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Next for Ben Hogan: Two new iron models, moveable-weight hybrids

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The Ben Hogan Golf Equipment Company announced a return to the golf equipment business in May of last year to much fanfare, following a seven-year absence. See our piece on the company’s return here.

Perry Ellis International, owner of the Hogan brand since 2012, selected Eidolon Brands, LLC to produce the first Hogan irons in a decade. The company introduced the Ft. Worth 15 irons and TK 15 wedges in January, and they began shipping in April. See our piece on the Ft. Worth 15 and TK 15 introduction here.

Response to the iconic golf brand’s new weaponry has been favorable, to say the least, and with the PGA Merchandise show coming up next month, it’s a fitting time to ask, “What’s next for the Hogan company?”

CEO Terry Koehler addressed that question in a recent email, and I spoke with Digital Marketing Manager Tyler Brewton to flesh out the details.

The company will introduce a hollow iron, the Ft. Worth 15 hi, to blend into the Ft. Worth 15 iron set. The higher-launching, more-forgiving irons will be available in lofts from 20 to 31 degrees.

Ft-WORTH-HIThe company is also slated to introduce PTx irons, which will Koehler claims “will introduce a completely new concept in pure forged irons that delivers unbelievable feel, unmatched distance consistency, and more spin and green-holding performance than any other game improvement iron.”

The perimeter-weighted iron set will be available in lofts from 20-47 degrees and is expected to begin shipping in April.

Finally the company, which has recently begun experimenting with metal woods and metal wood technology, plans to introduce a yet-unnamed hybrid club. We can confirm that the hybrid will feature moveable weights and place a premium on spin production.

Hogan-Hybrid

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9 Comments

9 Comments

  1. cody

    Dec 7, 2015 at 8:30 am

    I had a set similar to this. The were called the macgregor m675. awesome irons, hollow long irons 3-6, 7-PW were solid classic MBs.

  2. cydrespond

    Dec 3, 2015 at 4:11 pm

    They changed actually where it is now 2-Ft. Worths or 2-TKs for $19.95 or 2 for $29.95. Cool concept. Wonder if they will do it with the new clubs.

    • mlecuni

      Dec 4, 2015 at 3:31 am

      Hi,

      Is it available worldwide ?

      Thanks

    • Cyd

      Dec 4, 2015 at 6:52 am

      I did the demo back in May. My information was a tad bit out of date. Its good they modified the program to include the wedges.

      Hmmmm, I may have to try the wedges.

  3. rex235

    Dec 3, 2015 at 1:12 pm

    For 2016, like 2015….

    RH ONLY……

    • Don

      Dec 4, 2015 at 10:34 am

      I hear ya. I signed up for their email notifications when they were going live and dropped it right after due to this. I am assuming we are not the target demographic.

  4. Cyd

    Dec 3, 2015 at 12:54 pm

    You can demo the new Hogan Irons and Wedges at any PGA Tour Superstore. You may also order a set of 3 irons from Hogan Direct to demo for 30 days for $29.95

  5. Mike

    Dec 3, 2015 at 11:46 am

    I wish you could demo these clubs…

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Equipment

SIM Max vs SIM2 Max – GolfWRXers discuss

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In our forums, our members have been comparing and contrasting the original SIM Max with the latest SIM2 Max driver. WRXer “Spaceman1976” is torn between the two and reaches out to fellow members saying

“If anyone can offer their experiences with both drivers, I would greatly appreciate your feedback. I do see more SIM2 drivers for sale on the board than SIM drivers.”

And WRXers have been sharing their thoughts in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Yoshimonster: “Very minor difference between them. Go with Max.”
  • philleeeep: “I thought there was a big difference in sound. Hard to explain, but I personally preferred the SIM Max.”
  • tleader: “Love my SIM Max. Very little (if any) difference to “upgrade” to the SIM2 Max if fitted correctly.”
  • Kale_m: “Sim2 sounds and feels softer. Still super hot but just a different sound and feel. I personally like it. Sim2 is more neutral flight to me. I am playing it at a lower loft and in the upright setting. Dead straight bombs. Sim was much more fade biased, even when in the upright setting.”

Entire Thread: “SIM Max vs SIM2 Max”

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Coolest thing for sale in the GolfWRX Classifieds (06/18/21): Honma Rose proto irons

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At GolfWRX, we love golf, plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buy and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for Honma Rose proto irons. ($450)

From the seller (@lilcaeser): “TW747V 4 iron coupled w/ Rose Proto 5-10 ( pw ) Tour issue X-100 GP Z grip align -high quality all Honma factory build currently D6 w/ lead tape D4 if removed ,,plus 1/2″  quick sale $450- shipped/PP CONUS only thanks T”

To check out the full listing in our BST forum, head through the link: Honma Rose proto irons.

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Best of 2021 U.S. Open gear

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The U.S. Open is once again upon us, and and company’s have pushed out the boat with some awesome gear to celebrate this year’s national championship.

Here we’ve highlighted some of the best U.S. Open-themed products that the big brand’s have served up for their players, as well as some gear you can get your hands on.

Footjoy Premiere Series Pacific Sunset Collection

Inspired by the vibrant sunsets of Southern California

Puma’sThe Rocco Collection’

Celebrating the U.S. Open and Torrey Pines, Puma athletes will be wearing items from ‘The Rocco Collection’ this week.

Callaway Staff Bag – Contest to win

U.S. Open Frosted Pint Glass – $13.99

TaylorMade Staff Bag – Contest to win

Srixon Staff Bag – Contest to win

Sik Golf Limited Edition Bryson DeChambeau US Open Commemorative putter – $2,999.99

Celebrating Bryson’s 2020 win, Sik’s US Open Commemorative model (274 available) is a SIK Pro C head with alignment aid on top rather than on the flange and a traditional plumber’s neck hosel.

2021 U.S. Open Commemorative T-Shirt – $39.99

 

 

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