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Barney Adams: Masters Tournament Committee won’t let course be overpowered

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Shortly, what is simply the most popular professional golf event as verified by its TV ratings will be gracing our TV screens. For clarity, I have never played Augusta National, and I attended the Masters once some 20 years ago and will be glued to my TV screen this year.

I have nothing but great respect for what the folks at Augusta have accomplished over the years. And frankly, it hasn’t always been perfect, given their treatment of announcers Jack Whitaker and Gary McCord.

I’ll not attempt to go into all the positive things they have done. This story is specifically about the course. Those of us who are Masters addicts no longer watch just par 3, 4, and 5 holes. We have been introduced to fairway and green slopes, hazards, and I have a better mental picture of the Augusta National layout than I do my home course! If asked to explain, I’d say the course is a masterpiece of combining length, shot-making recovery, and short game. In other words, the golfer has to be the complete package.

Except this year could be different… Starting with or at least emphasized by the recent U.S. Open we are told by TV announcers that professional golf is becoming a legion of long hitters. Not a casual mention, a constant forecast abetted by stories of players hitting the gym specifically looking for more clubhead speed.

Bryson DeChambeau sends out an Instagram message of a 403-yard carry, and it was picked up and discussed by the announcers during the Zozo event! Does this mean 400 is the new 300-yard bomb? Drive for show putt for dough hasn’t changed, it’s that TV loves the drive for show and it’s a TV business. And I’m sure they have the algorithms to substantiate their position. (I see a new Top Tracer coming, one that changes color and explodes at the 300 mark in the air)

I can’t visualize the powers that be at Augusta sitting quietly and letting this power story overshadow the great work they’ve done to the course. Yet in this COVID-19 era, it’s a very short window, since the U.S. Open and TV’s emphasis on distance. Maybe they will sit back like the rest of us and see how things work out?

I guarantee the folks at the Masters are not going to ultimately let their great course be outdriven. If it happens this year, the story for the next Masters will be an immediate work in progress. Tom Fazio on speed dial!

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

3 Comments

3 Comments

  1. BT

    Nov 11, 2020 at 7:48 pm

    Woolly rough and let the brush grow up in the trees. Make it a stroke penalty to miss the fairway

    BT

  2. Bob Jones

    Nov 9, 2020 at 11:36 am

    “I guarantee the folks at the Masters are not going to ultimately let their great course be outdriven. If it happens this year, the story for the next Masters will be an immediate work in progress.”

    In other words, the powers that be are fighting as hard as they can to keep their course from coming obsolete.

  3. Jack Nash

    Nov 9, 2020 at 8:56 am

    Solution? Greens 15 on the stimp lol

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The 19th Hole (Ep. 165): One-on-one with Shane Bacon

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Host Michael Williams talks with the co-host of the Golf Channel’s Golf Today about the Open Championship and Collin Morikawa’s place in the history books.

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What’s old is new again

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All of a sudden, today’s newest trend in golf is yesterday’s clubs.

Golfers are making a move towards old classics the way car enthusiasts would ogle a classic Porsche 911 before they would look twice at a new Tesla Model 3. On the spectrum of art to science, Tesla is peak science and focused on efficiency in every fathomable way. The other will absolutely get you from A to B, but you are more likely to have a smile on your face while you take the detour along the water while enjoying the journey to get there. It is the second type of club that is enjoying this latest resurgence, and I can’t get enough.

New businesses are springing up to refurbish old clubs such as @mulligansclubmakers and @twirledclubs with price tags approaching (and exceeding) the RRP at the time of release of many of the clubs in question. These old clubs are often found in pictures of major champions being used in the 1970s and 1980s, which serves to make them more valuable and interesting to enthusiasts. Other clubs are simply polished examples of the clubs many of us owned 25 years ago and now regret selling. The more polish on an old blade, the better, with classic designs from brands like Wilson Staff, Mizuno, or MacGregor seeing demand and prices increase every month. Seeing these old clubs reimagined with shiny BB&F co ferrules, updated shafts, and grips can get some golfers hot and bothered, and they will open their wallets accordingly.

Around 15 years ago, I bought an old set of blades from the brand Wood Brothers. For many years, I was unable to find out a single thing about those clubs, until @woodbrosgolf came out of hibernation this year onto Instagram and into a frothing market for handmade classic clubs from a forgotten past. I was able to get information that the blades had come out of the Endo forging house in Japan, and my decision to keep the clubs in the garage all these years was vindicated. Now I just need an irrationally expensive matching Wood Bros persimmon driver and fairway wood to complete the set…

Among other boutique brands, National Custom Works (@nationalcustom) has been making pure persimmon woods with the help of Tad Moore to match their incredible irons, wedges, and putters for some time, and now the market is catching up to the joy that can be experienced from striking a ball with the materials of the past. There is an illicit series of pictures of persimmon woods in all states of creation/undress from single blocks of wood through to the final polished and laminated artworks that are making their way into retro leather golf bags all over the world.

