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Tour Edge Hot Launch 521 Series hybrids

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The Tour Edge C521 hybrids bring with them the same technology and game improvement advantages as the C521 driver and fairway woods for players looking to maximize forgiveness in a traditionally shaped club. The newly configured head shapes include the Houdini Sole, which places more mass low and farther away from the face to achieve an extremely high MOI, along with Tour Edge’s patented diamond face technology.

Tour Edge C521 hybrids

According to Tour Edge, the rear sole weighting and deep CG of the C521 increases the total MOI four percent by lowering the CG by 10 percent and pushing it 14-percent farther back in the head compared to the previous best selling HL4. This reconfiguration results in higher launch angles, a higher shot apex, and more carry—which helps golfers hit it farther and land it softer—key factors in holding greens from longer distances and scoring better.

The Tour Edge E521 Hybrid

The Tour Edge E521 hybrids continue the “E” Series philosophy by pushing weight as low and as far back as possible in a shallow offset clubhead. According to Tour Edge, the E521 hybrids have a CG that is a shocking 30 percent further back than the previous HL4! This shift along with the lowering of the CG by seven percent results in a total MOI boost of nine percent, which, like the “E” Series driver and fairway wood, officially makes them the highest-launching and easiest-to-hit hybrids Tour Edge has ever produced.

Like the namesake magician, the Houdini Sole works magic by pushing mass farther back without increasing friction when the club contacts the turf. Just like the E521 fairway, the reshaped hybrid sole reduces ground interaction by 35 percent. This is a big help for medium-to-slower speed players who use their hybrids all over the course including out of the rough. This combined with the shallow head and offset makes for one easy club to hit that helps golfers reduce the most common miss (a slice).

Just like the other “metals” in the E521 series the hybrids come stock with Control Length Shaft Technology, which makes the stock lengths shorter to help improve overall contact. The 3 hybrid starts 39.75″ and progresses .75″-.5″ down from there depending on the club, this makes them close to an inch shorter than most manufacturers’ stock lengths. It has been proven that shorter lengths improve the efficiency of contact leading to better control and tighter dispersion. Tighter dispersion leads to more greens hit, more greens hit leads to fewer putts, and few putts mean lower scores.

Hot Launch 521 Series hybrid technology

Even though the C512 and E521 hybrids are targeted towards different golfers, they do share technologies to offer more consistent ball speeds, higher launch, and increase forgiveness.

Diamond & 17-4 Steel Cup Face – The diamond face was designed with the help of finite element analysis to simulate energy transfer and helps the hybrids (like the fairway woods) produce faster and more consistent ball speeds on off-center hits by placing mass where it’s needed. It features 29 varying thick and thin diamond “mini-trampolines” on the back of the 17-4 steel face cup face to increase performance.

This technology was previously only available in Tour Edge’s premium Exotics line, but by bringing it to the Hot Launch series they offer greater performance at an undisputed value.

“To be able to take an amazing innovation like Diamond Face that changed the level of what we produced with Exotics EXS and to be able to bring it over to Hot Launch is a huge deal for the performance characteristics of these clubs. This is going to help a lot of golfers gain speed and power.”

Power Channel – The Power Channel sits on the sole of the club behind the clubface to increase face flex and help boost ball speeds on shots hit lower on the face – this along with the deeper center of gravity makes the hybrids just that much more forgiving on lower face strikes. On the C521 hybrid, the channel is 25% deeper than the previous HL4.

Thin body construction – Just like the 521 Hot Launch fairway metals, the hybrids are constructed of 17-4 stainless steel and utilize a thinner and lighter forged steel crown to save weight and lower CoG for added forgiveness. Tour Edge has done everything they can to bring fairway wood technology to their hybrids to help golfers see better results from their clubs.

Acoustic Engineering – Last but certainly not least, the other continued design feature of the hybrids that is also present in the 521 series driver and fairways are the sound diffusion bars to improve impact sound.

Price, specs, and availability

The Tour Edge C521 and E521 hybrids will retail for $129.99 each.

All Tour Edge Hot Launch clubs, including the 521 series hybrids, are hand-built in the United States and are part of Tour Edge’s 48-hour custom fitting delivery and lifetime warranty programs.

C521 Hybrid Specs

Stock Shaft: Aldila Rogue (hybrid): 50g L-Flex, 50g A-Flex, 60g Regular-Flex, 60g Stiff Flex, and 60g X-Flex
Stock Grip: Lamkin Z5, available in undersize, standard, and Midsize.

E521 (Offset) Hybrid Specs

Stock Shaft: Mitsubishi Fubuki HD (hybrid): 50g L-Flex, 55g A-Flex, 55g Regular Flex, and 60g Stiff Flex
Stock Grip: Lamkin Z5, available in undersize, standard, and Midsize.

