Opinion & Analysis
Who knows how to fit better than the source?
Last week I traveled to seemingly always weather-perfect Carlsbad, Calif., where I did a full club fitting at Titleist’s Oceanside facility.
It was the second time in as many months that I have visited the guys with the cursive logo, the last time being specifically for a Vokey wedge fitting. It also happened to be the second time that I have done a full club fitting.
The first time was with Nike in Spring 2012, or just a few months after swinging the driver and 3-wood for my first time ever. During that fitting, my goal was more about making contact with the ball instead of fine tuning gear for a grooved swing; and they didn’t have a lefty 3-wood at the fitting, so that stick was assumed into my bag without a full test run.
In the 12 months since then I have put in about 1,000 hours of practice and countless rounds. My consistency has improved from something resembling a blindfolded chimp to a precociously self-assured golfer looking to improve upon his 6 handicap, and it was time to get fit for some gear that can help me reach the next level.
Back in February when my Vokey TVD wedges arrived, I had never swung any sticks that were not branded with a swoosh, and was so happy with the Vokey’s performance that I decided to return to Carlsbad to switch out the remaining clubs. When I first went down there, I didn’t realize that it was possible to get fit by the same guys who fit their PGA Tour pros and was blown away by the experience, so decided that going to the source was the best way to make certain that I was getting the best fit for my game.
It was a beautiful April day in Oceanside and my club fitter was Sr. Fitting Analyst Rob Bunn. We had worked together on the wedges so he knew some of my tendencies, which was great as we could get right to work. At the beginning of the experience you change into golf shoes, grab a water (or coffee for guys like me, being a Portland boy) and head out to the pristine range where a section of perfect grass is reserved for you.
They ask you to space your divots out instead of putting them all right next to each other, as they say the grass heals better when it’s individual divots rather than a large section missing. This seems to be contrary to how most grass ranges want you to hit, but I’ll assume they know what they are talking about as they have done this for years and the sod all seems perfect:
To start, I got a hard time from the boys as I hadn’t had time to clean my grooves before flying out from Oregon. They joked with me about it — they knew I understood how important it is for spin to keep my grooves clean. But I had gone straight from course to airport and didn’t have a chance. Walking up to the facility, my last thought had been, “Please don’t look at how dirty those wedges are.”
I warmed up by hitting my gamer clubs, which were Nike Pro Combos with Project X PXI shafts (5 though 9 iron), 21- and 24-degree hybrids with Tour AD stiff shafts and a Mach Speed SQ 10.5 degree Driver with a Project X 6.0 stiff shaft. I’ve had a few Nike drivers, but for some reason that one seems to be the lesser of the evils when mixed with my swing.
I only had 13 clubs (also in the bag is a SeeMore putter, 46 degree Vokey that I use as my pitching wedge and a 50, 54 and 58 degree wedge) because I had taken the Nike 3 wood out a few months ago due to the fact that I hit the 3-hybrid just as far and more consistent. For some reason, I could never get the 3 wood to travel more than about 210 total yards, and it always felt to me like hitting golf balls with an oversized chop-stick. I’ve been testing out a number of different 3 woods, but figured I would wait until this trip to purchase one as I wanted to make sure it fit me. It didn’t make sense to buy a 3 wood a month or two before getting fit for clubs.
My fitting began with the 8 iron. Rob would hand me clubs, and I would hit some balls while he watched the flight and the Doppler radar launch monitor gathered the swing and ball data. Every time he handed me a new stick, I would swing it a few times and all sorts of different results would ring in. It was pretty astonishing. The same swing (or at least extremely similar swings) would produce five push fades or five hooks — or five fat and thin shots or five nice baby draws. It’s amazing how much the lie angle and shaft can make a difference.
We quickly decided that the AP2 712 was the right iron head, and almost as quickly that the KBS Tour stiff shafts stood out as a winner. That combo, along with a standard length and standard lie produced a nice shot nearly every time. When trying the 5 iron, the same results occurred and I was sold on the setup as was Rob. Due to the ball speed and trajectory, he decided that 1 degree strong would be the way to go with all of my irons, too.
