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19th Hole

Introvert vs Extrovert – Study shows what brand golfers buy based on personality type

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A recent study conducted by Stephen Smith, chief psychologist at the UK-based Sports Psychology Ltd (SPL), sought to determine the brand preference of golfers based on them having either an extrovert or introvert personality.

As reported by FirstCallGolf’s Ken Klavon, Smith, who has worked as a psychologist to professional athletes in golf, Formula One, rugby, and football, posted a short questionnaire with questions on golf equipment preferences focused on around 15 brands, followed by a level of personality questions. 

The study focused on three main character identification questions for the personality section: Introvert versus Extrovert, Pragmatic versus Visionary, and Logical versus Idealist.

After receiving “hundreds upon hundreds” of responses, the data, matched up with their favored golf equipment, showed the following results:

Introverts

Ping was the preferred brand of 40% of those who were identified as introverts, while Titleist was next up for introverts, with 18% of those naming the brand as their favorite.

Extroverts

Callaway and TaylorMade were brands that 40% of those identified as extroverts chose as their favourites.

Smith’s data also concluded that “60 percent of golfers are sensory pragmatics who will be driven by the look, feel and sound of any equipment” and that golfers are by and large a group of consumers driven by a futuristic vision.

Amongst his takeaways, Smith said:

“This study shows that golf needs to be much more sophisticated in its understanding of the customers it is connecting with, and in the way it communicates to build that connection.

How do you get personalities to react to something, particularly a piece of equipment? No doubt the 2020s may be the decade when the psychology of design will be as important as the engineering that underpins it.”

Find out more about the study here.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

19th Hole

54-hole golf tour deemed eligible for OWGR points…but it’s not LIV

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After a seventeen-month application process, a 54-hole golf tour was deemed eligible for OWGR points.

Unfortunately, for LIV Golf and their fans, it was the Clutch Pro Tour.

After the decision, which is effective immediately, OWGR chairman Peter Dawson issued a statement.

“This is a significant milestone for golf, and OWGR is deeply encouraged by the achievement and the continued efforts in developing the sport of golf in the United Kingdom.”

“We look forward to watching the progress of the Clutch Pro Tour as it continues to play a key role in the development of players from the region,” Dawson added.

The Clutch Pro Tour operates in the United Kingdom and features a 36-hole cut. It also has an open qualifying school.

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19th Hole

Charlie Woods attempting to qualify for spot at 2024 U.S. Open

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As first reported by Bob Harig of Sports Illustrated, Charlie Woods will be attempting to qualify for this year’s U.S. Open at Pinehurst No. 2.

The first stage of qualifying for this year’s tournament will be an 18-hole local event on Thursday, April 25th, in Port St. Lucie, Florida.

There will be 84 players in the field, five of which will reach the 36-hole qualifier that will take place in June.

Earlier this season, Charlie attempted to qualify for the Cognizant Classic, and struggled, shooting an 86.

If the younger Woods is able to qualify, he will tee it up in the same field as his father in a few months at one of the more historic U.S. Open venues.

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19th Hole

Why Ludvig Aberg is my new favorite player – GolfWRXers discuss

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In our forums, our members have been discussing one of the new sensations in the world of golf – Ludvig Aberg. The 24-year-old finished solo second at the Masters a couple of weeks ago, and gained many plaudits, including from several WRXers.

One member, RoyalMustang, took to the forums to explain why Aberg is now their favorite player, saying:

“I loved the way the Ludvig was out there, having a great time, not taking himself or the situation too seriously. Even after the double at 11, he was like “well, that’s golf!” Loose and relaxed: that’s the way to play. It’s obvious he loves what he’s doing, he loves the big moments, and he loves being a part of it all.

Arnold Palmer was viewed that way. Just like Brooks Robinson was forever viewed as not just a great baseball player, but a great human being and friend to Baltimore.”

And our members have been reacting and sharing their positive takes on the young Swede.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • redfirebird08: “Ludvig has a great attitude, a great smile, and a great golf swing.”
  • otto6457: “I’m very lucky to have talked with Ludde several times at the Rawls Course at Texas Tech.  He’s a truly nice guy and very friendly.  Always said hello when we passed each other in the club house and was always smiling. Watching him hit balls on the range was a joy.  He has “that sound” and trajectory to die for.  There were many times he was out on the range in 30+ mph winds just hitting the most beautiful shots that just seemed to ignore the wind.  World class ball striker. And yes……..I am a fan boy.”
  • konklifer: “I like him. In an era of endless waggles and laboring, his swing and pace of play are a joy to watch.

Entire Thread: “Why Ludvig Aberg is my new favorite player – GolfWRXers discuss”

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