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What’s old is new again

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All of a sudden, today’s newest trend in golf is yesterday’s clubs.

Golfers are making a move towards old classics the way car enthusiasts would ogle a classic Porsche 911 before they would look twice at a new Tesla Model 3. On the spectrum of art to science, Tesla is peak science and focused on efficiency in every fathomable way. The other will absolutely get you from A to B, but you are more likely to have a smile on your face while you take the detour along the water while enjoying the journey to get there. It is the second type of club that is enjoying this latest resurgence, and I can’t get enough.

New businesses are springing up to refurbish old clubs such as @mulligansclubmakers and @twirledclubs with price tags approaching (and exceeding) the RRP at the time of release of many of the clubs in question. These old clubs are often found in pictures of major champions being used in the 1970s and 1980s, which serves to make them more valuable and interesting to enthusiasts. Other clubs are simply polished examples of the clubs many of us owned 25 years ago and now regret selling. The more polish on an old blade, the better, with classic designs from brands like Wilson Staff, Mizuno, or MacGregor seeing demand and prices increase every month. Seeing these old clubs reimagined with shiny BB&F co ferrules, updated shafts, and grips can get some golfers hot and bothered, and they will open their wallets accordingly.

Around 15 years ago, I bought an old set of blades from the brand Wood Brothers. For many years, I was unable to find out a single thing about those clubs, until @woodbrosgolf came out of hibernation this year onto Instagram and into a frothing market for handmade classic clubs from a forgotten past. I was able to get information that the blades had come out of the Endo forging house in Japan, and my decision to keep the clubs in the garage all these years was vindicated. Now I just need an irrationally expensive matching Wood Bros persimmon driver and fairway wood to complete the set…

Among other boutique brands, National Custom Works (@nationalcustom) has been making pure persimmon woods with the help of Tad Moore to match their incredible irons, wedges, and putters for some time, and now the market is catching up to the joy that can be experienced from striking a ball with the materials of the past. There is an illicit series of pictures of persimmon woods in all states of creation/undress from single blocks of wood through to the final polished and laminated artworks that are making their way into retro leather golf bags all over the world.

There are other accounts which triumph historic images and sets of clubs such as @oldsaltygolf. This account has reimagined the ‘What’s in the Bag’ of tour pros in magazines and made it cool to have a set of clubs from the same year that shows on your driver’s license. I hold them wholly to blame for an impulse buy of some BeCu Ping Eye 2 irons with matching Ping Zing woods… The joy to be found in their image feed from the 70s and 80s will get many golfers reminiscing and wishing they could go back and save those clubs, bags and accessories from their school days. If you want to see more moving pictures from the era, @classicgolfreplays is another account which shows this generation of clubs being used by the best of the best in their heyday. Even better than the clubs are the outfits, haircuts and all leather tour bags to match.

It seems that this new generation of golfer – partially borne out of COVID-19 — is in need of clubs that can’t be sourced fast enough from the major OEMs, so they have gone trawling for clubs that were cool in a different time, and they want them now. Those golfers who match the age of the clubs are also experiencing a golfing rebirth, as the technology gains from the OEMs become incremental, many are now finding enjoyment from the classic feel of clubs as much as they are searching for an extra couple of yards off the tee.

Either way, the result is the same, and people are dusting off the old blades and cavities from years past and hitting the fairways more than ever before. With the desire shifting towards fun over challenge, they are even creeping forward to the tees that their clubs were designed to be played from and finding even more enjoyment from the game. If only I hadn’t got rid of those old persimmons in high school…

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Will Kay is a passionate Australian fan of everything related to golf and equipment, with a particularly unhealthy love of waterproof jackets and outerwear. Previously the lead buyer for a chain of 50 golf stores across Australia, Will is a qualified lawyer and is struggling to maintain a single figure handicap in a double toddler household. He is always planning the next trip to Barnbougle in Tasmania, and doesn’t play enough golf to see any benefit in laying up.