Both of the new Hot Launch 521 hybrids will be available on November 1.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

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Equipment

Ben Hogan adds GS53 MAX driver to lineup

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Ben Hogan golf is throwing its Hogan flat cap into the ring and entering the MAX driver-category with the introduction of the all-new 460cc GS53 MAX driver.

The GS53 MAX creates extra forgiveness, thanks in part to its multi-material construction and a 22-percent larger and 11-percent taller face than the current GS53. For those that love the original GS53, don’t worry it will continue to remain in the line, with the new MAX being a line extension for those looking to get extra help on shots missed around the face.

The driver is constructed from 4 distinct pieces

  • Carbon composite crown to reduce mass around the top of the driver’s head and to push more mass low to increase MOI.
  • Forged face for precision, and ball speed
  • Titanium soleplate with perimeter mass
  • Tungsten weight at the rear of the sole to further increase MOI and help increase launch while reducing spin.

Thanks in part to the weight savings from the crown, the titanium soleplate has more mass positioned away from the face and around the edges to increase the stability of the head, and to acoustically tune the driver for a solid sound at impact.

“The combination of the lightweight composite crown and tungsten sole weight allows us to position the Center of Mass so that we maximize launch while decreasing the amount of ball spin. This provides a higher ball flight, especially for players who don’t have Tour-caliber clubhead speeds for increased carry and roll out. “
– Scott White, CEO, Ben Hogan Golf Company.

The GS53 MAX driver will initially be available right-handed and come in lofts of 9° and 10.5°. It will be adjustable using their proprietary hosel adjustment system known as “flight control”, which offers the ability to add or decrease loft by 1° and lie angle all while never having to worry about realigning the shaft/grip.

The last part of the driver puzzle is the shafts options and to increase the value to consumers the GS53 MAX comes with the choice of three premium aftermarket shafts including:

  • Project X HZRDUS Smoke Black for golfers seeking a lower trajectory
  • Mitsubishi Chemical Tensei CK Blue for golfers seeking a mid trajectory
  • UST Mamiya Helium for those seeking a higher trajectory

Price, specs, and availability 

Thanks to Ben Hogan Golf’s direct-to-consumer model, the new 460cc GS53 MAX, is available starting today fior $355.00 with the choice of the 3 premium shaft options.

For more information on other Ben Hogan clubs including fairway woods, hybrids, irons, wedges, and putters or to purchase the GS53 MAX Driver visit www.benhogangolf.com.

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U.S. retail golf equipment sales exceed record $1 billion mark

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This summer, golf saw a surge in business as states emerged from COVID lockdown and equipment sales is one of the areas that has been booming.

On Wednesday, Golf Datatech, an industry research firm, announced that U.S. retail golf equipment sales surpassed the $1 billion mark for the third quarter – which is the first time sales have reached $1 billion for July, August and September.

That figure also represents the second-highest quarter ($1.013 billion in Q2, 2008) of all-time, and per Golf Datatech, golf equipment sales for 2020 are up a whopping 42% over the same period in 2019.

Speaking on the incredible surge in equipment sales, John Krzynowek, Partner, Golf Datatech, LLC, said

“The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year. Year-to-date sales for total equipment are now up 0.2% compared to 2019, and considering the size of the hole created by the shutdown in April and May this recovery has been nothing short of remarkable. While the US economy will not enjoy a ‘V Shaped Recovery’ in 2020, if golf continues on this trajectory we will be there soon.”

Per the company, the best selling items for September were golf bags at +19% and wedges at +18%, while golf shoes were +2%.

Overall, the golf club category was +0.9% for the month, with balls and gloves trending slightly lower at -2.7%. Krzynowek also revealed that rounds played was another area with surging numbers:

“These month-over-month sales records are unlike anything we’ve ever seen since Golf Datatech started tracking performance data in 1997. Our Rounds Played data also shows similar record-breaking growth over the past several months, which is a strong indication that avid golfers and newcomers alike are driving the sport to new levels right now.”

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Equipment

‘Play a big driver. Why not big irons?’ – GolfWRXers discuss

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In our forums, our members have been discussing the case for big irons. WRXer ‘2Down’ plays a Ping G410+ driver and has recently put Ping’s G710 irons in the bag, saying:

“Wondered how many play a large headed driver and play a draw or fade off the tee but when they pull an iron it’s some blade size thing so they can “work” the ball.

Recently I put G710 in the bag and answered my question for myself. They feel different for sure, but I am quickly adapting to only bringing the putter with me to the green.”

Our members have been discussing the combination in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Itsjustagame: “Personal preference but big irons tend to have more bounce, more offset and wider soles some or all of which may not suit a particular player.”
  • Fairway14: “Driver is played from a lie with the ball sitting on a tee, irons are played from a variety of lie types.”
  • J13: “They don’t really make “big” irons for players. Most have offset low CG for high launch, and super strong lofts.”
  • LeoLeo99: “I love my big irons. G400. Best I’ve ever used.”

Entire Thread: “Play a big driver. Why not big irons?”

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