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Seoul-ful Swings: Korea’s obsession with night golf

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Imagine the following scenario: You get off work at 5 pm and rush to your favorite local course, hoping there’s enough sunlight to squeeze in a quick round. However, your hopes are cruelly dashed by a large group of golfers waiting to tee off at the first hole, all thinking the same as you did. With luck, you may be able to finish the front nine before the sun sets. You resign to your fate and check your bag for some glow-in-the-dark golf balls that you purchased online for just the occasion.

Like most golfers, except maybe for those who live above the Arctic Circle, I don’t think that there is enough daylight in a day for golf. Luckily, a lot of Korean golfers seem to agree with this sentiment, as night golf is booming here with more and more courses implementing stadium-grade floodlights for our golfing pleasure.

Under the Lights

Asking several acquaintances in the industry, I learned that the idea of night golf had been around for some time. By the end of 2019, only a small portion of 520+ courses had floodlights, but they were mostly about lighting up the last few holes on the back nine in case the sun went down on the slower-starting foursomes. The term night golf (“ya-gan” golf, in Korean) and the actual playing of full 18 holes in the dark really took off around the summer of 2020 when COVID-19 was also (unfortunately) all the rage. But as more and more courses saw the benefit of the increased number of golfers clamoring to get on the course, lighting up the entire course must’ve looked like a good (and profitable) idea.

The quality of lights have vastly improved with high powered LED lamps

More recently, about 210 golf courses (40%) of the 534 courses in South Korea are now equipped with floodlights to light up the fairways, and the number is steadily growing. Armed with high-tech LED lights that can put ballparks to shame, the courses were able to draw in a whole new crowd of golfers that may have been out of reach prior. It is a well-known fact that the number of new golfers swelled during the pandemic in all countries, but none more so than South Korea. And upon closer examination, night golf may have been a big factor.

In my past article (Korean Golf Gangnam Style), I explained the high green fees, in addition to the mandatory caddie and power cart fees, all amounting to a hefty sum. This financial barrier was perhaps the biggest hurdle keeping many from experiencing the sport of golf. Then came the rise of “screen golf” and golf simulation games, which helped drastically lower the entry barrier. Since the early 2000s, screen golf has helped increase the number of Korean golfers, transforming a whole generation from curious onlookers to amateur duffers.

Nearly all shots are fully visible from tee to green and lost balls from the dark are a rarity.

Then the sweeping pandemic became the new, unexpected champion of growing the game here, most notably among the 20’s and 30’s crowd, who were eager to make the jump from simulators to the actual golf course. But there was still one small problem – there simply wasn’t enough time during the day. And everyone knows that golf is a daytime activity, right?

Nope. It has now become a common scene here to see golfers teeing off long after sunset and playing under floodlights. Having played my fair share of night rounds, I think that night golf is as enjoyable as a round in the sun, and even better in some aspects. So let me share some of the better parts of it with you.

The Lights Are Insane

If you’ve ever been to a dimly lit driving range or struggled to track your ball in the dark, you will be astounded by the stark contrast made by modern LED lights. Attached atop retractable metal poles the size of a small Redwood, the huge cluster of stadium-quality lights make every fairway, bunker, and blade of grass visible as clear as… day. Honestly, I sometimes see the course better at night than during the day.

The clubhouse is fully furnished with restaurants and amenities for your convenience.

When I first tried night golf, I was worried I wouldn’t be able to see my ball, but that’s not an issue at all. The lights are usually placed behind the tee box and along the sides, facing towards the hole. As a result, the sharp contrast of the dark and light practically makes the ball glow as it sails through the air. It’s actually easier to focus on the ball than during a daytime round, and the visual is somehow much more pleasing. The quiet, ambient nature of the night atmosphere also adds to the enjoyment, minus the frustration of swinging in the dark.

Time, Money, and Other Fringe Benefits

Aside from the obvious benefits, night golf also eliminates the worry of sunburns and heat exhaustion, which are real concerns as Korean summers can get extremely hot and humid. Imagine being as hot as Georgia or Arizona in mid-summer, but as wet and humid as the Amazon rainforest. It is not pleasant at all, which is why the summer months here are actually not the peak golfing season. Thus, evening golf under the moon and stars are much preferred for health reasons, if nothing else. I personally hate using sunblock and having it run into my eyes from sweating, along with having to wear face-covering doodads to keep my skin looking semi-presentable.

