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What’s your ideal 3-hole start to a round of golf?

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I asked my friend and frequent golfing companion Sanders a few weeks ago if he would rather start bogey-birdie-par, or birdie-par-bogey. He gave me a very strange look like maybe I had sat in the sun for too long, or gone too long without making a birdie.

Then he answered, “Doesn’t matter, boss. I’m even par either way.”

“That’s not what I meant,” I tried to explain. “Don’t you think there’s a big difference between opening with a birdie and opening with a bogey? Even if you’re still at the same score after the first three holes.”

He again gave me a quizzical look – and suggested I take a drink of water or better yet, pour a little water over my head to cool down this fine desert morning.

“No, if you’re even par after three holes, that’s your score. It doesn’t matter how you get there,” he said.

“I started birdie, birdie once,” I told him.

“What’d you end up shooting?” Sanders asked.

“I honestly don’t remember,” I said, even though I did remember that I was way over nervous on the third tee and I think I pulled my driver into the trees and made a double there.

“Then you were even after three, so it’s still a good start.”

Tim and Jose were the others in our group that day and so I asked them how they’d like to start.

Tim said he’d like to open birdie, birdie, birdie.

“If you did,” Jose said, “you’d probably double, double, double from there and not even shoot 40 on the front nine.”

“You might be right, but I’d like to try it and find out.”

“I think I’d always rather start with a birdie than a bogey,” Jose said. “There’s never a guarantee if you open with a bogey that you’re ever going to make the birdie to get back to even.”

Finally Sanders seemed interested in the conversation.

“I think if you make about a six-foot bogey putt, maybe with a little break or something you really have to grind on, on No. 1, and then come right back and get a birdie, I think that’s the day you can have a really great round.”

“And if you miss that six-footer for bogey?” I let my voice trail off in the question.

“Don’t get the negative mojo going here,” he snapped, then gave me a look like maybe I needed a beer instead of the water I was chugging.

I thought Sanders maybe isn’t as obsessed about golf as I am, but then he told me:

“I remember my best round ever, a 71,” he said. “I missed a six-foot birdie putt on the first hole and almost three putted it into a bogey. Then I made a 20-footer on the second hole and played great all day. I think it was missing the first birdie putt and then almost missing the two-footer coming back on number one that helped me focus my concentration.”

On a different day at a different course I played with a 35-year-old flag-stick-thin guy who hit the elastomer off the ball. He opened all pars on the first five and I said to him, “You’re off to a good start.”

I guess he didn’t like my talent for understatement or he was just feeling ornery that day. Or maybe it was that he’d been on the first hole, a par-5, in two and three putted for par.

“It’s not how you start,“ he said, “it’s how you play the middle of the round. That’s the key for me, don’t hurt yourself too much in the beginning six holes, then settle into the round and play the next six holes solid. If I can do that, I’m in position, I’m in the mindset to finish strong the last six, and that’s where the round is won or lost.”

I asked him what his best start ever was.

“I eagled No. 1 and birdied No. 2 here a few weeks ago,” and now I realized why he wasn’t particularly happy about his even par open today. “I ended up giving a couple of strokes back but still played good. I wish it had been a skins game.”

While we waited on the No. 6 for the group ahead to putt out on the par-3, I asked if he always played his rounds in six-hole segments.

“No,” he said with a gleam in his eye and a sly smile. “I actually play the round in three-hole segments, six of them. When I play them all in even or one-over par, I’m in the mid-70s where I belong.”

“What happens if you’re two or three over for three holes?” I wondered.

“Then I play the next three holes like it’s its own group again. You have to forget about the bad things that happened and move on to the next opportunity.”

The group in front of us was walking off the green and back to their carts.

“It’s always about what you’re going to do next,” he said. And then he carved a little 6-iron in to about 15 feet.

Saturday I played with Sanders again, and his friends Jeremy and Brock. Brock birdied the first hole, parred the second and bogeyed the third.

I told him there’s nothing wrong with being even par after three.

“I’d rather par the first, bogey the second and then birdie the third,” he said.

