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Next for Ben Hogan: Two new iron models, moveable-weight hybrids

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The Ben Hogan Golf Equipment Company announced a return to the golf equipment business in May of last year to much fanfare, following a seven-year absence. See our piece on the company’s return here.

Perry Ellis International, owner of the Hogan brand since 2012, selected Eidolon Brands, LLC to produce the first Hogan irons in a decade. The company introduced the Ft. Worth 15 irons and TK 15 wedges in January, and they began shipping in April. See our piece on the Ft. Worth 15 and TK 15 introduction here.

Response to the iconic golf brand’s new weaponry has been favorable, to say the least, and with the PGA Merchandise show coming up next month, it’s a fitting time to ask, “What’s next for the Hogan company?”

CEO Terry Koehler addressed that question in a recent email, and I spoke with Digital Marketing Manager Tyler Brewton to flesh out the details.

The company will introduce a hollow iron, the Ft. Worth 15 hi, to blend into the Ft. Worth 15 iron set. The higher-launching, more-forgiving irons will be available in lofts from 20 to 31 degrees.

Ft-WORTH-HIThe company is also slated to introduce PTx irons, which will Koehler claims “will introduce a completely new concept in pure forged irons that delivers unbelievable feel, unmatched distance consistency, and more spin and green-holding performance than any other game improvement iron.”

The perimeter-weighted iron set will be available in lofts from 20-47 degrees and is expected to begin shipping in April.

Finally the company, which has recently begun experimenting with metal woods and metal wood technology, plans to introduce a yet-unnamed hybrid club. We can confirm that the hybrid will feature moveable weights and place a premium on spin production.

Hogan-Hybrid

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9 Comments

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  1. cody

    Dec 7, 2015 at 8:30 am

    I had a set similar to this. The were called the macgregor m675. awesome irons, hollow long irons 3-6, 7-PW were solid classic MBs.

  2. cydrespond

    Dec 3, 2015 at 4:11 pm

    They changed actually where it is now 2-Ft. Worths or 2-TKs for $19.95 or 2 for $29.95. Cool concept. Wonder if they will do it with the new clubs.

    • mlecuni

      Dec 4, 2015 at 3:31 am

      Hi,

      Is it available worldwide ?

      Thanks

    • Cyd

      Dec 4, 2015 at 6:52 am

      I did the demo back in May. My information was a tad bit out of date. Its good they modified the program to include the wedges.

      Hmmmm, I may have to try the wedges.

  3. rex235

    Dec 3, 2015 at 1:12 pm

    For 2016, like 2015….

    RH ONLY……

    • Don

      Dec 4, 2015 at 10:34 am

      I hear ya. I signed up for their email notifications when they were going live and dropped it right after due to this. I am assuming we are not the target demographic.

  4. Cyd

    Dec 3, 2015 at 12:54 pm

    You can demo the new Hogan Irons and Wedges at any PGA Tour Superstore. You may also order a set of 3 irons from Hogan Direct to demo for 30 days for $29.95

  5. Mike

    Dec 3, 2015 at 11:46 am

    I wish you could demo these clubs…

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Whats in the Bag

Brooks Koepka’s winning WITB: The Match

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Driver: Srixon ZX5 (9.5 degrees)
Shaft: Mitsubishi Diamana D+ 70 TX (44.5 inches, tipped 1 inch)

3-wood: TaylorMade M2 Tour HL (16.5 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX

Irons: Nike Vapor Pro (3), Srixon ZX7 (4-PW)
Shaft: Fujikura Pro Tour Spec 95 X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW, 38 1/4 cut on 4i)

Wedges: Cleveland RTX ZipCore – Tour Rack Raw (52 Mid, 56 Mid, 60 Low)
Shaft: True Temper Dynamic Gold Tour Issue S400 (Standard length/lie)

