Equipment
Callaway launches Chrome Soft USA TruTrack golf balls
Callaway today announced its TruTrack USA golf balls, which combine elements of the company’s Truvis and Triple Track technology for improved alignment and roll feedback as well as visible spin.
- Read our launch piece for more on the Chrome Soft golf ball: Callaway Chrome Soft: Building a better golf ball
Check out the new hexagon shape and USA design, below.
Callaway’s Senior Director of Golf Ball R&D, Eric Loper explained the technology.
“It’s really the combination of Truvis, where the feedback has been more of a dynamic feedback component – the ball looks larger, it helps people focus, or it just looks different on course – with the alignment component that we have with Triple Track.
“What we’ve incorporated in this design, is we’ve really revamped the entire pattern over the golf ball. And we’ve incorporated an alignment line based on Tour player feedback, a lot of Tour players are using alignment lines now, and we’ve incorporated that into the design. And we’ve modified the Truvis pentagons to hexagonal (shapes), which gives us more opportunities to create alignment tools, or parallel lines. We’ve then bracketed that center line with these hexagonals.
“Really for the golfer, it enables them to align their putts using that singular line, and you’re bracketing that singular line to help provide a more visual component. And when you strike the putt, when the ball starts rolling, you can see how well you putted it, you can see the feedback component. The high contrast colors are more visible and as that ball is rolling away from you, it allows you to see the ball easier.”
“We’ve made hundreds of prototypes and small tweaks here and there to help get it to where we think it’s perfect. We’ve gone to 8 hexagonal positions centered around that line, which gives us great symmetry.”
The USA TruTrack is available in Chrome Soft, Chrome Soft X, and Chrome Soft X LS golf balls now for $49.99/dozen.
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Whats in the Bag
Adam Scott WITB 2024 (May)
- Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson.
Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Fujikura Ventus Blue 6 TX
Driver: TaylorMade BRNR (13.5 degrees)
Shaft: Fujikura Ventus TR Blue 7 TX
5-wood: TaylorMade Qi10 (18 degrees), TaylorMade Stealth 2 (18 degrees
Shaft: Fujikura Ventus TR Blue 9 X, Fujikura Ventus TR Blue 9 X
7-wood: TaylorMade Stealth (21 degrees)
Shaft: Graphite Design Tour AD DI Black 9 X
Irons: Srixon ZX Mk II (3), Srixon ZX5 Mk II (4), Srixon ZX7 Mk II (5), Srixon Z-Forged II (6-9)
Shafts: Graphite Design Tour AD DI Hybrid 105 X (3), True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM10 (50-12F, 54-08M), SM9 (LW), WedgeWorks (LW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-54), S400 (LW)
Putter: L.A.B. Golf Mezz.1 Proto
Ball: Titleist Pro V1
Grips: Golf Pride Tour Velvet
See the rest of Adam Scott’s WITB in the forums.
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Whats in the Bag
Pierceson Coody WITB 2024 (April)
Driver: TaylorMade Qi 10 (9 degrees)
Shaft: Mitsubishi Tensei 1K White 70 TX
3-wood: TaylorMade Qi 10 Tour (15 degrees)
Shaft: Project X HZRDUS Black 80 TX
Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), and TaylorMade P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG4 (50-09SB, 54-11SB, 58-08LB)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Reserve Juno
Grips: Golf Pride Tour Velvet
Ball: TaylorMade TP5x
Check out more in-hand photos of Pierceson Coody’s WITB here.
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Equipment
Why Ben Griffin is making the surprising switch to a Maxfli golf ball
Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.
While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.
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We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.
“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.
“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.
“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”
Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.
It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.
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