What’s your best start ever? Let us know in the comments section below. And check out the inspirational story of one golfer trying to shoot the round of his life at 7-ironpress.com. The book is called A Perfect Lie – The Hole Truth and you can get free shipping on the paperback with the code GOLFWRX, or $4 off the e-book when you enter the code GOLFWRX1 at check-out.

Tom Hill is a 9.7 handicap, author and former radio reporter. Hill is the author of the recently released fiction novel, A Perfect Lie – The Hole Truth, a humorous golf saga of one player’s unexpected attempt to shoot a score he never before thought possible. Kirkus Reviews raved about A Perfect Lie, (It) “has the immediacy of a memoir…it’s no gimme but Hill nails it square.” (kirkusreviews.com). A Perfect Lie is available as an ebook or paperback through 7-ironpress.com and the first three chapters are available online to sample. Hill is a dedicated golfer who has played more than 2,000 rounds in the past 30 years and had a one-time personal best handicap of 5.5. As a freelance radio reporter, Hill covered more than 60 PGA and LPGA tournaments working for CBS Radio, ABC Radio, AP Audio, The Mutual Broadcasting System and individual radio stations around the country. “Few knew my name and no one saw my face,” he says, “but millions heard my voice.” Hill is the father of three sons and lives with his wife, Arava Talve, in southern California where he chases after a little white ball as often as he can.

25 Comments

25 Comments

  1. Chuck Zirkle

    Jan 13, 2016 at 7:55 pm

    12/23/15: Birdie tap in putt, birdie chip in, long birdie putt. Three under. Capped it off with an ace on the fourth hole for five under after four holes. Had to pinch myself. Was up five skins. Shot four under on front nine. A dream three holes and early Christmas present.

  2. Matthew Bacon

    Jan 1, 2016 at 11:54 am

    Bogey Birdie Par

    I’m more likely on the home course for birdie-bogey-par

  3. Patrick

    Dec 31, 2015 at 10:05 am

    The course I belong to has an interesting 3 hole start. The first hole is a 14 handicap hole, the second a 5 handicap and the third is the number one stroke hole. So, the goal is to go even par and one over at the worst. This course has a slope rating of 128 from the white tees so it’s got some forced carries and the wind is a challenge being near an ocean. Until I read the article, I didn’t understand the theme but it’s relevant for certain courses.
    In a tournament my goal is just fairways and greens. Par is a good score and birdies are a bonus. If your a tournament player you’ll know that doubles are killers and sometimes bogeys are acceptable.

  4. Bob Jones

    Dec 30, 2015 at 6:43 pm

    I never worry about a start. Last summer I double-bogied the first hole and shot a 36 for the nine. My best-ever score is a 75, that began at two over after four holes. Play one hole, forget it, and go on to the next one. Add ’em up when the round is over.

  5. Courtney

    Dec 30, 2015 at 1:14 pm

    The ultimate start has to be Karen Stupples’ 2004 Women’s British Open win at Sunningdale. Her first round started Eagle – Double Eagle. Her caddy/husband said, “we might as well shoot 59” after those first two holes.

  6. Aaron

    Dec 30, 2015 at 10:58 am

    So apparently not liking the article and commenting in such a fashion gets your comment pulled?! Hey WRX management what’s wrong with not liking your content at times? Shouldn’t that help you to understand your demographic and prepare articles that are more in line with your reader’s interests? My comment contained no vulgarity, or any level of inappropriateness but rather a statement that reflected my opinion that the premise and substance of this article is dumb. I stand by the statement that this is the dumbest article I have ever read on here and I am disappointed that commenting my view was “censored” by removal. This site is supposed to be about dialogue and at times disagreement on things “golf”. Instead of removing someone’s point of view maybe you could offer a counter point that could be used to have a discussion???

    • devilsadvocate

      Jan 1, 2016 at 12:22 pm

      Lol u mad bro? Why wouldn’t they let you say you thought the article was “stupid”?? Obviously that contributes so much insight and depth to the conversation!! These simple-minded editors have not the stomach for true philosophical analysis or debate!!

