This past Sunday, Dustin Johnson won the Masters in historic fashion, setting the tournament scoring record with an impressive 20 under par final tally. As is the tradition at the Masters, Dustin received his green jacket from the previous year’s winner, Tiger Woods, and on DJ’s wrist was his usual timepiece, a Hublot Big Bang Chronograph “Beverly Hills.”
Dustin and Hublot formed their partnership back in 2017, but it wasn’t as simple as just shaking hands, signing a check, and putting DJ’s face in some ads. While doing research to find information on Dustin’s very rare Hublot watch—one of only 25 pieces in the world—I was fortunate enough to get in contact with his long-time manager, David Winkle. Being a fellow fan of watches, David was kind enough to put me in touch with a contact at Hublot who identified the limited edition piece on Dustin’s wrist.
David also kindly offered to give me some details and peek behind the curtain of how the partnership between Dustin and Hublot came to be. As a fan of both golf and watches, you can imagine that it took me less than a second to say “Yes!”
But before we get to that, here are the specs of DJ’s favorite piece.
Watch: Hublot Big Bang Chronograph “Beverly Hills”
Limited: Yes, 25 Pieces
Dial: Blue Carbon Fiber
Power Reserve: 42 Hours
Glass: Anti-reflective Sapphire Crystal
Water Resistance: 100 Meters
Bracelet: Black Alligator and Blue Rubber
David Winkle, CEO of Hambric Sports and Dustin’s manager, has had the fortune of watching DJ grow up in golf, following him since he was a promising college player. From early on, he knew that Dustin was going to be a superstar on the PGA Tour, not only because he had incredible talent on the golf course, but because of the way he was always true to himself.
Early on, Dustin showed that he was a little different than other golfers around him, having fantastic taste and a more advanced understanding of fashion and style at such a young age. But watch partnerships are very coveted and actually harder to put in place than one might think. Partnerships between companies have to be the right fit, and that doesn’t mean just the monetary amounts—style and being part of the athletes expression of themselves are major factors. Equally, brands are looking for partners that they can try new advertising ideas with and who are open to being a part of their culture.
The “holy grail” of partnerships is one where you have a great, established brand that the athlete loves and the brand really loves the athlete. Dustin and Hublot found that perfect match, and from what David told me, Dustin has even become friends with Hublot CEO Ricardo Guadalupe.
Talks with Hublot started in 2014 as Dustin was a fan of their brand and loved the unique style that Hublot was offering in its watches. Nothing materialized from the initial discussion—and that frequently happens in these deals. Timing is such a big part of a watch partnership, and for the next two years, it just wasn’t right and no deal was signed. David told me that the issues in timing usually consist of brand initiatives, finances, and athlete status in their sport.
Fast forward to 2016, and Dustin starts off the year playing very well and wins his first major championship, the U.S. Open at Oakmont. At the same time a good friend of David’s started working as a consultant for Hublot, so the two started talking again about a partnership. Dustin finally signed a deal with Hublot in 2017 to become an ambassador for the brand. Dustin loved that he got along so well with the executives and was open to being a part of the company’s advertising plan—when Hublot introduced the Big Bang UNICO Golf watch in Shanghai, Dustin was a huge part of the product launch.
Dustin and Hublot have found that perfect, “holy grail” partnership that so many athletes hope to land. It has to help to have a match-maker like David Winkle, who has been in the sports management world for 34 years, helping guide Dustin to these opportunities.
Now, how about that Hublot Spirit of Big Bang King Pave that he was wearing at the pre-Masters interview!
WOTW: Lydia Ko’s Rolex Yacht-Master 40 in Rose Gold
Lydia Ko, the young LPGA superstar, won her first even since 2018 at the Lotte Championship. Ko is a former world #1 that burst onto the LPGA Tour at age 15 and the youngest winner on the LPGA Tour ever. Lydia won by seven strokes and was wearing a Rolex Yacht-Master 40 as she held that silver trophy in the warm Hawaiian sun!
Rolex Yacht-Master 40
Date: 2019 – Present
Case: Everose Gold
Bezel: Black Cerachrom Ceramic
Dial: Intense Black
Movement: Rolex 3235, 31 Jewels
Power Reserve: 70 hours
Glass: Saphire Crystal Cyclops Lens
Waterproof: 100 Meters
Bracelet: Black Oysterflex Rubber Strap
Lydia’s Rolex Yacht-Master 40 with Oysterflex strap has started to become an increasingly popular watch with professional golfers. The trend for women’s timepieces has been larger diameters and precious metals, both features the Yacht-Master checks the boxes on.
