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Next for Ben Hogan: Two new iron models, moveable-weight hybrids

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The Ben Hogan Golf Equipment Company announced a return to the golf equipment business in May of last year to much fanfare, following a seven-year absence. See our piece on the company’s return here.

Perry Ellis International, owner of the Hogan brand since 2012, selected Eidolon Brands, LLC to produce the first Hogan irons in a decade. The company introduced the Ft. Worth 15 irons and TK 15 wedges in January, and they began shipping in April. See our piece on the Ft. Worth 15 and TK 15 introduction here.

Response to the iconic golf brand’s new weaponry has been favorable, to say the least, and with the PGA Merchandise show coming up next month, it’s a fitting time to ask, “What’s next for the Hogan company?”

CEO Terry Koehler addressed that question in a recent email, and I spoke with Digital Marketing Manager Tyler Brewton to flesh out the details.

The company will introduce a hollow iron, the Ft. Worth 15 hi, to blend into the Ft. Worth 15 iron set. The higher-launching, more-forgiving irons will be available in lofts from 20 to 31 degrees.

Ft-WORTH-HIThe company is also slated to introduce PTx irons, which will Koehler claims “will introduce a completely new concept in pure forged irons that delivers unbelievable feel, unmatched distance consistency, and more spin and green-holding performance than any other game improvement iron.”

The perimeter-weighted iron set will be available in lofts from 20-47 degrees and is expected to begin shipping in April.

Finally the company, which has recently begun experimenting with metal woods and metal wood technology, plans to introduce a yet-unnamed hybrid club. We can confirm that the hybrid will feature moveable weights and place a premium on spin production.

Hogan-Hybrid

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  1. cody

    Dec 7, 2015 at 8:30 am

    I had a set similar to this. The were called the macgregor m675. awesome irons, hollow long irons 3-6, 7-PW were solid classic MBs.

  2. cydrespond

    Dec 3, 2015 at 4:11 pm

    They changed actually where it is now 2-Ft. Worths or 2-TKs for $19.95 or 2 for $29.95. Cool concept. Wonder if they will do it with the new clubs.

    • mlecuni

      Dec 4, 2015 at 3:31 am

      Hi,

      Is it available worldwide ?

      Thanks

    • Cyd

      Dec 4, 2015 at 6:52 am

      I did the demo back in May. My information was a tad bit out of date. Its good they modified the program to include the wedges.

      Hmmmm, I may have to try the wedges.

  3. rex235

    Dec 3, 2015 at 1:12 pm

    For 2016, like 2015….

    RH ONLY……

    • Don

      Dec 4, 2015 at 10:34 am

      I hear ya. I signed up for their email notifications when they were going live and dropped it right after due to this. I am assuming we are not the target demographic.

  4. Cyd

    Dec 3, 2015 at 12:54 pm

    You can demo the new Hogan Irons and Wedges at any PGA Tour Superstore. You may also order a set of 3 irons from Hogan Direct to demo for 30 days for $29.95

  5. Mike

    Dec 3, 2015 at 11:46 am

    I wish you could demo these clubs…

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Equipment

GolfWRX Classifieds (01/20/21): TaylorMade SIM Rescues, GAPR Lo, and 2021 Callaway X-Forged irons

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At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Golfer881 – TaylorMade SIM Max rescues

Out with the old and in with the new thanks to the launch of the Sim2 line – which means if you are looking to upgrade these are ripe for a deal.

To see the full listing and additional pictures check out the link here: TaylorMade Sim Max rescues

Member GolfMinimalist – 2021 Callaway X-Forged irons

Classic forged cavity back irons with a modern twist – the Callway X-forged. Not only do they look great but considering these were just recently released you’re can get them for a pretty nice deal.

To see the full listing and additional pictures check out the link here: 2021 X-Forged

Member dafahnestock – TaylorMade GAPR Lo

Long iron workability with hybrid sensibility is what you get with the GAPR Lo, but if you have your eyes on other driving iron style clubs, be sure to check out this listing because there is a lot to choose from.

To see the full listing and additional pictures check out the link here: GAPR Lo

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

You can also follow along on Instagram: GolfWRX Classifieds

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Titleist expands M Grind loft offerings through Vokey WedgeWorks

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When it comes to offering versatility for players who like to manipulate their wedges around the green and on full shots, the Vokey M Grind is one of the best options around. Now, based on the success of the M Grind SM8 wedges—which had come in lofts of 56 and 60 degrees—Titleist—through Vokey WedgeWorks—is expanding the loft options to include 50, 52, and 54 degrees.

What is the Vokey M Grind?

The man himself, Master Craftsman Bob Vokey, calls the M Grind his “most favorite” grind, thanks to its versatility. The versatility is made possible by its medium bounce profile, and its aggressive heel, toe, and trailing edge relief. It is the ideal fit for golfers with a sweeping and more shallow approach into the ball and aren’t considered large divot takers.

