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2009 Callaway Golf Apparel

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Callaway has introduced new apparel products for the Spring 2009 season. I was able to get information and pictures about the new offerings and had a chance to correspond with the company president.

Callaway Golf Apparel – Performance Center/X-Core 

Performance Center is the technical performance area that houses all X-Series 100% Polyester and X-Series C-Tech (Cotton/Polyester) product ranges. Technical apparel is still the key ingredient to Callaway’s success and by adding more cotton based tech products such as C-Tech they are able to cover a broader-based consumer who remains loyal to the brand.  C-Tech was launched in Spring 2008 to compliment the X-Series line and sold out without any advertising.  Fashion Classics pave the way in the Performance Center line for Spring 2009.  Great new key items are styled with stripes and paired up with fresh new solids look new and exciting in both X-Series and C-tech fabrications.  New wrinkle-free performance cotton bottoms match up nicely with the popular Hex utility pocket short and also the X-Tour Pant and Short.  Also, to round out the groups is a terrific selection of outerwear that will surely satisfy the needs of all weather conditions (Rain, Wind, Warm)

Callaway Golf Men’s Collection – Country Club 

The Spring 2009 season has a terrific color palette of great jewel tones such as Nantucket, Centennial, Coral Rose, Evergreen, and Summer Blue, cut with Nautical Navy and White to round out the offering.  The FT-Performance range of Luxury Knitwear, which has been very well received due to its high performance and luxury look and feel for Fall 2008, has been expanded into a larger offering for the Spring 2009 season.  To compliment FT is a new range of collection knitwear that is mercerized cotton/polyester blend for the traditionalist looking for a performance knit but enjoys the hand feel of cotton. They call this product CT Performance and it is the value driven performance product within the Callaway Men’s Collection.  Also on the tee box is the new easy care wrinkle free 50’s 2-ply Supima Cotton bottoms (CT-Tour) that shares the spotlight and matches up nicely with the FT Performance and CT Performance knits.  Color is the key element here and the cuts of the shirts are very classic and meticulously detailed as a true collection product should be.

 

Callaway Golf Women’s Collection – Elements

Based on the success of the Callaway Women’s technical fashion apparel they are introducing a new C-Tech range in the new Women’s category named “Elements“. The Callaway Women’s apparel business has grown over 100% in the last 2 years and they see this as an opportunity to expand once again and promote the brand by expanding the range in this dynamic lifestyle area.  The key ingredient is in the fabric which is comprised of Micro Pima/Polyester blends that wick and have that a soft luxury hand feel.  Fashion bright colors cut with Nautical Navy and White in Sporty Sleeveless looks, micro stripes/tonal color block polos, and ¾ sleeve length polo set the tone here. The look is rounded out with new polyester microfiber mechanical stretch twill bottoms that come in a Metropolitan length that has a 22” out seam, a casual 20” short, and also a new hip looking 18” button front skort.  Elements is a core performance basic offering of women’s products that will complement the popular performance tech collections.

A Word With Steve Pena, President of Callaway Golf Apparel

I had the opportunity to ask the President of Callaway Golf Apparel, Steve Pena, a few questions about the new 2009 clothing line.

With the new clothing line, is Callaway looking to be the dominant presence in apparel as it is on the equipment side? 

"Of course we always strive to mirror the efforts and success of the Callaway Golf Co, but with apparel it is more of a on and off the course situation.  "Beyond the Fairway", so to speak. We try and mirror some of the technical marketing and technology aspects of the hard goods side into apparel.  Fusion Technology, which has been the high end technology at Callaway, has been introduced as FT Performance in the Men’s Apparel Collection.  This special fabric in the FT Performance line was developed by scratch using Tencel and a polyester microfiber core yarn. The final result is a very rich, luxurious “easy care“ product that looks like mercerized shirts but performs miles above normal cotton fabrics due to the nature of the yarn. No pilling, no shrinkage, non fading are the key benefits to this product range.  Having new technologies such as FT Performance in the line creates a leadership position."

What sets Callaway apart from other golf apparel lines? 

"Technology, style, fit, comfort, and performance just to name a few key elements. I am not interested in looking at other brands too much as that can be a distraction.  If you are looking for innovation (being that my background is in high end better sportswear market) I always look to the luxury brands for inspiration along with my own ideas that has given us over the last 3 years a nice foundation.  And it has created a nice following in the marketplace. It’s nice to have a label like Callaway on the product, but the product must be superior first before the logo goes on the garment."

