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Bridgestone, Bryson DeChambeau “end their brand ambassador partnership” after 6 years

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Bryson DeChambeau, who recently joined LIV Golf for more than $125 million in a “business decision,” will no longer be a brand ambassador for Bridgestone Golf, according to a statement from a Bridgestone representative.

In April 2016, DeChambeau signed a golf ball and glove deal with Bridgestone ahead of his PGA Tour debut at the 2016 RBC Heritage. Since then, DeChambeau has exclusively played Bridgestone golf balls, and he signed a contract extension in 2020. Most recently, DeChambeau has been using a Bridgestone Tour B X golf ball.

While GolfWRX has not yet confirmed whether DeChambeau will play a Bridgestone golf ball going forward, a Bridgestone representative confirmed on Tuesday that DeChambeau and Bridgestone have agreed to end their partnership.

“The PGA Tour is an extremely important part of professional golf, and Bridgestone has a sports marketing relationship with this highly visible series of tournaments,” a Bridgestone representative said in a statement to GolfWRX. “In considering that Bryson DeChambeau will no longer be participating in these events, Bridgestone and Bryson have agreed to end their brand ambassador partnership.”

DeChambeau is set to tee up his golf ball on Thursday at The 2022 Open Championship at St Andrews, but he has not yet confirmed publicly what golf ball brand he will use at the event.

GolfWRX’s on-site reporters will seek to confirm what golf ball DeChambeau is using at The 2022 Open Championship. We’ll update you with further details as they become available.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

16 Comments

16 Comments

  1. Jordan

    Jul 13, 2022 at 9:57 am

    Terrible hypocrites, never buying Bridgestone again

    • Peter

      Jul 13, 2022 at 10:16 am

      How are they hypocrites?
      They signed a deal based on him being a PGA player – and being a PGA player requires you to play in a minimum of 15 events, events that will all be televised. Now that he’s in LIV he’s only playing 8 events (plus maybe 3 majors, max), that aren’t even on conventional television. Its a huge drop in exposure, they basically spell it out in their statement

      • Jordan

        Jul 13, 2022 at 11:06 am

        I am talking about Bridgestone…. There are hundreds of ways that Bridgestone does business in Saudia Arabia or needs Saudi Arabia for their business. This is just a convenient way to look good but still stink like crap.

        Why make a golfer be held accountable when the President is begging the Saudi’s for gas? Hold the elected officials accountable before private citizens trying to play golf.

      • Jordan

        Jul 14, 2022 at 12:19 am

        Bridgestone does millions if not billions of dollars with the Saudis…

        If it’s exposure, you can adjust… clearly that wasn’t the real reason.

    • david

      Jul 13, 2022 at 2:26 pm

      I will now buy nothing but Bridgestone. Hope LIV dies a quick death

  2. Brooks

    Jul 13, 2022 at 6:04 am

    Good. Bryson is a boat anchor for that brand.

  3. Jordan

    Jul 13, 2022 at 12:46 am

    Yeah I won’t be buying Bridgestone again… what a joke. I guess they don’t use uber, drive cars with gasoline or electric cars with lithium either… idiots and hypocrites.

  4. Deacon Blues

    Jul 12, 2022 at 9:28 pm

    Good for Bridgestone! Srixon, you’re on the clock for Koepka and GMac (and Hideki if the rumors are true).

  5. Steve

    Jul 12, 2022 at 9:11 pm

    Lets see if Titlist and Taylormade, Callaway follow suit with other players….still waiting for Masters to step up and not allow LIV players in…knowing the Masters is run by a bunch of Billionaires it is more likely to stage a LIV tournament?

    • Chuck

      Jul 12, 2022 at 11:02 pm

      “…Titleist…”

      Peter Uihlein is now a LIV player. So that, uh, would be interesting.

