19th Hole
‘They can’t give it away’ – Latest viewing figures show worrying trend for LIV Golf
LIV Golf wants a television deal.
Whilst there are almost unlimited reserves available from the Saudi Arabian Public Investment Fund, the investors are sure to see something tangible come from the countless millions that have been ploughed into making the sport golf, but louder.
- Related: Greg Norman says he was asked not to attend PGA Tour event he created…event director refutes claim
A week ago, we reported that Apple TV had turned down the chance to broadcast the series, and that Sports business site, sportspromedia.com, commented that, “LIV Golf’s Saudi backing means it does not have to adhere to normal business practices for a sports property, with a focus on simply disrupting its rivals and making noise.”
They may not need the money, but with further investment into the likes of Open champion and former world number two Cam Smith, as well as Anirban Lahiri and Joaquin Niemann, both attracting new audiences in their native countries, LIV would certainly enjoy finally securing a nationwide television deal.
Given the status of the newer signings, Greg Norman and co. would surely have expected increasing viewing figures, but as the table below shows, they are struggling to get past the mean.
Crediting number-cruncher @Robopz, golf writer David Bieleski tweeted the comparison figures on Tuesday, headlining the post with, “They literally can’t give it away.”
As can be seen above, an average of 90,000 viewers watched the inaugural US leg of the series, with a similar amount tuning in to Smith’s victory in Chicago last Sunday.
Sure, the event was up against the NFL, something few sports can compete with, but Robopz had earlier pointed out the low figures for the first two rounds:
Clearly NFL severely impacted Sunday viewership (duh, ya think?)… but the real problem this week was R1 and R2 were down so much as well… both Chicago R1 and R2 were the lowest live viewers of the 5 events so far… pic.twitter.com/VLzz0CWaZn
— Robopz (@Robopz) September 19, 2022
Still, Norman and his chief media mogul, Will Staeger, continue to hold high hopes, letting everyone know negotiations continue apace – they are, by all accounts, in discussion with “virtually every major media company.”
It would be right to point out that the numbers doubled during Dustin Johnson’s play-off victory in Boston, but those figures are standout rather than the norm, even if Bryson DeChambeau says, “Over two million unique viewers watched. That’s pretty solid. Someone is going to take the dive on us.”
Golf is divided at present. Relationships between the ruling parties and between players themselves remain tense. It will take a strong media outlet to get involved, and while it may be “coming” (to use Bryson’s word), it isn’t here yet.
More from the 19th Hole
- Ian Poulter accused of lacking ‘manners and common decency’ after post-round Wentworth incident
- Bryson DeChambeau thanks Tiger for creating LIV Golf
- Pat Perez’s wife throws shade on Cantlay, Schauffele’s Napa trip with since-deleted comment
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19th Hole
Brandel Chamblee has a surprising new take on the PGA Tour-LIV stand-off
One of the more outspoken analysts throughout the LIV Golf vs. PGA Tour saga has been Golf Channel’s Brandel Chamblee.
This week, Chamblee reversed course, saying he believes the PGA Tour should strike a deal with Saudi Arabia’s Private Investment Fund (PIF).
Golf Channel Brandel Chamblee in his biggest about-face since the Framework Agreement on June 6, now says that making a deal with the PIF "is the better end of the bargain."
He says:
"The PGA Tour is in this pickle like it or not, but, do you want to compete with someone (LIV… pic.twitter.com/XDZaC1I6B8
— JCAGOLFReport (@JCAGOLFReport) May 10, 2024
“The PGA Tour is in this pickle like it or not, but, do you want to compete with someone who’s not going to go away, who can outspend you”.
“Every move they make that makes their tour better deletes your tour and causes more division within the tour. So the time is now, to Rory’s point about making a deal, I wouldn’t have said that a year ago… but it is the better end of the bargain.”
Chamblee’s new stance seems to be in line with that of Rory McIlroy, who reportedly wanted to rejoin the PGA Tour board with hopes of pushing a deal with the PIF closer to the finish line.
Chamblee will be in the booth for next week’s PGA Championship which has 16 LIV players in the field.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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19th Hole
Xander Schauffele explains free drop ruling during round one of Wells Fargo Championship
During Thursday’s opening round of the Wells Fargo Championship, Xander Schauffele blasted his tee shot in the woods to the right of the fairway on the par-4 8th hole.
The ball was almost not found, but Xander’s group managed to track it down just before the three-minute time limit was reached.
When the ball was found, it was just beyond the penalty area close to a fence. In the moment, it seemed incredibly unlikely that Schauffele would be able to hit the ball through the trees towards the green.
However, through the woods and above the fairway, there was a hanging wire from a ShotLink tower that Xander claimed was in his way. He was then granted relief, and two club lengths from the spot positioned him all the way out of trouble. He played his ball onto the front of the green and two-putted for par.
Here is the full video of the interaction between Schauffele and the rules official.
??? #WATCH — The full video of the Xander Schauffele #DropGate situation ?
— NUCLR GOLF (@NUCLRGOLF) May 9, 2024
After the round, Xander said he “got really lucky.”
“Got really lucky multiple times, on 1 with Wyndham finding it, 2, being able to move the rocks, and 3, the ShotLink tower being in like my only shot line possible. To walk out there with sort of a no breeze 4 with what I thought was almost out was a really good break.”
“Yeah, I hit it in the trees. My ball was probably like a foot, two feet from the fence. If I — ball was here, fence was kind of here, hitting back this direction.
“If I went towards the green, the fence kind of worked this way so I had what I could hit, a 4-iron or something low and just kind of run it through. If it gets stuck, I’ll just kind of hit my next one out. But I brought the rules official in there with me because I was like, you’ve got to be OK with this because this is literally the only shot I can hit.”
“So Austin [Kaiser] and I moved two massive rocks that weren’t embedded and then I got relief out of the junk and then hit a pretty good shot on the green from there. What was a very stressful moment turned into a pretty stressless par.”
Schauffele finished the round at seven under, which gives him a three-shot lead going into Friday’s second round.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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19th Hole
Report: Tiger Woods voted against Rory McIlroy returning to policy board; Will be the only player negotiating directly with Saudis
According to a report from The Telegraph, the relationship between Tiger Woods and Rory McIlroy has soured.
Last week, reports surfaced that McIlroy, who was a member of the PGA Tour policy board during most of the past few years, was looking to rejoin the board, presumably taking Webb Simpson’s seat.
However, on Wednesday, McIlroy revealed that he will not be rejoining the policy board, due to people on the board being “uncomfortable” with that “for some reason.”
Here's Rory McIlroy talking about the PGA Tour policy board and the "subset of people on the board that were maybe uncomfortable with me coming back on for some reason." pic.twitter.com/0skNOwtWxz
— Patrick McDonald (@pmcdonaldCBS) May 8, 2024
The Telegraph has reported that Tiger Woods was among the players who voted against McIlroy returning to the policy board.
The divide is apparently due to McIlroy pushing for the game of golf to unify, whereas Woods, reportedly, believes the PGA Tour is in a fine position where it currently stands.
The Associated Press added another wrinkle to the situation, reporting that Woods is the only player who will be negotiating directly with the Saudis.
The other members of the committee are PGA Tour commissioner Jay Monahan, board chairman Joe Gorder, John W. Henry of Fenway Sports Group, and Joe Ogilvie, who was a former PGA Tour player.
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