Two essentials for daytime summer golf in Korea; but not for night golf!

Night golf also affords two huge advantages to golfers here in terms of time and money – something we can all do with much more of. A day of golf here can mean taking up to 10 hours of your precious day, I kid you not. From driving 50 to 100 miles each way fighting traffic, a laborious 5-plus hour round with a lunch break between nine holes, and having dinner with the foursome after a bath at the clubhouse, playing golf in Korea is a labor of love.

But for evening golf, where a large number of tee times are for after 5pm, the crowds are less as is the bustling traffic that can add hours to your golf day. Arriving and leaving the golf course with less stress from a slow, painfully long drive can measurably brighten your mood and your round.

Plus, you wait less between shots and holes, and stopping after nine holes is an option, rather than the rule. All in all, night rounds move along much faster and are generally better for my sanity. I am ever so thankful for being able to go from 9 to 5 work, and transition on to the course for a 5 to 9 round with friends!

A shot in the dark – some of my best ones have been during the evenings.

The monetary advantage is also a great reason to get out onto the course after hours. Typically, the green fee for a round of golf here can cost between $150~$200 during the season and further added with the mandatory caddie fee ($25~$30 each) and a shared powered cart ($20 each).

The resulting amount can be quite pricey, and with dinner and toll fees, it’s no wonder that many non-golfers look at us as if we’re mad. For night golf, the green fees are usually less by about 15-20%, which is a big help to those who enjoy playing more than once or twice a month. In addition, many courses here have begun implementing a no-caddie (called “self-caddie” here) policy, in which you can opt to play without one. The power cart option is the only one that remains, but this makes sense given that Korean golf courses are often very hilly and the distance between holes is often quite far to walk. Besides, the remote-controlled power carts make the round much more interesting, despite that they need to remain on the cart path at all times.

Caddies are usually mandatory but more courses are adopting the optional way.

Overall, given that nighttime golf is less expensive, takes less time to travel to, and faster rounds in cooler conditions, it’s a no-brainer that it is popular among us golfers here. This brings me back to the point of how these added conveniences helped to get more people out to the course, particularly the younger 20’s~30’s crowd, and further helped to enhance the Korean golf boom.

So, Would You Like Night Golf?

As you can see, going for an evening drive has a whole new meaning with night golf. I absolutely think night golf would be amazing anywhere, especially where it can get scorching hot or humid during the day. The combination of perfect lighting, cooler temperatures, and an efficient, social atmosphere creates an unforgettable experience. If you’re used to trudging through a sunbaked afternoon round in your part of the world, a round of night golf in Korea would feel like a revelation.

Trading the sounds of bird songs for the crickets and frogs. It’s quite soothing.

Have you ever tried night golf? If you’re ever in the neighborhood where night golf is a thing, I highly recommend checking it out. You just might find yourself petitioning your home club to splurge on some LED stadium lights and setting plans for a 24-hour golf marathon.

James is a golf gear-nut living and writing about all things golf in Korea. A fan of Tiger, Fred, and Seve, he is forever seeking the holy grail of golf clubs that will lower his score. He graduated from the University of British Columbia in Vancouver, BC, Canada and has been in Korea to witness the explosive growth of golf since 1996. Despite playing golf for over 30 years and being a perpetual 10-handicapper, James steadfastly claims to be the embodiment of the Average Joe Korean golfer. He can be reached at [email protected], and often introduces cool new Asia-based golf gear on YouTube and Instagram.

2 Comments

2 Comments

  1. Segun Alayande

    Apr 24, 2025 at 2:43 am

    Hi James,
    Thank you for the story on the development of night golf in South Korea. I hope it’s a trend that spreads to other parts of the world.It will probably encourage more people to take up golf.
    Best regards
    Segun

    • James

      Apr 26, 2025 at 1:08 am

      Absolutely, night golf is amazing fun! Just wish it was less costly here. Where else do you play at night?

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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