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Bettinardi unveils 2022 BB Series and Inovai Series putters

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Bettinardi Golf has today announced its updated production putter lines: the 2022 BB Series and Inovai lineup.

The lineup features an upgraded BB Series and Inovai 6.0 series while introducing the all-new high MOI Inovai 8.0.

Inovai 6.0

Featured on the 2022 Inovai 6.0 and 8.0 models is Bettinardi’s newest Roll Control face milling, which has been scientifically engineered with an asymmetrical design groove profile in design to promote more topspin at impact to put the ball into a true roll faster.

Without the use of inserts, the Roll Control face aims to give players excellent feel and optimal audible feedback at impact.

The Inovai 6.0 has been updated from an aesthetic standpoint, with the head reduced by 5% to offer a more compact head shape in design to promote optimal visual alignment.

The Bettinardi patented Roll Control face now adorns all 4 of the models in the Inovai 6.0 lineup, which includes a slant neck, a spudneck in both right-handed and left-handed and center-shafted models.

Speaking on the Inovai 6.0 models, Vice President Sam Bettinardi said

“The Inovai 6.0 has been one of the most successful head shapes we have ever created. With two years of Tour feedback, we were able to refine the 6.0 with a 5% smaller head from heel to toe, offering a sleek, more compact design than its predecessor. We are proud to bring this Tour-proven model to golfers around the world.”

Inovai 8.0

 

The Inovai 8.0 is an all-new addition to the Inovai family, blending Bettinardi’s latest technology with the brand’s Roll Control face milling, creating an all-new head design inspired by Tour feedback.

Precision milled from 303 Stainless Steel, and 6061 Military Grade aluminum, the bi-metal technology on the Inovai 8.0 is designed to optimize weight distribution with more mass in the rear of the putter for greater forgiveness and stability.

The 8.0 is available in four offerings, including slant neck, left-handed slant neck, spudneck, and for the first time in Bettinardi’s Armlock technology.

On the Inovai 8.0, Vice President Sam Bettinardi said

“The Inovai 8.0 adds a new level of innovation to Bettinardi Golf. We are now able to enter the ever-growing compact mallet segment with all of the performance characteristics that our Tour players have asked for. This new model is a game changer for the Bettinardi brand, and we cannot wait for players of all calibers to put this new design into play.”

BB Series of Putters

The BB series of putters feature Flymill face milling and arrive in a graphite gray PVD finish. Precision milled from 303 Stainless Steel; the release contains the new BB46 model for the 2022 lineup.

The 2022 BB Series features four unique models: the BB1, which comes in both right-handed and left-handed versions; the BB1F (Flow); the BB8W (Wide); and the new addition to the line, the mid-mallet BB46.

Speaking on the 2022 BB Series, Founder and CEO of Bettinardi Golf, Robert J. Bettinardi, said

“Bettinardi Golf is proud to continue the tradition of American made craftsmanship and ingenuity, creating our most timeless and advanced BB Series to date. Our all-new BB Series is now milled out of a solid block of 303 Stainless Steel and features our all-new Aggressive Flymill face milling, finished with our gorgeous graphite gray PVD finish that gives this series of putters a Tour inspired look, feel, and performance.”

The first opportunity to purchase the 2022 product line will take place during Bettinardi’s special-edition Black Friday Hive release at www.bettinardi.com, which is set for November 26th at 10 a.m. CST.

For this release, all new models will be available in a special blackout finish, paired with a black shaft, matching series black headcover, and Bettinardi Lamkin SinkFit grip.

The official launch of all production putters is set for March 2022.

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

10 Comments

10 Comments

  1. No donkeys

    Nov 20, 2021 at 12:19 pm

    Where’s Kuch?

    Kdouuuuuuuche, kdouuuuuuuche, kdouuuuuuuche…

    • Honest Donkey

      Nov 22, 2021 at 9:40 pm

      Kuchar has always been a d!c&head….#shankit

  2. DB

    Nov 19, 2021 at 4:29 pm

    The BB series is always nice but they should have included more head shapes. They always have BB1 and BB1F. Bring out a BB-8 Tri or something. Throw in some top-line alignment options. Also what’s up with the price jump? They went from $300 to $430.

  3. B

    Nov 19, 2021 at 11:06 am

    Maybe try not having an ad plastered all over the header and people will be more interested in an honest review an info about the club.

  4. Real Talk

    Nov 18, 2021 at 10:53 pm

    The keep avoiding the regular BB8 and BB0. Like literally the models everyone wants. Their main competition keeps pumping those out. Getting Stale indeed.

