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Cleveland extending Frontline putter series with new models for 2021

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Last year, Cleveland introduced the Frontline series of putters, which feature a modern weighting system that brings the center of gravity more forward in the head in order to increase stability and create a better role.

Based on the success of the line, Cleveland is expanding the series in 2021 to include six new models, which brings the total number of options to 13, making it one of the most comprehensive putter lines in golf.

The new putters are designed to expand the fitting options and give golfers a better opportunity to find a putter that will best fit their stroke. From strong arching to straight-back straight-through, the Frontline putter series offers something for everyone.

“Having weight as close to the face surface as possible while maximizing MOI provides the straightest putts on miss-hits ever measured. Frontline technology has eliminated the miss-hits. No matter where you hit on the insert, the ball will go straight and the same distance. 

“This line-up, with additional models and builds, provides all options for players to uniquely align at impact. Delivering the face on the target line, while making the sweet spot ridiculously large, means more made putts.”

– Dustin Brekke, Director of Engineering at Cleveland Golf.

Frontline technology recap

The putters feature two Metal Injection Molded (MIM) tungsten weights in the extreme heel and toe face of the face. According to the company, the design places the center of gravity forward in the new putter for maximum accuracy on the greens.

The new additions feature the brand’s Speed Optimized Face Technology (SOFT) which is designed to normalize ball speed across the face for consistent distance performance on each putt.

Every model in the Frontline series also includes an individualized SOFT pattern which aims to prevent speed and distance loss, particularly on off-center strikes.

To improve alignment, the mid-mallet putters in the series continues to include Cleveland’s 2135 technology, which is designed to provide an excellent alignment regardless of where a golfer’s eyes sit at address.

 

Price, specs, and availability

The new Cleveland Frontline putters will be priced at $199.99 and will be available in golf shops and online starting today February 12.

Models

**New Models** – Frontline 2.0 Flow Neck, Frontline 8.0 Slant Neck/Single Bend, Frontline 10.5 Slant Neck/Single Bend, Frontline Elevado Plumber’s Neck.

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

10 Comments

10 Comments

  1. Rob

    Feb 14, 2021 at 11:01 am

    I look at this very different. Today’s putters are really expensive. These are premium putters, with tech at $199.99. What’s the AVERAGE price putter now a days? $275?

  2. Robin

    Feb 13, 2021 at 6:25 pm

    13 models, 2 left handed options. That’s a joke.

  3. Benny

    Feb 13, 2021 at 10:14 am

    Hahaha, love the comments. But seriously you guys are all up in arms as if this is the first time you have seen marketing. Look at the new drivers out every year. All marketing that makes us want them.

  4. Tank

    Feb 12, 2021 at 9:07 pm

    Their frontline technology is nothing new. There have been many putters with the weights on the face, like the Ping Bruzer.

  5. Paul Runyan

    Feb 12, 2021 at 2:41 pm

    Correction: Toe Hang.

  6. Paul Runyan

    Feb 12, 2021 at 2:38 pm

    Excellent post Jordan! You know putting.

    The best putter I have a ever met was all about set up, alignment, grip, line, pace, roll, hand and arm position, and it keeps going.

    It was like taking a physics course in college.

    I first saw him hit a putt and I have never seen a ball roll like that since.
    I brought a few putters with me. He took all of them and made unbelievable putts with all of them. Face balanced, tie hang, mallet blade and a putter from 1898!

    It also helps to have perfect binocular vision, too!

  7. Jordan

    Feb 12, 2021 at 2:03 pm

    That whole eye alignment thing is hilarious. If you don’t have some resemblance of consistency with eye alignment, you’re going to be pulling puts, pushing putts… etc. According to their marketing, “as long as your aim is right” – is so incredibly subjective. You may think you’re aiming right, but your eyes are a foot over the ball lol you’re going left all day.

  8. Night putter

    Feb 12, 2021 at 1:07 pm

    Cleveland putters quality stuff but the only interesting putter they have made in ages was the Smart Square. I would like that head with this technology. That was the only head remotely signature and should keep offering it with updates

  9. Paul Runyan

    Feb 12, 2021 at 10:35 am

    Wow, if you’re striking a putter 1 inch off the heel, you need Professional help!