  7. Double Mocha Man

    Dec 29, 2015 at 11:42 am

    I like to start off eagle, eagle, hole-in-one. Then I can relax, skate in and finish around 80.

  8. Jeff*

    Dec 28, 2015 at 5:46 pm

    Really doesn’t matter, because the next shot is all I can control. So on the first tee, I’m just thinking how lucky I am to be playing golf, the only thing I can do is to focus on my routine, tempo, set up, and that gives me the best chance at hitting the best possible next shot. That’s what it’s all about for me.

  9. Stickburn

    Dec 28, 2015 at 4:57 pm

    3 holes increments? I look at the game completely different.

    I shoot 67 everytime I play. Once I hit 67 I am finished. So instead of seeing how low I can go for 18 holes I try to see how far I can get. Kind of like a pitch count for a pitcher coming off a rehab assignment.

    • Double Mocha Man

      Dec 29, 2015 at 11:46 am

      So Stickburn, if you played Pebble Beach from the back tees and achieved your 67 after hole #10 you’d walk in the full mile and a half?

    • Rob

      Dec 29, 2015 at 2:24 pm

      I’m sure the courses you play at love that you end your “round” after hole #13

  10. Wreiman

    Dec 28, 2015 at 2:21 pm

    On my normal course I’m good with par, par, bogey. If I’m on top of my game, it could easily be par, bird, par, But the later is my normal. I find if I and in that mode , the round will be pretty good. The other week I was even par on the first holes… then doubled my way into the clubhouse before a few beers stopped the bleeding…

  11. Jamie

    Dec 28, 2015 at 1:31 pm

    Started off Par-Par-Par just a few weeks ago…and thought that maybe it would be a great cold weather round. I proceeded to fall apart on hole # 6 after 3 putting and wrecked #7. Mentally I think 3 hole segments are a great idea…you try to win each segment as opposed to focusing on the round as a whole.

  12. Jam

    Dec 28, 2015 at 11:28 am

    It completely depends on the golf course, especially if you play competitively. Each hole has to be played as an individual and separate golf tournament. Difficult to do, but the best way to be successful.

  13. Jack

    Dec 28, 2015 at 2:07 am

    Yeah I like the 3 hole segments. The 1 hole segments just becomes a 9 hole torture fest. Going to try this next time.

  14. ooffa

    Dec 27, 2015 at 10:03 pm

    Well that’s it. Golfwrx has finally run out of things to write about. They had a nice run though. I hate to see it end like this.

  15. Double Mocha Man

    Dec 27, 2015 at 6:12 pm

    I play 18 holes in 1 hole segments.

  16. jakeanderson

    Dec 27, 2015 at 6:12 pm

    i usually start with three birdies and close in with 15 birdies. if you play worse than that, you really should not even bother.

  17. Hack lefty

    Dec 27, 2015 at 2:29 pm

    Best three hole start ever was birdie, eagle, par. Thought I was high on drugs or someone spiked my Gatorade, went on to shoot 86 haha

  18. DK

    Dec 27, 2015 at 1:03 pm

    Uh, that would be BIRDIE – BIRDIE – BIRDIE

  19. Ronald Montesano

    Dec 27, 2015 at 12:28 pm

    I’m a personal and professional fan of the three-hole increments. Even if you play one shot at a time, you should still be aware of how you stand. When I coach high school golfers (female and male) I follow the same procedure with them.

    We came by this honestly because our boys used to play a three-hole, match-play formula (for a point each set) plus a nine-hole point: four points per match. The fellows were forced to go three by three by three. Some grasped the notion, while others struggled. Next season, we’ll switch scoring systems to a nine-hole, medal score, eliminating the head-to-head aspect. I’m hoping that the fellows will still focus on the three-hole segments.

    • Alfredo Smith

      Dec 30, 2015 at 11:29 am

      Ronald that scoring format sounds delicious! You can loose the first 2 segments by being down by two, then win three holes (7,8 &9) and be one up, for the 9 holes, thus splitting the match. With 4 ways to score it gives you multiple ways to get the juices flowing!

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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