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Wedge Guy: Why do we REALLY play golf?

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One of the fascinating things about the 40-year golf industry career I have been blessed with is how much I have learned about golfers…just by asking. Over these four decades, I have repeatedly conducted surveys of golfers from multiple communities to help me better understand just what it is you all want from me as a club designer and blog writer.

I’ve surveyed buyers of the products I’ve designed and marketed over the years…and from golfers who engaged with those companies but did not “pull the trigger”. I’ve worked with the best market research companies in the industry to both study their own research as well as to conduct custom proprietary surveys to dive deeper into what golfers are really thinking and feeling about this game we all love.

You might remember that we even conducted a survey of you readers of “The Wedge Guy” column some time back, which also proved enlightening for me. Thanks to all of you who participated.

I would like to invite you all to participate in another survey, but this one is not as much about “how” you play the game, but rather “why”. What are the forces that keep you coming back time and again to put yourself up against the challenges this crazy game throws at you?

Is the experience more important than the numerical outcome? Or the number counts more than how it got there?

I’m going to ask you all to dive into this survey and share your thoughts and feelings. And just to make your time worthwhile, I’m going to give a new custom-built Edison Forged wedge away to one of you just to say thanks.

Please click on this link – SURVEY – and spend a few minutes sharing your thoughts and approach to the game. I will collect your responses for a week or two, then report back to you all what you shared, so that all of us can understand each other just a bit better, OK?

Thank you for your time and participation, and for reading this column each week. I totally enjoy sharing with you and plan to continue for as long as GolfWRX will have me.

Take the survey here. 

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Terry Koehler is a fourth generation Texan, a native of a small South Texas town and a graduate of Texas A&M University. He has had a most interesting 40-year career in the golf industry. He has created five start-up companies, ranging from advertising agencies to golf equipment companies. You might remember Reid Lockhart, EIDOLON, SCOR, or his leadership of the reintroduction of Ben Hogan to the golf equipment industry in 2014. For almost 25 years, his wedge designs have stimulated other companies to slightly raise the CG and improve wedge performance. He has just announced the formation of Edison Golf Company and the new Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf, which can be seen at www.EdisonWedges.com. Terry has been a prolific equipment designer of over 100 putters and several irons, but many know Koehler as simply “The Wedge Guy”, as he authored over 700 articles on his blog by that name from 2003-2010.

5 Comments

5 Comments

  1. Jed Barish

    Dec 2, 2020 at 9:29 pm

    How would you know someone filled out your survey because it didn’t ask for email or name? I completed the survey anyway 🙂

    • Zach

      Dec 3, 2020 at 11:00 am

      How will anyone win? I don’t get it. I filled out the survey too.

      • O

        Dec 4, 2020 at 1:17 am

        If you leave your email in the space where it says email, I think that would help duh lol

        • Nels55

          Dec 4, 2020 at 1:28 pm

          I completed the survey and there is no ‘space where it says email’.

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On Spec

On Spec: Rickie Fowler Rev33 irons and more signature golf clubs

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This week’s show is all about signature golf clubs, brought on by the release of the Cobra RF Proto Rev33 irons. From big-name players to historical releases there is a lot to cover from the world of modern equipment.

But before that host, Ryan Barath has something to get off his chest about pro-am golf and TV coverage.

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Opinion & Analysis

“Golfers pay way too much attention to iron lofts” – On Spec podcast

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On this week’s episode of the “On Spec” podcast on the GolfWRX radio network hosted by Ryan Barath, the main focus of the show was on the misconception around fitting irons based on handicap and the focus on iron lofts – AKA “loft jacking”

The goal of the episode was to explain how irons are designed to help optimize the target golfer using a number of factors including lofts, and why it’s more important to focus on final results rather than stock specs.

“The goal should be for your clubs to go the right distance with the right trajectory… golfers focus too much on loft and not dynamics”

You can listen to the full show below, the above quote starts at 22:42

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Opinion & Analysis

Keep your golf body moving at home

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Over the past few months, I’m willing to bet that a lack of golf, limited access to gyms and spending more time at home in sitting positions will likely be having a negative effect on our posture.

This means certain muscles (pecs, abs, hip flexors) getting tight and short, thereby hunching us over, rounding our shoulders forward and tightening our hips. This combination can wreak havoc on our golf swings, particularly our ability to rotate efficiently.

This simple sequence of exercises, performed daily, will help maintain posture and mobility in the key areas that facilitate rotation in our golf swings. You can find these exercises and much more on the Golf Fit Pro app for iOS.

 

1 – Mid Back Massage – 1 x 90 seconds

Using a foam roller or tightly rolled up towel, aim to apply firm pressure through the mid and upper back whilst gently pushing out the rib cage and arching back. Move up and down the roller or towel to target different areas of your spine.

 

2 – Upper Back Extension – 1 x 30 seconds

Using a bench, box or chair, push the chest down toward the floor whilst keeping your abs / core engaged. You should feel this in your mid and upper back.

 

3 – Straight Arm Chest Stretch – 1 x 30 seconds each side

 

Find a wall, post or doorway, place your hand flat with elbow pointing to the floor and arm straight. Gently turn away from your hand until your feel a stretch in your chest and front of your shoulder.

 

4 – Step Up and Turn – 1 x 5 reps each side 

 

In a push up position, move your foot to the outside of your hand (or as close as possible) then rotate your upper torso with arm straight, aiming to point your hand straight up to the ceiling.

 

5 – Back Swing and Follow Through – 1 x 10 reps

Using a piece of rubber tubing or as pictured, the GravityFit TPro, get into your golf set up position pushing out against the tubing. From there turn into your backswing and then into your follow through. Aim to do the majority of the rotation with your torso, keeping your hands in front of your body.

 

You can check out more of Nick’s articles and services here:

Articles
Golf Fit Pro App
Online Training

 

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