12 Comments

12 Comments

  1. Dave Mackay

    Aug 20, 2021 at 10:35 pm

    I have a set of Maxfli Australian Blades that still spend quality time in my bag.

  2. art williams

    Jul 26, 2021 at 2:24 pm

    clubs aren;t the only thing new again. Srixon’s new two color ball is a doppleganger for the old Ping two color offering of many years ago.

  3. Epic Golfer

    Jul 25, 2021 at 11:08 am

    My buddies and I had a throwback day in the range trying out old persimmon woods and Hogan irons from the early 80s. It was really ugly and no fun. Putting with the Cash In was cool though. Loved the shaft.

  4. Shane

    Jul 24, 2021 at 11:05 am

    What’s old is always new again at some point. Love my old W/S FG17s from the early 80s. Good as anything I’ve ever tried , for me at least!

  5. Mikey P.

    Jul 24, 2021 at 12:52 am

    I have a set of those Wood Brothers blade heads that I need to throw some shafts into. According to this old Golfwrx forum thread that particular model was made after the company went under and name was owned by a component manufacturer called Raven and if that’s true then they aren’t the one forged by Endo.

  6. Tom Brady

    Jul 23, 2021 at 9:29 pm

    Prolly ’cause a set of clubs, 3 woods, a putter and a modern day golf bag can set you back $2,000.00!! For someone new to the game, that’s a huge turn off. Rolling into a second hand sports shop solves that problem pronto!

  7. Jason

    Jul 23, 2021 at 4:21 pm

    I fit people every day, all day. No one is asking for clubs from 30 years ago. Golfwrx is a great community with a lot of great people. It is also a very niche, small group of golfers.

  8. CHRIS POTTLE

    Jul 23, 2021 at 1:07 pm

    Will,
    I have at least two Wood Bros. drivers
    in very good condition

  9. Metalwood Studio

    Jul 23, 2021 at 11:21 am

    Every match is won on the first tee… Curb appeal baby 😉

    With love,
    @metalwoodstudio

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Golf's Perfect Imperfections

Golf’s Perfect Imperfections: World Long Drive! Go Mu!

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In this week’s podcast we discuss Wisdom In Golf Premium, new ways to help and fun talk about rules and etiquette.

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Vincenzi: How the 2022 Presidents Cup actually grew the game

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As fall approached, the world of professional golf was drowning in a sea of continuous division and animosity.

The Presidents Cup, which should have been a silver lining in the most tumultuous time in the history of the sport, had suddenly become a pasquinade.

The Internationals had always been an underdog and had just one win in fourteen tries against the Americans.

In 2019, the scrappy Internationals led by Ernie Els gave the United States team led by Tiger Woods all that they could handle at Royal Melbourne. The United States retained the cup, winning the competition 16–14, but the Els’ team fought to the end. The future was bright for professional golf on the world stage.

In 2022, things were different. The Internationals had just lost arguably their two best players in Cameron Smith and Joaquin Niemann, plus a handful of other Presidents Cup shoe-ins including Louis Oosthuizen and Abraham Ancer.

The International players who had joined the controversial LIV Golf series were deemed ineligible to participate in the competition, which resulted in the decimation of what should have been a deep and competitive team of Internationals. By the time the event started, the United States had ballooned to a -900 favorite.

One phrase that’s been repeated ad nauseum over the past few months has been “grow the game”.

After a bleak opening few days at the Presidents Cup, we caught a glimpse of what “growing the game” looked like over the weekend.

There are plenty of ways to potentially grow the game of golf. One of those ways unfolded in real time at Quail Hollow thanks in part to a spirited group of Asian golfers who refused to let their team go quietly into the night.

First, there was the budding superstar, Tom Kim.

Kim scored two points for the Internationals, but the impact he had on the event dwarfed his point total. The South Korean hijacked the event with his charisma, energy and determination to help his team succeed. Golf fans were treated to memorable moment after memorable moment whenever the 20-year-old was on their television screen.

