Equipment

Next for Ben Hogan: Two new iron models, moveable-weight hybrids

Published

11 years ago

Dec 3, 2015

The Ben Hogan Golf Equipment Company announced a return to the golf equipment business in May of last year to much fanfare, following a seven-year absence. See our piece on the company’s return here.

Perry Ellis International, owner of the Hogan brand since 2012, selected Eidolon Brands, LLC to produce the first Hogan irons in a decade. The company introduced the Ft. Worth 15 irons and TK 15 wedges in January, and they began shipping in April. See our piece on the Ft. Worth 15 and TK 15 introduction here.

Response to the iconic golf brand’s new weaponry has been favorable, to say the least, and with the PGA Merchandise show coming up next month, it’s a fitting time to ask, “What’s next for the Hogan company?”

CEO Terry Koehler addressed that question in a recent email, and I spoke with Digital Marketing Manager Tyler Brewton to flesh out the details.

The company will introduce a hollow iron, the Ft. Worth 15 hi, to blend into the Ft. Worth 15 iron set. The higher-launching, more-forgiving irons will be available in lofts from 20 to 31 degrees.

The company is also slated to introduce PTx irons, which will Koehler claims “will introduce a completely new concept in pure forged irons that delivers unbelievable feel, unmatched distance consistency, and more spin and green-holding performance than any other game improvement iron.”

The perimeter-weighted iron set will be available in lofts from 20-47 degrees and is expected to begin shipping in April.

Finally the company, which has recently begun experimenting with metal woods and metal wood technology, plans to introduce a yet-unnamed hybrid club. We can confirm that the hybrid will feature moveable weights and place a premium on spin production.

Related Topics:Hogan hybrids irons

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Ben Alberstadt

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

9 Comments

cody

Dec 7, 2015 at 8:30 am

I had a set similar to this. The were called the macgregor m675. awesome irons, hollow long irons 3-6, 7-PW were solid classic MBs.

Reply Report comment
cydrespond

Dec 3, 2015 at 4:11 pm

They changed actually where it is now 2-Ft. Worths or 2-TKs for $19.95 or 2 for $29.95. Cool concept. Wonder if they will do it with the new clubs.

Reply Report comment
- mlecuni
  
  Dec 4, 2015 at 3:31 am
  
  Hi,
  
  Is it available worldwide ?
  
  Thanks
  
  Reply Report comment
- Cyd
  
  Dec 4, 2015 at 6:52 am
  
  I did the demo back in May. My information was a tad bit out of date. Its good they modified the program to include the wedges.
  
  Hmmmm, I may have to try the wedges.
  
  Reply Report comment
rex235

Dec 3, 2015 at 1:12 pm

For 2016, like 2015….

RH ONLY……

Reply Report comment
- Don
  
  Dec 4, 2015 at 10:34 am
  
  I hear ya. I signed up for their email notifications when they were going live and dropped it right after due to this. I am assuming we are not the target demographic.
  
  Reply Report comment
  - SV
    
    Dec 6, 2015 at 12:54 pm
    
    Agreed.
    
    Reply Report comment
Cyd

Dec 3, 2015 at 12:54 pm

You can demo the new Hogan Irons and Wedges at any PGA Tour Superstore. You may also order a set of 3 irons from Hogan Direct to demo for 30 days for $29.95

Reply Report comment
Mike

Dec 3, 2015 at 11:46 am

I wish you could demo these clubs…

Reply Report comment

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Whats in the Bag

J.T. Poston’s winning WITB: 2026 Memorial Tournament

Published

9 hours ago

Jun 7, 2026

GolfWRX Staff

Driver: Titleist GTS3 (9 degrees)
Shaft: Mitsubishi Diamana BF 60 TX

3-wood: Titleist TS2 (15 degrees)
Shaft: Graphite Design Tour AD IZ 7 X

7-wood: TaylorMade Qi4D (21 degrees)
Shaft: Graphite Design Tour AD IZ 8 X

Irons: Titleist 150 (4), Titleist T100 (5-9)
Shafts: True Temper Project X 6.5

Wedges: Titleist Vokey Design SM10 (46-10F, 50-08F, 56-10S (@55), WedgeWorks (60-L)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade Spider Tour X Torched
Grip: SuperStroke Zenergy 1.0P

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Left Dash

Whats in the Bag

Alex Noren WITB 2026 (June)

Published

2 days ago

Jun 6, 2026

GolfWRX Staff

Driver: Callaway Paradym Ai Smoke Max D (9 degrees @7, draw setting)
Shaft: Graphite Design Tour AD VF 6 X

3-wood: Callaway Quantum Triple Diamond (15 degrees)
Shaft: Mitsubishi Diamana BB 83 TX

Hybrid: Callaway Apex UW (19 degrees)
Shaft: Project X HZRDUS Black

Irons: Callaway Apex TCB (4-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Callaway Opus SP (46-10S, 50-10S, 56-08C, 60-08C)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey O-Works #1W

Grips: Golf Pride Tour Velvet

Ball: Callaway Chrome Tour

Check out more in-hand photos of Alex Noren’s clubs here.

Equipment

Spotted: Titleist GTS USWO headcovers

Published

3 days ago

Jun 5, 2026

Andrew Von Lossow

GolfWRX Tour Photographer Greg Moore was at Riviera Country Club this last week in Los Angeles for the U.S. Women’s Open. While browsing the photos, I spotted a recent major trend in headcovers. That is, the Titleist GTS headcover line expands the majors theme.

Seen on the bag of Natalia Guseva were the red, white, and blue Titleist GTS covers. This is the third time we have seen limited-edition Titleist major covers, the others being at the Masters and the PGA Championship. But with the launch of the GTS line back at the Texas Children’s Houston Open in March, this is the first time we have seen Titleist come out with major themed head covers for the season (driver headcovers through hybrids).

Check out some photos below.

At the Masters, we saw the familiar Masters green, white, and yellow. While the PGA Championship design was colors synonymous with the Philadelphia Eagles NFL team. This shows the season major drops continue full steam ahead for major OEMs. New opportunities for each major for designs and themes, and who knows, maybe a lucky spark for a player and a major championship for their resume. It gets the wheels turning for what major theme headcover you would keep on your bag for the whole season!