“The grind in the back allows you to open up the wedge and get under the ball a little easier, while the front of the wedge allows you to get out and produce that lower, stronger ball flight,”
-Aaron Dill, Vokey Tour Representative

Since the tour is such a proving ground for Titleist and the products they release, it should be no surprise that these new loft options have been made available for golfers with players like Cameron Smith, Patrick Cantlay, and Charles Howell III all utilizing the M grind on tour.

SM8 Wedge Technology refresher

Each and every single Vokey wedge goes through a full grooves inspection to ensure they are cut with a level of precision that leads the industry to produce maximum spin and shot control. After that micro-grooves are cut in between the spin milled grooves to maximize spin on partial shots.

The Vokey Spin Milled groove design has not changed since Vokey began offering variable depth and width designs depending on loft. Tolerances continue to get pushed, but since the design was already at the limit, it’s now more about being able to replicate rather than search for an elusive few hundred RPM.

When talking about those extra RPMs gained by potential tool and radius changes, Titleist likes to use the analogy of a pencil. You can sharpen a pencil to an absolute point, but the first thing you are going to notice when you start to use that pencil is how quickly that extremely sharp point dulls back to a “standard” sharpness. This relates directly to groove radius and Titleist’s philosophy to offer maximum spin for the life of the wedge, not just those first five rounds of golf, because unlike PGA Tour players, regular golfers can’t just wander into a tour van and ask for a new lob wedge every week.

Advanced WedgeWorks custom options

Inspired by the customization Aaron Dill (@VokeyWedgeRep), does to wedges on a weekly basis on the PGA tour the WedgeWorks custom options have been expanded to include:

  • Six unique toe engravings
  • Expanded stamping options: 10-character Straight/Freestyle; 15 characters around toe; 5-character staircase style
  • Custom paint-filled Loft and Grind markings and BV Wings logo
  • Hand Grinds: Raw finishes can be hand ground to exact specs, including both performance grinds and profile adjustments

Price, specs, and, availability

The new Vokey M Grind wedges will be available starting today for custom orders in golf shops and on Vokey.com in the lofts of 50, 52, and 54 degrees in a raw finish and in right hand only.

The wedges are priced at $199 each and that includes custom stamping, custom ferrule, and custom shaft bands.

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Tommy Fleetwood joins TaylorMade in multi-year deal; Fleetwood 2021 WITB

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TaylorMade has officially announced that Tommy Fleetwood has joined its tour staff in a multi-year deal.

The Englishman is no stranger to TaylorMade equipment and has been playing a set of prototype irons built by the company since 2019. For 2021, Fleetwood will play a bag with TaylorMade woods and irons, as well as the brand’s TP5X (2021) #19 golf ball, as he continues to test wedges and putters.

Per the company, Fleetwood upholds strong ties to Adrian Rietveld – who was TaylorMade’s lead technician on the European Tour before making the move stateside in 2019 – and he also played a variety of TaylorMade metalwoods after becoming an equipment-free agent in 2016.

“This could be the start of something special. I have a feeling there are some exciting times ahead, I couldn’t be happier to join Team TaylorMade.” – Tommy Fleetwood

Fleetwood is a five-time winner on the European Tour and has also had three top-5 finishes in the majors, two top-5 finishes in WGCs and a top-5 finish at the Players in 2019. In the Ryder Cup 2018, the 30-year-old went 4-1-0 winning 4/4 fourball and foursome matches with Molinari.

Speaking on the new signing for Team TaylorMade, David Abeles, CEO, TaylorMade Golf said

“Tommy Fleetwood is a premier golfer, but he’s an even better person. Statements like that get thrown around a lot, but if you ever have the chance to spend time with him, you’ll immediately know it’s true. There’s a warmth, sincerity and wit about Tommy that stands out. He’s the ideal fit for Team TaylorMade as we embark on a journey to become the most people-centric golf brand in the world. We couldn’t be more excited to welcome him to the team.”

Tommy Fleetwood 2021 WITB

Driver: TaylorMade SIM2 (10.5 degrees) or SIM2 Max (10.5 @ 8.5 degrees)
Shaft:Mitsubishi Diamana DF 70 TX

3-wood: TaylorMade SIM2 (13.5 degrees Rocket)
Shaft:Mitsubishi Diamana DF 70TX

5-wood: TaylorMade SIM2 (18.5 degrees)
Shaft: Mitsubishi Diamana DF 80TX

Irons: TaylorMade P7TF Proto (4-PW)
Shafts: Project X 6.5

Wedges: Callaway Jaws (52S, 56S, 60T)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey White Hot

Ball: TaylorMade TP5X (2021) #19

Per TaylorMade, Fleetwood is continuing to test TM wedges and putters.

Fleetwood is currently ranked No. 17 in the Official World Golf Rankings and is set to debut his new TaylorMade equipment this week at the Abu Dhabi HSBC Championship.

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