Connect with us

Equipment

Vokey SM10 wedges – GolfWRX launch report

Published

on

What you need to know: It’s hard to believe this is already the 10th iteration of Vokey’s Spin Milled wedges, which, in 2007, succeeded its 300 and 400 Series wedges. For 2024 and the new SM10 line, Bob Vokey and company made design tweaks targeting lower ball flight, enhanced feel, and greater spin, while, of course, seeking not to compromise the legacy DNA of the most-played wedge in professional golf for the past 20 years.

Vokey SM10 wedges: What’s new, key technology

Progressive center of gravity: Center of gravity is strategically placed for each wedge loft to deliver a lower ball flight and more trajectory control. Titleist says this produces a more solid feel and tighter shot dispersion. CG is lower in 46- 52-degree wedges and closer to the face. Vokey testing with tour pros showed this eliminated “excessive draw movement” and enhanced feel. For 54- 62-degree wedges, CG is higher and more forward in the face to produce a more piercing ball flight and aid golfers in squaring up the face.

Refined Spin Milling: Vokey engineers have given attention to every groove on the face, cutting each based on loft and finish. The company’s TX9 grooves on the stronger-lofted wedges are narrower and deeper, and wider and shallower on the higher-lofted wedges. Additionally, a parallel micro-texture between grooves aids spin on off-center shots. Completing the process, Vokey adds a high-frequency heat treatment to the impact area for greater groove edge durability. The company touts higher, more consistent spin across the lineup.

Shaping, profile adjustments: Tailored for a different look in lower versus higher-lofted wedges based on player feedback. 46- 52-degree wedges have smaller profiles and straighter leading edges. 56- 62-degree wedges have larger profiles and more rounded leading wedges to increase the clubs’ versatility.

Grinds aplenty: The SM10 lineup features six grinds: F, S, M, K, T, and D, which contribute to a total of 25 unique loft, bounce, and grind configurations to dial in the optimal wedge setup for every player. Given the abundance of options available, the company is keen to emphasize the importance of proper wedge fitting.

What Titleist says

“I always tell players that the most important club in the bag is confidence,” Master Craftsman Bob Vokey said. “Getting fit for each of your wedges, and learning how to use them in different situations, is one of the fastest ways to gain confidence around the green.”

“Player feedback drives our development process,” said Corey Gerrard, Director of Marketing, Vokey Wedges. “Whether we’re talking with tour professionals or dedicated amateurs, every bit of player insight matters. All the advances we made to SM10, from looks and feel to grind options and desired flight windows, reflect that player input.”

“The best players in the world know exactly what they want from their wedges. The smallest details matter to them and they are very specific when it comes to describing the improvements they want to see,” said Aaron Dill, Director of Vokey Player Relations. “Their feedback is invaluable. We are constantly learning from them and it’s that constant collaboration which allows us to get even better with each new generation.”

Club Junkie’s take

On Tour with Andrew Tursky

Titleist’s “Tour Validation” process for its new SM10 wedges officially began at The 2024 Sentry in Hawai’i to start the year, and a number of top players upgraded in the first week, including Jordan Spieth (who’s especially particular about his wedges), Ludvig Aberg, Cam Young, J.T. Poston and Tom Kim, to name a few.

Now that more and more players have had the opportunity to see and test the new SM10 wedges at the Sony Open and the American Express, it’s clear that the new models are the clear choice for most Titleist staffers. It’d be more difficult to find players who haven’t switched into them, than to find those who have.

Notably, Justin Thomas was quick to upgrade at the 2024 American Express for his 2024 PGA Tour debut, and his set of SM10 wedges are decked out with new red “Radar” club stampings. As a reminder, “Radar” is one of Thomas’ nicknames, which he earned by being deadly accurate with his wedges.

For most PGA Tour players that GolfWRX.com has spoken to about the wedges, the switch into SM10 has been seamless. The bounce options, head profiles, finishes, and overall feel of the heads hasn’t changed much from the SM9 line, according to the players, but the lower-lofted wedges have shown improvement in forgiveness, and fly straighter on full shots. The change in the weight placement throughout the SM10 wedge lineup has much to do with the performance improvement, but it doesn’t negatively impact short game shots on the higher-lofted wedges.

Here was Spieth’s analysis of the SM10 wedges he switched into at The Sentry:

“I think the biggest difference is when you get to the gap wedge and pitching wedge on the full shots,” Spieth told GolfWRX.com. “I think the sweet spot’s been moved; it’s bigger and it’s moved a little to where any potential over-hook is almost eliminated, which is really nice. You can step up with a left pin and be pretty aggressive.

