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Opinion & Analysis

New coach, new swing, new era of success for Phil Mickelson?

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It has been two years and seven months since Phil Mickelson’s last victory. That was the 2013 British Open, and since that day at Muirfield, much like one of his spinning wedge shots, Mickelson’s game has gone in reverse. At 45 years of age, he is at the point in his career where the next five years will be crucial in the development of his legacy. He is already held in the highest esteem by fans and peers alike, and one or two more majors and a handful more PGA Tour victories would elevate him to the absolute elite echelons of the game.

As the sun beamed down on a magnificent Pebble Beach this weekend, Mickelson seemed primed to pick up the first of those wins under the tutelage of new swing coach Andrew Getson. He entered the final round holding a two-shot lead with the 43rd PGA Tour win of his career in his grasp. It was Phil’s 50th start since his last victory. It would be the acid test for his new swing, but unfortunately, it wasn’t to be. A missed 5-foot putt on the last hole prevented Phil from joining Vaughn Taylor in a playoff.

During the early stages of Phil’s changes, when playing under pressure, it will be so easy for him to subconsciously revert to his old swing. This was evident on numerous wayward iron shots on the back nine on Sunday. In times of difficulty, it becomes human nature to default back to something more familiar to make us feel comfortable. This level of comfort needs to be reached in order for the swing transition to be completed fully. I liken it to any kind of relationship. It takes a while to build trust. Once this is built, it becomes natural for that trust to become unconditional. The more times Phil is toward the top of leaderboards, the more comfortable he will be with his changes. A win will go a long way to accelerating the level of confidence he has in his new swing.

It is his relentless pursuit of the U.S. Open title that has influenced his switch of coach. In November 2015, he ended his eight-year relationship with Butch Harmon, and as successful as it was, eight years can be a long time in any relationship. The danger of losing the chemistry and stagnating is a very real prospect, especially in professional sport. It is why we see what I call the “revolving door culture” at sports clubs. Head coaches are regularly hired and fired to ensure fresh ideas are brought to the table in an attempt to remain successful. Also, after going so long without a win, golfers can begin to lose trust in their game, which could be a reason for his switch to Getson, an Australian swing guru.

In professional golf, it is essential for players to compensate for the wear and tear on their bodies as they reach their twilight years. Ageing professionals such as Mickelson not only have to find new ways to compete, but must also gain some sort of competitive edge in order to continue their winning ways. As a former professional golfer who competed on mini tours across the South Eastern United States, I can identify with how a change of coach can induce an internal belief that can lead to better things.

Like a honeymoon period with a new putter, a new coach can have the same psychological effect. One of the main reasons PGA Tour players in the past have opted for Getson as their coach is the fact he has played professional golf himself. PGA Tour winner Kevin Streelman says he often goes to Getson for advice.

“What I love about him is that he’s played professionally, so he gets the playing side of it,’’ Streelman said.

This can be just as crucial as the technical aspects of the swing. Mickelson confirmed to Golf Channel’s Tim Rosaforte that he had been in discussion with Getson since November. He said the talks were primarily focused on his posture. A more upright, athletic posture will enable Phil to get the club in a better position at the top of the swing and in turn create a more compact movement when returning the club to the ball — something all tour pros strive for. In doing this, his swing will become tighter and closer to his body, with less moving parts.

The key for Phil is to achieve all of this while retaining his ability to get the ball in the hole using his most natural of short-game actions. There is a sense this year that he knows he needs to increase the accuracy of his drives and keep the ball in play more often, which is essential at any U.S. Open venue.

There will be two key issues Mickelson and Getson need to focus on to achieve the overall goal — to get the club on plane more and to keep the club in front of him on his downswing. The idea is to prevent the club from getting stuck behind the body, causing the hands to be much more active than necessary, resulting in more inconsistent, errant shots. Speaking to Golf Channel’s Steve Sands last month, Mickelson said, “I feel like I am steeper on the backswing and flatter on the downswing.” This allows his body and hands to turn through in unison. He then went on to describe how his more compact motion makes his ball-striking more consistent, saying, “I don’t have to use any hand action to square the face.”

Zero wins and only four top 10s in the past two seasons are statistics that highlight his need for a change, and prompted the fresh approach in the coaching department. After watching Phil in the early stages of his swing changes, the thing that is most impressive is his new found tempo. With his new plane of swing, he can generate just as much power as he had before but in a more graceful movement — with his body and shoulder turn, rather than lashing at the golf ball with his hands. The more he can repeat this motion both on the range and in tournament play, the more he will trust the outcome, and the less likely he will be to subconsciously revert to his old habits.

Although Phil’s swing betrayed him down the stretch at Pebble Beach, there are many positives he can take from the week. Not only did his swing look much tighter and his ball flight seem far more controlled, but his putting looked very solid too. His speed control on Pebble’s notoriously tricky greens was perfect all week, and he holed an uncanny amount of mid-range putts. He had 21 putts on Saturday, something he didn’t manage in the whole of 2015. If he can keep this level of performance around the greens, and combine it with more consistency off the tee, Phil will always shoot low numbers.

In four starts this year, Mickelson has a second, a T3 and a T11. These results should give him the belief that the changes he is in the process of making are conducive with winning golf tournaments. It is vital that Phil remains patient and keeps working on his new swing and performing drills on the range until it is engrained in his muscle memory. Once this is achieved, we can assume the transition is complete, and expect the victories to begin to flow. One thing’s for sure, when Phil is involved, it will always be one heck of a ride!