Because of the amount of spin my swing put on the ball, he decided that I should go with 4 through 9 irons and one hybrid instead of going my old set up. My 21- and 24-degree hybrids produced very similar shots, so it made sense to me to have one rescue and a 4-iron, as in theory the 4 iron would be easier to control. So the next step was finding the right hybrid.
I was having issues with all of my swings, in part because my gamer irons had been, for some reason, 3 to 4 degrees flatter than I needed. It’s an entirely different topic, but along with an overly flat swing I had ingrained a wrist flip through the impact zone. Now that I was trying out standard lie clubs and have been working on a steeper swing, my miss was to keep that wrist flip in the swing and hook some shots. Rob saw this and after struggling with the hybrids, he decided to switch it up and fit me for a driver. So, we took a detour and started hitting some 913 drivers.
The driver was my No. 1 priority, and main reason for wanting to go to Titleist to get professionally fit. I was happy to see that TPI Oceanside had plenty of Lefty options.
I’ve been struggling with that stick since first hitting one in mid-November 2011, and wanted to take the uncertainty of ill-fitting gear out of the equation. It’s far too easy to blame your sticks if you are uncertain of their characteristics, and blaming gear will never help you improve.
Instead, I NEEDED to find a driver that I KNEW fit me, so I could move on and focus solely on technique and trust it to move forward. My driving has been like Bill Paxton’s acting: almost always sub-par, but on random occasions showing up and surprising everyone. Not good enough and I have been focusing on tee shots in practice.
He first gave me a regular flex shaft, and I sliced a ball over the left fence that seemed way to high to hit over. Then pull-hooked one off the planet. It was pretty obvious I needed a bit less action between my hands and the club head, so we went to stiffer.
I was still lacking in control and missing too far in both directions, so the next step was to invite Titleist Vice President of Tour Promotions Larry Bobka to check out my swing. Larry was able to identify a few things that I could do to improve consistency. I listened to his advice, which happened to be exactly what I was working on back in Portland, and started seeing great results once they put a 913 D3 head on a Speeder VC 7.2 Extra Stiff 44.5 inch shaft that was tipped 0.5 inches.
I knew I didn’t like regular or even stiff shafts, but this extra stiff felt awesome. Even though we went with a 44.5 inch shaft, my ball speed on the range was still between 155 and 160 mph, and Larry said with some form improvements I could see that increase by 5 to 6 mph. That would put me right around the PGA Tour average of 165 mph ball speed with the driver. I know I’ll never be the longest guy by any means, but if I can get my tee shots to PGA Tour average then I know I will be able to keep up with the crowd.
I hit a number of drives with this setup and was very happy with the results. It seemed like the perfect fit. Now the goal was to find a 3 wood and hybrid to fill the final two gaps in the bag.
The 3 wood wasn’t too tough now that we knew more about my swing via the driver fitting. Rob went with a couple of options before landing on the 913F D2 (15 degrees) with an extra stiff Diamana White Board Plus 82 shaft that was 0.5 inches under standard length. We tipped its shaft 0.5 inches as well, and it felt great.
I loved the control that I had with the extra stiff shaft, because it felt like the club head was staying with me no matter how hard or easy I wanted to swing. The numbers were good, too, as I was getting about 140 to 145 mph of ball speed. It was hard to tell what distance things were flying because it was into a stiff wind, but the shot shape was nice and the ball speed was what they were looking for so all was well.
The final step was the hybrid. Now that I was more confident and my swing was under control, it was much easier to find the right fit. Just a few options in, we went with the 913H D3 (19 degrees) with a Diamana Blue Board Plus 82 extra stiff shaft at a standard length. It was odd, but the standard length hybrid fit better, even though the driver and 3 wood were best fit at 0.5 inches shorter than standard.
