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Morning 9: Sports book cometh to TPC Scottsdale | Zalatoris’ unique position

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Good Thursday morning, golf fans. A smattering of odds and ends this morning as the golf mediaverse nurses its collective Masters hangover.

1. A sports book is coming to TPC Scottsdale

David Purdum at ESPN…“The PGA Tour is putting a retail sportsbook at TPC Scottsdale, one of golf’s most raucous environments.”

  • “The PGA Tour announced Wednesday that DraftKings will operate the first-of-its-kind sportsbook at TPC Scottsdale and become the exclusive sports betting partner of the Waste Management Phoenix Open.”
  • “Three locations at TPC Scottsdale are being discussed for the “19th hole” sportsbook, which will be open year-round and include in-person betting windows. The goal is to open the sportsbook by the Super Bowl in 2023.”

Full piece. 

2. Zalatoris’ unique position

Golfweek’s Steve DiMeglio…“Despite all the heady stuff going on in his world, Zalatoris remains level-headed. His meteoric rise – he was ranked 1,514th in the Official World Golf Ranking in April of 2019, was 483rd in April of 2020 and now rests at 27th after nearly becoming the first rookie to win the Masters in 42 years – hasn’t changed his good nature and calm demeanor.”

  • “He’s still the same guy who was Monday qualifying for Korn Ferry Tour events two years ago, the same guy who won his lone pro title at the TPC Colorado Championship at Heron Lakes on the Korn Ferry Tour last July.”
  • “Then again, he’s not the same guy inside the ropes and he might just be on the USA Ryder Cup team. Since winning in Colorado, he’s made 22 starts on the Korn Ferry Tour and PGA Tour and finished in the top-10 10 times and the top-25 18 times. He tied for sixth in the U.S. Open and fell one shot shy of Hideki Matsuyama in the Masters – the only two majors he’s played as a pro.”

Full piece. 

3. More thoughts on the possible coming surge in golf, equipment sales in Japan

Mike Stachura for Golf Digest…“Because as challenging as closing the deal on becoming the first Japanese-born male golfer to win a major championship clearly was during Sunday’s frenetic finish, now the shy, workman-like Matsuyama stands at the forefront of what one long-time Japanese golf business observer called “an epoch-making event.” Japan may comfortably stand as the world’s second largest golf market, accounting for a fifth of the global golf business all by itself, but it is long removed from the country’s golf boom of the late 1980s and ’90s. With the last decade seeing flat revenues and declining play and players, Matsuyama’s win is an opportunity to inject new life in a nation that has been waiting for a golf moment like this for more than half a century.

  • …”Over the last 25 years, the number of golfers has decreased by nearly half, from more than 12 million to now around 6.5 million. The country’s 2,500 golf courses of a generation ago, while likely overbuilt, have seen several hundred shuttered. Sales of golf gear in Japan still account for well more than $2 billion annually, but those numbers have largely been unchanged for the last decade. According to the World Golf Report, a joint research project of the global golf business produced by Golf Datatech and the Yano Research Institute in Japan, Japan accounts for 22 percent of the world’s golf economy, second to the U.S. at 45 percent. Still, golf equipment sales, which rebounded somewhat in the second half of 2020, finished the year down 5 percent, and over the last five years, they are down 1 percent while worldwide sales were up 11 percent.”

Full piece. 

4. Boo’s comeback bid

Brian Wacker for Golf Digest…”Boo Weekley hit a small bucket of balls on a driving range last week, yellow ones to be precise. He was wearing a mesh trucker’s cap, wrinkled tan shorts and a faded, loose-fitting gray t-shirt with the image of a large deer head and a tree screened on the back between the words “Save a tree, Harvest a buck…”

  • “In January, Weekley underwent surgery to have his left hip replaced after it was discovered that the cartilage that serves as a cushion between the hip socket and the femur, or thigh bone, had worn out, leaving the two bones in excruciating contact with one another. Had it been a decade ago, it would have been career over for the former three-time PGA Tour winner. Advances in modern medicine being what they are, the man born Thomas Brent and nicknamed after a fictional character (Yogi Bear’s sidekick Boo-Boo) instead has a chance to author one final chapter in a career that most would find hard to believe.”

Full piece. 

5. LPGA hoodie

Brittany Romano for Golf Digest…“Piggybacking off the WNBA’s wildly popular logo hoodie launched last fall, Michelle Wie has teamed up with the LPGA to release a golf version that is expected to create a lot of buzz. The tie-dye hoodie officially launches next week, but we got a sneak peek of the LPGA logo sweatshirt when Warriors guard Damion Lee was seen wearing it while traveling. The image was tweeted by the LPGA Twitter account and the hoodie almost instantly sold out on the LPGA merchandise site. The hoodie is expected to be restocked over the weekend”

Full piece. 

6. Matsuyama’s pre-Masters putter change

Our piece for PGATour.com…”As Hideki Matsuyama brushed in his winning putt at Augusta National on Sunday evening, the setting Georgia sun glistened off his 2012 Scotty Cameron Newport 2 Tour Prototype as he carried the wand with him off the famed Georgia course’s 18th green.”

  • “While most viewers who have seen the Masters champion in action over the past two years likely assumed from the finish and shaping it was the same flatstick Matsuyama has been stroking putts with all season, Japan’s first men’s major winner actually only put this particular putter in play at the World Golf Championships-Dell Technologies Match Play two weeks ago.”
  • “Matsuyama consulted with Scotty Cameron TOUR rep Drew Page and had a Lamkin Deep-Etched Cord Full Cord installed as well as a stepped putter shaft.”
  • “And while Hideki’s exact specs are under lock and key, Page and company dialed in the same loft, lie, and head weight as the Newport 2 GSS Timeless Matsuyama has played since the 2020 BMW Championship.”

Full piece. 

7. Simpson’s strengths

Justin Ray of the 15th Club writing for PGATour.com…“While Simpson has flashed strong approach play consistently over the last several seasons, it’s far from the only reason he is among the best players in the world. Simpson essentially does everything well.”

  • “Let’s look at the top 20 players in Strokes Gained: Total from last season on the PGA TOUR. As you might expect, many players see their biggest advantages come from one, or two, particular sets of skills. For example, Collin Morikawa ranked 14th on the PGA TOUR last season in Strokes Gained: Total. Seventy-two percent of his strokes gained came from approach shots alone. Matsuyama, who ranked 17th in Strokes Gained: Total, also made more than 70% of his gains with his approach play.”
  • “On the flipside, Matt Fitzpatrick, who ranked 16th in Strokes Gained: Total, gained 76.5% of his strokes on putts and shots around the green. Patrick Reed followed a similar trend, gaining 70.7% of his strokes in the same manner.”
  • “That brings us back to Simpson, and the balance within his game. Of those top 20 players in Strokes Gained: Total in 2019-2020, only one player gained more than 40% or more of his strokes on approach shots – and 40% of more of his strokes on putts and shots around the green combined: Simpson.”

Full piece. 

8. Billy’s apology for returning club to bag with great authority.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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Photos from the 2026 U.S. Women’s Open

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GolfWRX Tour Photographer made the trip from the Memorial Tournament across the country to the U.S. Women’s Open at Riviera. Check out links to all the photos below!

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Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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