Equipment

TaylorMade makes big investment in its golf balls

Published

11 years ago

Apr 11, 2013

TaylorMade will invest $13 million in building a new 120,000-square-foot ball manufacturing plant in Liberty, S.C.

With the investment, TaylorMade is making its push to become a major player in the golf ball industry; an industry that is already saturated with products from many other manufacturers. While Titleist has a stranglehold on the top spot on the PGA Tour with its Pro V1 and Pro V1x golf balls, this move from TaylorMade could be the first move toward closing its gap to Titleist.

Already known to have an extremely advanced Research & Development department, the new plant will include a state-of-the-art R&D lab, which will look to take an already quality product even further.

The release of its new Lethal golf ball, one of the few five-layer golfs ball on the market, was received with overwhelmingly positive reviews among TaylorMade staffers. According to a company press release, Lethal sales have been higher than any Tour ball in company history through the first two months of the year, and its is currently the No. 2 golf ball played on the PGA Tour.

The move to a new plant will also improve the company’s profit margins by streamlining the ball-making process with new energy-efficient and eco-friendly machines. TaylorMade is also expecting much lower costs of maintenance.

“We are getting a new building in a booming area that will improve our unit production, quality and margin position,” said John Kawaja, TaylorMade’s executive vice president, in a press release. “Most important, we are committed to keeping jobs in South Carolina.”

The company currently manufactures its golf balls 26 miles away from the new site in Westminster, S.C. The new plant will replace the 52 year-old facility, but the company hopes to retain and add to the 90 workers currently employed at the plant.

The plant will serve as TaylorMade’s North American ball production headquarters. It is expected to manufacture 2.5 to 3 million dozen balls per year, compared to the 2 million dozen currently being produced.

Construction will break ground in May with an expected opening of the plant in January 2014 and a complete transition to the new building by July 2014.

Your Reaction?

LIKE4
LEGIT0
WOW0
LOL1
IDHT0
FLOP0
OB0
SHANK1

Equipment

Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

Published

20 hours ago

Apr 17, 2024

Andrew Tursky

Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

View this post on Instagram

A post shared by GolfWRX (@golfwrx)

According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

Your Reaction?

LIKE20
LEGIT1
WOW0
LOL1
IDHT0
FLOP0
OB1
SHANK3

Equipment

Spotted: TaylorMade P-UDI driving iron

Published

21 hours ago

Apr 17, 2024

Brian Knudson

It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.

We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.

From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.

“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.

TaylorMade P-UDI 3-iron – 20°

TaylorMade P-UDI 4-iron – 22°

Check out the rest of our photos from the 2024 RBC Heritage

Your Reaction?

LIKE12
LEGIT1
WOW3
LOL0
IDHT0
FLOP1
OB0
SHANK1

Whats in the Bag

Collin Morikawa WITB 2024 (April)

Published

22 hours ago

Apr 17, 2024

GolfWRX Staff

Collin Morikawa what’s in the bag accurate as of the RBC Heritage. More photos from the event here.

Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Check out more in-hand photos Collin Morikawa’s clubs here.

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)