Kim had already had a handful of moments that will live in our memories for many Presidents Cups to come, but the most memorable came on the 18th hole of Saturday’s afternoon foursomes. Facing a seemingly invincible duo of Patrick Cantlay and Xander Schauffele, Kim put a 2-iron to less than six feet of the hole. He then sunk the clutch putt to knock off the fourth and fifth ranked players in the world.

Tom wasn’t the only “Kim” to leave a lasting impact at the 2022 Presidents Cup. Fellow South Korean Si Woo Kim had his share of memorable moments as well.

Going into Sunday singles, the Internationals were trailing 11-7 and in need of a historic day. Typically, the trailing team will “frontload” their best players to attempt a comeback. When United States captain Davis Love III called the name of Justin Thomas to lead off in the first match of the day, many expected the international team captain Trevor Immelmann to call the name of Hideki Matsuyama or Adam Scott. Instead, he called the name of Si Woo Kim.

Si Woo did not disappoint. Kim took out the de-facto leader of the United States team 1-up. The 27-year-old didn’t shy away from the spotlight, and matched Thomas both in his ability to sink clutch putts and to bring energy with his animated style of play.

Tom Kim and Si Woo Kim provided some of the most memorable moments of the Presidents Cup, but it’s Sungjae Im who’s been the best player for the Internationals in both 2019 and 2022.

Back in 2019, Sungjae tied with Abraham Ancer for the leading points scorer (3.5) for the Internationals during their narrow defeat in Australia. He was a rookie then, but this year he was depended upon to go against some on the United States best teams and delivered, scoring 2.5 points and knocking off young American star Cameron Young in their singles match.

As influential as the performances by the trio of South Koreans were, the overall impact of Asian golfers cannot be discussed without mentioning Hideki Matsuyama.

The 2021 Masters Champion has long been rumored to be interested in joining LIV Golf, but he was at Quail Hollow competing alongside his International teammates.

Stars were born at the 2022 Presidents Cup, but Matsuyama has been “growing the game” for what feels like a lifetime. Labeled from an early age as the savior for Japanese golf, Hideki has delivered time and time again. The former young prodigy has slowly but surely turned into a pillar of global golf and leader of the Internationals.

After a slow start, Hideki was able to grind out a win and a tie to help the Internationals remain competitive throughout the weekend.

While the Internationals were eventually defeated 17.5-12.5, a more important mission that cannot be measured by wins and losses was undoubtedly accomplished.

Amongst all of the turmoil and strife in the world golf, it’s easy to forget how much the game means to so many people.

Countless young golfers across the world went to bed on Sunday night and dreamt of being the next Tom Kim, Si Woo Kim or Hideki Matsuyama.

That sounds like an excellent way to “grow the game”.

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Opinion & Analysis

2022 Alfred Dunhill Links Championship: Betting Picks & Selections

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After an enthralling weekend, things get back on track with ‘standard’ 72-hole events on both sides of the pond.

In Europe, the DP World Tour continues an excellent, varied, schedule by hosting the 21st running of the Alfred Dunhill Links Championship, taking in rounds at Kingsbarns, Carnoustie and St. Andrews, before finishing the pro-am format at the Home of Golf.

It’s been just a few weeks since Cam Smith broke Rory McIlroy’s heart here at the 150th Open, and much has changed since, most notably the Aussie’s defection to the LIV tour. Given the proliferation of amateurs, the course won’t be set up anywhere near as tough as it was in August, but with some wind and rain expected, it will be as unpredictable as we can get it.

The PGA Tour resumes the always-bizarre wraparound season, this time at the Sanderson Farms, once an ‘opposite’ event, but now a fully fledged member of the schedule.

‘Average’ is the word I’d use to describe this event, as that is exactly what it is.

Average width, average length, average greens, and whilst fairways and greens will always help, the last four winners have ranked in the top four for strokes gained off the tee. 2018 champion, Cameron Champ, summed it up best by saying, “I felt like if I was further up, even in the rough versus hitting a 3-wood being 40 yards back, I would rather be up there. I guess that’s the game plan.”

