Equipment

10 awesome photos from Bettinardi’s Summer Social

Published

9 years ago

Jun 15, 2015

Bettinardi’s Summer Social, the company’s annual putter bonanza, was open to the public for the first time in 2015. Top collectors from around the country gathered at Bettinardi headquarters in Tinley Park, Ill., for the event that showcased the company’s finest collectible putters, as well as tour models and other one-offs. In addition to the rare putters, Bettinardi also created a variety of accessories including clothing, ball markers, divot tools, cigar trays, belt buckles, and head covers for the event.

Most guests arrived at Bettinardi HQ at 6 p.m. to meet the other collectors, chat about their favorite golf gear and fuel up with food and drink before the doors to Studio B opened at 7 p.m. They then began the mad dash to find the perfect putter (or in some cases putters) for their collections.

Nothing was off limits at the Summer Social, according to Sam Bettinardi, Bettinardi’s vice president of sales and marketing. Attendees were given free reign to wander the facility, and the company ran a night shift so guests could tour the manufacturing facility and see how products were created in Bettinardi’s recently renovated 40,000 square foot manufacturing facility.

Enjoy these 10 photos from the Summer Social, and learn more about Bettinardi’s Summer Social on the company’s website.

The calm before the storm

Bob Bettinardi gave a speech to attendees (and protected the entrance to Studio B) before the doors opened 7 p.m.

My collection needs a mallet!

Nearly every item available for purchase at the Summer Social was a one-off prototype, including this mallet with an R&D sole engraving.

A very special BB Zero

With a “Brook Trout” design and adjustable pocket weight.

Holy Mother of (Pearl)

Because why wouldn’t you want mother of pearl inserts on your putter… or a welded, custom-engraved neck for that matter. For the golfer who has everything, mother of pearl belt buckles, divot tools and ball makers were also available.

If you’re going to buy a rare putter…

It better fit your stroke! Attendees of the Summer Social were able to get fit for their putters at no extra cost with purchase.

So much cooler than lead tape

This variable-weight BB Zero putter allows golfers to adjust head weight through a pocket weight. And those snow stampings…

A BB6 with a twist

Few custom tweaks are more eye-catching than a welded, twisty neck. This putter also has Bettinardi’s F.I.T. Face, a face-milling process that removes material from the face for an extremely soft feel without an insert.

Patchwork Head Covers

Bettinardi’s new “patchworks” head covers sold out almost immediately. They combine different materials and designs for a truly one-off look.

In case you weren’t hungry…

Now you are. What’s a better snack on hot summer day than a Chicago-style dog and some Kool-Aid to wash it down? Representing Chicago proudly!

Holding down the R&D department

When a belt buckle is so much more than a belt buckle. Only gear heads will understand.

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Related Topics:Bettinardi putters

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GolfWRX Staff

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9 Comments

Benny

Jun 18, 2015 at 8:45 pm

I think its awesome they did this. Showing some true value to their fans and giving them access to all models. So many Pros play Betti’s and the amount of Tour wins shows they know what they are doing. Especially in a market ruled by SC. I would much rather have a handmade Betti or Machine dor 1/3 the price and make just as many if not more putts.

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Josh

Jun 17, 2015 at 11:32 am

Thanks for telling us about this AFTER it happened. I missed their facebook post about it even though I follow their page… Ah well. Keeping this in mind for next year.

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putter fanatic

Jun 17, 2015 at 11:32 am

Honest question here: did Bettinardi start the Summer Social before or after the Cameron ICC event which has become Pins and Playtime?

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ooffa

Jun 16, 2015 at 11:12 am

I commend Bettinardi for his genius. It takes skill, talent and hard work to market a very average putter for such an exorbitant price.

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Jeff

Jun 15, 2015 at 10:00 pm

Those covers are absolutely sick! As a chicagoan who has relocated I would die to get any one of those covers. When do they go on sale?

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- Josh
  
  Jun 17, 2015 at 11:34 am
  
  Jeff, you can find them here: http://tourstockputters.com/collections/bettinardi-headcovers
  
  Reply Report comment
BOB

Jun 15, 2015 at 8:26 pm

Free putter fitting wow so generous after selling $4 of metal for $2k

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- Toby
  
  Jun 15, 2015 at 9:33 pm
  
  You do realize you don’t have to buy the $2k (actually I don’t think any of them reached that price). You can just attend the event, socialize, etc.
  
  Just wondering what do you think should come free with a $2k putter? A happy ending 🙂
  
  Reply Report comment
Chris

Jun 15, 2015 at 7:25 pm

How do i go? I work at golfsmith lol

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Whats in the Bag

Adam Scott WITB 2024 (May)

Published

59 mins ago

May 1, 2024

GolfWRX Staff

Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson.

Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Fujikura Ventus Blue 6 TX

Driver: TaylorMade BRNR (13.5 degrees)
Shaft: Fujikura Ventus TR Blue 7 TX

5-wood: TaylorMade Qi10 (18 degrees), TaylorMade Stealth 2 (18 degrees
Shaft: Fujikura Ventus TR Blue 9 X, Fujikura Ventus TR Blue 9 X

Check out more in-hand photos of Adam Scott’s WITB here.

7-wood: TaylorMade Stealth (21 degrees)
Shaft: Graphite Design Tour AD DI Black 9 X

Irons: Srixon ZX Mk II (3), Srixon ZX5 Mk II (4), Srixon ZX7 Mk II (5), Srixon Z-Forged II (6-9)
Shafts: Graphite Design Tour AD DI Hybrid 105 X (3), True Temper Dynamic Gold Tour Issue X100

Check out more in-hand photos of Adam Scott’s WITB here.

Wedges: Titleist Vokey Design SM10 (50-12F, 54-08M), SM9 (LW), WedgeWorks (LW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-54), S400 (LW)

Putter: L.A.B. Golf Mezz.1 Proto

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet

See the rest of Adam Scott’s WITB in the forums.

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Whats in the Bag

Pierceson Coody WITB 2024 (April)

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Driver: TaylorMade Qi 10 (9 degrees)
Shaft: Mitsubishi Tensei 1K White 70 TX

3-wood: TaylorMade Qi 10 Tour (15 degrees)
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Check out more in-hand photos of Pierceson Coody’s WITB here.

Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), and TaylorMade P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade MG4 (50-09SB, 54-11SB, 58-08LB)
Shafts: True Temper Dynamic Gold Tour Issue S400

Check out more in-hand photos of Pierceson Coody’s WITB here.

Putter: TaylorMade TP Reserve Juno

Grips: Golf Pride Tour Velvet

Ball: TaylorMade TP5x

Check out more in-hand photos of Pierceson Coody’s WITB here.

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Equipment

Why Ben Griffin is making the surprising switch to a Maxfli golf ball

Published

4 hours ago

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Brian Knudson

Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.

While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.

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We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.

“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.

“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.

“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”

Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.

It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.

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