What is the main goal of the 2009 Men’s line?  2009 Women’s line?

"To continue pushing innovation, balance, and good fit. I think the next big push you are going to see is better fitting Men’s apparel. The oversized, relaxed fit is not as important anymore to the market.  With the surge of the some of the younger guys on tour, the 40+ guy now is in the gym and taking better care of himself and he want to wear apparel that compliments him without having him looking like he is trying too hard to look young.  I never use the words  "slim fit" as this can be misinterpreted, however I like the term "Comfort Performance ".

Women’s to me is all about being special and creating a unique feel that has its own identity. We have a loyal following right now that has really bought into our stylized tech performance products. I like using Prints a lot and we have a matte jersey fabric in the line that prints beautifully. The Women’s Callaway Collection line is sexy, spirited, and has a high level of sophistication to it that set us apart from the masses."

What can we expect for the line in the future?  What sort of evolution do you see?  Do you plan to keep the "traditional golf look" or venture into other progressive golf designs?

"Being that Callaway is a global brand, the customer base ranges from 18-70 and that is my target goal when approaching the line. We do have traditional golf looks but have a twist to them to make them modern. The lines for both Men’s and Women’s are very modern, but not too directional as we find through market surveys that the 40+ customer tends to be more loyal to the brand and has grown up with the brand as opposed to a younger demographic. We have a younger male following 20 – 30 years of age that has emerged over the last few years and they are the ones that we want to keep entertained with new products without losing sight of those who are already loyal enthusiasts.  It’s a balancing act in the end, keeping consistent and forward thinking. I would like everyone who enjoys Callaway products to wear our apparel, and those who don’t use the equipment to become believers in the brand."

 

 

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  1. G.L.Nichols

    Jan 9, 2009 at 2:19 pm

    I realize that the 2009 products show will not occur for another couple of weeks, but has Callaway produced any additional club information? -30- GLN

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Morning 9: Tiger confirms playing schedule | Player: This caused Tiger’s downfall

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Thursday morning, golf fans, as day one of the CJ Cup Byron Nelson gets underway.

1. Woods confirms he plans to play 1x monthly, remaining 3 majors

ESPN report…”Woods, appearing on the “Today” show Wednesday morning, said he is still following the calendar he mapped out before the season began. But physical limitations continue to give the 15-time major winner pause.”

  • “He completed the Masters last month but requires a “cold plunge every day, religiously” to get his body going and was “extremely sore” when he left Augusta National. Woods shot a 16-over 304 at the Masters and finished last among the 60 golfers who made the 36-hole cut.”
  • “I have basically the next three months — three majors — and hopefully that works out,” said Woods, who last won a major in 2019.
  • “Up next is the PGA Championship at Valhalla in two weeks. The U.S. Open at Pinehurst No. 2 begins June 13, and the Open Championship at Royal Troon in Scotland begins July 18. Woods has not played all four majors in a year since 2019.”
Full piece.

2. Tiger on origin of red-and-black Sunday outfit

Ben Morse for CNN…”…speaking on Tuesday’s edition of ‘The Tonight Show Starring Jimmy Fallon,’ the 48-year-old said his mother Kultida was key to him wearing the now-iconic red and black combination.”

  • “My mom thought, being a Capricorn, that [red] was my power color, or some BS thing like that, so I end up wearing red and end up winning some golf tournaments,” the 15-time major winner told Fallon. “And then to spite her, I wore blue, and I did not win those tournaments. So Mom is always right.”
  • “Woods’ mother was clearly was onto something as her son would go onto win a record-equaling 82 PGA Tour tournaments.”
Full piece.

3. Gary Player’s take on Tiger’s downfall

Our Matt Vincenzi…”While speaking with KW Golf, golf legend Gary Player said that he believes swing coaches ruined the career of Tiger Woods.”

  • “The US Open at Pebble Beach, he won by 15 shots. You know what that’s like? It’s like running the 100 meters in seven seconds. The next week, he’s having a lesson from a man who, I don’t think, if he played in the Masters, could break 80.”
  • “And then he goes to another guy who couldn’t probably break 85 in the Masters with the pressure, or the British Open or the PGA on the final day. And he’s having lessons from them.”
  • “Why did Tiger do that? He was so good, but I understand he wanted to get better,” Player went on. “If he had just gone along and never changed, he would have won at least 22.. He would’ve gone down as the greatest athlete the world has ever seen.”
  • In 2008, Woods had won 14 majors and was 33 years old. It would take him eleven years to win his 15th at the 2019 Masters.
Full piece.