Here are this week’s best bets at each:

Robert MacIntyre 33/1

Thorbjorn Oleson 66/1

Ewen Ferguson 100/1

The top of the market is predictably strong, with the ‘best’ player in the world, Rory McIlroy, rightly heading the market. However, backing golfers at 9/2 will not make anyone rich, especially given the way Rory has failed to convert chances here and recently at The Open, Wentworth and at the Italian Open.

Given links courses in Autumn offer a unique test, it is no surprise to see home players have won two-thirds of the 21 events held here so far, with the first seven being won by either an Englishman, Scot, or Pádraig Harrington.

That theme can continue this week with the back-in-form Robert MacIntyre, a player that may well be sitting on the odds-list next to Tyrrell Hatton before too long.

The 26-year-old has long been considered a high-class recruit to the professional ranks, and while we always expect more, the eventual second win in Italy has to have settled any self-doubt.

The Scot has been on the tour for just over three seasons, so it’s tough to feel disappointed at a record that shows five top three finishes and 12 further top-10s.

Included in those top performances are a pair of top-10s at The Open at Portrush and St. George’s, where a better tee-shot on the final par-five would have resulted in a comfortable top five, and a tied-12th at The Masters, easily good enough and significant enough to be competitive in this grade, and on a course that will suit.

MacIntyre’s versatility has already been shown with his wins at the gettable Cyprus Showdown and most recently at the far tougher Italian Open, coming through the field on Saturday, before shooting the lights out on Payday, eventually beating Matt Fitzpatrick in a play-off.

Previous best efforts of 2022 were 13th at Mount Juliet and 12th in Himmerland, both courses with an eye on the factors required here, whilst his stats have settled into a decent level – top-7 in tee-to-green for three of his last four events – with everything working around his natural ability.

Just after the Scottish Open in July, he admitted that, “My head hasn’t been right. I’m getting down on myself pretty easily. When it all clicks in and I start getting momentum going, I’ll be back to myself. Golf’s a funny game and it’s not been kind to me just now, but it will be.”

He’s back, and the best bet of the week.

Given the bookmakers often react quickly to form changes, back up the Scot with players that may look out of form, but arrive at conditions that suit much better.

Thorbjorn Olesen is one of those players that is very hard to read, but when showing something, and getting to windy links, he is an almost must-bet.

First and second around here in eight starts, the Dane has had a tumultuous couple of years, but looks to be close to his best once again, a best that includes top performances in .

It may have involved a bit of a closer finish than desired, but the one-shot victory at The Belfry in May came after showing a bit at both Abu Dhabi and Qatar, more evidence to his liking of windy Middle East tracks.

It’s true that he’s been very in-and-out since then, but in both Italy and France, his overall figures point to a player in full control of his game. Yes, we must forgive the poor performance on the greens at Le Golf National, but these are a completely different test and I’d wager he will return to the positive putting figures of his previous six outings.

Having withdrawn from the BMW International in June, the 32-year-old has four top-20 finishes, 22nd and 30th finishes on the card, returns to a favoured venue, and can make his way again up to the top echelons of the tour.

I’ll continue to put up Ewen Ferguson as he seems to drift further down the market each week as, frankly, a convincing two-time winner should not be triple-figures, especially he could legitimately be chasing a fifth title of the year this week.

As discussed multiple times, the 26-year-old wasn’t experienced enough in contention to take advantage of a final round lead in Kenya, but used that when out-grinding his opposition in Qatar, and proving far too good for compatriot Connor Syme and co at Galgorm Castle.

Just two weeks later, Ferguson was the best player on the Himmerland course, only to be denied by Oliver Wilson’s bizarre putting, a result that links in very well here. After all, the Englishman has only ever won twice, his first being here in 2014.

