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Opinion & Analysis

Are you a swing junkie?

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Recreational golfers are unlike any other recreational sportsman. I know of no other sport where the recreational participants are as wrapped up in the technique as golfers. Visit any driving range and you are certain to see the majority of the golfers fiddling with their swing.

My guess is that technique preoccupies the minds of golfers more so than technique does in all other recreational sports combined. Visit a basketball court and watch a player miss a shot. Does that player stop and look at his feet or check the angle of his shoulders? Go to a baseball batting cage… Do you see anyone look behind themselves to check the position of the bat? Go fishing and ask your buddy if he has ever checked his wrist angle in order to improve his casting. Be careful with that one, you may get thrown out of the boat!

Modern golf has produced a recreational participant that is too often more involved in the golf swing than they are in watching the golf shot. Watch how seldom golfers hit their shot and watch it fly, land and come to a stop. More times than not, golfers will be seen checking a position or making a practice swing while their golf shot is still in the air. I refer to this type of golfer as a “swing junkie.”

The origins of the swing junkie can be traced back to a wonderful and historic book, Ben Hogan’s “Five Lessons: The Modern Fundamentals of Golf.” This book and the Hogan myth that grew out of this book have done more to create a modern recreational golfer that thinks more about how to swing the golf club than he does about how to play the game. The swing junkie defends his approach to golf by believing that Hogan himself was a swing junkie.

While Hogan continues to be the hero and go-to swing for most swing junkies, others too have caught the attention of the swing junkie. The 1970s brought into popularity Homer Kelley’s book “The Golfing Machine.” The first authorized instructor of the Golfing Machine was Ben Doyle, and his passion for teaching the system was a perfect match for the swing junkies. Golfing Machine swing junkies were seldom seen without their stack of graphs to check sequence photos. For you youngsters, the graph check sequence photos camera took eight still photographs and could be timed for the length of a golf swing. The Polaroid film used with the graph check allowed instant review of the swing. The result was that swing junkies could now spend more time analyzing their swing than watching the ball fly through the air.

Graph Check Sequence Photos

In the 1980s, Jimmy Ballard caught the imagination of the swing junkies. Commonly known as the “Pioneer of Connection,” Ballard had success with golfers as different as Gary Player and Sandy Lyle. Connection resonated well with the swing junkies. After all, on page 82 of Hogan’s “Five Lessons,” Hogan states that “the elbows remain tightly glued to the sides.” Unfortunately for Ballard, swing junkies have a short attention span and the age of connection was short lived.

David Leadbetter’s student Nick Faldo was the perfect golfer for the swing junkie to copy. Faldo seemed to have an endless number of swing drills. In Faldo, the swing junkies found their hero, a golfer who made more practice swings than he hit balls. While the swing junkie was busy trying to keep up with all of Faldo’s drills, the golf swing theory landscape was changing.

The success and popularity of Leadbetter brought into fashion the swing guru, and with that the swing junkie would now and for ever more enjoy technique and method overload. Leadbetter’s “Distance Through Resistance” would soon share the stage with Hank Haney’s concept of swinging the club on plane.

Jim McLean’s X-Factor had swing junkies twisting their torsos to the max. The No. 1 golf instructor was Butch Harmon Jr., but he was never a favorite of the swing junkie. Too much of his instruction was on how to hit golf shots and the swing junkies focus was always to make a better swing.

Today, entirely new ways of dissecting the golf swing are being developed to spark the imagination of the swing junkies. FlightScope and Trackman systems work with 3D Doppler radar tracking technology. Up to 26 individual data points are collected from every golf swing and shot. Data speak like “if you zero the swing plane with that degree of downward angle you will hit a draw” is now replacing the age old image of Ben Hogan’s downswing plane being a little under the backswing plane.