There are other accounts which triumph historic images and sets of clubs such as @oldsaltygolf. This account has reimagined the ‘What’s in the Bag’ of tour pros in magazines and made it cool to have a set of clubs from the same year that shows on your driver’s license. I hold them wholly to blame for an impulse buy of some BeCu Ping Eye 2 irons with matching Ping Zing woods… The joy to be found in their image feed from the 70s and 80s will get many golfers reminiscing and wishing they could go back and save those clubs, bags and accessories from their school days. If you want to see more moving pictures from the era, @classicgolfreplays is another account which shows this generation of clubs being used by the best of the best in their heyday. Even better than the clubs are the outfits, haircuts and all leather tour bags to match.

It seems that this new generation of golfer – partially borne out of COVID-19 — is in need of clubs that can’t be sourced fast enough from the major OEMs, so they have gone trawling for clubs that were cool in a different time, and they want them now. Those golfers who match the age of the clubs are also experiencing a golfing rebirth, as the technology gains from the OEMs become incremental, many are now finding enjoyment from the classic feel of clubs as much as they are searching for an extra couple of yards off the tee.

Either way, the result is the same, and people are dusting off the old blades and cavities from years past and hitting the fairways more than ever before. With the desire shifting towards fun over challenge, they are even creeping forward to the tees that their clubs were designed to be played from and finding even more enjoyment from the game. If only I hadn’t got rid of those old persimmons in high school…

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The Wedge Guy: Top 4 reasons why most golfers don’t get better

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A couple of years ago, I attended a symposium put on by Golf Digest’s research department. They explored the typical responses as to why people quit or don’t play more – too much time, too expensive, etc. But the magazine’s research department uncovered the real fact – by a large margin, the number one reason people give up the game is that they don’t get better!

So, with all that’s published and all the teaching pros available to help us learn, why is that? I have my rationale, so put on your steel toe work boots, because I’m probably going to step on some toes here.

The Top 4 Reasons Golfers Don’t Improve

  1. Most golfers don’t really understand the golf swing. You watch golf and you practice and you play, but you don’t really understand the dynamics of what is really happening at 100 mph during the golf swing. There are dozens of good books on the subject – my favorite is Ben Hogan’s “Five Lessons – The Modern Fundamentals of Golf.” But pick any good one and READ IT. LEARN IT. It will help you immensely if you understand what the swing is really all about. Use a full length mirror to pose in key positions in the swing to match the drawings and photos. All the practice in the world will not help if you are not building a sound fundamental golf swing.
  2. Learning golf doesn’t start in the middle. A sound golf swing is built like a house. First the foundation, then the framing, roof, exterior walls, interior, paint, and trim. You can’t do one before the other. In golf, it all starts with the grip. If you do not hold the club properly, you’ll never accomplish a sound golf swing. Then you learn good posture and setup. If you don’t start in a good position, the body can’t perform the swing motion properly. With a good grip and a sound setup posture, I believe anyone can learn a functional golf swing pretty easily. But if those two foundations are not sound, the walls and roof will never be reliable.
  3. Most bad shots are ordained before the swing ever begins. I am rarely surprised by a bad shot, or a good one, actually. The golf swing is not a very forgiving thing. If you are too close to the ball or too far, if it’s too far forward or backward, if you are aligned right or left of your intended line, your chances of success are diminished quickly and significantly. The ball is 1.68 inches in diameter, and the functional striking area on a golf club is about 1.5-inches wide. If you vary in your setup by even 3/4 inch, you have imposed a serious obstacle to success. If you do nothing else to improve your golf game, learn how to set up the same way every time.
  4. Learn to “swing” the club, not “hit” the ball. This sounds simple, but the golf swing is not a hitting action: it’s a swinging action. The baseball hitter is just that, because the ball is in a different place every time – high, low, inside, outside, curve. He has to rely on quick eye-hand coordination. In contrast, the golf swing is just that – a swing of the club. You have total control over where the ball is going to be so that you can be quite precise in the relationship between your body and the ball and the target line. You can swing when you want to at the pace you find comfortable. And you can take your time to make sure the ball will be precisely in the way of that swing.

Learning the golf swing doesn’t require a driving range at all. In fact, your backyard presents a much better learning environment because the ball is not in the way to give you false feedback. Your goal is only the swing itself.

Understand that you can make a great swing, and often do, but the shot doesn’t work out because it was in the wrong place, maybe by only 1/4 inch or so. Take time to learn and practice your swing, focusing on a good top-of-backswing position and a sound rotating release through impact. Learn the proper body turn and weight shift. Slow-motion is your friend. So is “posing” and repeating segments of the swing to really learn them. Learn the swing at home, refine your ball striking on the range and play golf on the course!

So, there you have my four reasons golfers don’t get better. We all have our own little “personalization” in our golf swing, but these sound fundamentals apply to everyone who’s ever tried to move a little white ball a quarter-mile into a four-inch hole. Working on these basics will make that task much easier!

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