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Odyssey Golf introduces all-new White Hot OG putters



Odyssey Golf has unveiled it’s new White Hot OG putters, which feature the original formulation of the beloved White Hot insert for 2021.

The new lineup features enhanced versions of the original White Hot models, offering the feel, sound and performance of the company’s most popular two-part urethane insert.

Featuring a rich silver PVD finish with fine milling on the surfaces, the new White OG putters are designed for golfers who like the look of a premium milled putter.

The new White Hot OG putters from Odyssey are available in a premium stepless steel shaft or the brand’s multi-material Stroke Lab shaft in a new candy apple red.

“Creating the new White Hot OG line has been so exciting for our team,” said Sean Toulon, Callaway Golf SVP and Odyssey GM. “Based on its incredible feel and performance, Touring professionals around the world still make this insert their overwhelming first choice. And we wanted to make sure the rest of the product would be perceived the same way. We spent hours upon hours poring over every detail of each component to make sure discerning golfers around the world would recognize this family of putters as world class immediately. We couldn’t be more excited to introduce White Hot OG.”

Both of these shaft options are fitted with a gray DFX Rubber Grip for a classic look and feel.

White Hot OG Putters will be offered in the following head shapes: #1, #1WS, #5, Rossie, Rossie S, Seven, Seven S and 2-Ball. The retail price on all models is $219.99 for a stock steel shaft, and $269.99 in the Stroke Lab shaft. These putters are all available for pre-order today, and they will be available at retail starting on January 28. 

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito



  1. steve

    Jan 19, 2021 at 6:00 pm

    We golf addicts(?) are cluless… paying premium prices for old tech is not surprising. No different than buying the newest, shiniest, must have, driver, every year. The major golf manufacturers KNOW they’ve got us by the balls. The sooner we golf consumers become more diligent in our buying habits, prices will come down.

  2. golfpro

    Jan 15, 2021 at 1:24 pm

    Odyssey putters always look cheap. Can’t comment on the performance because I’ve never gotten past the looks. At the end of the day, the insert is a piece of 10 cent plastic.

    Same reason clubmakers make iron heads out of 1025 carbon steel. “soft feel, blah blah,” They use 1025 because it’s cheap and that’s all they care about.

  3. JB

    Jan 15, 2021 at 1:16 pm

    Inflation must be a lot higher in So Cal.
    Let’s see, same old putter as a decade ago at twice the price. Can everyone please stop funding these animals with your purchases until they get in line with their pricing. I’m sick of paying callaway to pay Phil mickelson. I refuse to buy new from a company that charges me to endorse their multimillionaire golfers.

  4. frodo

    Jan 14, 2021 at 11:23 pm

    I wouldnt exactly call this “All New”

  5. Will

    Jan 14, 2021 at 10:08 pm

    I hope the #7 is the larger model (like the WHP version and the milled versions), is there any way to find this out?

    • RH

      Jan 15, 2021 at 12:44 pm

      I believe I read somewhere that this is the smaller head.

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XXIO launches premium, lightweight 2021 Prime and Prime Royal lines



XXIO and its Prime line of premium clubs are one of the leaders in the world of lightweight golf equipment. With the introduction of its newest 2021 Prime line, XXIO looks to continue to offer some of the fastest and most forgiving clubs on the market for those golfers in the moderate-to-slow speed category.

The biggest key to the XXIO Prime line of clubs is in strategic weighting and mass saving at every possible step without sacrificing forgiveness. From a practical and club fitting perspective, lighter weight clubs offer golfers the ability to stay in balance and route the club properly, which leads to more consistent results along with clubs that are just overall easier to swing and swing faster.

“From the exotic materials and construction to the ultra-lightweight shafts featuring our Weight Plus counter-weighting technology, every detail in the new XXIO Prime has been engineered to add distance and accuracy – specifically for players who have lost some yards over the years. XXIO Prime is truly different and special.”
– Jeff Brunski, Vice President of Research and Development.