Will 3D radar data be the next step in the long evolution of swing junkie? Like something out of the movie The Matrix, will swing junkies become so focused on the data stream that they don’t even know what their swing looks like? Or will there be a split among the swing junkies? What will happen to the old guard that depends and protects the “good old way, the tried and true” use of video and pictures in their quest to find the perfect swing. What about the new breed of “techno swing junkie” who is always searching for new data points in order to build their perfect swing?

Whatever the future, swing junkies have their own special passion for the game and their own philosophy as to how to get the most enjoyment out of the game. Truth be known, every golfer who enjoys the game has some degree of swing junkie inside. Just keep in mind that the goal of this game is to get the ball in the hole as fast as possible.

As a professional golfer, Ron Stelten has experienced tournaments on every major golf tour in the world, and has won both in the U.S. and Europe. An entertainer, he hosts golf outings and clinics where he shares stories of his life on tour, plays great golf and provides all the instruction wanted. Ron's teaching skills focus on making golfers the best players they can be. Still competitive at 58, Ron can occasionally be seen playing tournament golf at the highest levels. He splits his time between the Ron Stelten Golf School at Taos Country Club (New Mexico) from June to October and The Palms Golf Club in La Quinta, Calif., November to May. Contact Ron at www.ronstelten.com

4 Comments

4 Comments

  1. Jim Benjamin

    May 21, 2014 at 12:02 pm

    A friend of mine learned the Golfing Machine swing from Ben Doyle in the 70’s and is an excellent player. He tried teaching me and I improved to a point. I learned a lot about the Golfing Machine theory and can recognize the swing aspects present or missing in any player. The biggest problem I had was I couldn’t do it well enough. I’m a big thick guy and at 66 can’t turn fast enough to get any resulting swing speed. I was trying some new clubs at a Van’s Golf Shop and the pro asked me to release the club more. I knew what he meant and started more of an arm swing, releasing the club through impact instead of holding on trying to release the club with my body. I started hitting the club much longer. Since then I have referenced books by Jim Flick and have been working on a swing that allows me to swing the arms and let the body react. It works much better for me going from a 15 to a 9 hdcp. Pro swings are not for everybody.

  2. jmichael204

    May 21, 2014 at 10:41 am

    I think in golf we get soo caught up in teaching people the proper swing instead of focusing on pitching, chipping and putting where they will make up most of there strokes.. No matter how good your swing is your going to miss the green at some point or need to get up and down from 50 yards etc.. I used to be someone who was always focused on my Driver and full swings.. This year I have spent half the time on the range and more time around the chipping and putting green and have seen dramatic improvement in my game where if I am hitting the ball like garbage I can still “save my round” with the short game.

  3. 1 Junk

    May 20, 2014 at 9:55 pm

    Gimme gimme gimme more more more! Swing it swing it swing it yeah yeah yeah that’s it that’s it that’s it

  4. tom stickney

    May 20, 2014 at 12:18 pm

    As a teacher whom has taught on both sides of the coin- with and without technology…I can tell you that when video came out it caused us to become too “position” focused and guided us into trying to make robotic swings until we learned that everyone had their “own” swing. Thus some things that looked good on camera didn’t translate into great scores…so finally we were ok with different looking moves as long as they “worked” for the player.

    With the advent of Trackman (I have one and love it!) we are seeing the same thing- most teachers trying to push players into “robotic swings” with low face to path relationships with a tight spin axis for less curvature. Trying to eliminate all the variables. This too will pass in time….

    Therefore in the end I believe that Trackman will help golfers go BACK to swings that work for them- ones that are NOT position or aesthetic based- but FUNCTIONAL for the golfer whom uses them because the Trackman is not video based. It’s not about what you look like it’s about what works best for you!!!!! Personally I could care less about the numbers you produce (to a point) as long as they fit what you want your ball flight to look like in your own mind.

    New technology always elicits the same learning curve until instructors truly learn how to best teach with the new systems…it happened with video, 3D motion analysis, and now Trackman.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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