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Who knows how to fit better than the source?

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Last week I traveled to seemingly always weather-perfect Carlsbad, Calif., where I did a full club fitting at Titleist’s Oceanside facility.

It was the second time in as many months that I have visited the guys with the cursive logo, the last time being specifically for a Vokey wedge fitting. It also happened to be the second time that I have done a full club fitting.

The first time was with Nike in Spring 2012, or just a few months after swinging the driver and 3-wood for my first time ever. During that fitting, my goal was more about making contact with the ball instead of fine tuning gear for a grooved swing; and they didn’t have a lefty 3-wood at the fitting, so that stick was assumed into my bag without a full test run.

In the 12 months since then I have put in about 1,000 hours of practice and countless rounds. My consistency has improved from something resembling a blindfolded chimp to a precociously self-assured golfer looking to improve upon his 6 handicap, and it was time to get fit for some gear that can help me reach the next level.

Back in February when my Vokey TVD wedges arrived, I had never swung any sticks that were not branded with a swoosh, and was so happy with the Vokey’s performance that I decided to return to Carlsbad to switch out the remaining clubs. When I first went down there, I didn’t realize that it was possible to get fit by the same guys who fit their PGA Tour pros and was blown away by the experience, so decided that going to the source was the best way to make certain that I was getting the best fit for my game.

It was a beautiful April day in Oceanside and my club fitter was Sr. Fitting Analyst Rob Bunn. We had worked together on the wedges so he knew some of my tendencies, which was great as we could get right to work.  At the beginning of the experience you change into golf shoes, grab a water (or coffee for guys like me, being a Portland boy) and head out to the pristine range where a section of perfect grass is reserved for you.

They ask you to space your divots out instead of putting them all right next to each other, as they say the grass heals better when it’s individual divots rather than a large section missing.  This seems to be contrary to how most grass ranges want you to hit, but I’ll assume they know what they are talking about as they have done this for years and the sod all seems perfect:

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To start, I got a hard time from the boys as I hadn’t had time to clean my grooves before flying out from Oregon.  They joked with me about it — they knew I understood how important it is for spin to keep my grooves clean. But I had gone straight from course to airport and didn’t have a chance. Walking up to the facility, my last thought had been, “Please don’t look at how dirty those wedges are.”

I warmed up by hitting my gamer clubs, which were Nike Pro Combos with Project X PXI shafts (5 though 9 iron), 21- and 24-degree hybrids with Tour AD stiff shafts and a Mach Speed SQ 10.5 degree Driver with a Project X 6.0 stiff shaft. I’ve had a few Nike drivers, but for some reason that one seems to be the lesser of the evils when mixed with my swing.

I only had 13 clubs (also in the bag is a SeeMore putter, 46 degree Vokey that I use as my pitching wedge and a 50, 54 and 58 degree wedge) because I had taken the Nike 3 wood out a few months ago due to the fact that I hit the 3-hybrid just as far and more consistent. For some reason, I could never get the 3 wood to travel more than about 210 total yards, and it always felt to me like hitting golf balls with an oversized chop-stick. I’ve been testing out a number of different 3 woods, but figured I would wait until this trip to purchase one as I wanted to make sure it fit me. It didn’t make sense to buy a 3 wood a month or two before getting fit for clubs.

My fitting began with the 8 iron. Rob would hand me clubs, and I would hit some balls while he watched the flight and the Doppler radar launch monitor gathered the swing and ball data. Every time he handed me a new stick, I would swing it a few times and all sorts of different results would ring in. It was pretty astonishing. The same swing (or at least extremely similar swings) would produce five push fades or five hooks — or five fat and thin shots or five nice baby draws. It’s amazing how much the lie angle and shaft can make a difference.

We quickly decided that the AP2 712 was the right iron head, and almost as quickly that the KBS Tour stiff shafts stood out as a winner. That combo, along with a standard length and standard lie produced a nice shot nearly every time. When trying the 5 iron, the same results occurred and I was sold on the setup as was Rob. Due to the ball speed and trajectory, he decided that 1 degree strong would be the way to go with all of my irons, too.

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Because of the amount of spin my swing put on the ball, he decided that I should go with 4 through 9 irons and one hybrid instead of going my old set up. My 21- and 24-degree hybrids produced very similar shots, so it made sense to me to have one rescue and a 4-iron, as in theory the 4 iron would be easier to control. So the next step was finding the right hybrid.

I was having issues with all of my swings, in part because my gamer irons had been, for some reason, 3 to 4 degrees flatter than I needed. It’s an entirely different topic, but along with an overly flat swing I had ingrained a wrist flip through the impact zone. Now that I was trying out standard lie clubs and have been working on a steeper swing, my miss was to keep that wrist flip in the swing and hook some shots. Rob saw this and after struggling with the hybrids, he decided to switch it up and fit me for a driver. So, we took a detour and started hitting some 913 drivers.

The driver was my No. 1 priority, and main reason for wanting to go to Titleist to get professionally fit. I was happy to see that TPI Oceanside had plenty of Lefty options.

I’ve been struggling with that stick since first hitting one in mid-November 2011, and wanted to take the uncertainty of ill-fitting gear out of the equation. It’s far too easy to blame your sticks if you are uncertain of their characteristics, and blaming gear will never help you improve.

Instead, I NEEDED to find a driver that I KNEW fit me, so I could move on and focus solely on technique and trust it to move forward. My driving has been like Bill Paxton’s acting: almost always sub-par, but on random occasions showing up and surprising everyone. Not good enough and I have been focusing on tee shots in practice.

He first gave me a regular flex shaft, and I sliced a ball over the left fence that seemed way to high to hit over. Then pull-hooked one off the planet. It was pretty obvious I needed a bit less action between my hands and the club head, so we went to stiffer.

