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Next for Ben Hogan: Two new iron models, moveable-weight hybrids

Published

8 years ago

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The Ben Hogan Golf Equipment Company announced a return to the golf equipment business in May of last year to much fanfare, following a seven-year absence. See our piece on the company’s return here.

Perry Ellis International, owner of the Hogan brand since 2012, selected Eidolon Brands, LLC to produce the first Hogan irons in a decade. The company introduced the Ft. Worth 15 irons and TK 15 wedges in January, and they began shipping in April. See our piece on the Ft. Worth 15 and TK 15 introduction here.

Response to the iconic golf brand’s new weaponry has been favorable, to say the least, and with the PGA Merchandise show coming up next month, it’s a fitting time to ask, “What’s next for the Hogan company?”

CEO Terry Koehler addressed that question in a recent email, and I spoke with Digital Marketing Manager Tyler Brewton to flesh out the details.

The company will introduce a hollow iron, the Ft. Worth 15 hi, to blend into the Ft. Worth 15 iron set. The higher-launching, more-forgiving irons will be available in lofts from 20 to 31 degrees.

Ft-WORTH-HIThe company is also slated to introduce PTx irons, which will Koehler claims “will introduce a completely new concept in pure forged irons that delivers unbelievable feel, unmatched distance consistency, and more spin and green-holding performance than any other game improvement iron.”

The perimeter-weighted iron set will be available in lofts from 20-47 degrees and is expected to begin shipping in April.

Finally the company, which has recently begun experimenting with metal woods and metal wood technology, plans to introduce a yet-unnamed hybrid club. We can confirm that the hybrid will feature moveable weights and place a premium on spin production.

Hogan-Hybrid

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9 Comments

9 Comments

  1. cody

    Dec 7, 2015 at 8:30 am

    I had a set similar to this. The were called the macgregor m675. awesome irons, hollow long irons 3-6, 7-PW were solid classic MBs.

    Reply Report comment

  2. cydrespond

    Dec 3, 2015 at 4:11 pm

    They changed actually where it is now 2-Ft. Worths or 2-TKs for $19.95 or 2 for $29.95. Cool concept. Wonder if they will do it with the new clubs.

    Reply Report comment

    • mlecuni

      Dec 4, 2015 at 3:31 am

      Hi,

      Is it available worldwide ?

      Thanks

      Reply Report comment

    • Cyd

      Dec 4, 2015 at 6:52 am

      I did the demo back in May. My information was a tad bit out of date. Its good they modified the program to include the wedges.

      Hmmmm, I may have to try the wedges.

      Reply Report comment

  3. rex235

    Dec 3, 2015 at 1:12 pm

    For 2016, like 2015….

    RH ONLY……

    Reply Report comment

    • Don

      Dec 4, 2015 at 10:34 am

      I hear ya. I signed up for their email notifications when they were going live and dropped it right after due to this. I am assuming we are not the target demographic.

      Reply Report comment

  4. Cyd

    Dec 3, 2015 at 12:54 pm

    You can demo the new Hogan Irons and Wedges at any PGA Tour Superstore. You may also order a set of 3 irons from Hogan Direct to demo for 30 days for $29.95

    Reply Report comment

  5. Mike

    Dec 3, 2015 at 11:46 am

    I wish you could demo these clubs…

    Reply Report comment

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Whats in the Bag

Matthieu Pavon WITB 2024 (May)

Published

6 hours ago

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May 9, 2024

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Driver: Ping G430 Max (9 degrees)
Shaft: Fujikura Ventus TR Black 6 X

3-wood: Ping G430 LST (15 degrees)
Shaft: Fujikura Ventus TR Black 7 X

Hybrid: Ping G430 (19 degrees)
Shaft: Fujikura Ventus Black 10 X

Irons: Ping i230 (3-PW)
Shafts: Nippon Modus3 Tour 120 X

Wedges: Ping Si59 (52-12S, 58-8B)
Shafts: Nippon Modus3 Tour 120 X

Putter: Ping Cadence TR Tomcat C
Grip: SuperStroke Claw 1.0P

Grips: Golf Pride MCC Align

Ball: Titleist Pro V1

Check out more in-hand photos of Pavon’s gear here.

 

 

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Equipment

Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter

Published

7 hours ago

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May 9, 2024

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Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.

This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.

Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.

The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.

Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.

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Equipment

Club Junkie WITB, league night week 4: Some old, some new

Published

7 hours ago

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May 9, 2024

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We enter week 4 of Thursday night men’s league feeling a little more confident in the game. BK is hoping to go a little lower and reduce the mistakes out there with these clubs in the bag. Watch the video for the full breakdown of why these clubs are getting the starting nod this week!

Driver: Titleist TSR2 (10 degrees, neutral setting)
Shaft: Mitsubishi Diamana WB 63 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: UST Mamiya Lin-Q M40X TSPX Blue 7F5

7-wood: Ping G430 Max (-1 degree, flat Ssetting)
Shaft: Fujikura Ventus TR Blue 8 S

Iron: Mizuno Pro Fli-Hi 4
Shaft: Aerotech Steelfiber hls880 S

Irons: PXG 0317 Tour (5-PW)
Shaft: LA Golf A-Series 105 Low (4)

Wedge: Titleist Vokey SM10 (50-08F)
Shaft: UST Mamiya Dart V 105 F4 Wedge

Wedge: Ping S159 (56-10H)
Shaft: Ping Z-Z115

Wedge: Ping S159 (60-08B)
Shaft: Ping Z-Z115

Putter: PXG Battle Ready II Brandon
Shaft: BGT Stability Tour Spec One

Ball: Callaway Chrome Tour X

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