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Introvert vs Extrovert – Study shows what brand golfers buy based on personality type

Published

3 years ago

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A recent study conducted by Stephen Smith, chief psychologist at the UK-based Sports Psychology Ltd (SPL), sought to determine the brand preference of golfers based on them having either an extrovert or introvert personality.

As reported by FirstCallGolf’s Ken Klavon, Smith, who has worked as a psychologist to professional athletes in golf, Formula One, rugby, and football, posted a short questionnaire with questions on golf equipment preferences focused on around 15 brands, followed by a level of personality questions. 

The study focused on three main character identification questions for the personality section: Introvert versus Extrovert, Pragmatic versus Visionary, and Logical versus Idealist.

After receiving “hundreds upon hundreds” of responses, the data, matched up with their favored golf equipment, showed the following results:

Introverts

Ping was the preferred brand of 40% of those who were identified as introverts, while Titleist was next up for introverts, with 18% of those naming the brand as their favorite.

Extroverts

Callaway and TaylorMade were brands that 40% of those identified as extroverts chose as their favourites.

Smith’s data also concluded that “60 percent of golfers are sensory pragmatics who will be driven by the look, feel and sound of any equipment” and that golfers are by and large a group of consumers driven by a futuristic vision.

Amongst his takeaways, Smith said:

“This study shows that golf needs to be much more sophisticated in its understanding of the customers it is connecting with, and in the way it communicates to build that connection.

How do you get personalities to react to something, particularly a piece of equipment? No doubt the 2020s may be the decade when the psychology of design will be as important as the engineering that underpins it.”

Find out more about the study here.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

19th Hole

LET pro gives detailed financial breakdown of first week on tour…and the net result may shock you

Published

1 hour ago

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Apr 26, 2024

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On Friday morning, Ladies European Tour player, Hannah Gregg, took to social media to share her weekly expenses playing on the LET.

“Expenses of my first week on Ladies European Tour: Flights: $2600 Work Visa: $350 

  • Food: $377 
  • Caddie: $0 because I have an amazing Fiancé 
  • Hotel: $0 because  @GregChalmersPGA sorted me host housing for the week!  
  • Rental Car: +0 because the Tour Tee guys GAVE me their car  
  • Gas: $165 
  • Entry Fee: $130 
  • Lounge Pass for caddie: $50 
  • Gym: $0 
  • Yardage book: $0 
  • Total expenses: $3672 

Made cut, finished 54th, total earned: $1244 Factor in 35% tax on earnings. To break even, needed to finish 24th. To make money, 21st. Guess we have our goals laid out for next event!”

When factoring in Gregg’s free housing, free caddie and free rental car, it’s evident that most LET players would have to finish well inside of the top-20 to make any money.

With ridiculous amounts of money being thrown around in professional golf these days, it’s important to remember the other side of the coin as well. There are countless professionals out there who struggle to get by on their golf salary.

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19th Hole

54-hole golf tour deemed eligible for OWGR points…but it’s not LIV

Published

1 day ago

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Apr 25, 2024

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After a seventeen-month application process, a 54-hole golf tour was deemed eligible for OWGR points.

Unfortunately, for LIV Golf and their fans, it was the Clutch Pro Tour.

After the decision, which is effective immediately, OWGR chairman Peter Dawson issued a statement.

“This is a significant milestone for golf, and OWGR is deeply encouraged by the achievement and the continued efforts in developing the sport of golf in the United Kingdom.”

“We look forward to watching the progress of the Clutch Pro Tour as it continues to play a key role in the development of players from the region,” Dawson added.

The Clutch Pro Tour operates in the United Kingdom and features a 36-hole cut. It also has an open qualifying school.

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19th Hole

Charlie Woods attempting to qualify for spot at 2024 U.S. Open

Published

1 day ago

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Apr 25, 2024

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As first reported by Bob Harig of Sports Illustrated, Charlie Woods will be attempting to qualify for this year’s U.S. Open at Pinehurst No. 2.

The first stage of qualifying for this year’s tournament will be an 18-hole local event on Thursday, April 25th, in Port St. Lucie, Florida.

There will be 84 players in the field, five of which will reach the 36-hole qualifier that will take place in June.

Earlier this season, Charlie attempted to qualify for the Cognizant Classic, and struggled, shooting an 86.

If the younger Woods is able to qualify, he will tee it up in the same field as his father in a few months at one of the more historic U.S. Open venues.

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