I was still lacking in control and missing too far in both directions, so the next step was to invite Titleist Vice President of Tour Promotions Larry Bobka to check out my swing. Larry was able to identify a few things that I could do to improve consistency. I listened to his advice, which happened to be exactly what I was working on back in Portland, and started seeing great results once they put a 913 D3 head on a Speeder VC 7.2 Extra Stiff 44.5 inch shaft that was tipped 0.5 inches.

I knew I didn’t like regular or even stiff shafts, but this extra stiff felt awesome. Even though we went with a 44.5 inch shaft, my ball speed on the range was still between 155 and 160 mph, and Larry said with some form improvements I could see that increase by 5 to 6 mph. That would put me right around the PGA Tour average of 165 mph ball speed with the driver. I know I’ll never be the longest guy by any means, but if I can get my tee shots to PGA Tour average then I know I will be able to keep up with the crowd.

I hit a number of drives with this setup and was very happy with the results. It seemed like the perfect fit. Now the goal was to find a 3 wood and hybrid to fill the final two gaps in the bag.

The 3 wood wasn’t too tough now that we knew more about my swing via the driver fitting. Rob went with a couple of options before landing on the 913F D2 (15 degrees) with an extra stiff Diamana White Board Plus 82 shaft that was 0.5 inches under standard length. We tipped its shaft 0.5 inches as well, and it felt great.

I loved the control that I had with the extra stiff shaft, because it felt like the club head was staying with me no matter how hard or easy I wanted to swing. The numbers were good, too, as I was getting about 140 to 145 mph of ball speed.  It was hard to tell what distance things were flying because it was into a stiff wind, but the shot shape was nice and the ball speed was what they were looking for so all was well.

The final step was the hybrid. Now that I was more confident and my swing was under control, it was much easier to find the right fit. Just a few options in, we went with the 913H D3 (19 degrees) with a Diamana Blue Board Plus 82 extra stiff shaft at a standard length.  It was odd, but the standard length hybrid fit better, even though the driver and 3 wood were best fit at 0.5 inches shorter than standard.

I never would have guessed at most of these settings, but that is why I went to the source to figure out what I should be hitting.  When I last was fit for clubs more than a year ago I had been swinging woods and drivers for barely four months and had not come close to grooving a swing. In fact, during my original fitting in early 2012 my main goal was just to hit the ball — I wasn’t thinking about shot shape and control. I can imagine that it was very hard to fit me into anything, as my swing was so new.

A lot of time and practice has happened since that fitting and it is crucial for performance to stay on top of your gear. I am very excited about getting these new sticks and cannot wait to start practicing with them. There will definitely be an adjustment period as the lies, length, weights, etc. are different, but after a week or two of grinding on the course and range the changes will hopefully start to pay off.

The next post will be about the launch monitor specifics between my current clubs and the new Titleists that will arrive soon.  We shall get to the bottom of exactly how much periodically getting fit for sticks can positively change your game through some concrete data.

To wrap things up, here’s “What’s in the bag.”

Driver: Titleist 913 D3 (9.5 degrees)
Setting: D4
Shaft: Fujikura Motore Speeder VC 7.2 X (Tipped 0.5 inches, 0.5 inches under standard)

3 Wood: Titleist 913F D2 (15 degrees)
Setting: D4
Shaft: Mitsubishi Rayon Diamana White Board Plus 82X (Tipped 0.5 inches, 0.5 inches under standard)

Hybrid: Titleist 913H D3 (19 degrees)
Shaft: Mitsubishi Rayon Diamana Blue Board plus 82X

Irons: Titleist AP2 (4-9, bent 1 degree strong)
Shafts: KBS Tour (S-Flex)

Wedges: Titleist Vokey SM4 (46-08 and 50-08), Vokey TVD M Grind (54 and 58)
Shafts: Dynamic Gold S200

Putter: SeeMore mFGP

Ball: Titleist Pro V1X

Editor’s Note: The cost of an individual fitting (metal woods, irons or wedges) at TPI Oceanside is $200. A full bag fitting is $500. All equipment is sold separately through authorized Titleist accounts.

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Dan decided in April 2010 to quit his job and, with zero previous experience in the game, dedicate 10,000 hours of practice to golf. Follow his journey as he discovers how practice translates into success. Learn more about Dan on his website, thedanplan.com Twitter: @thedanplan Facebook: facebook.com/thedanplangolf

8 Comments

8 Comments

  1. David

    May 3, 2013 at 8:16 pm

    Dan,
    Nice that you got to go to the source! What is missing now is a Scotty Cameron Putter!!!! If your going to get the best gear you need to go all the way 🙂

  2. Pingback: Who knows how to fit better than the source? – GolfWRX | Golf Grip Instruction

  3. Mike

    May 2, 2013 at 5:19 pm

    Nice write up, Dan. I’m interested in your bag. Is it custom made? Also, all Titleist but no Scotty?

    • Dan Plan

      May 3, 2013 at 7:39 pm

      Hi Mike,
      It’s a custom Vokey bag but I believe that you can order one online. I really like my SeeMore putter so didn’t see a reason to switch over.

      Thanks!
      Dan

  4. Nick

    May 2, 2013 at 3:10 pm

    Titleist is the bomb. Got fit by them a year ago and saw immediete improvement. The change in my driver trajectory put ten yards on my drive immedietly with probably 15 percent more fairways. Massive game changer for me. While I did not see (or frankly desire) distance gains with my irons, the “cone” of my misses narrowed considerably. This was seen literally the second and third rounds I played with my new set (I think the pressure of playing with a new set and the overwhelming desire to see immediate improvmeent dooms the first round out with new equipment).

  5. Rich

    May 2, 2013 at 2:32 pm

    Thanks for the review on the fitting. I live in socal and was wondering about getting fitted at Titleist compared to a Golf Smith or Roger Dunn. I was wondering about the cost as well.