4. Open winner: I used to hate links golf

Peter Scrivener for the BBC…”However, he did recall his chastening links golf baptism at neighbouring Prestwick, which hosted the inaugural Open in 1860.”

  • “The first time I played links golf I hated it – it ate me to pieces,” said the 37-year-old, who lost all four of his matches as Europe thrashed the United States in the 2006 Palmer Cup.
  • “I kept trying to hit lob wedges around the greens and the weather was bad. I got whipped, lost all of my matches.”
Full piece.

5. Why Tiger’s daughter doesn’t like golf

Our Matt Vincenzi…”While Tiger Woods’ son, Charlie, has certainly inherited his father’s love for golf, his daughter, Sam, has not.”

  • “On Wednesday, Tiger made an appearance on The Today Show with Carson Daly and explained his daughter’s relationship with golf.”
  • “Golf has negative connotations for her. When she was growing up, golf took daddy away from her. I had to pack, I had to leave, and I was gone for weeks. So, there were negative connotations to it.
  • “We developed our own relationship and our own rapport outside of golf. We do things that doesn’t involve golf. Meanwhile, my son and I, everything we do is golf related.”
Full piece.

6. Spieth hits ‘reset button’

Mark Schlabach for ESPN…”PGA Tour star Jordan Spieth isn’t happy that he’s not playing as well as his longtime friend Scottie Scheffler, but he’s hoping to use the world No. 1 golfer’s success as inspiration.”

  • “Spieth, a three-time major championship winner, said he used last week as a reset after a so-so start to the 2024 season. He has three top-10 finishes in 10 starts but had a disqualification and three missed cuts, including at The Players and Masters, in his past seven.”
  • “He is hoping to turn things around, starting at The CJ Cup Bryon Nelson, which tees off Thursday at TPC Craig Ranch in McKinney, Texas.”
  • “I think I kind of wanted to hit the reset button this last week and I took more days off than I usually do,” Spieth told reporters Wednesday. “Got a little burned out trying to find stuff. I wanted to take some time off, clear my mind, and then get back to it.
  • “… Kind of looking at this as kind of a restart. I haven’t had the year I wanted to have after getting off to a pretty optimistic start in Hawaii. I feel really good about the work I put in since the weekend into the few days this week, so I believe that I’m really close to some great things.”
Full piece.

7. Photos from the CJ Cup Byron Nelson

  • Check out all of our galleries from this week’s event!
Full Piece.
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Photos from the 2024 CJ Cup Byron Nelson

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GolfWRX is on site this week in McKinney, Texas, at the 2024 CJ Cup Byron Nelson (FKA the AT&T Byron Nelson).

Last year at TPC Craig Ranch, Jason Day ended a five-year winless streak. J-Day is in the field again, as are Jordan Spieth, Tom Kim, and Will Zalatoris.

We have our usual assortment of general galleries, WITBs, and pullout albums for your perusal. As always, we’ll continue to add links to additional albums as they make their way to us from the Lone Star State.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying in the forums.

 

 

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Vincenzi’s 2024 CJ Cup Byron Nelson betting preview: International talent to shine

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As anticipation mounts for the 2024 PGA Championship at Valhalla in a few weeks, the PGA Tour makes a pit stop in McKinney, Texas to play The CJ CUP Byron Nelson. 

Last year was the third time TPC Craig Ranch hosted the Byron Nelson. Prior to 2021, the event was held at Trinity Forest Golf Club in Dallas.

TPC Craig Ranch is a 7,414-yard par-71 that features Bentgrass greens. The event historically plays relatively easy, and that has remained the case in the three editions at TPC Craig Ranch.

The course structure may provide some additional intrigue with the par-3 17th featuring a stadium setup called “Ranch 17” which is reminiscent of the 16th hole at TPC Scottsdale. The course also has both long and difficult par-4s mixed with drivable par-4s, which should create some exciting moments.

There are 156 golfers in the field this week, and many stars will be taking the week off to prepare for 2023’s second major championship in a few weeks and a “signature event” at Quail Hollow next week. Notable players in the field include Jordan Spieth, Jason Day, Sungjae Im, Stephan Jaeger, Tom Kim, Si Woo Kim, Min Woo Lee, Alex Noren, Adam Scott and Will Zalatoris. 