“Other than that, they look great. I’m pretty particular with my 60. It isn’t always an ‘SM,’ sometimes it’s a separate prototype version, but this time I’m right into the SM10. It looks really good to me. The biggest thing that [Vokey Tour rep Aaron Dill] told me was that as I start to hit those longer shots, they won’t produce the odd outliers that overturn to the left.”

Our biggest takeaway from the PGA Tour players is this: There’s essentially no reason NOT to switch into the SM10 wedges, since they provide all the benefits of SM9, such as looks, feel, spin and performance, except the SM10 wedges perform slightly better on full swing shots.

For most of the world’s best, it’s been a no-brainer to upgrade.

Check out all of the loft and bounce options from the Titleist truck at The American Express last week.

Pricing, specs, availability

Finishes: Tour Chrome, Jet Black, Nickel, Raw (custom only)
Loft, grind and bounce options: 46.10F, 48.10F, 50.08F, 50.12F, 52.08F, 52.12F, 54.08M, 54.10S, 54.12D, 54.14F, 56.08M, 56.10S, 56.12D, 54.14F, 58.04T, 58.08M, 58.10S, 58.12D, 58.14K, 60.04T, 60.08M, 60.10S, 60.12D, 60.14K, 62.08M

Stock shaft: True Temper Dynamic Gold S200
Stock grip: Titleist Universal 360 Grip
Price: $189
Pre-sale/at retail: 2/15, 2/8

Personalization, custom options:

  • Stamping options: 10-character straight/freestyle stamping; 15 characters around the toe; and two lines of 10 characters each
  • Custom paintfilled loft, bounce, grind markings, and BV Wings logo
  • Six unique toe engravings
  • HandGround options for grind personalization
  • Vokey WedgeWorks Flight Lines

More photos of Vokey SM10 wedges

46-10F

52-08F

54-08M

56-10S

56-12D

58-04T

60-04T

Your Reaction?
  • 58
  • LEGIT4
  • WOW2
  • LOL3
  • IDHT1
  • FLOP0
  • OB0
  • SHANK6

GolfWRX Editor-in-Chief

9 Comments

9 Comments

  1. Pingback: 2024 Vokey SM10 wedges: Club Junkie’s full fitting video – GolfWRX

  2. Paul Harrison

    Jan 23, 2024 at 2:36 am

    Edrick’s TM custom designed wedges are $199! Try that on for size!

  3. Will

    Jan 22, 2024 at 9:59 pm

    Clearly no one who has has the wedges want to tick off Titleist. I haven’t been able to find a single video comparing SM 10 to the SM 9. I wish when people got the new product they would compare them to the old product and see if there were any “real” differences. Also, another $10 price increase is nuts! I may just replace my worn SM 9s with new $150 SM 9s. $40 difference between the 2 – hard pass on SM 10!

  4. Kaven

    Jan 22, 2024 at 7:27 pm

    Do you know why they’re stop milled grind face ?

  5. Charles

    Jan 22, 2024 at 6:44 pm

    They look like Kirkland wedges

  6. ChazzyChazChaz

    Jan 22, 2024 at 4:10 pm

    Nothing has changed here….Progressive CG movement, grinds, shafts…..It’s all the same for the last several iterations, except for the price!!! Of course the Titleist players are going to move into this model immediately, there is zero risk and cost to them. I have no problem going for discounted SM9’s or even finding used, mint SM8’s or 7’s.

  7. Jake

    Jan 22, 2024 at 3:36 pm

    I’d love to see durability and cost addressed. It makes zero sense to forge clubs out of soft metals other than it encourages golfers to buy more when their precious clubs look terrible after a season

  8. dat

    Jan 22, 2024 at 1:16 pm

    that price is insane.

  9. DukeOfChinoHills

    Jan 22, 2024 at 12:49 pm

    $189 for a wedge is getting crazy.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

Published

on

Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

 

View this post on Instagram

 

A post shared by GolfWRX (@golfwrx)

According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

Your Reaction?
  • 3
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Equipment

Spotted: TaylorMade P-UDI driving iron

Published

on

It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.

We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.

From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.

“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.

TaylorMade P-UDI 3-iron – 20°

TaylorMade P-UDI 4-iron – 22°

Your Reaction?
  • 4
  • LEGIT1
  • WOW1
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Whats in the Bag

Collin Morikawa WITB 2024 (April)

Published

on

Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)

Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0

Grips: Golf Pride Z-Grip Cord

Ball: TaylorMade TP5x

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

WITB

Facebook

Trending