  6. Daniel

    May 2, 2013 at 1:31 pm

    I bet that was awesome getting all that info about your clubs and your swing, but most importantly being able to trust it since you were “at the source.”
    Can a reader ask how much that fitting experience costs?

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Equipment

Beyond limits: Carbon bending and the future of shaft manufacturing

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My name is James, and I am an equipment junkie. Like many of you, I am also a (mediocre) golfer struggling to take my golf game to the next level. But since I’m not so keen on hitting the range or the gym, I’m always searching for the next big breakthrough to help me avoid excessive practice and golf lessons.

TLDR: I am back to report that I may have found the ultimate breakthrough involving how golf shafts are manufactured. It will sound mind-boggling and counter-intuitive, but the new technology involves controlling a shaft’s variables of weight, flex (CPM), and torsional strength (torque) all independently of one another. As if this alone doesn’t sound far-fetched enough, it also purports to control the subjective aspect of how stiff the shaft feels without affecting the other variables.

To the best of my knowledge, I never knew any of these were possible, but seeing (and feeling) is believing, though I’m still reeling from my recent experience. Moreover, I dare predict that the sheer novelty of this discovery has the potential to redefine the golf shaft industry as we know it.

Also, the article is long. You’ve been warned.

In A League Of Their Own

Over the years, I have reported on several golf innovations and technologies that made golfers sit up and take notice. Of those finds, let me briefly recap two products that especially stood out before I unveil my most recent discovery further below.

Starting at number three, I present the now-famous Autoflex shaft by Dumina. Introduced in early 2020 during the COVID epidemic, the small Korean company claimed that their shafts didn’t use any flex designations and are to be selected solely based on a golfer’s swing speed. Against conventional wisdom, the company claimed that a super flexible, ultralight shaft can improve distance and accuracy for golfers of all swing speeds. The AF shaft, with its mysterious Korea Hidden Technology (KHT), sounded too good to be true, but more often than not, golfers who braved the steep price and the hot pink color agreed that the shaft seemed legitimate. Many also credit it with creating a whole new category of soft and hyper-flexible performance shafts.

Next in the number two spot is the groundbreaking FreeFlex shaft from SJ Golf Lab, also out of Korea. When the FF shafts surfaced in early 2023, I first thought they were a slightly improved version of the Autoflex. At weights and flex even softer than the AF, the shafts also improved distance and accuracy at a lower price point than their counterparts.

Upon delving further, FreeFlex Technology (FFT) was far more amazing than I could have ever imagined. Against the norm, the inventor of FFT claimed that a shaft’s weight, flex (CPM), and torque are NOT relative to each other and that each variable can be controlled separately. According to SJ Lab, a lightweight, flexible shaft with a strong torque was possible, and vice-versa. The incredulous claim went largely unnoticed at the time, but the folks at SJ Lab recently decided to prove their technology by introducing the ultimate unicorn of a shaft.

Aptly named ‘Hammer Throw’ the rubber-like shaft featured a conventional shaft’s weight of 62g yet measured only 140 CPM to be incredibly soft and flexible. To top it off, it also featured a strong 3.5 torque similar to an S-flex shaft, all unlikely numbers that have never been combined in a single shaft before. The Hammer Throw proved to be a wonder shaft for slower swingers, helping to increase club head speed, distance, and even accuracy.

Ultimately, SJ Lab redefined the concept of ‘shaft customization’ by proving that a shaft’s WT, CPM, and TQ can be controlled independently to any degree.

Featuring SJ Golf’s FFT technology, the Hammer Throw and FF38 also caught the attention of many WLD athletes with swing speeds over 150mph.

Mind-Bending Revelation

The AF and FF shafts are indeed quite amazing, but what I’m about to share with you may be an even bigger discovery than both of them combined.

It was a Thursday afternoon in October when I arrived at SJ Golf Lab. I had just finished a round of golf that morning and felt flush after having bested my buddies on a tough track. I was to cover the story of a new line of putter shafts (based on the Chaos Theory in physics, no less) and was looking forward to seeing if it could help my putting.

I was making small talk with Dr. Choi, the inventor & CEO of SJ Golf Lab, when a courier arrived to hand him a sealed envelope. Inside was a patent certificate for a new golf shaft manufacturing process, which was to be featured in SJ Lab’s latest MetaFlex series of shafts.

“Oh, that sounds interesting” I said politely. “Is it like FreeFlex technology?”

What came next was a barrage of information so contradictory and yet so transformative in its revelation that I forgot all about the putter shafts.

Entering The Realm Of The Senses

Carbon Bending Technology (CBT) is the latest brainchild of Dr. Choi, the inventor of FreeFlex shafts. As incredulous as his FFT may seem, his new CBT technology takes it even further by stating that a fourth variable, the shaft’s level of firmness, can also be controlled independently of the other variables.

“CBT technology involves bending or wrapping carbon in a certain way to control how stiff a shaft feels, independently of weight, flex, and torque.” – Dr. Seung-jin Choi, inventor of CBT Technology 

Take a moment to let that sink in. Not only is he saying that the objective values of WT, CPM, and TQ can be controlled in any manner desired, but he can also control the subjective aspect of how firm a
shaft feels.

If CBT technology is legitimately possible, the implications of his discovery are immense and may well change the way golf shafts are made. Needless to say, such a spectacular assertion begs the question, “How can such an improbable idea be possible?”

As I struggled to comprehend what I just heard, Dr. Choi handed me a shaft and asked me to try and bend it. Grabbing it at both ends, the shaft felt light and soft, and I was able to bend and flex it easily. I was then given another shaft and asked to do the same. The new shaft felt much firmer from the get-go, similar to what I’d expect from a typical S-flex shaft. When I said that the second shaft felt much stronger than the first, I was in for a rude awakening.

