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European Tour to become DP World Tour from 2022; total prize money to exceed $200 million

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From 2022, The European Tour will be rebranded as the DP World Tour, bringing an end to the Euro Tour, which was founded in 1972.

Under the new deal, DP World, a Dubai-based logistics company, which sponsors the season finale on the European Tour, will nearly double the total prize money on the tour, to more than $200 million from 2022.

On the rebranding, European Tour chief executive Keith Pelley said in a statement in the European Tour’s report

“Today’s announcement is undoubtedly a momentous one in the proud history of our Tour. The launch of the DP World Tour in 2022, coinciding with both of our 50th anniversaries, will herald a new era in global golf, and crucially it will benefit everybody involved – all our players, caddies, fans and partners – as well as making an important contribution to wider society.

The entire ecosystem of our Tour will be strengthened because of this hugely significant deal, and that was essential to us and to DP World, who have been an incredible supporter of our Tour as well as golf more widely, from grassroots through to the elite professional game.

The DP World Tour is, therefore, a natural evolution of our decade-long partnership, and the presence of ‘World’ in our new title better reflects our global reach.”

The new DP World Tour will feature a minimum of 47 tournaments in 27 different countries, including new tournaments in the UAE, Japan, South Africa and Belgium and an expanded Rolex Series comprising five events. 

Each event solely sanctioned by the DP World Tour will also have a new minimum prize fund of $2 million.

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

6 Comments

6 Comments

  1. CrashTestDummy

    Nov 10, 2021 at 10:27 am

    I don’t think the PGA tour is going to like this one. By changing their name implies that they want to the be the global alpha tour. Pro golf is really going to get interesting the next few years with DP Tour expanding and Asian Tour expanding w/ Greg Norman leading.

  2. larrybud

    Nov 9, 2021 at 12:21 pm

    Is this tour sponsored by Brazzers? Terrible name!

  3. Frank

    Nov 9, 2021 at 10:34 am

    If so many people are criticizing the new Saudi-backed tour because of its disregard for human rights then how is a tour backed by U.A.E., a country that’s also disregarding human rights, any different?

    • geohogan

      Nov 15, 2021 at 10:18 am

      Decades ago, industry went all in for Chinese so called “cheap labor” and instant bonus; closed domestic factories, falling for simple con, “bait and switch”.

      Golf now following the money, will water down calibre of golf forever.

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19th Hole

‘OMG’ – Pro golfers go wild over Tiger Woods’ swing video

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If you are a fan of golf, there’s a good chance you have seen the most recent video of Tiger Woods hitting a golf ball on the range posted to his twitter account yesterday.

As ecstatic as golf fans are about seeing Tiger Woods effortlessly swing a club again, players on Tour seem to be just as fired up about Tiger’s video.

Here we’ve rounded up some of the best tweets from Woods’ fellow PGA Tour players:

The PGA Tour is in a great place, with many young superstars on the rise and interest in the game at all time high. Even still, yesterday was a reminder that nothing moves the needle in the sport of golf like Tiger Woods. If more evidence is needed, the video Woods tweeted currently has 6.8 million views in under 24 hours.

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Brooks Koepka signs with Srixon/Cleveland

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Srixon and Cleveland Golf have today announced that Brooks Koepka has joined its tour staff.

As part of the new deal, the four-time major champion will play a Srixon driver, Srixon irons, Cleveland wedges, a Srixon golf ball, as well as carry a Srixon Staff bag.

The 31-year-old began working with Srixon’s Tour Department earlier this year and played the brand’s ZX7 irons throughout the 2021 PGA Tour season.

On joining Team Srixon/Cleveland, Koepka said

“I am very excited to join my good friends Shane Lowry, Graeme McDowell and Hideki Matsuyama as a Srixon and Cleveland Golf Tour Staff member. I’ve been an equipment free agent for the past few years, so it will be fun to be involved with a company on a daily basis and be able to contribute to the development of their future equipment.

“I put the ZX7 Irons in play in January and it is the best iron I have played on Tour. I look forward to kicking off our new partnership this week in Las Vegas!”

Speaking on the Koepka signing, Rodney McDonald, Vice President of Tour Operations at Srixon, said

“We’re extremely proud to have Brooks come on board as our newest Staff member. He’s one of the best players in the world and brings his major championship pedigree and validation to our brands. We’re excited for Brooks to join the Srixon and Cleveland Golf family and look forward to supporting him out on tour.”