I never would have guessed at most of these settings, but that is why I went to the source to figure out what I should be hitting. When I last was fit for clubs more than a year ago I had been swinging woods and drivers for barely four months and had not come close to grooving a swing. In fact, during my original fitting in early 2012 my main goal was just to hit the ball — I wasn’t thinking about shot shape and control. I can imagine that it was very hard to fit me into anything, as my swing was so new.
A lot of time and practice has happened since that fitting and it is crucial for performance to stay on top of your gear. I am very excited about getting these new sticks and cannot wait to start practicing with them. There will definitely be an adjustment period as the lies, length, weights, etc. are different, but after a week or two of grinding on the course and range the changes will hopefully start to pay off.
The next post will be about the launch monitor specifics between my current clubs and the new Titleists that will arrive soon. We shall get to the bottom of exactly how much periodically getting fit for sticks can positively change your game through some concrete data.
To wrap things up, here’s “What’s in the bag.”
Driver: Titleist 913 D3 (9.5 degrees)
Setting: D4
Shaft: Fujikura Motore Speeder VC 7.2 X (Tipped 0.5 inches, 0.5 inches under standard)
3 Wood: Titleist 913F D2 (15 degrees)
Setting: D4
Shaft: Mitsubishi Rayon Diamana White Board Plus 82X (Tipped 0.5 inches, 0.5 inches under standard)
Hybrid: Titleist 913H D3 (19 degrees)
Shaft: Mitsubishi Rayon Diamana Blue Board plus 82X
Irons: Titleist AP2 (4-9, bent 1 degree strong)
Shafts: KBS Tour (S-Flex)
Wedges: Titleist Vokey SM4 (46-08 and 50-08), Vokey TVD M Grind (54 and 58)
Shafts: Dynamic Gold S200
Putter: SeeMore mFGP
Ball: Titleist Pro V1X
Editor’s Note: The cost of an individual fitting (metal woods, irons or wedges) at TPI Oceanside is $200. A full bag fitting is $500. All equipment is sold separately through authorized Titleist accounts.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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David
May 3, 2013 at 8:16 pm
Dan,
Nice that you got to go to the source! What is missing now is a Scotty Cameron Putter!!!! If your going to get the best gear you need to go all the way 🙂
Pingback: Who knows how to fit better than the source? – GolfWRX | Golf Grip Instruction
Mike
May 2, 2013 at 5:19 pm
Nice write up, Dan. I’m interested in your bag. Is it custom made? Also, all Titleist but no Scotty?
Dan Plan
May 3, 2013 at 7:39 pm
Hi Mike,
It’s a custom Vokey bag but I believe that you can order one online. I really like my SeeMore putter so didn’t see a reason to switch over.
Thanks!
Dan
Nick
May 2, 2013 at 3:10 pm
Titleist is the bomb. Got fit by them a year ago and saw immediete improvement. The change in my driver trajectory put ten yards on my drive immedietly with probably 15 percent more fairways. Massive game changer for me. While I did not see (or frankly desire) distance gains with my irons, the “cone” of my misses narrowed considerably. This was seen literally the second and third rounds I played with my new set (I think the pressure of playing with a new set and the overwhelming desire to see immediate improvmeent dooms the first round out with new equipment).
Rich
May 2, 2013 at 2:32 pm
Thanks for the review on the fitting. I live in socal and was wondering about getting fitted at Titleist compared to a Golf Smith or Roger Dunn. I was wondering about the cost as well.
Daniel
May 2, 2013 at 1:31 pm
I bet that was awesome getting all that info about your clubs and your swing, but most importantly being able to trust it since you were “at the source.”
Can a reader ask how much that fitting experience costs?
Zak Kozuchowski
May 2, 2013 at 5:22 pm
The cost of an individual fitting (metal woods, irons or wedges) at TPI Oceanside is $200. A full bag fitting is $500. All equipment is sold separately through authorized Titleist accounts.
You can learn more here — http://www.titleist.com/golf-club-fitting/
– Zak