“They’re the same shafts” Dr. Choi said. “The only difference is that the second one was treated with the CBT process. Other than that, both are practically the same in CPM and torque.”

“What do you mean these are the same shafts? This one is definitely stiffer.” My eyebrow arched in puzzlement at such a blatant contradiction.

After all, I was holding both shafts in my hands, and no one in the world was going to convince me that these two had the same CPM and TQ measurements.

The skepticism in my voice must’ve been obvious as I was led to a measuring device. I wish I could’ve seen the look on my face at that exact moment when my eyes confirmed both shafts to have the same CPM and torque.

Two same-looking shafts measured similarly in CPM and torque, despite one feeling much stiffer.

Goosebumps broke out on my arms, and my brain felt numb. Stunned, I took turns grabbing each shaft by the ends and bent them over and over again. There was absolutely no doubt that one was stiffer than the other. It wasn’t even close. Yet, if the numbers don’t lie, how was I to reconcile the two empirical facts at odds with each other before my very eyes?

Seeing Is Believing… Or Is It?

After repeated measurements to ensure I wasn’t dyslexic, I regained enough sense to sit down with Dr. Choi to hear more about the sorcery of carbon bending.

ME: How does CBT differ from your earlier FFT technology?

CHOI: CBT came as a result of golfers loving our FreeFlex shafts with the FFT technology but wanting even more. The FFT allows us to control the weight, flex, and torque independently. We used this discovery to design a new breed of shafts that help all levels of golfers increase club head speed and distance. But some of the stronger, faster-speed golfers were eventually turned off from it, as they couldn’t get accustomed to the soft feel and flex. The fear of spraying the ball all over the course was just too much.

To solve this issue, I looked at many factors that led golfers to describe whether a shaft is soft or stiff. Similar to FFT, I soon discovered that a shaft’s stiffness is not relative to its CPM value. By reinforcing a shaft through a special process I call carbon-bending, it can be made to feel as stiff as I wish without changing the original CPM or torque.

ME: (blank stare)

CHOI: Did that answer the question?

ME: Uhh… no? What do you mean the CPM doesn’t change? If the shaft became stiffer, it means the CPM value must have increased, doesn’t it? How we perceive stiffness is subjective, so we measure the CPM value objectively with a machine. That way, we can compare the CPM values of different shafts to see which one is stiffer with the higher number.

CHOI: Normally yes, but like I said, how stiff the shaft feels does not have to correlate with the CPM. They are independently controllable. As I just showed you with the two shafts earlier, both measured at the same CPM and torque. It was only when I applied the CBT method to one of them that it became stiffer than before, as you have seen for yourself.

ME: Yeah, I’m still not sure how that is, feeling firm in my hands but the machine reading it as soft. Is this like the cat in Schrodinger’s box, where the cat is both alive and dead at the same time? This shaft is also both soft and firm simultaneously?

CHOI: Not quite. But how about this? What if the CPM measurement we currently use to gauge and compare stiffness between shafts is not the only method? What if there were other ways that we haven’t considered to control the feeling of firmness?

ME: So you’re saying you discovered a new way to objectively measure how we feel or perceive stiffness?

CHOI: I think it’s better to say that I realized that a shaft’s CPM and stiffness can be independent of each other, whereas before, we thought they were directly relative. It led to look for other ways to make the shaft firmer, which is what I did. In the process, it also made me think, what else are we missing? Maybe we’ve been limiting ourselves in believing there’s nothing new left to discover.

Shaft Manufacturing 101

According to Dr. Choi, the method of manufacturing carbon shafts has remained largely unchanged since 1979, when Taylormade first introduced the first graphite shaft that offered many advantages over conventional steel shafts. Since then, various new materials and technologies have made the shafts lighter and stronger, but the basic shaft-making process remains the same.

The making of a modern golf shaft consists of wrapping layers of prepreg (treated carbon fiber) sheets around a steel shaft (mandrel). As more layers are applied, the shaft becomes progressively thicker and heavier (WT), which makes the flex (CPM) stiffer and increases the torsional (TQ)
strength.

The characteristics of a shaft depend on the amount of material and how each layer is oriented on the mandrel. How this is done varies among OEMs.

The current method and its proportional relationship between WT, CPM, and TQ is widely accepted. However, it also presents a big challenge for shaft-makers, whose main goal is to make shafts that improve distance with more accuracy. This is because generating more club speed for more distance necessitates a light and flexible shaft; while improving shot accuracy requires the shaft to be firm in both flex and torsional strength.

To balance the trade-off as best they could, OEMs have continually researched new materials and higher-quality carbon, along with their own, often secret, ways of weaving and arranging the carbon prepreg. A good example to illustrate shaft improvement in this manner is the lighter 50-gram range of X-flex shafts, which were a rarity only a few years ago.

At least for now, 5X shafts seem to be the pinnacle of conventional shafts that can be made with the existing process.

Shaft Manufacturing 2.0

In physics, Force equals Mass multiplied by Acceleration (F=MA). The same can be applied to golf at impact, but since a golf club is designed to be in motion, its dynamic energy is calculated as Impulse=MAT, where T is the time the ball stays in contact with the club face.

Dr. Choi explained that increasing any of the three factors would transfer more energy to the ball (I).

In other words, by making the club head heavier (M), faster (A), and getting the ball to remain in contact with the clubface longer (T), the distance will increase as a result.

Now that we can get faster club head speed (FF shafts), how can the shaft be made to feel stiff while retaining a longer distance? The solution was surprisingly simple, as most discoveries tend to be at first.

“Imagine wearing a pair of skin-tight nylon stockings,” Dr. Choi said. “It’s tight, but you can still move and bend your knees easily.” Truth be told, I’d never worn stockings before, but I nodded to see where it would lead.