  5. Bettinardi is Getting Lazy

    Nov 18, 2021 at 8:50 am

    Sheesh that BB series is getting stale, stale, stale…

    • Brandon

      Nov 18, 2021 at 8:23 pm

      Agreed

    • Randy Putter

      Nov 18, 2021 at 10:51 pm

      Most likely pushing people towards customs, maybe they want to be seen as a higher scale brand than mass producing every putter. Even these scotties aren’t that great

    • V

      Nov 20, 2021 at 12:00 am

      They didn’t optimize them enough.

  6. Brandon

    Nov 18, 2021 at 8:08 am

    FINALLY a BB line with no garish colors! These are sexy.

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Whats in the Bag

Davis Thompson WITB 2021 (November)

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  • Davis Thompson what’s in the bag accurate as of the RSM Classic. 

Driver: Ping G410 Plus (9 degrees)
Shaft: Mitsubishi Diamana DF 70 TX

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3-wood: Ping G425 LST (14.5 degrees)
Shaft: Mitsubishi Tensei AV Raw White 85 TX

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Irons: Ping iBlade (3, 4), Ping Blueprint (5-9)
Shafts: True Temper Dynamic Gold X100 Tour Issue

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Wedges: Titleist Vokey Design SM8 (50-08F) WedgeWorks 2021 Prototype (54-M, 60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue

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Putter: Bettinari Inovai 6.0 Tour
Putter grip: Lamkin Deep Etched Cord
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Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet Cord

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Ball: Titleist Pro V1

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An inside look at Callaway Apex UW on tour

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Highlighted by Phil Mickelson’s early adoption, the Callaway Apex UW is having a bit of a moment in professional golf.

The fusion of elements of both hybrid and fairway wood and the absence of traditional drawbacks make it an intriguing option at the professional level and a club that better players are gravitating toward (including our Brian Knudson, who reviewed it on his Club Junkie podcast).

We spoke with Callaway’s PGA Tour manager Jacob Davidson about the rise of Apex UW on tour.

GolfWRX: We know the tech story of the UW. But from your perspective, where does the club succeed? How is both “utility” and “wood”?

Jacob Davidson: The great thing about Apex UW’s success is that Callaway has been leading the industry in this space, and it’s almost as if we’re creating a new category. With the increase in speed for a lot of these players, we want to make sure that fitting for a 5-wood or hybrid type of club is a focus for our players, when maybe they wouldn’t think about it as much in the past.

Using analytics, we really understood how important having a club that could work well as an option for high-speed guys and for players who maybe wanted something that provided a balance between a hybrid and a 5-wood, something that is versatile and that they can work both ways. It’s really filled a need in a lot of players’ bags and the reason that it’s been successful is that once we’ve explained it to them, and they’ve had the ability to test it, they quickly realized that maybe there was a hole that they didn’t even realize.

GolfWRX: What is it that appeals to tour pros, though? Why is this club working for them?

JD: It obviously allows for a fairway wood shaft which gives you a lot more options for tour guys, where they’re getting a shaft that they’re familiar with in their driver or 3-woods or even 5-woods. The ability to have a 2-hybrid, a 3-hybrid, or filling the gap of a 5-wood with a spin robustness that’s easier to a control, a flight that’s much better, and a sole design with forgiveness with the long heel-to-toe really allows guys to avoid that left miss that might peel off on them, especially off the tee.

GolfWRX: Who on Tour has put the UW in play?

JD: It’s been a popular choice already with our staff pros for guys like Marc Leishman, Phil Mickelson was the first to put it in play, Kevin Kisner, Wesley Bryan, and Adam Hadwin, among others. We’ve seen some strong conversions as well on the LPGA, Champions, and European Tours.

What’s especially stood out over the past few weeks is that more and more players who aren’t on Callaway’s staff are coming onto our tour truck and asking us to build UWs — more than we’ve seen for a club like this in a long time. There’s a lot of buzz, and we know we have a great product when guys who aren’t on our staff are asking for a club like this as much as they are.

GolfWRX: Can you share any stories about players testing and putting the UW in play?

JD: One thing we’ve really noticed initially is how happy players are after they try it — since it is a new category, and they didn’t know what to expect with how it would perform. Once they hit it, they usually love it. A few guys have delayed testing it because they were comfortable with their setup until they see other players hit it on the golf course, then they’re coming and asking for it.

Specifically, Tyler McCumber and Sam Burns weren’t early adopters for Apex UW, but they were coming to us because they saw other pros play with it in competition and they said, “Wow, that’s really good.”