The Glasgow-born player is the only golfer to have held the British Boys, Scottish Strokeplay and Matchplay titles at the same time, his win at Royal Liverpool in 2013 coming via a comprehensive 10 & 9 victory. Winning the Scottish Champion of Champions and finishing in third place at the Irish Amateur Open led to a place on the 2016 Walker Cup team where he contributed one win from two singles matches (beating Maverick McNealy) in a comprehensive victory over a certain Bryson DeChambeau et al.

Shut your eyes and ignore the last two missed-cuts. This event should mean he can load up on his driving, allowing his top-grade iron play to present plenty of chances to return to the ranking of first for tee-to-green that he showed in Ireland and Denmark.

Coming off such a highly strung Presidents Cup may not suit the obvious pick Sam Burns, especially after a series of results that won’t flatter him. Still, should he win, that would be the third leg of a Max Homa-Team USA-Burns three-peat of 2021. It doesn’t happen.

In a tough event to start the year proper, just a couple to be with.

Start the plan off with Sahith Theegala to gain revenge on the event that first made his name.

Just the fifth person to win the Haskins, Hogan and Nicklaus awards in college, the Pepperdine athlete was always going to do something in the professional game, but few thought it would come in his second event as a full PGA Tour player.

12 months ago, the 24-year-old shot a bogey-free third round 67 to take a lead into the final round at the Country Club of Jackson, but faded to finish in eighth place behind Sam Burns after a bizarre attempt to hit the hero shot from a bunker. Absolutely no connection with Ewen Ferguson at all, except that he too faded from the lead to 8th on his first attempt at landing a title with an overnight lead, and he soon won twice.

Like the Scot, Theegala learned from the experience to lie in sixth at Torrey Pines, before a sponsor’s exemption allowed him into the Raucous Phoenix Open, where again he took a lead into the final round. This time, he lasted to the short par-four 17th, when fate would conspire against him, a bad bounce leaving his ball in a water hazard, and costing him that vital shot that left him out of the final play-off, one that served up the first win for eventual world number one, Scottie Scheffler.

What has followed has been a steady flow of improvement, coming from behind to finish seventh in the Valspar, fifth at Muirfield, second at the Travelers and 16th at Deere Run before a run at the FedEx finals, eventually qualifying for the Tour Championship. The knowledge he is among the best of the maidens on tour should have given him confidence for the 2022/23 season, and supporters cannot ask for more than an opening sixth place at the Fortinet, when he was never outside of the top 10.

Expect a victory this season – it’s where, not if.

Is Benny back?

Subject of the best of Sam Harrop’s parody songs, Byeong-Hun An (as he is officially named) would be one of the most popular winners of recent times, and after an extremely encouraging opener, is worth taking the chance with at the price.

The youngest-ever winner of the U.S Amateur, when winning 7&5, he should have made the following year’s qualifier, giving way late in his semi-final. It wasn’t long, however, before he made his way through the ranks, winning the BMW at Wentworth in just his first full season on the European Tour, gaging up by six shots from Thongchai Jaidee and Miguel Angel Jimenez.

And it’s not gone quite right since, all down to the putter – back to Sam again:

Let’s concentrate on the positives – which may include the player sending the crooner one of his own putters – and witness significant improvement over the last few months.

Down a level on the KFT, Benny found something from somewhere, winning his first event for five years at the Suncoast Classic, his seventh best performance according to the OWGR.

Almost certainly securing his card, the Korean followed up his win with a never-nearer 12th and second in April, and lay inside the top 10 before the final round at Memorial Health in July, whilst in-between he nabbed 14th place alongside Sungjae Im.

Two weeks after the Korn Ferry Tour finals, Benny was back on the PGA Tour with a bang, finishing in fourth behind defending champion Max Homa and Danny Willett, the latter a winner of both the BMW PGA and Alfred Dunhill Links.

Ranking second in driving, third in tee-to-green, fourth for around-the-green and better than field average for putting.

If he’s back, and has confidence in the short stick, there is no reason he can’t repeat his 2019 effort here, when third on debut.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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