“If you were to put on one more, your legs will feel stiff, and with yet another, it’ll now be very difficult to even bend your knees,” he was building up towards a big reveal. “But no matter how stiff your legs now feel with the layers of stockings, you can still rotate them.” Come again?

“When you try to sit down, the legs will stick straight out like they’re in a cast, right? But you’d still be able to twist or rotate your leg [left and right] because the stockings are not exerting force in that direction.”

Dazed at the anticlimactic turn, I tried to recall the last time I had a cast but he plowed on. “The original characteristics of your legs don’t change because of the stockings. They’re still your legs, which are bendy and flexible.”

I may have missed a whole lot there, but loosely translated, CBT technology is like adding tight pairs of stockings to make a shaft feel firmer, but won’t change what the original shaft was in terms of
torque or CPM.

Helical Carbon Armour

Carbon bending involves a new step in the shaft manufacturing process, where a thin strip of carbon is helically wrapped tightly around the shaft to increase stiffness. This new sheath of armor will firm up the feel of the shaft but will not affect the CPM or torque. In addition, Dr. Choi’s in-depth research further showed that the width of the strip band and the spacing between the helical spirals all played a part in changing the characteristics of the shaft in minute ways.

Each shaft has been treated with CBT and using different carbon weave, band width, materials and alignment to display a unique characteristics that can be tailored to a golfer’s swing

The truly mind-blowing prospect of CBT, however, is its ability to create an endless number of unique shafts with specific performance characteristics. For example, the number of new shaft possibilities can reach tens or even hundreds of thousands, depending on various factors, including but not limited to the width and thickness of the band, the spacing and orientation of the helical spiral, the weave pattern of the band fabric, and each of the different materials that all of these factors can be applied to.

“Can you imagine a PGA tour pro being able to dial in a golf shaft to squeeze 99.9% of the performance potential from their favorite shaft, without giving up anything they prefer in WT, CPM, TQ, and now FEEL?” – SJ Golf Lab 2023 

If It Looks And Barks Like A Dog?

Several days later, I returned to SJ Lab to test the new MetaFlex CBT shafts. The lineup consisted of three driver shafts of 5H, 6H, 6.5M, and iron ix90 shafts (H for high kick, M for mid-kick). Again, the MF series is designed for faster-speed golfers who swing at least 100mph to well over 120mph. I purposely asked not to see the shaft specs beforehand, as I wanted to remain neutral in determining how the new shafts felt and performed.

Waggling the 5H shaft first, it felt similar in weight and flex to a typical R-shaft. I usually average a smooth swing of about 95 mph with my FF38, but the 5H shaft instinctively made me try to swing harder to compensate for the firmer feel. The good drives launched high and carried as far, with spin between 1900~2000 rpm. As I warmed up, I was hitting it quite well, despite swinging a bit harder than usual.

I had grown accustomed to swinging smoothly and in tempo with FF shafts, so it felt good to swing hard again and not worry about the head catching up. The overall distance was comparable with my own driver at 240~250 yards, so I guessed the 5H specs to be about 220 CPM and close to 4.0 torque. On the downswing, the shaft reminded me of the many 5S shafts I had been using before being turned onto softer shafts. I imagined I could play it well, but struggle to keep it straight on the back nine when I gradually get tired.

Next, the 6H shaft felt like a conventional 5S on the waggle, but much stiffer like a 5X shaft on the actual downswing. I guessed it to be about 230~240 CPM and 3.5 in torque, as I was only able to turn the club head over about one-third of the time. I got a couple out to 240 yards but the rest of the shots varied from a fade bordering on a slice interspersed with low pulls. I felt the shaft demanded more speed for it to show its potential, and my slower speed wasn’t making it sing as it should.

Lastly, the MetaFlex 6.5M told me right away that it was out of my league. The waggle reminded me of a Ventus or a Tensei shaft, and the actual swing was even stiffer and closer to a 6X shaft. As expected, my shots were mostly pushed dead right, as I couldn’t effectively load the shaft with speed.

When I tried to force the head to turn over, I’d overcompensate to flip the wrist and pull it low left. The few that managed to land on the fairway barely traveled 210 yards with a noticeable decrease in ball speed. I can usually muster enough muscle to make a typical stiff shaft work over nine holes at least, but the 6.5M felt like an iron rod.

Overall, MF shafts’ waggles felt similar to conventional aftermarket shafts and felt even firmer during the actual swing.

I was now ready to see the actual spec measurements of the three shafts.

I could never have imagined such numbers corresponding to the firmness I experienced with MetaFlex shafts.

“There’s no way these numbers are the actual specs,” I protested. “These are softer than my FF38, so how…?” Hearing my voice hit a high pitch, I quickly closed my mouth. I already knew to expect something different, but this? Trying to reconcile the stiffness with such low numbers was just as difficult as it was the first time I encountered this phenomenon.

For lack of a better comparison, imagine picking up a cute kitten to hear it purr, only to be shocked at hearing it bark like a big angry pitbull with its tail stepped on. Does this mean I can no longer use phrases like “seeing is believing,” What will happen to “if it looks like a dog and barks like a dog?”

More importantly, what does this mean for the future of golf shafts?

Implications For The Future

Deep down, I believe every golfer wants to increase their driver distance. It doesn’t matter if you average 150 yards or 300 yards. As golfers, the need to hit it farther is in our DNA.

Since discovering that longer, easier distance (and accuracy to boot) is possible with the advent of AF shafts, I’ve never looked back. When FreeFlex shafts debuted earlier this year, I switched all my shafts throughout the bag and couldn’t be happier. I’ve received dozens of similar emails from golfers who read about my experiences and took the plunge, mostly to their pleasant surprise.