GolfWRX: Sam Burns recently put a UW in play. A younger, higher-speed guy…what worked for him?

JD: He’s been playing an older Apex Hybrid, he’s liked it, he’s been playing well all year, and he’s probably the hottest golfer in the world so he’s very hesitant to make a change in his bag. However, we sent some to his house, where he did some initial testing. Then last week in Houston we really had a chance to work with him.

What he really liked about it is how aggressive the flight is without the ball spinning high up into the air. It launches quite a bit higher than his hybrid and spins less at a higher apex. For a guy like Sam who likes to work the ball slightly left or right, he couldn’t believe how neutral it was whether he was trying to take a little off a cut into a par 5, or flight it lower off the tee with a little bit of a draw. It gives him more versatility than his old hybrid.

GolfWRX: Why should better amateurs, who haven’t taken to hybrids in the past, give the UW a shot?

JD: Overall, this is the next thing for what a players hybrid can be. It gives you the benefits of hitting a reliable club into longer par 3s or second shots into par 5s where they can hold the green, particularly on firmer, faster conditions. This club gives them the height to do that without overspinning it when they get into conditions where they are slightly into the wind or they slightly mishit it. That ball is not going to spin into the upper 5,000 RPMS and come up 15-20 yards short. This club is a lot more forgiving in that aspect.

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2021 GolfWRX Holiday Gift Guide: Gifts for the Golfer Looking to Improve

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It’s that time of year again, GolfWRX members, the moment we start filling our wish lists with the golf gear we want this holiday season.

The GolfWRX Holiday Gift Guide was created to ensure that our readers give (and hopefully receive) the very best golf gifts on the planet. These gift ideas will suit any budget, and each item was hand-picked by our staff.

In an effort to provide more value and tailored recommendations, we’re presenting our guide as a series this year, targeting “the purist,” “the gearhead,” “the value seeker,” “the golfer looking to improve,” “the clothes horse,” and “the big spender.”

You know the golfer looking to get better by his/her closet full of every infomercial training aid and a pursuit of forgiveness that would put the most penitent sinner to shame.

Here are our best recommendations for “golfer looking to improve” in your life.

GolfWRX Holiday Essential: SuperSpeed + PRGR Bundle – $379.99


So you want to hit that ball farther? OK. Well, you can swing harder and see what happens (probably not great things for shot dispersion or body), or you can gather the requisite tools and put a plan in place to smash soaring drives.

At the professional and amateur levels, speed is the name of the game in golf these days, and SuperSpeed is the standard for training. Give the gift of speed this holiday (or get it for yourself!) with the #1 overspeed training system in golf. SuperSpeed is used by over 700 tour players, and you’ve no doubt seen their signature sticks in many of our tour photos.

Coupled with free online video instruction, the SuperSpeed Golf Training System/PRGR Launch Monitor bundle is an easy way to 20 more yards.

Increase the speed and power of your golf swing by 5% to 8% in as little as 4-6 weeks of regular practice.

Buy here.

Lag Shot Triple Threat – $299

The perfect way to get a tour-level swing feel is with the Lag Shot Triple Threat. Practicing with the Lag Shot driver, 7-iron, and wedge will make you a more consistent golfer regardless of your age or skill level. The Lag Shot driver is designed to add distance off the tee and fix your slice, the 7-iron to hit straighter, solid iron shots, and the wedge is aimed to help you get perfectly dialed in to your yardages.

Buy here.

Me and My Golf “Break 100” – $99.99

For the golfer aiming to break 100, Me and My Golf have you covered with their tailored course containing 40 lessons. The course has helped thousands of golfers to break 100 in a matter of weeks, so those looking to improve will be thrilled with this gift that is packed full of golden nuggets.

Buy here.

Groove Putting Mirror Special Edition – $59.95

Improve your putting with the Groove Putting Mirror which focuses on the core fundamentals. Billed by the company as the is “greatest putting mirror ever”, you can get your putting dialed in with this special edition version which is tour tested and a staple accessory of the best on the PGA Tour.

Buy here.

GolfForever – $19.99/month

GOLFFOREVER prepares your body to play feel-great golf by helping you build flexibility, mobility, and rotational power. You’ll follow new, expert-recommended routines daily that are based on your personal self-assessment, with access to an extensive library of golf fitness videos, pre-round warmups, an ongoing course management series, and more.

Buy here.

The Anatomy of Greatness

Forget what coaches say. Look instead at what the best players do. Chamblee explores the common swing positions of the greatest players throughout history—and reveals how those commonalities can help players of every skill level improve their own games.

Buy here.

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