A key component to the lightweight designs are the Prime SP-1100 shafts, which use T1100 carbon fiber and nanoalloy resin. T1100 is well known for being used in the ultra-stiff Project X HZRDUS T1100 shaft, but it can also be used to stabilize extremely lightweight designs to add strength and offer tip stability without losing feel.

2021 XXIO Prime driver

Since engineers are working with light target head weights, internal optimization is crucial in keeping MOI as high as possible. The 2021 XXIO Prime driver uses what they are calling the “Star Frame” rib structure to save every last gram around the head—specifically in the midsection of the sole to push more mass low and deep.

This works alongside the “Rebound Frame” to optimizes the stiff and flexible areas around the driver’s head to focus energy towards the face to create extra ball speed.

Another cool design feature found in the driver and the rest of the 2021 Prime metal woods and hybrids is a draw bias bulge to more efficiently promote a draw-biased ball flight thanks to gear-effect.

2021 XXIO Prime fairway woods and hybrids


The new XXIO Prime fairway woods and hybrids feature where their engineers have dubbed “Cannon Sole”, which is a floating sole weight positioned in the rear of the head and allows the cup face to more area to flex for additional ball speed and forgiveness—especially for shots hit lower on the face.

XXIO Prime hybrids

XXIO Prime irons

Behind the face of each iron, which is made of Super-Tix Plus titanium, is a structure intended to flex more to increase ball speed.

According to XXIO, the combination of technologies in the new iron offers a 110% larger sweet spot than the previous generation Prime irons.

XXIO Prime-exclusive shaft specs

XXIO Prime Royal edition

Along with the new 2021 XXIO Prime line, there will also be an additional Prime Royal series targeted exclusively towards female golfers. The series will be highlighted by it’s careful attention to detail and offer quality luxury performance according to XXIO.

Price and availability

The all-new 2021 XXIO Prime is now available for preorder and will be available starting February 12, 2021.

The XXIO Prime Royal line pre-order starts February 25 and will be available in golf shops starting March 12.

Prices of the XXIO line are:

$899.99 for XXIO Prime Driver

$599.99 for XXIO Prime Fairway Woods

$399.99 for XXIO Prime Hybrids

$274.99 for individual XXIO Prime Irons, $1,099.99 for 4-piece set of XXIO Prime Irons

$1,199.99 for XXIO Prime Royal Driver

$799.99 for XXIO Prime Royal Fairway Woods

$449.99 for XXIO Prime Royal Hybrids

$299.99 for individual XXIO Prime Royal Irons

$1,799.99 for 6-piece set of XXIO Prime Royal Irons

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New Bridgestone E12 Contact golf ball features tire technology, major performance gains



It’s not very often that a golf company touts huge technology gains with its mid-level priced products. Large scale changes are generally reserved for the premium price point and performance category, and then those technologies funnel down to the mid-price point in the next generation.

Bridgestone is flipping that model on its head, however, with the release of the all-new e12 Contact, which looks to offer one of the biggest performance jumps in the mid-price golf ball category ever developed.

Bridgestone e12: The science

The focus for Bridgestone with the e12, just like it was for the re-engineered Tour B series and its ReActive cover in 2020, is contact science—it’s where the e12 Contact derived its name from.

“Bridgestone has long been a pioneer in bringing to market unique dimple shapes, sizes and constructions in the golf industry, but up until this point that has primarily been a means of achieving optimal aerodynamic performance,”
-Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf.
“In the new e12 CONTACT, dimples actually serve as a source of increased power and distance as well. They also contribute to minimizing hooks and slices, making the newest e12 a golf ball that provides performance you can actually see in terms of straight distance.”

The breakthrough comes in the form of a new dimple design to increase the ball contacting the face for both soft feel and additional distance. The new dimple design places a raised area in the middle of the traditional dimple, which when hit with a direct force, creates a whopping 38 percent for more face contact at impact.