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Whats in the Bag

Ben Kohles WITB 2024 (May)

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Driver: Titleist TSR3 (9 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue 6 X

3-wood: TaylorMade Stealth Plus (15 degrees)
Shaft: Fujikura Ventus Blue 8 X

Hybrid: Titleist TSR3 (19 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue HB 9 x

Irons: Titleist T200 (4, 5), Titleist 620 CB (6-9)
Shafts: Project X 6.0

Wedges: Titleist Vokey Design SM10 (46-10F, 50-12F, 54-12D, 60)
Shafts: Project X 6.0

Putter: Scotty Cameron P5 prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1

 

 

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Whats in the Bag

Kris Kim WITB 2024 (May)

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Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX

3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX

Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X

Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125

Putter: TaylorMade Spider Tour

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Kris Kim’s equipment here.

 

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Equipment

Welcome to the family: TaylorMade launches PUDI and PDHY utility irons

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TaylorMade is continuing its UDI/DHY series with the successor to the Stealth UDI and DHY utility irons: PUDI and PDHY (which the company styles as P·UDI and P·DHY). TaylorMade is folding the designs in with its P Series of irons.

TaylorMade outlined the process of developing its new utilities this way. The company started with the data on utility iron usage. Not surprisingly, better players — i.e. those who generate more clubhead speed and strike the ball more precisely — were found to gravitate toward the UDI model. DHY usage, however, covered a wider swath than the company might have expected with six-to-18 handicappers found to be bagging the club.

TaylorMade also found that the majority of golfers playing UDI or DHY utilities were playing P Series irons at the top of their iron configurations.

Can you see where this is going?

Matt Bovee, Director of Product Creation, Iron and Wedge at TaylorMade: “As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels. It is a natural fit to give these players the performance in this category that they are looking for.”

 

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TaylorMade PUDI

TaylorMade PUDI technology cutaway (via TaylorMade)

Crafted with tour player input, TaylorMade sought to develop a confidence-inspiring utility iron that blends with the rest of the P Series irons. Also of note: Interestingly, the PUDI has a more compact head than the P790.

In comparison to past UDI products, the PUDI has a more traditional iron shape, slimmer toplines, and less offset with a little of the backbar visible at address.

TaylorMade PDHY

TaylorMade PDHY tech cutaway (via TaylorMade).

Larger in profile than the PUDI, the PDHY seeks to position center of gravity (CG) lower in the club for ease of launch. The toe height is larger and the profile is larger at address — roughly five millimeters longer than PUDI — the sole of the club is wider for improved forgiveness.

Club Junkie’s take

Golfers who feel like they are missing something at the top of the bag could find the PUDI or PDHY a great option. The look of the PUDI should fit the most discerning eye with a more compact look, less offset, and a thinner topline. If you want a little more confidence looking down the P-DHY will be slightly larger while still being a good-looking utility iron.

For being small packages both models pack a pretty good punch with fast ball speeds, even off-center. The feel is soft and you get a solid feel of the ball compressing off the face when you strike it well. Your ears are greeted with a nice heavy thud as the ball and club come together. The PDHY will launch a little higher for players who need it while the PUDI offers a more penetrating ball flight. Both utility irons could be the cure for an open spot in the top end of the bag.

PUDI, PDHY, or Rescue?

TaylorMade offers the following notes to assist golfers in filling out their bags:

  • PUDI has mid-CG right behind the center face to create a more penetrating mid-to-low ball flight
  • PDHY has a lower center of gravity to produce an easier-to-launch mid-to-high ball flight.
  • Both PUDI and PDHY are lower-flying than the company’s hybrid/Rescue clubs.
  • PUDI is more forgiving than P790.
  • PDHY is the most forgiving iron in the entire TaylorMade iron family

Pricing, specs, and availability

Price: $249.99

At retail: Now

Stock shafts: UST Mamiya’s Recoil DART (105 X, 90 S and 75 R – only in PDHY)

Stock grip: Golf Pride’s ZGrip (black/grey)

PUDI lofts: 2-17°, 3-20°, 4-22° in both left and right-handed

PDHY lofts: 2-18°, 3-20° and 4-22° in both left and right-handed

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