Antony Martin is a 31-year-old freelance sports writer, specializing in golf. He was born in England and realized his dream of playing professional golf in 2003, when he moved to Orlando, Fla. He competed on various mini tours, winning three times. He now lives in England, just outside of London, and is still a keen golfer, maintaining a handicap of +1. He spends his time writing and reporting on golf events, while he is also a regular contributor to a soccer website.

22 Comments

22 Comments

  1. Robert Hamilton-Bruce

    Feb 19, 2016 at 3:34 pm

    It was a shame Phil didn’t get the job done on Sunday, but I agree I think 2016 could be his year

  2. chip

    Feb 16, 2016 at 12:17 pm

    ooffa..LOL LOL LOL

    21 putts on saturday, and you think he needs a new putting coach, that actually made me laugh out loud…CHUMP!!

    Great article, and well written. I have been a huge fan of Phil since I was a kid, he is as much of a gentleman as he is a great golfer. Best of luck for 2016 Phil!!!

  3. ooffa

    Feb 16, 2016 at 11:53 am

    He needs a new putting coach and a new gastroenterology doctor. You know, to help with his choking.

    • Jaz

      Feb 16, 2016 at 12:24 pm

      Ooffa, that actually made me LOL LOL LOL
      21 putts on Saturday and you think he needs a new putting coach..what a CHUMP!!
      Great article, and well written. I have been a huge fan of Phil’s since I was a kid, and he is as much of a gentleman as he is a great golfer. Best of luck for 2016 Phil!!!

  4. Jaz

    Feb 16, 2016 at 3:30 am

    I recognize the subtle changes / and would love to see Phil complete the grand slam!! Great work buddy

  5. Alan D'Arcy

    Feb 16, 2016 at 2:56 am

    Amazing article, thoroughly enjoyed reading it… you clearly know your stuff !!!! thanks Antony from England !! 🙂

  6. Fahgdat

    Feb 15, 2016 at 10:40 pm

    I hope he wins the US Open this year

  7. Dave

    Feb 15, 2016 at 10:36 pm

    I think his Saturday round was especially telling. 9 gir, shoots 66, if I’m not mistaken. Uncanny short game, missed one putt inside 10 feet for tourney, again if I’m not mistaken. That usually doesn’t translate to closing Sunday as pressure builds…my 2 cents…

  8. gvogel

    Feb 15, 2016 at 9:49 pm

    New coach, new swing, new era of success? Nope.
    Funny, the swing I saw on Sunday looked just like the one I’ve seen before – way past parallel, and prone to problems.

    I liked Phil the best when he went with the mini driver. It kept him closer to the fairway, and allowed his superlative short game to win for him. Phil winning with a super refined golf swing ( like Justin Rose?) – ain’t going to happen.

    • MetalWood

      Feb 15, 2016 at 9:56 pm

      I agree! At the top of his swing, he’s all over the place. Wonder why his coach doesn’t shorten his swing?

      • Fahgdat

        Feb 15, 2016 at 10:33 pm

        Because that’s his natural position that he’s had for 30 years. Why change it if it helps him turn.

    • Josh

      Feb 16, 2016 at 6:12 am

      That is what the article is saying, that Sunday saw him reverting to his old swing under pressure and gave him problems. I doubt he will ever have a super-refined swing, but he is clearly striving to make his action more consistent, keep the ball in play more and give himself a chance to score with his short game.

  9. Scooter McGavin

    Feb 15, 2016 at 9:32 pm

    I’m confused. He’s got over 50 wins and 5 majors, yet he still needs a few more in order to be part of the “elite echelons”? Don’t get me wrong, I actually can’t stand Phil, but isn’t he already at that level?

    • Oliver Simpson

      Feb 16, 2016 at 6:43 am

      I get what the author is saying- Phil has only won 5 majors, which is obviously a magnificent achievement but doesn’t even put him in the top ten all time for major winners. He is already an elite player, goes without saying, but I think that US open would put him to an even higher level!

      Also he’s only won 42 PGA tour events, not over 50, as the article states!

      Good luck Phil, we’re rooting for you!

      • MarkB A

        Feb 16, 2016 at 11:50 pm

        Phil is also 45 years old with a very serious form of arthritis. I am amazed he is still playing. The medicine probably helps but only so much. Golfers need to be 100% healthy to play at that level and Phil is still playing at that level. Hats off to Vaughn Taylor for grinding and hanging in there all those years. I would love to see Phil win another Masters this year and the US Open plus maybe another Open too.

  10. Bobby Z

    Feb 15, 2016 at 6:12 pm

    GO PHIL!! enjoyable read !

  11. Oliver Simpson

    Feb 15, 2016 at 4:55 pm

    Being a huge Lefty fan it’s great to see Phil back to his best. A close shave this week and a shame he couldn’t convert, I’m sure it won’t be long though!

    A great read and superb analysis of Phil’s swing, especially coming from someone who knows what they’re talking about! Look forward to reading the next one!

  12. Necky

    Feb 15, 2016 at 4:43 pm

    Wow what a read – you know your stuff! More commentary like this please!

  13. Kenny

    Feb 15, 2016 at 4:33 pm

    Nice write-up man keep them coming!

  14. Robert Hamilton-Bruce

    Feb 15, 2016 at 3:40 pm

    I really enjoyed reading this article, very informative and easy to read. Great stuff. Go Phil!

  15. Georgia Arkell

    Feb 15, 2016 at 3:10 pm

    Fantastic article. Thrilling read. Can’t wait to read more of your work.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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