Writing for GolfWRX has been a most pleasant chapter in that career. The satisfaction of hearing from a reader that something I suggested has helped them improve is truly gratifying.  And if, through that progress, some are enjoying the game more, well, what a nice thought that is, too. 

WRX: Thanks guys. Now back to teaching!

We share your golf passion. You can follow GolfWRX on Twitter @GolfWRX, Facebook and Instagram.

9 Comments

9 Comments

  1. ignorance123

    May 22, 2016 at 7:34 am

    I listen to the responses and I immediately gravitate to one instructor over the other (I won’t say who)…sounds like one needs to talk to a few instructors and establish a rapport with an instructor before committing to a swing change.

  2. Ace

    May 20, 2016 at 8:06 am

    Uhhh… what about the question “why is it so expensive?”….
    (fitting, clubs, lessons, shoes, tee times, etc. the list goes on and on)
    As much as we continue to fight the impression it keeps getting reinforced that golf is an elite sport for wealthy individuals. Nothing against that but lets make sure we are all at the same starting point.

    • Ra

      May 20, 2016 at 12:46 pm

      This has nothing to do with money, that’s why

  3. Bob Jones

    May 19, 2016 at 4:46 pm

    Why is “slow down your swing” bad advice?

      • Bob Jones

        May 19, 2016 at 8:51 pm

        Dennis, thank you for the link. I see what you mean. Much of this is confusion of terms, though, about which golf instruction does not have consistent definitions. Those terms are tempo, rhythm, and timing. The first two come from the world of music (I am a former professional opera singer), not golf. Tempo means the overall speed or pace of a piece of music. Rhythm is the varied duration of its parts (notes and rests). Stars and Stripes Forever can be played be played briskly or more stately (tempo), but the note values remain the same in either case (rhythm). In your article, the 3:1 ratio of backswing to downswing is the rhythm of the swing, not its timing. (And timing, it seems, means whatever the particular author/pro says it means. I have never found any consistency over this term.) If golfers only slow down part of their swing, then we can’t conclude that slowing down a swing is bad advice, because they didn’t follow the advice. While tempo is a preference, the golfers I play with swing on the fast side of how they should be swinging. Their swing is out of control. My own experience (which I could be projecting) is that whenever my ball striking goes south during a round, it’s because my tempo picked up, and rhythm consequently got disrupted. When I slow tempo back down, everything falls into place again. Swing speed for me is not a balance issue, but ultimately a club control issue.

        • Dennis Clark

          May 20, 2016 at 11:41 am

          Bob, thx for the reply. I think the operative phrase in your piece, is “I could be projecting”. That distinction is critical. “Slowing down your swing often leads to swinging faster and harder on the downswing”. That is an empirical observation based on observing thousands of swings over 35+ years. I long ago abondoned the policy of explaining what works or doesn’t work for ME. I’m glad you replied because I’m about to write a piece for WRX on this very subject. Thx. DC

  4. Other Paul

    May 19, 2016 at 1:08 pm

    Cool article. Well done you two.
    At one point Dennis says “It takes a trained and experienced teaching professional to understand the dynamics of the swing”. But then Dennis says “Never fix that which is not broken, and when you read or hear a “tip,” be certain it applies to your problem”
    How is the average golfer supposed to know if it applies if only the teachers know?

    I took a few lessons and played quite a bit the last few years. After having back pain the entire time i googled “golf without back pain” and found Kelvinmiyahira.com. since then i read everything he wrote or put on youtube. After learning his swing method i have had my back pain go away, i swing 20MPH faster (117 average 122 max) i have concluded that you pretty much need to pick a swing method and follow it. Dont read tips online or watch everything. I follow kelvin for full swing, and i take lessons from a local guy for short game and putting. The local guy has read kelvins stuff and doesn’t agree with it but likes my results. So my point is pick someone and follow, reading everything will mess you up.

    • Dennis Clark

      May 19, 2016 at 3:31 pm

      Good. Glad Kelvin is helping you, especially with the upper end tour club head speed. That’s awesome.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

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