    So, is it 1inch off the heel or 1 inch off center??

  10. kevin

    Feb 12, 2021 at 10:29 am

    These look better than PXG

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Whats in the Bag

Kris Kim WITB 2024 (May)

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Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX

3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX

Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X

Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125

Putter: TaylorMade Spider Tour

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Kris Kim’s equipment here.

 

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Welcome to the family: TaylorMade launches PUDI and PDHY utility irons

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TaylorMade is continuing its UDI/DHY series with the successor to the Stealth UDI and DHY utility irons: PUDI and PDHY (which the company styles as P·UDI and P·DHY). TaylorMade is folding the designs in with its P Series of irons.

TaylorMade outlined the process of developing its new utilities this way. The company started with the data on utility iron usage. Not surprisingly, better players — i.e. those who generate more clubhead speed and strike the ball more precisely — were found to gravitate toward the UDI model. DHY usage, however, covered a wider swath than the company might have expected with six-to-18 handicappers found to be bagging the club.

TaylorMade also found that the majority of golfers playing UDI or DHY utilities were playing P Series irons at the top of their iron configurations.

Can you see where this is going?

Matt Bovee, Director of Product Creation, Iron and Wedge at TaylorMade: “As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels. It is a natural fit to give these players the performance in this category that they are looking for.”

 

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TaylorMade PUDI

TaylorMade PUDI technology cutaway (via TaylorMade)

Crafted with tour player input, TaylorMade sought to develop a confidence-inspiring utility iron that blends with the rest of the P Series irons. Also of note: Interestingly, the PUDI has a more compact head than the P790.

In comparison to past UDI products, the PUDI has a more traditional iron shape, slimmer toplines, and less offset with a little of the backbar visible at address.

TaylorMade PDHY

TaylorMade PDHY tech cutaway (via TaylorMade).

Larger in profile than the PUDI, the PDHY seeks to position center of gravity (CG) lower in the club for ease of launch. The toe height is larger and the profile is larger at address — roughly five millimeters longer than PUDI — the sole of the club is wider for improved forgiveness.

Club Junkie’s take

Golfers who feel like they are missing something at the top of the bag could find the PUDI or PDHY a great option. The look of the PUDI should fit the most discerning eye with a more compact look, less offset, and a thinner topline. If you want a little more confidence looking down the P-DHY will be slightly larger while still being a good-looking utility iron.

For being small packages both models pack a pretty good punch with fast ball speeds, even off-center. The feel is soft and you get a solid feel of the ball compressing off the face when you strike it well. Your ears are greeted with a nice heavy thud as the ball and club come together. The PDHY will launch a little higher for players who need it while the PUDI offers a more penetrating ball flight. Both utility irons could be the cure for an open spot in the top end of the bag.

PUDI, PDHY, or Rescue?

TaylorMade offers the following notes to assist golfers in filling out their bags:

  • PUDI has mid-CG right behind the center face to create a more penetrating mid-to-low ball flight
  • PDHY has a lower center of gravity to produce an easier-to-launch mid-to-high ball flight.
  • Both PUDI and PDHY are lower-flying than the company’s hybrid/Rescue clubs.
  • PUDI is more forgiving than P790.
  • PDHY is the most forgiving iron in the entire TaylorMade iron family

Pricing, specs, and availability

Price: $249.99

At retail: Now

Stock shafts: UST Mamiya’s Recoil DART (105 X, 90 S and 75 R – only in PDHY)

Stock grip: Golf Pride’s ZGrip (black/grey)

PUDI lofts: 2-17°, 3-20°, 4-22° in both left and right-handed

PDHY lofts: 2-18°, 3-20° and 4-22° in both left and right-handed

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Coolest thing for sale in the GolfWRX Classifieds (5/3/24): Scotty Cameron Champions Choice 2.5+ putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Champions Choice 2.5+ putter

From the seller: (@wwcl): “Has been gamed as pics show. 33.5 includes original h/c and grip. $575 includes shipping and PP fees.”

To check out the full listing in our BST forum, head through the link: Scotty Cameron Champions Choice 2.5+ putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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