Koepka will make his debut as a member of Team Srixon/Cleveland at Capital One’s The Match on November 26th against Bryson DeChambeau. 

 

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Tour Rundown: Morikawa wins twice on Sunday | Race to CME goes to JYK

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This is it. Really, this is it. This is really it. The soon-to-be-renamed European Tour is done. The PGA Tour is done. The LPGA is done. I’m done. Happy American Thanksgiving. It’s colder than the Canadian one, but a good cold breeze is bracing. It also reminds us to get inside, so that we don’t get sick, or frostbite, or some other malady. It also reminds us to be thankful for things like … shirts that don’t tear when you shoot 74 in the final round and fall from first place to another level of frustration (hypothetically speaking, of course.)

Anyhoo, anyhow, anyway, join us one last time for a running of the tours, which is much, much safer than a running of the bulls.

European Tour: Morikawa wins twice on Sunday

I remember that summer of 2019, when Collin Morikawa and two other college stars made their debuts on tour. The guy with the powerful, funky swing won right away. The other guy, the Nordic one, seemed destined to win soon enough (he would win in February of the next year.) Even though Morikawa won in 2019, pundits assessed him to be third in line to the throne. Two years have passed, and there is no line. the Iron Throne belongs to Morikawa.

The Californian from Cal-Berkeley owns two major titles, six worldwide wins, and his first Order of Merit. I’ve always liked that title. Way better than Race To The Cup or any other moniker out there. I’m bringing it back. Morikawa had a good hold on the European Tour’s season-long race, thanks to his Open title in July and his WGC last February. He came to Dubai with great focus, answering few to none of the pointed questions aimed his way. In contrast, and to his credit, Matt Fitzpatrick wasn’t giving up.

The Englishman wasn’t defiant, but he was gritty. He insisted that, as we all know, the tournament and the season were not over until the flagstick was replaced. Fitz did his part with a 66 on Sunday, moving all the way up to a tie for second with Alexander Bjôrk. At that point, sadly, Fitz was finished. He needed a win.

Who topped him? Morikawa, of course. His Sunday 66 at the Earth Course included five birdies on the inward half, when he simply decided to say By the way, I’m the best of 2021. Here’s my third win to prove it. Morikawa’s swing has zero moving parts that should not be moving. It is modern, but classic, if that is possible. If he chases zero distance over the next fifteen years, and simply plays well from tee to green, he should win five more majors and a few more Orders of Merit around the world.

LPGA: Race To CME goes to JYK

Remember last week when Nelly Korda became Rolex Rankings number one again, despite not playing? Pretty sure that’s about to change again. Jin Young Ko steamrolled the field at Tiburón in Naples. The Original JYK was nine-under on day four, breaking out of a four-way tie for the lead at dawn’s first light.

Nelly? She had 69 for T5. Celine? 68 for T3. Nasa? She gave Jin everything she could handle. Hataoka signed for 64, and her 6th-hole bogey was her only blemish on the day. She matched Ko birdie for birdie, posting nine of her own on the final day. She made up strokes on three of the final four holes. Trouble was, Young Ko did not wilt. She turned in 30 and added three more chirps on the inward half, putting things away at the 17th with her last of the day.

The title was her fifth of 2021, and her 12th overall. Ko hit 63 consecutive greens this week, and is on a runaway-train path to the LPGA Hall of Fame, and it will be a pleasure to watch her do just that.

PGA Tour:  RSM Classic crowns Gooch by a smooch

Talor Gooch knocked on a number of doors this fall, most recently the Fortinet and the CJ Cup. At both events, he finished top-five, but could not break through for the “V.” At Sea Island, Gooch went into the final round with a one-shot lead over Sebastián Múñoz. Feeling balanced, Gooch went out and bookended his opening 64 with the same closing number. He made a pair of birdies on the front, then turned on the juice and recorded four more coming home. No bogeys found his card this day.

Mackenzie Hughes, the 2016 champion at the RSM, went out in 30 to pick up three strokes on Gooch. Feeling his own brand of juice, Hughes posted four more birdies on the back nine, but also stumbled to a bogey at the par-three twelfth hole. He missed long and left, and failed to get up and down for par. When Gooch made three at the same hole, minutes later, the road to victory got easier.

Two unofficial events (Hero and QBE) will take place in December, and the Tour will return to action on January 6th, for two consecutive weeks in the Hawaiian islands.

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