As amazing as the shafts are, some scoffed at the absence of such shafts on professional tours. If they’re so good, why aren’t they used more? After all, a distance gain of 10 yards on drives can mean as much as 5-10 percent closer to the pin on approach shots for shorter putts, which can translate to millions of dollars in winnings. In fact, dozens of pros from all major tours have tried them, some openly and some in secret.

As a recreational golfer, I can live with an occasional OB if it means consistently out-driving my friends. But an elite tour pro for whom a single stroke may be worth millions? Not a chance. Even the best can become a psychological wreck if the shaft flexed more than Arnold Schwarzenegger in his prime. Especially on the back nine of a major on Sunday afternoon.

But for the sake of argument, let’s suppose there exists a shaft that truly offers longer distance and accuracy of the soft FF shaft with the reassuring feel and playability of a stiff shaft. Better yet, what if your favorite shaft can be readjusted to fit all of your needs for maximum performance output and feel preferences? I’d bet my last Pro V1s that elite professional golfers will stop at nothing to have them tested and optimized to benefit each of their own swing metrics and performance. It’s in their DNA.

Dr. Choi also mentioned that he is nearing completion of his state-of-the-art swing and shaft diagnostic system, which can prescribe precisely the type of shaft (weight, flex, torque, feel, kick, kitchen sink?) needed for a player. And he builds it to that specification. Customization to the fullest.

As the company’s name implies, that is the ultimate goal of SJ Golf Lab and Dr. Choi, who hopes his shafts will come as a “Special Joy” for each and every golfer.

All in all, CBT certainly felt to me like the next evolutionary step in golf shaft technology.

So, what do you think? Can we trust the accuracy of the statements made by SJ Golf Lab? I would love to hear from other golfers and knowledgeable shaftoids in the industry, and what it can mean going forward.

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Opinion & Analysis

The Wedge Guy: The science of spin

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Over my 30-plus years writing about equipment and designing wedges, I must have been asked thousands of times: “How do I get more spin with my wedge shots?” That seems like such a simple question, but the answer is as far from simple as you can get. So, today I’m going to try to break down the science of spin into its separate components.

The amount of spin imparted to the golf ball in any wedge shot will be affected by three basic things:

  1. The ball you play
  2. Your personal swing skills
  3. The specific wedges you play.

Let’s look at each of them.

The Ball

One very simple way to improve the spin you get with your wedge shots is to play a premium ball with a soft cover. The harder and usually less expensive balls typically have a firmer core and a cover that is more durable but doesn’t allow as much spin. You should experiment with various balls to see which gives you the optimum combination of distance and spin.

Your skills

We all know those golfers who seem to spin the ball better than others. That’s because they have honed their skills to make an accelerating, pure strike to the ball most of the time, and to make contact very low on the clubhead – elite players wear out a dime-sized spot on their wedges that is center-face and between the 2nd and 5th grooves. My bet is your wear pattern is more the size of a quarter or even half dollar and centered several grooves higher. You’ll see later why that is so important.

Anyone can learn to be a better wedge player by engaging a golf professional and spending lots more time practicing your wedge shots. I highly recommend both, but also realize that spin is greatly affected by swing speed as well. A strong player who can hit a gap wedge 120 yards is likely to generate much more spin than an equally skilled player who hits gap wedge only 90 yards.

Now we get to the fun part – how the specific wedges you are playing will affect the amount of spin you can impart to any given shot.

The wedges

Grooves

Very simply, if you are playing a wedge that you’ve had for years, the grooves are likely well past worn out and are costing you valuable RPMs on every wedge shot. That said, no wedge brand has any measurable competitive advantage over another when it comes to groove technology. The USGA has not changed the rules on grooves in over a decade, and every premium brand of wedges is utilizing the best CNC-milling techniques to push those regulations to the limit. There’s just no story here. And my robotic testing indicates the total absence of grooves only reduces spin by 15-17 percent on a dry ball.

The Shaft

Yes, wedge shafts are that important. You should have shafts in your wedges that closely match the shafts in your irons in weight, material, and flex. This is particularly important if you have evolved to lighter and softer iron shafts. The exception to that is if you play X-flex shafts in your irons, take a tip from almost all tour professionals and opt for a slightly softer flex in your wedges.

Clubhead Design

What is much more important to make a wedge “spin-ier” is the design of the clubhead itself. While wedges really didn’t change much for decades, over the past few years, every major wedge brand has begun to position a bit more mass in the top section of the wedge clubhead. This repositioning of mass raises the CG a bit and improves the “gear effect,” which enhances spin on every wedge shot.

While they all are doing so to a different degree, most are held back by their reliance on their tour professionals’ input. Those elite players already spin the ball as much as necessary, and they don’t need or want more spin in their wedge shots. But that isn’t in your best interest.

This subject simply cannot be addressed without referencing my own work in wedge design for over thirty years. My wedges for Reid Lockhart, EIDOLON, SCOR, Ben Hogan and now Edison Golf have put increasingly more mass in the top half of the clubhead to help recreational golfers get more spin on all their wedge shots. I’m flattered that all major brands are finally starting to follow my pioneering of this design concept, because it works.  (Caliper measurement reveals that none of today’s wedges even have as much mass above center-face as my original Reid Lockhart wedges did in the mid-1990s)

Regarding my reference to tour players’ skills and their dime-sized wear pattern earlier, by striking their wedge shots so low in the face, they are optimizing spin on their traditional “tour design” wedges, because it maximizes the amount of clubhead mass above the point of impact. We all know that “thinned” wedge shot that flies low but has sizzling spin – same concept.

To help explain how this CG placement affects spin, look at what has happened in drivers, fairways, hybrids, and now irons.

