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TaylorMade launches “10 Years of Tradition” campaign

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Can you believe that it’s been 10 years since TaylorMade started creating special logos and merchandise for each of the four majors?

To celebrate the 10-year anniversary, TaylorMade is launching a season-long “10 Years of Tradition” campaign, starting with the season’s first major, the Masters.

Instead of making special edition hats, TaylorMade has created special hat pins that will be worn by its tour staff, as well as the usual bags, headcover and logos commemorating each major.

This year’s logo features a golden bear, an obvious homage to Jack Nicklaus, and features six magnolias around its neck to symbolize Nicklaus’ six wins at Agusuta. Besides the homages to Nicklaus, TaylorMade also pays tribute to:

  • The image of the bear is a tribute to the player who’s won the most green jackets, six.
  • The six magnolias adorning the wreath around the bear’s neck symbolize each of his six victories at Augusta, in 1963, 1965, 1966, 1972, 1975 and 1986.
  • The course is built on the former site of a nursery, thus each hole is named for a tree or shrub. The wreath’s holly leaves refer to the 1988 champion, who reached No. 18 (named Holly) on Sunday tied for the lead, and hit his approach to six feet from a fairway bunker and holed the birdie putt to win by a stroke.
  • The wreath’s maple leaves are a nod to the 2003 champion, the first and only winner to hail from Canada.
  • The bear’s pose, including the open mouth and curve of the tongue, is evocative of the image of the  “Rampant Lion” on the Royal Flag of Scotland, and is a reference to the 1988 champion’s Scottish heritage.
  • The letters MMXIII (below the wreath) are the Roman numerals for 2013.

A full gallery of this year’s memorabilia can be seen below:

TM_SeasonOpener_StaffBag_2013TM_SeasonOpener_StaffBag_2013_back
2013 Season Opener Headcover2013 Season Opener Pin

While these items will not be available for purchase, TaylorMade is giving fans an opportunity to get involeved in celebrating its 10 years. On the Monday before each major, fans will be able to vote for their favorite logo of each tournament of the past 10 years.

At the end of the PGA Championship, the winning logo from each of the majors will compete against each other in order to be called the most popular logo. You can get a head start on picking your favorite logo from The Masters by checking out the gallery below.

Season Opener 2003Season Opener 2004
Season Opener 2005Season Opener 2006
Season Opener 2007Season Opener 2008
Season Opener 2009Season Opener 2010
Season Opener 2011Season Opener 2012

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Andrew Prezioso is a freelance sports reporter and photographer (http://amprezioso.smugmug.com/). You can follow him on Twitter @AMPrezioso. He currently lives in Atlanta, Georgia, after graduating from the University of Richmond in 2012.

1 Comment

1 Comment

  1. TWShoot67

    Mar 24, 2013 at 8:07 pm

    I would really love this whole set up. I have the carry bag 2007 and the cart bag 2007. I’d love to get this with the head covers….. SWEET!

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Equipment

Limited-edition gear spotted at the PGA Championship

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The second major of the season is here, and with it, custom gear aplenty! Taking inspiration from both Louisville, Kentucky, and host course Valhalla, the OEMs have been having some fun with the designs.

Check out PGA Championship staff bags, some custom kicks, and a very cool putter grip from SuperStroke.

2024 PGA Championship staff bags

Callaway

Cobra

TaylorMade

Scotty Cameron’s putter cover features the Scotty Dog in Viking helmet

Bettinardi’s KFC-inspired putter covers

Ping’s bourbon-inspired putter cover

Rory McIlroy’s Kentucky Bourbon Trail-inspired Nike Air Zoom Victory Tour 3 shoes

FootJoy x Todd Snyder Mint Julep Premier Series

(Photo courtesy of FootJoy)

Brooks Koepka’s Kentucky Bourbon Trail-inspired Nike Air Zoom Infinity Tour shoes

(Photo courtesy of Nike)

SuperStroke’s PGA Championship grip

Check out all of our photos from Valhalla here.

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Whats in the Bag

John Daly WITB 2024 (May)

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Driver: Ping G430 LST (9 degrees)
Shaft: Newton Motion 6-Dot

3-wood: Ping G430 LST (15 degrees)
Shaft: Newton Motion 4-Dot

Hybrids: Ping G430 (17, 22, 26 degrees)
Shafts: True Temper Dynamic Gold

Irons: Sub70 659-CB (6-PW)
Shafts: True Temper Dynamic Gold S300

Wedges: Sub70 TAIII (50, 54, 60)
Shafts: True Temper Dynamic Gold S300

Putter: Odyssey Ai-One Milled One T CH
Grip: SuperStroke Zenergy Tour 2.0

Grips: SuperStroke custom

More photos of John Daly’s WITB in the forums.

 

View this post on Instagram

 

A post shared by GolfWRX (@golfwrx)

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Equipment

Toulon Golf collaborates with Valhalla Golf Club for latest Small Batch putter

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Toulon Golf has today officially announced its latest Small Batch putter — the Valhalla.

Discussing the putter, Preston Toulon of Toulon Golf said: “This putter is a collaboration with the club at Valhalla and incorporates three of the many things that make the state of Kentucky great – horseracing, bourbon and championship golf. The head of the putter and headcover have several allusions to a jockey’s silk and there are thoroughbreds on the sole.”

Inspired by Toulon’s classic tri-sole Santa Monica design, the company sought to modernize the profile and design leveraging its 904 stainless steel and 6061 aircraft aluminium across the sole. Toulon describes the Valhalla’s profile as “slightly oversized blade whose proportions are meticulously balanced to maintain the look and feel of the Santa Monica, while increasing the putter’s inertia to create one of the most forgiving putters we have ever designed.”

Throughout numerous prototypes, Toulon paid particular attention to the L-neck, with its full shaft of offset, adding a bit of length for better blending with the slightly wider and longer blade.

On the rear of the putter are homages to horse racing in the form of jockey silk diamonds and Churchill Downs-inspired font.

The sole of the putter features a large cavity covered by a 6061 aircraft aluminum sole plate. According to Toulon, this allowed for the addition length to the putter and improved inertia as well as moving more mass to the perimeter for greater forgiveness.

In another nod to Valhalla, Toulon uses a milled watermarked limestone pattern, a reference to stone featured widely on the property.

As with all the Toulon Small Batch putters, the team paid particular attention to the topline thickness and radius to achieve a desired look. “Soft yet crisp was the design intent,” according to the company.

Toulon Golf Small Batch Valhalla specs

  • Material: 904L Stainless Steel/6061 Aluminum Sole
  • Face Mill: Fine Double Fly with Big Tuna
  • Finish: Kentucky Bourbon PVD
  • Grip: Custom Toulon Collection Vintage Blue Pistol
  • Shaft: Chrome Stepless Steel
  • Headcover: Valhalla Custom Leather
  • Head Weight: 355 g
  • Toe Hang: 40 degrees
  • Loft: 3 degrees
  • Lie: 70 degrees

Pricing and availability

The Small Batch Valhalla is available for purchase today via the company’s website — ToulonGolf.com.

Supply is extremely limited. The price is $1,800.

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