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An inside look at the world of golf club design

Published

4 years ago

Sep 22, 2020

The design process has always fascinated me, especially when it comes to golf clubs.

The ability to create something new while also making them distinctly recognizable within a brand is impressive. The most parallel comparison I can draw would be in the car industry, where new models are released on a yearly basis that both look familiar yet refined. Add in the technological improvements, and you create something worth upgrading to.

The keyword here is “improvement,” because when OEMs release new equipment, the ultimate questions from golfers are “How is this better, and how can it help my game?” There is no doubt we are seeing advancements in technology, but whether those advancements are designed for you or a different segment of golfers is up the engineers behind the products. I have had the opportunity to speak with designers and engineers from multiple OEMs, and they all have a few things in common.

Obviously, nobody is trying to design a worse-performing golf club, and the process to create something new always starts with goal setting.

Pulling levers and reaching goals

Like with any engineering project, end goals are mapped out, with performance and looks as key factors in the success of the project. Thanks to computer modeling, and a deep understanding of materials, it’s not overly difficult for engineers to design to the far outreaches of what’s possible—but the difference between possible and playable is massive.

For example, we have seen extremely low spin drivers enter the market and help golfers hit it further, but to build that Center of Gravity (CG) location into a driver, you have to sacrifice forgiveness. On the other end of the spectrum, you can create a driver that goes very straight with higher MOI but then you lose the potential to maximize distance – its a fine balancing act and engineers are very good at pulling the right levers to balance performance depending on the target demographic.

So to answer one of the questions from the top “how is this better?”, in some individual cases it might actually not be, it could be that a previous generation had all the design characteristics to perfectly match your game. That doesn’t mean designers haven’t actually created a better club, it just means that it’s not better for you!

One of the best examples is in modern-day fairway woods. Unlike drivers where the end goal is to continue to drive the ball as far as possible, with a fairway wood it is a fine balancing act between distance and control. A 3-wood that goes as far as your driver off the tee doesn’t make a lot of sense since you already had a driver, and if it can’t be hit from the fairway, then you are basically wasting a spot in your bag.

Who’s driving the technology?

When we look at the golf industry as a whole, it is a substantial economic driver, but compared to other industries that rely on using the same raw materials to produce products, golf is just a tiny fraction of that business. No other part of the industry better exemplifies this than golf shafts.

They are made from exotic raw materials, including various forms of carbon fiber that can be quite expensive, but when you compare the types and amounts of carbon fiber used in golf shafts versus commercial and military aviation applications, then golf is obviously a very small player. This is why we see golf shaft companies utilizing materials from the aviation industry—the most recent example is the ProjectX RDX line of shafts which uses HexTow® carbon fibers to add more stability to the already extremely stable line of HZRDUS Smoke shafts. Although you might have never heard of Hexcel before this, to put them into perspective, they topped over $3.25 billion dollars in sales last year–that’s near twice the sales of Callaway’s entire portfolio.

Photo by S. Ramadier – Airbus

The same goes for club heads. Maraging steel, for example, which is used in both fairway woods and even some iron faces, wasn’t developed for golf clubs, it was developed in the 1950s, and was primarily used in military applications including rocket casings. We still use it today even though it was developed in the age or persimmon woods—How’s that for a mind-bender?

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Tour Photo Galleries

Photos from the 2024 PGA Championship

Published

1 hour ago

May 14, 2024

GolfWRX Staff

GolfWRX is on site this week at Valhalla Golf Club in Louisville, Kentucky, for the PGA Championship.

While we see fewer equipment changes and new gear seeding at major championships, we get a look at custom gear and looks into the bags of players we rarely see, which is just as exciting. In the case of the PGA Championship, this means a look at the gear some of the PGA Professionals who qualified for the tournament will be gaming, and LIV players, such as Jon Rahm and Patrick Reed.

Check out links to all our albums from Valhalla below and check back throughout the week as we continue to update.

General Albums

2024 PGA Championship – Monday #1

WITB Albums

Pullout Albums

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Morning 9: Is it Rory’s time? | Stricker WDs | Why Valhalla is a great major venue

Published

4 hours ago

May 14, 2024

Ben Alberstadt

By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Tuesday morning, golf fans, as we gear up for the PGA Championship from iconic Valhalla.

1. Is now the time Rory finally ends major drought?

BBC’s Iain Carter…”But given the imperious form he showed in Charlotte last week, perhaps this is the PGA Championship to rekindle the ruthless streak of old. And not just because he is back at Valhalla (the Nordic word for the hall of the fallen).”

“It also became clear last week that McIlroy is somewhat persona non grata to the PGA Tour’s Policy Board. His views on a global future for this damagingly split sport do not seem to chime with the American dominated body.”

“His offer to return to the board from which he resigned earlier this year was rejected and he has been left as a mere non-voting member of the “transaction committee” dealing with a potential deal with Saudi Arabia.”

“McIlroy insists there are “no hard feelings” but there should be.”

“No player has worked harder for their sport during this period of unprecedented tumult and the board has rejected someone many people regard as the game’s most articulate and enlightened international voice.”