The Yacht-Master was introduced in 1992 as Rolex’s ultimate luxury sport watch. It featured much of the capability that the Submariner offered, but made from precious metals and with a bolder style. Lydia’s Yacht-Master was released in 2019 and based on a 40mm case made from Rolex’s Everose gold. Everose is an 18ct rose/pink gold alloy that Rolex makes in their own foundry to ensure that it can stand up to everyday wear in the harshest conditions.
The case has a screw-down case back and crown made from matching Everose gold. The crown on the right side of the case is sealed using Triplock, a triple seal system to give the Yacht-Master a 100-meter waterproof rating. The legendary reverse-etched Yacht-Master bezel is made from Everose gold and black Cerachrom ceramic.
The matte black Cerachrom insert has raised numerals and graduations that are polished and extremely scratch-resistant. This Yacht-Master dial is hand finished in Intense Black and contains polished hour markers made from Everose gold and filled with Chromalight luminescent material. Chromalight offers a long-lasting blue glow that is easy to read at night or underwater. A date window is at 3 o’clock and is covered by magnifying Cyclops lens in the sapphire crystal.
The engine inside the Yacht-Master is Rolex’s own perpetual self-winding Calibre 3235 movement. Designed and manufactured completely in-house, the 3235 contains 31 jewels and offers 70 hours of power reserve. The 3235 is a certified chronometer and uses Rolex’s Chronergy escapement and Parachrom hairspring for better efficiency and precision.
You are seeing more and more of the Ostyerflex strap as Rolex wearers demand them. Osyterflex is a black elastomer strap that is molded around titanium “blades” for added durability as well as comfort. The strap comes together with an Everose Osterlock safety clasp, featuring Rolex’s Glidelock extension system to allow 5mm of tool-free adjustment.
This golf year has had a very good start with great players getting wins after long droughts. Lydia is a big name on the LPGA Tour and it is always better with her winning and playing well. I hope she continues to improve, win, and increase her watch collection in 2021. Maybe a 2021 Daytona with meteorite dial is in order?
WOTW: Hideki Matsuyama’s Rolex Submariner Date in Blue and 18ct Gold
Hideki Matsuyama is the 2021 Masters champion after an exciting round on Sunday. His round got a little shaky on the back nine, but he held on for a one-stroke win. Former champion Dustin Johnson put the green jacket on Hideki, who was wearing a very nice two-tone Rolex Submariner in blue and 18ct gold after his win!
Watch: Rolex Submariner Date
Date: 2013 – 2020
Case: 904L Oystersteel
Bezel: Blue Cerachrom Ceramic
Dial: Sunburst Royal Blue
Movement: Rolex 3135, 31 Jewels
Power Reserve: 48 hours
Glass: Saphire Crystal Cyclops Lens
Waterproof: 300 Meters
Bracelet: 18ct Gold and Oystersteel
If you say the word “watch” to someone, I am willing to bet that majority of people will picture a Rolex Submariner in their head. The Submariner, or Sub as it is nicknamed, is THE sport watch to own in the watch world. It has influenced watch design for decades and could be considered one of the most historical watch lines ever produced.
The Submariner was officially released to the public in 1954 after years of prototyping and testing. Rolex had waterproof watches back in 1926, but the Sub was born from the needs of professional and recreational divers. Diving was getting very popular after the war and many divers were looking for watches that could handle deeper depths. The Submariner in stainless steel and black is one of the most classic and sought-after sport watches in the world right now, but Rolex also offers more luxurious versions.
Hideki’s Sub is crafted from Rolex’s Rolesor, a combination of 904L Oystersteel and 18ct yellow gold. Each of those alloys comes from Rolex’s own foundries where they control the metals to make sure they meet the rigorous demands of everyday wear and use underwater.
I believe Hideki is wearing the previous Sub that was released in 2013 and discontinued in 2020, since I have seen it on his wrist in many photos over the years. The reference 116613 has a case that is 40mm, compared to the 41mm in the current Sub, and made from 904L Oystersteel.