As the “launch monitor wars” have come to dominate club-fitting (and selling!), the “holy grail” of distance is high launch and low spin. The engineers are achieving this by continuously finding ways to put maximum mass low in the clubhead with carbon crowns, tungsten inserts and thin faces. But good wedge play is all about penetrating trajectories and optimum spin — and all that mass in the bottom of the wedge head is exactly the opposite of what is needed to deliver that ball flight.

Final thoughts

I’ll also leave you with this thought on getting maximum spin on your intermediate-range wedge shots.  You are quite likely to discover you actually get more spin with your 52- to 54-degree wedge than with your higher-lofted 56 to 60. That’s because the ball is less likely to slide up the clubface, which causes loss of spin and higher ball flight. Give it a try to see for yourself.

This has been one of my longer posts, but the topic is worthy of a full explanation. I hope the “science of spin” is much less mysterious now.

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19th Hole

Vincenzi’s RSM Classic betting preview: Experienced heads likely to contend at Sea Island

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The final full-field event of the 2023 fall season has arrived. The PGA TOUR heads just south of Augusta for the RSM Classic at Sea Island Golf Club (Seaside and Plantation courses) in St. Simons Island, Georgia.

Each golfer will play three rounds on the Seaside course and one round on the Plantation course.

The Seaside course is a par-70 layout measuring 7,005 yards, and the Plantation course is a par-72 setup coming in at 7,062 yards. The Seaside course, which was redesigned by Tom Fazio, plays more like a coastal links, while the Plantation course is similar to a tree-lined parkland course. Both feature Bermudagrass greens and will be very scorable. The past five winners of the event have all finished between -19 and -22.

Some notable players in the field include Brian Harman, Ludvig Aberg, Si Woo Kim, Akshay Bhatia, Cameron Young, Billy Horschel, Matt Kuchar, Russell Henley, Taylor Pendrith and Corey Conners.

Past Winners at The RSM Classic

  • 2022: Adam Svensson (-19)
  • 2021: Talor Gooch (-22)
  • 2020: Robert Streb (-19)
  • 2019: Tyler Duncan (-19)
  • 2018: Charles Howell III (-19)
  • 2017: Austin Cook (-21)
  • 2016: Mackenzie Hughes (-17)
  • 2015: Kevin Kisner (-22)

Let’s take a look at several metrics for Sea Island Golf Club to determine which golfers boast top marks in each category over their last 24 rounds:

Strokes Gained: Approach

The greens at Seaside are big, so it will be important to stick approach shots close to avoid having to make difficult two-putt par saves. In what should be a birdie-fest, golfers will need to stick their approach shots to contend.

Total Strokes Gained: Approach in past 24 rounds:

  1. Sam Ryder (+24.8)
  2. Russell Knox (+22.4)
  3. J.T. Poston (+20.3)
  4. Eric Cole (+18.8)
  5. Alex Smalley (+18.4)

Good Drives Gained

Length really isn’t a factor at either course. Looking at the past winners at Sea Island, they’re all accurate golfers off of the tee who know how to find the fairway. However, over the past few years, “Good Drives Gained” has been a much more predictive statistic at this event than “Fairways Gained.”

Total Good Drives Gained in past 24 rounds:

  1. Russell Henley (+22.7)
  2. Brendon Todd (+21.8)
  3. Tyler Duncan (+21.7)
  4. Martin Laird (+20.6)
  5. J.J. Spaun (+20.5)

Strokes Gained Putting: Bermudagrass

This tournament could become a putting contest if the winds aren’t strong this week. Historically, the winners of the RSM Classic are great Bermudagrass putters (Simpson, Kisner and Hughes).

Total Strokes Gained: Putting on Bermuda in past 24 rounds:

  1. Maverick McNealy (+27.7)
  2. Chad Ramey (+25.3)
  3. Martin Trainer (+23.0)
  4. Justin Suh (+22.7)
  5. Taylor Montgomery (+22.5)

Birdie or Better Gained

With birdies (and potentially some eagles) likely to come in abundance, pars aren’t going to cut it at Sea Island. I anticipate the winning score to be close to -20, so targeting golfers who go low is the right strategy here.

Total strokes gained in Birdie or Better Gained in past 24 rounds

  1. Eric Cole (+31.4) 
  2. J.T. Poston (+21.3)
  3. Ludvig Aberg (+20.9)
  4. Luke List (+20.7)
  5. Justin Suh (+16.1)

Strokes Gained: Par 4 (400-450)

With eight of the par 4s on the Seaside course measuring 400-450 yards, I’m looking to target golfers who excel on par 4s of this length.

Total strokes gained in category in past 24 rounds:

  1. Russell Henley (+21.1)
  2. Denny McCarthy (+13.4) 
  3. Matthias Schmid (+12.8)
  4. Callum Tarren (+12.6) 
  5. Ryan Moore (+11.4)

Statistical Model

Below, I’ve reported overall model rankings using a combination of the five key statistical categories previously discussed.

These rankings are comprised of SG: App (25%); Good Drives Gained (21); SG: Putting Bermudagrass (21%); B.O.B (21%); and SG: Par 4 400-450 (12%)

  1. Russell Henley (+2200)
  2. Sam Ryder (+9000)
  3. Chesson Hadley (+6500)
  4. Brendon Todd (+5000)
  5. Eric Cole (+3500)
  6. J.T. Poston (+3500)
  7. Stephan Jaeger (+4000)
  8. Matthias Schmid (+6000)
  9. Brian Harman (+2000)
  10. Austin Smotherman (+25000)

2023 RSM Classic Picks

Matt Kuchar +4000 (DraftKings)

There are plenty of players at the top of the odds board who have a strong chance to contend this week, but few have had the recent repetitions that Matt Kuchar has had. The veteran is in fantastic form and felt as if his game was in great shape heading into the World Wide Technologies Championship, where he came agonizingly close to victory.

