On Sunday, the social media account “Flushing It” made a post about the importance of LIV Golf ensuring that their players have major championship eligibility going forward.

Never has there been a more obvious example of the immediate issue LIV faces than today. The Volvo China Open was played for a $2.25 million purse and several players qualified for the PGA Championship at Valhalla. LIV Golf Singapore played for a purse more than 10 times that…

— Flushing It (@flushingitgolf) May 5, 2024

In an interview with Bloomberg, LIV Golf CEO Greg Norman discussed the current state of LIV and what it means for the future of professional golf.

In the interview, Norman said he believes that LIV has been welcomed with “open arms.”

“Our product is received with open arms by many, but a few want to try and stop us for all the wrong reasons. They haven’t been able to sustain their position in the game of golf. What we have done brilliantly is injected more capital. Golf is finally looked upon as an asset class.”

Interestingly, Norman also revealed future plans for LIV to own all the courses they play and have home courses for each team.

“Man United owns their stadium. Indian Premier League, they own their stadiums. NFL, they own their stadiums. Think about LIV owning all their own golf courses, each team having a home venue and they host. And now you can build out around that. It’s not just a golf course. You bring in education, you bring in hospitality, you bring in real estate, you bring in merchandise, you bring in management, you bring in all these other different opportunities that the game of golf has to deliver to a community, to a region. We are gonna be doing that.

“The Philippines are very keen to get us there. Golf in the Philippines is doing very well. We are not just sport, we’re sports and entertainment and culture. So no matter where we go in the world, we adjust what we need to deliver from an entertainment standpoint.”

Norman also talked about his time as the number one player in the world when the best players in the world didn’t always play on the same tour.

“That never happened anyway. Right? I was number one player in the world. Very seldom did I go and play in the United States or Europe or Asia or anything. Did I play against the best in the world outside the four majors and maybe the TPC? They’re the five, right? So very, very seldom did that happen. We got all paid appearance money to go play somewhere.”

Norman added that LIV “isn’t going anywhere.”

“My boss told me LIV is not going to go anywhere. It will be well and truly in operation, running well past his death – he’s a young guy.”

More from the 19th Hole

On Thursday, legendary comedian Jerry Seinfeld joined the Rich Eisen Show and shared an awesome story from a “Seinfeld” episode titled “The Marine Biologist.”

In the episode, a golf ball goes into the blow hole of a whale. According to Seinfeld, that was never in the episode’s script.

Seinfeld recalls saying the night before the filming of the episode, “What if what puts the whale in distress is Kramer’s golf ball?”

“He’s hitting golf balls at the beach. George is at the beach with a girl, we haven’t connected them!”

“We write that speech the night before at two o’clock in the morning…The sea was angry that day my friend.”

 

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Kramer finishes the iconic scene by asking “Is it a Titleist?” Seinfeld told Eisen the show sought Titleist’s permission to mention its name, saying the ball had to be a Titleist. Fortunately for lovers of the iconic show, the company agreed.

If (somehow) you’re unfamiliar with the scene, check it out below.

More from the 19th Hole