Putter: Scotty Cameron T22 Newport 2 Prototype

Grips: Golf Pride Tour Velvet Cord (Midsize) round

Ball: Srixon Z Star Prototype

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Whats in the Bag

Bryson DeChambeau WITB 2021: The Match

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Driver: Cobra Proto (9 degrees)
Shaft: LA Golf BD Prototype 60 X (45 inches)

Driver 2: Cobra RAD Speed (5.5 degrees)
Shaft: LA Golf BD Prototype 60 X (48 inches)

3-wood: Cobra SpeedZone Tour (14.5 degrees)
Shaft: LA Golf BAD Prototype 70 TX

Irons: Cobra King One Length Utility (4), Cobra One Length MiM Tour (6-PW)
Shafts: LA Golf Rebar Proto (37.5 inches)

Wedges: Artisan Prototype (47, 52, 58)
Shafts: LA Golf Rebar Proto shaft

Putter: SIK Pro C-Series Armlock
Shaft: LA Golf C2L-180
Grip: JumboMax JMX Jumboflat 17

Ball: Bridgestone Tour B X (2022 prototype)

Grips: JumboMax JMX Ultralite

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2021 GolfWRX Holiday Gift Guide: Golf gifts for the Clothes Horse

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It’s that time of year again, GolfWRX members, the moment we start filling our wish lists with the golf gear we want this holiday season.

The GolfWRX Holiday Gift Guide was created to ensure that our readers give (and hopefully receive) the very best golf gifts on the planet. These gift ideas will suit any budget, and each item was hand-picked by our staff.

In an effort to provide more value and tailored recommendations, we’re presenting our guide as a series this year, targeting “the purist,” “the gearhead,” “the value seeker,” “the golfer looking to improve,” “the clothes horse,” and “the big spender.”

You know the golfer looking to get better by his/her closet full of every infomercial training aid and a pursuit of forgiveness that would put the most penitent sinner to shame.

Here are our best recommendations for “the clothes horse” in your life.

Jordan ADG 3 – $140

Taking the iconic style of the Jordan 4 and incorporating that with the performance levels of a golf shoe, Nike has created the Jordan ADG 3. A sneakerhead’s dream for golfers, the shoe comes in three different color schemes and features Zoom Air as well as the classic Jordan wing-shaped upper eyelets that are designed to cushion and support your feet on and off the course.

Buy here.

G-T PrimeGreen Cold.Rdy Hoodie – $90

Hoodies are the in-thing at the moment on the golf course, and considering Spring/Summer isn’t exactly just around the corner, now is the time to join the movement! The Cold.Rdy hoodie from Adidas features a built-in stretch for a full range of motion on the course, as well as ribbed details to give an extra-comfortable feel. Keep warm in cool conditions with Cold.Rdy by utilizing the drawcord on the hood for total protection on the course.

Buy here.

FootJoy Premiere Series Tarlow – $190

No golf collection is truly complete without a set of FootJoy’s, and the company’s Premiere Series Tarlow provide a premium, hand-selected, soft full-grain leather with luxurious calfskin details. The shoes also feature soft, supple sheepskin linings and lightweight performance materials, and with the brand’s new VersaTrax+ technology, aim to deliver unparalleled traction and stability in every playing condition and surface.

Buy here.

G/Fore Back 9 Bully Trucker Hat – $45

Show off your back 9 credentials with this ‘Back 9 Bully’ trucker hat from G/Fore that features a breathable mesh and tech interlock, as well as an athletic sweatband and an adjustable snapback closure.

Buy here.

Muni-Kids’ I’m Under Part T-Shirt – $30

Show off the ultimate golf flex in this comfortable t-shirt from Muni-Kids, a Portland-based streetwear label inspired by municipal golf culture. The shirt comes in a white color scheme and features a comfortable dual blend of 60% combed and ring-spun cotton and 40% polyester.

Buy here.

LinkSoul Anza Flora Print Polo – $89

LinkSoul’s Anza Flora print polo is available in two color schemes – ink heather and chai heather – and features a blend of cotton, poly and lycra in design to provide golfers with the perfect amount of comfort and fit.

Buy here.

 

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