Kuchar has three top-19 finishes in his last four starts worldwide, including the runner-up in his most recent start. At one point, he had a six-shot lead before making a disastrous quadruple bogey on the 15th hole during his third round. Many expected Kuchar to struggle on Sunday after blowing such a big lead, but he performed admirably and would have won if Erik Van Rooyen didn’t shoot a ridiculous -8 on the back nine.

The 45-year-old currently lives in St. Simons, Georgia so will be right at home playing at Sea Island this week. His history at the course isn’t as spectacular as one would think given how well the course fits him on paper, but he does have four top-30 finishes at the event since 2013.

In five of Kuchar’s six wins since 2012, he’s had a top-5 finish in one of his three previous starts leading up to the win. I believe his start at the WWT was a foreshadowing of a looming victory.

Billy Horschel +4000 (DraftKings)

After struggling for much of the 2022-2023 season, Billy Horschel has finished the top 20 in five of his past six worldwide starts including a T14 finish in his most recent start at the Alfred Dunhill Links Championship in October.

Horschel hasn’t played the RSM Classic with regularity but finished in 2nd place at the event back in 2016 where he lost to Mackenzie Hughes in a playoff. The course is a perfect fit for Billy, who’s not overly long off the tee and putts incredibly well on Bermudagrass.

Billy will come into the event as motivated as ever to contend on a course that he should be able to pick apart. With seven career PGA Tour wins, there’s no doubt that Horschel is a closer who will be able to keep his composure down the stretch.

Harris English +6000 (DraftKings)

After a 2021 Ryder Cup appearance, Harris English has had an inconsistent two seasons on the PGA Tour. However, the Sea Island resident finished the season on an encouraging note, finishing 10th at the BMW Championship.

English has a mixed history at Sea Island, but he does have a 6th place finish in 2020. He finished 29th last year, but a final round 65 may be an indication that the 34-year-old figured something out at the course that he grew just a few hours away from.

It’s a bit concerning that English has been off since August, but he’s played well off of layoffs in the past. Last year, he finished 9th at the Fortinet off a 6-week break. In 2021, he won the Sentry Tournament of Champions off of a 5-week break. This break has been a bit longer, but the extra time may not be a major detriment.

Enlgish is a better player than he’s shown over the past 18 months, and I believe he’s in store for a resurgent season that may start this week in Sea Island.

Taylor Pendrith +6500 (DraftKings)

Taylor Pendrith is in fantastic form. In his past three starts, he’s finished 3rd, 15th and 8th. Despite not seeming like a great course fit at Sea Island on paper, he’s had some great history at the course throughout his career.

Last year, Pendrith finished 15th at the event, gaining 5.4 strokes on approach. He also came into the event while playing some below average golf and still managed to hit it great at Sea Island. In 2021, he finished 26th despite missing the cut in two previous starts as well as the following start. I believe now that the Canadian is coming into the event playing some incredibly consistent golf he should be a serious threat to contend deep into the weekend.

Ben Griffin +7500 (DraftKings)

Just a week ago, Ben Griffin was 22-1 and one of the betting favorites at the Butterfield Bermuda Championship. Although some top end players such as Ludvig Aberg, Brian Harman and Cameron Young have been added to this field, I still believe the drop all the way down to this price gives Griffin a ton of value this week.

The North Carolina hasn’t built up an extensive course history at Sea Island just yet, but he did finish 29th at the event last season. The 27-year-old fired an opening round 65 to start his week and then shot two more rounds in the 60’s after a second round 71. His experience last season should be helpful in his pursuit of a victory this time around.

Sea Island should suit Griffin perfectly. In his past 24 rounds, he ranks 15th in the field in both Strokes Gained: Approach and in Strokes Gained: Putting on Bermudagrass. His sharp iron play and ability to hole putts on Bermuda make him an ideal candidate for to contend at Sea Island.

Alex Smalley +8000 (DraftKings):

The past five events in the PGA Tour’s swing season have given us winners who’ve already won on Tour multiple times. The fa oll is typically a time for first-time Tour winners to shine, and among the top candidates to accomplish that this week is Alex Smalley.

Smalley has contended a few times thus far in his career and one of those times was at last year’s RSM Classic. A consistent effort of 67-66-67-67 resulted in the Greensboro, North Carolina resident finishing in a tie for 5th place for the week. It’s no surprise that Smalley likes Sea Island given the amount of golf he’s played in the area and his knack for playing well on shorter courses.

The Duke graduate is beginning to round into form, finishing 30th last week at the Butterfield Bermuda Championship fueled by a final round 65 (-6). Smalley has done his best work on easier courses and the course should provide plenty of birdie opportunities for the 25-year-old.

Kevin Kisner +25000 (DraftKings):

Kevin Kisner has been playing incredibly poorly by his standards since his win at the Wyndham Championship in August of 2021, however Camilo Villegas’ win last week showed us how quickly things can change.

Kisner has shown some minimal signs of improvement during the fall season, finishing 62nd and 51st in his two starts at the Fortinet Championship and the Sanderson Farms Championship. More importantly, Kisner gained 1.8 strokes on approach at the Country Club of Jackson, which was his best approach performance since November of 2022. Going back to the Villegas example, while he was in the midst of a twelve-start stretch where he didn’t finish better than 54th, the Colombian gained 4.0 strokes on approach in a missed cut at the Sanderson Farms Championship in a missed cut. Clearly, he found something and went on to finish 2nd and 1st in his next two starts.

If there’s a course that Kisner may be able to find “it” on, it’s Sea Island. Kisner is a former Georgia Bulldog who’s won here in 2015, lost in a playoff in 2020 and has two additional top-7 finishes since his win. At long odds, “Kiz” is worth a sprinkle on one of his favorite tracks.

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