Equipment
U.S. retail golf equipment sales exceed record $1 billion mark
This summer, golf saw a surge in business as states emerged from COVID lockdown and equipment sales is one of the areas that has been booming.
On Wednesday, Golf Datatech, an industry research firm, announced that U.S. retail golf equipment sales surpassed the $1 billion mark for the third quarter – which is the first time sales have reached $1 billion for July, August and September.
That figure also represents the second-highest quarter ($1.013 billion in Q2, 2008) of all-time, and per Golf Datatech, golf equipment sales for 2020 are up a whopping 42% over the same period in 2019.
Speaking on the incredible surge in equipment sales, John Krzynowek, Partner, Golf Datatech, LLC, said
“The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year. Year-to-date sales for total equipment are now up 0.2% compared to 2019, and considering the size of the hole created by the shutdown in April and May this recovery has been nothing short of remarkable. While the US economy will not enjoy a ‘V Shaped Recovery’ in 2020, if golf continues on this trajectory we will be there soon.”
Per the company, the best selling items for September were golf bags at +19% and wedges at +18%, while golf shoes were +2%.
Overall, the golf club category was +0.9% for the month, with balls and gloves trending slightly lower at -2.7%. Krzynowek also revealed that rounds played was another area with surging numbers:
“These month-over-month sales records are unlike anything we’ve ever seen since Golf Datatech started tracking performance data in 1997. Our Rounds Played data also shows similar record-breaking growth over the past several months, which is a strong indication that avid golfers and newcomers alike are driving the sport to new levels right now.”
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Whats in the Bag
Team McIlowry (Rory McIlroy, Shane Lowry) winning WITBs: 2024 Zurich Classic
Rory McIlroy WITB
Driver: TaylorMade Qi10 (9 degrees @8.25) Buy here.
Shaft: Fujikura Ventus Black 6 X (45 inches)
3-wood: TaylorMade Qi10 (15 degrees) Buy here.
Shaft: Fujikura Ventus Black 8 X
5-wood: TaylorMade Qi10 (18 degrees) Buy here.
Shaft: Fujikura Ventus Black 9 X
Irons: TaylorMade Proto (4), TaylorMade Rors Proto (5-9) Buy here.
Shaft: Project X 7.0 (4-9)
Wedges: TaylorMade MG4 (46-09SB, 50-09SB, 54-11SB) Buy here, Titleist Vokey Design WedgeWorks (58-K @59) Buy here.
Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)
Putter: TaylorMade Spider Tour X3 Buy here.
Grip: SuperStroke Zenergy Pistol Tour
Ball: 2024 TaylorMade TP5x Buy here.
Grips: Golf Pride MCC
Check out more in-hand photos of Rory McIlroy’s WITB in the forums.
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Shane Lowry WITB
- Shane Lowry what’s in the bag accurate as of the Cognizant Classic.
Driver: Srixon ZX5 Mk II (8.5 degrees) Buy here.
Shaft: Mitsubishi Diamana D+ White 70 TX
5-wood: TaylorMade Stealth Plus Buy here.
Shaft: Graphite Design Tour AD DI 8 X
Irons: Srixon ZX Utility (3, 20 degrees) Buy here, Srixon ZX5 Mk II (4, 5) Buy here, Srixon ZX7 Mk II (6-PW) Buy here.
Shafts: Nippon N.S. Pro Modus3 Tour 120 X (3), KBS Tour 130 X (4-PW)
Wedges: Cleveland RTX 6 ZipCore Tour Rack (50-10 MID, 54-10 MID) Buy here, Cleveland RTX Full Face (58-8) Buy here.
Shafts: KBS Tour Wedge X Black
Putter: TaylorMade Spider Tour Z Buy here.
Grip: SuperStroke Zenergy Pistol 1.0
Grips: Golf Pride Tour Velvet
Ball: Srixon Z-Star XV Buy here.
The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
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Whats in the Bag
Steve Stricker WITB 2024 (April)
- Steve Stricker WITB accurate as of the Zurich Classic. More photos from the event here.
Driver: Titleist TSR3 (9 degrees, C4 SureFit setting)
Shaft: Fujikura Motore Speeder VC 7.2 X
3-wood: Titleist 915F (13.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White 80 TX
Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 X
Irons: Titleist T200 (3, 4), Titleist T100 (5-9)
Shafts: Project X 6.5
Wedges: Titleist Vokey SM8 (46-10F @55), Titleist Vokey SM10 (54-10S @53), Titleist Vokey SM4 (60 @59)
Shafts: True Temper Dynamic Gold X100 w/Sensicore
Putter: Odyssey White Hot No. 2
Ball: Titleist Pro V1x
Grips: Golf Pride Tour Velvet Grip Rite
Check out more in-hand photos of Steve Stricker’s clubs here.
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Whats in the Bag
Alex Fitzpatrick WITB 2024 (April)
- Alex Fitzpatrick what’s in the bag accurate as of the Zurich Classic.
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus TR Black 7 X
Hybrid: Ping G430 (19 degrees)
Shaft: Fujikura Ventus Black HB 10 TX
Irons: Ping iCrossover (2), Titleist T100 (4-PW)
Shafts: Fujikura Ventus Black HB 9 TX (2), Nippon N.S. Pro Modus 3 Tour 120 X (4-9)
Wedges: Titleist Vokey Design SM10 (50-12F, 56-12D, 60-08M)
Shafts: Nippon N.S. Pro Modus 3 Tour 120 X
Putter: Bettinardi SS16 Dass
Grips: Golf Pride MCC
Check out more in-hand photos of Alex Fitzpatrick’s clubs here.
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