Past Winners of the AT&T Byron Nelson

  • 2023: Jason Day (-23 at TPC Craig Ranch)
  • 2022: K.H. Lee (-26 at TPC Craig Ranch)
  • 2021: K.H. Lee (-25 at TPC Craig Ranch)
  • 2019: Sung Kang (-23)
  • 2018: Aaron Wise (-23)
  • 2017: Billy Horschel (-12)
  • 2016: Sergio Garcia (-15)
  • 2015: Steven Bowditch (-18)

Key Stats at TPC Craig Ranch

Let’s take a look at five key metrics for TPC Craig Ranch to determine which golfers boast top marks in each category over their last 24 rounds.

Strokes Gained: Approach

Strokes Gained: Approach remains the best measure of current form.

Hot iron play will be at a premium this week. Last year, Jason Day gained 6.4 strokes on approach, which was fourth in the field. In 2022, K.H. Lee was ninth in the field in Strokes Gained: Approach, gaining 5.2 strokes. In his 2021 victory, he was second in the field and gained 8.3 strokes on the field in the category.

Strokes Gaines: Approach Over Past 24 Rounds

  1. Tom Hoge (+1.12)
  2. Keith Mitchell (+1.02)
  3. Henrik Norlander (+0.99)
  4. Ryan Moore (+0.98)
  5. Ben Martin (0.80)

Strokes Gained: Off the Tee

Fairways are wide at TPC Craig Ranch.

Distance will certainly be helpful, and there aren’t too many difficult holes on the course. Golfers who put themselves in position off of the tee this week should have a sizable advantage.

Strokes Gained: Off the Tee Over Past 24 Rounds

  1. Peter Kuest (+0.93)
  2. Kevin Daugherty (+0.91)
  3. Alejandro Tosti (+0.83)
  4. Keith Mitchell (+0.82)
  5. Kevin Tway (+0.74)

Birdie or Better %

There aren’t many hazards on the course, and all of the par-5s should be reachable in two for the majority of the players in the field. I am anticipating a birdie fest, and this statistic should be helpful in finding the birdie-makers.

Birdie or Better % Over Past 24 Rounds:

  1. Wesley Bryan (31%)
  2. Kelly Kraft (26.2%)
  3. Peter Kuest (25.9%)
  4. Matti Schmid (25.7%
  5. Jimmy Stanger (25.2%)

Strokes Gained: Putting (Bentgrass)

Many golfers on TOUR have some major putting surface variance in their statistics and prefer Bentgrass to other surfaces.

Bentgrass is common in Texas, and we often see golfers who play well in Texas continue to do so, finding a great feel around the greens.

Strokes Gained: Putting (Bentgrass) Over Past 24 Rounds:

  1. Maverick McNealy (+0.92)
  2. Aaron Baddeley (+0.87)
  3. Callum Tarren (+0.86)
  4. Harry Hall (+0.81)
  5. Nick Hardy (+0.69)

Course History

This statistic will tell us which players have performed the best at TPC Craig Ranch over the past three seasons.

Course History Over Past 12 Rounds:

  1. Jordan Spieth (+2.69)
  2. K.H. Lee (+2.59)
  3. Seamus Power (+1.84)
  4. Ryan Palmer (+1.76)
  5. Adam Scott (+1.72)

CJ CUP Byron Nelson Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (27%), SG: OTT (24%), Birdie or Better % (18%), Course History (17%) and SG: Putting Bentgrass (16%).

  1. Alex Noren
  2. Adam Scott
  3. Keith Mitchell
  4. Si Woo Kim
  5. Stephen Jaeger
  6. Jordan Spieth
  7. Jhonnatan Vegas
  8. Nate Lashley
  9. Brice Garnett
  10. Tom Hoge

2024 CJ CUP Byron Nelson Picks

Byeong Hun An +3000 (DraftKings)

Byeong Hun put together an excellent performance at The Masters, finishing T16, which ties his best ever finish at a major championship (also T16 at 2019 U.S. Open). The South Korean gained 9.16 strokes from tee to green, which ranked 2nd in the field behind only the champion, Scottie Scheffler.

An’s next start at Harbour Town didn’t go as well (67th), but he still had a fantastic ball striking week. The 32-year-old bled strokes both around and on the greens, which was his eventual undoing. In his past three starts, An has gained significant strokes on the field both off the tee and on approach.

Benny had a strong start at last year’s Byron Nelson, finishing in a tie for 14th. With limited challenges on the course, he shouldn’t have to do much scrambling. In his past 24 rounds, he ranks 17th in the field in Strokes Gained: Off the Tee and 17th in the field in birdie or better percentage. The putter is up and down per usual, but his ceiling putting weeks with his LAB Golf putter in 2024 are higher than they’ve been in past seasons.