The case contains a screw-down back and a Triplock screw-down crown to give the watch a 300-meter waterproof rating. The bezel is crafted from yellow gold and contains a blue Cerachrom ceramic insert with 60-minute graduations etched into it. Those graduations are filled with gold paint that contains actual gold for a long-lasting luster that won’t fade. The dial is Royal Blue and finished with a sunburst effect to shimmer in the sunlight. The hour markers are large and done in matching yellow gold, filled with Rolex’s Chromalight luminescent material for easy reading even underwater.
There is a date window at 3 o’clock that changes over instantly at midnight. Less expensive, and precise, movements start to change as midnight approaches and the date becomes off-center in the window. Rolex’s date windows stay perfectly centered until the stroke of midnight where they change over faster than you can blink. Inside is Rolex’s own 3135 self-winding, automatic movement. The 3135 is COSC certified as an Official Swiss Chronometer and gives the wearer 48 hours of power reserve. This movement contains Rolex’s Parachrom hairspring, offering resistance to shocks and temperature changes. The bracelet is Rolex’s Oyster, made from flat 3 piece links with an Oysterlock safety clasp. The outer links are made from brushed Oystersteel while the center links are made from 18ct yellow gold.
It was a great weekend for Hideki to get his first career major. The green jacket looks good on him, and I think everyone is excited to see what he does in the future. I would like to see him add a few watches to his collection, maybe a new 2021 Datejust with an olive green palm dial?
WOTW: Jordan Spieth’s Rolex Daytona Oysterflex in White Gold
Jordan Spieth is a winner again after winning the Valero Texas Open! It has been over 1,300 days since he last won, and I think we are all happy to see him playing at this level again! After his fantastic win, he put on the legendary black cowboy boots while wearing a white gold Rolex Daytona with an Oysterflex strap!
Watch: Rolex Cosmograph Daytona
Date: 2017 – Present
Case: 18ct White Gold
Dial: Steel and Black
Bezel: Black Cerachrom Ceramic
Size: 40 mm
Movement: Rolex 4130, 44 Jewels
Power Reserve: 72 hours
Glass: Saphire Crystal
Waterproof: 100 Meters
Bracelet: Black Oysterflex
I said it 3 weeks ago when Justin Thomas was wearing a Rolex Daytona, and I will say it again here, the Rolex Daytona is the hottest watch on the planet right now! Watch enthusiasts and collectors all over the world are either waiting years for one or paying the substantial premium on the secondary market for one of these sport watches.
The Daytona was originally released as the Chronograph back in 1955 and it was far from popular with customers. In 1963 Rolex officially changed the name to Daytona as it coincided with their sponsorship of the famous auto race. Some of the oldest and rarest Daytona models can fetch $100,000 to over $1,000,000 depending on the model and condition.
Jordan’s Daytona is the reference 116519LN crafted from 18ct white gold. That 40mm white gold case is Rolex’s own alloy that was crafted to hold its lustrous color through years of everyday wear. This Daytona doesn’t share the mirrored high shine finish like its stainless steel siblings, but more of a warmer tone that lets you know it is something special. The iconic bezel is made from black Cerachrom ceramic that features a tachymeter scale filled with silver paint that contains actual platinum in it. The ceramic bezel is very lightweight and extremely scratch-resistant. The silver dial is called Steel and features a sunburst texture that allows light to reflect off it from every angle. The subdials are done in black for contrast and easy readying when using the chronograph. The hour markers on the outside of the dial are made from white gold, polished to perfection, and filled with Chromalight for a bright glow in low light. Inside the precious metal case is Rolex’s 4130 self-winding automatic movement. This movement was the first Daytona movement to be completely designed and built in-house by Rolex. Previous movements were made by Zenith and modified for use in the Daytona. The 4130 offers 72 hours of power and features Rolex’s classic blue Parachrom hairspring that offers shock and temperature resistance. The strap is Rolex’s Oysterflex made from black elastomer and titanium. Internally the rubber strap contains titanium “blades” that add durability while maintaining flexibility and comfort. The Osyterflex features the same Oysterlock safety clasp, with Easylink extension link, that the iconic steel or gold Oyster bracelet uses.
This is such a big win on so many levels. After the 2015 season that Jordan had, I don’t think too many of us expected a rough patch to last this long. It was great to see him win and get that weight off his shoulders right before the Masters. Keep the game sharp Jordan and don’t forget to wear something special—like a Hulk—at Augusta National!
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