19th Hole
Introvert vs Extrovert – Study shows what brand golfers buy based on personality type
A recent study conducted by Stephen Smith, chief psychologist at the UK-based Sports Psychology Ltd (SPL), sought to determine the brand preference of golfers based on them having either an extrovert or introvert personality.
As reported by FirstCallGolf’s Ken Klavon, Smith, who has worked as a psychologist to professional athletes in golf, Formula One, rugby, and football, posted a short questionnaire with questions on golf equipment preferences focused on around 15 brands, followed by a level of personality questions.
The study focused on three main character identification questions for the personality section: Introvert versus Extrovert, Pragmatic versus Visionary, and Logical versus Idealist.
After receiving “hundreds upon hundreds” of responses, the data, matched up with their favored golf equipment, showed the following results:
Introverts
Ping was the preferred brand of 40% of those who were identified as introverts, while Titleist was next up for introverts, with 18% of those naming the brand as their favorite.
Extroverts
Callaway and TaylorMade were brands that 40% of those identified as extroverts chose as their favourites.
Smith’s data also concluded that “60 percent of golfers are sensory pragmatics who will be driven by the look, feel and sound of any equipment” and that golfers are by and large a group of consumers driven by a futuristic vision.
Amongst his takeaways, Smith said:
“This study shows that golf needs to be much more sophisticated in its understanding of the customers it is connecting with, and in the way it communicates to build that connection.
How do you get personalities to react to something, particularly a piece of equipment? No doubt the 2020s may be the decade when the psychology of design will be as important as the engineering that underpins it.”
Find out more about the study here.
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19th Hole
Butch Harmon reveals what he worked on with Rory McIlroy during visit earlier this year
While speaking on the “Son of a Butch” Podcast, legendary swing coach Butch Harmon revealed what he worked on with Rory McIlroy when the four-time major champion went to visit him after the Players Championship this season.
Butch Harmon on what he worked on with Rory:
“The work I did with him wasn’t a tremendous amount of changing what he did, it was his attitude and the way he played certain shots. From 150 yards and in he made a full swing like he was hitting a driver and I wanted him to make…
— Matt Vincenzi (@MattVincenziPGA) May 15, 2024
“The work I did with him wasn’t a tremendous amount of changing what he did, it was his attitude and the way he played certain shots. From 150 yards and in he made a full swing like he was hitting a driver and I wanted him to make more 3 quarter swings and chop the follow through off a little. He’s a very high ball hitter, but with short irons high balls aren’t good, it’s hard to control, we wanted to bring the ball flight down.”
The work certainly seemed to help McIlroy, as he went on to win the Zurich Classic alongside Shane Lowry and the Wells Fargo Championship at Quail Hollow in back-to-back starts.
Rory will now tee it up at Valhalla for the PGA Championship, which is the site of his most recent major victory in 2014.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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Brandel Chamblee says this technological development was key to Phil Mickelson winning major championships
While speaking with GolfWRX, Golf Channel’s Brandel Chamblee shared that he believes the solid core golf ball helped Phil Mickelson win major championships.
“One of the consequences of the solid core golf ball coming around was it put the straightest of hitters in the rough.
“Phil started winning majors in 2004, I don’t think that’s any coincidence. I think he started winning majors after the solid core golf ball came along and put everybody in the rough.
“And so [Phil] is like ‘I got you in the rough, I’m going to kick your a**. This is my game. I’ve been in the rough my whole career. I can go over trees, through trees, around trees.’
“Because he’s got that amazing creativity and Phil is an underrated iron player, phenomenal iron player. Great, great great out of the trouble. If you put the top-40 players on a list and ranked them in terms of accuracy, he would be 40th.
“So, I think that was one of the consequences of the solid core golf balls was it allowed Phil to win major championships.”
Mickelson went on to win the Masters in 2004 as well as five additional majors from 2004-2021 including three total Masters, two PGA Championships, and an Open Championship.
Check out the full interview with Chamblee below:
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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Former Augusta National employee pleads guilty to transporting stolen Masters memorabilia; Arnold Palmer’s green jacket among stolen items
The document was filed in the U.S. District Court for the Northern District of Illinois.
Since then, more details have emerged about the case.
According to Darren Rovell of Cllct, one of the items that was stolen was Arnold Palmer’s green jacket.
The Chicago Tribune also reported that Globensky was able to steal the merchandise due to his role as a former warehouse coordinator at Augusta National who oversaw the Masters merchandise that was sold.
Rovell states that “A source with intimate knowledge of the case said an Augusta National member, who knew the jacket was missing, contacted a well-known collector who had gained a reputation for tracking down rare items. The member’s goal was to return the jacket to Augusta under the guise of purchasing it in a private sale.”
The plan worked, and the man agreed to sell the jacket for an agreed upon price of $3.6 million. After the sale was complete, the FBI swarmed the house of the thief.
Cllct also reported that Globensky pled guilty in a federal court in Chicago on Wednesday and now faces up to 10 years in prison.
The Chicago Tribune adds that Globensky’s plea deal includes an agreement to provide the government a cashier’s check for $1.5 million in the next few days.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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