  • This face contact and compression promotes a longer amount of time for the ball to stay on the face resulting in more efficient energy transfer to engage the core layer of the ball which from Bridgestone’s testing has resulted in a gain of over 1.5 mph ball speed.
  •  On the other end of the spectrum, in the short game, the additional contact helps increase spin in the scoring clubs and compared to the previous generation results in over 600 rpm more spin.
  • Although less scientific, Bridgestone also says that many players will experience a benefit when putting thanks to improved putter face contact.

Why not put this into a premium ball?

This is the million-dollar (or millions and millions of dollars) question, and it actually has a fairly simple answer—the new dimple design increases the peak trajectory of the e12 Contact and also makes it fly straighter. This makes it the perfect fit for a golf ball designed to enhance distance and reduce total golf ball curvature but less ideal for a tour-level ball designed for maximum trajectory control.

I realize that makes it sound like a negative, but in reality, it’s the exact opposite—the engineers at Bridgestone have closely analyzed the target golfers and designed a ball to fit their needs. The new e12 Contact is so efficient at creating the desired results from both distance and scoring clubs, they have eliminated the previous “Speed” and “Soft” balls and made one better with the e12 Contact.

Price and availability

The new Bridgestone e12 Contact will be available at retail and online starting February 26 at the price of $29.99 a dozen.

Beyond the traditional white version, the e12 Contact will also be available in Matte Green, Matte Red and Matte Yellow color options.

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Adidas unveils new ultra-lightweight ZG21 golf shoe



Adidas Golf has launched the new ZG21 golf shoe – a high-performance spiked shoe that is both lightweight and comfortable.

ZG21 is the brand’s lightest spiked footwear model to feature Boost cushioning. Per Adidas, the new addition is also up to 20 per cent lighter than comparable spiked models previously in the company’s range and significantly lighter than many competitor models. 

“ZG21 is truly a breakthrough feat in spiked performance. We were able to combine the latest and greatest materials, innovations, and manufacturing processes without sacrificing anything. It changes the game for those who love spiked footwear.” – Masun Denison, global footwear director, Adidas Golf.

The new ZG21 outsole features an ultra-thin TPU construction, six strategically placed cleats, and a new crescent moon-shaped secondary lug designed to optimize grip, support and performance while ultimately reducing weight.

The TPU insert has been created in the lateral sidewall in a bid to provide increased lateral stability and a locked-in feel throughout the swing.

Speaking on the new ZG21 shoes, Dustin Johnson said

“I couldn’t believe how light these were when I put them on. I’ve worn Adidas shoes my entire career and it’s amazing how the team was able to reduce the weight so much while still keeping the great comfort, traction and stability. Players of all skill levels will benefit from what ZG21 has to offer when they put them on and head to the course.”

A lightweight and waterproof (one-year warranty) four-layer upper is combined with innovative textiles and polyurethane films in the new shoe for improved performance. In addition, the SwingPlane traction is inspired by heat-map studies and running from heel to toe. In doing this, Adidas were able to target the areas and place the maximum amount of traction where it’s needed most in the shoe.

The ZG21 comes in four models: men’s laced, men’s and women’s BOA, and a simplified laced offering for junior golfers. 

The two BOA models feature the new BOA Fit System, a ‘Y’-strap design that’s a first in the sport – designed to provide an even higher performance level. The configuration wraps around the foot, creating a secure fit over the instep and provides flexibility and freedom in the toe box. 

The men’s ZG21 BOA is also the first golf shoe on the market to feature Li2 – a sleek, low-profile dial platform that modulates tension when and where needed to provide enhanced speed and execution.

All ZG21 models will be available exclusively on and the Adidas app starting today, and at select retail partners worldwide beginning Feb. 1, 2021.


  • ZG21 – $180
  • ZG21 BOA – $200
  • W ZG21 BOA – $190
  • JR ZG21 – $65
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