An is starting to become my “white whale” of the PGA Tour, but I believe in his talent and TPC Craig Ranch is a course that should suit his excellent tee to green play.

Mackenzie Hughes +5500 (FanDuel)

Mackenzie Hughes is quietly putting together a very good season. He finished in a tie for 3rd at the Valspar Championship and followed that up with a T14 at the Texas Children’s Houston Open.

In his past 36 rounds in Texas, the Canadian ranks 5th in the field in Strokes Gained: Total. Last year, he finished in a tie for 14th at this event and gained strokes putting and off the tee. Mackenzie played well that week despite being in extremely poor form. He missed two cuts in a row prior to the event, and four consecutive cuts immediately after. His irons were off that week, but in 2024, we’ve seen an improvement in Hughes’ approach game. He now comes to the event playing some steady golf. He’s gained strokes on approach in four of his past five events and is hitting the ball very well from tee to green.

Hughes has two victories on the PGA Tour, both coming in relatively low-scoring affairs (-17 in each). He will need to go a bit deeper to win the CJ Cup Byron Nelson but has the type of putter that can keep pace in a birdie barrage.

Seamus Power +7000 (FanDuel)

After struggling over the past few seasons with injuries, Seamus Power seems as if he is rounding back into the form that made him a really consistent player on the PGA Tour.

Power finished T12 in his most recent start at the RBC Heritage, which is encouraging considering it was a “signature event” with a very strong field. For the week, the Irishman gained 4.4 strokes on approach and 2.8 strokes putting, which is the combination he’s used in the past to contend on Tour.

In his three trips to TPC Craig Ranch, Power is yet to finish outside of the top-20, with his best finish being a T9 in 2019. He ranks 4th in Strokes Gained: Total at the course. The 37-year-old thrives on easy tracks and has won in 2021 (Barbasol Championship) and 2022 (Butterfield Bermuda) on easier layouts with weaker fields.

Power has the game to go extremely low and I believe he can get back in the winner’s circle for the third time in four years.

Chan Kim +10000 (FanDuel)

Chan Kim has been striking the ball beautifully this season and is a proven winner with two wins on the Korn Ferry Tour in 2023 as well as eight career Japan Tour wins.

At last week’s Zurich Classic, Kim and his partner Doug Ghim finished in a tie for 28th. Prior to that, the South Korean T14 at the Valero Texas Open and T6 at the Corales Puntacana Championship. His success this season in Texas as well as he propensity to play his best golf on the PGA Tour’s easier courses make him and ideal fit for TPC Craig Ranch.

2024 has given plenty of longshot winners on the PGA Tour, and with a birdie fest like this, I believe there’s a strong chance we get another this week in McKinney, Texas.

Alejandro Tosti +10000 (FanDuel)

Alejandro Tosti is one of the most polarizing players on the PGA Tour thus far in the 2024 season. His antics can rub many the wrong way, but he’s shown on a few occasions that he has what it takes to compete in Tour events.

This season, Tosti has been elite off the tee. In his past 24 rounds, he ranks 2nd in Strokes Gained: Off the Tee. The Argentine hits it long and straight, which works at any course on earth. He got a taste of contention a few starts ago at the Texas Children’s Houston Open, finishing in a tie for 2nd place.

Tosti had a fantastic year in 2023 on the Korn Ferry Tour, where going low is a prerequisite to success. If this turns to a shootout, which it likely will, the 27-year-old has the ability to set the pace. Tosti will look to become the second Argentine to win in Texas in the past two seasons after Emiliano Grillo emerged victorious at last year’s Charles Schwab Challenge.

C.T. Pan +15000 (FanDuel)

Outside of a T3 at the Mexico Open, C.T. Pan doesn’t have strong results this season in terms of finishes. However, over his past two starts, Pan’s iron play has come alive. At The Players, he gained 6.6 strokes on approach. At the Valero Texas Open, he gained 3.7. At last week’s Zurich Classic, Pan and his partner Kevin Yu finished T28. For a player who can get extremely hot with his scoring clubs, I believe he’s playing better than the results have shown over the past month or so.

Last season, Pan finished 4th at TPC Craig Ranch and was spectacular across all the major stat categories. In his past 36 qualifying rounds, he ranks 16th in Strokes Gained: Total in Texas.

Pan has won on the PGA Tour at the RBC Heritage and is always a player that I believe has what it takes to win on a Sunday if he finds himself in contention.

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