“Now is, surely, the time for McIlroy to feel slighted and respond with his clubs. Play as though he has a chip on his shoulder, but in the knowledge that he is generationally the most consistent golfing force out there.”

Full piece.

2. Scheffler in for PGA Champ after birth of child

Jaclyn Hendricks for PGATour.com…”Scottie Scheffler and wife Meredith’s bundle of joy has arrived.”

“The couple welcomed their first child, just weeks after Scheffler claimed his second Masters victory in three years.”

“Sports Illustrated’s Bob Harig tweeted Saturday that the baby was born and Scheffler will play in this week’s PGA Championship — the second major of the season.”

“There’s been nothing official from Scottie Scheffler, his team or the Tour… But word is he will be at Valhalla for the PGA next week after winning four of his last five tournaments, including the Masters. He is currently on the Tuesday interview schedule for 3:30 p.m. #babyborn,” Harig wrote over the weekend.”

Full piece.

3. “Erik van Rooyen, friends and family live in honor of ‘Trazzy’”

That’s the headline of Ryan Lavner’s superb piece on Erik van Rooyen and his departed best friend Jon Trasmar. An excerpt would be an injustice. Go read it!

Full piece.

4. Stricker out of PGA citing fatigue

AP report…”Steve Stricker decided Sunday to withdraw from the PGA Championship at Valhalla, citing the difficulty of playing four times in a span of five weeks.”

“Stricker, 57, was eligible by winning the Senior PGA Championship last year. He, John Daly and Phil Mickelson are the only players to have competed at Valhalla each of the previous three times the PGA Championship was held there.”

Full piece.

5. Why Valhalla is a great venue for major championships

Garrett Morrison for The Fried Egg…”But before we start slinging mud (of which there will be plenty in Kentucky this week), let’s pause to think about why Valhalla tends to generate close final-round battles featuring elite players. It’s not magic: the course has long par 3s and 4s, narrow fairways, and smallish greens surrounded by rough and bunkers. This style of design and setup, which practically defines the PGA Championship’s modern brand, gives an outsize advantage to a skill that many star players share: power. Length off the tee and the ability to muscle the ball out of rough to a well-protected green will be near-prerequisites for contending at this week’s PGA Championship. If Brooks Koepka, Rory McIlroy, Scottie Scheffler, Jon Rahm, and Bryson DeChambeau show up with any kind of short-game and putting form, they will be in the mix on Sunday. And the presence of such A-listers on the leaderboard will further burnish Valhalla’s reputation as a serious venue.“

“It does not follow, however, that Valhalla is a great golf course. In fact, I find it a fairly mediocre and bland one. Very few holes offer multiple options of the tee (the exceptions being the short par-4 fourth and the double-fairway par-5 seventh), most of the greens lack memorable contouring, and the recovery shots from around the fairways and greens are one-dimensional and repetitive. So even if Sunday turns out to be a barn-burner, the first three rounds, when the focus will be on the course and the shots demanded, will probably be sleepier, aside from the inevitable Blockie walk-and-talk.”

Full piece.

6. Dunne resigns from policy board

Mark Schlabach for ESPN…”Jimmy Dunne, who last year helped negotiate the PGA Tour’s controversial framework agreement with Saudi Arabia’s Public Investment Fund, resigned from the tour’s policy board on Monday.”

“In Dunne’s resignation letter, a copy of which was obtained by ESPN, Dunne wrote that “no meaningful progress has been made towards a transaction with PIF” and that “my vote and my role is utterly superfluous” now that player directors outnumber independent directors on the policy board. Dunne’s resignation was effective immediately.”

“It is crucial for the Board to avoid letting yesterday’s differences interfere with today’s decisions, especially when they influence future opportunities for the tour,” Dunne wrote. “Unifying professional golf is paramount to restoring fan interest and repairing wounds left from a fractured game. I have tried my best to move all minds in that direction.”

“Along with PGA Tour commissioner Jay Monahan, Dunne and policy board chairman Ed Herlihy secretly negotiated the framework agreement with the PIF, which is financing the rival LIV Golf League. Monahan and PIF governor Yasir Al-Rumayyan announced the deal on June 6. Most PGA Tour players — including some player directors — were unaware of the deal until it was announced on TV.”

Full piece.

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News

Tour Rundown: Rose blooms, Rory rolls

Published

1 day ago

May 13, 2024

Ronald Montesano

This week last year, I found myself praying to the weather goddesses and gods that Rochester would be spared their wrath over the next seven days. The 2023 Oak Hill PGA Championship (that was slated for August when the contract was signed) was on the horizon, and I wanted my region to show well. Things turned out fine, with all four seasons making an appearance, a PGA Professional (Blockie!) stealing hearts, and a proven champion in Koepka (although I was pulling for Viktor.)

This year, no concerns. Louisville will shine this week at Valhalla, but we’ve matters to consider before we look to four days of coverage this week. Nelly did not win on the LPGA this week, so who did? The PGA Tour held two events in the Carolinas, and Tour Champions celebrated a major event in Alabama. Four noteworthy events to run down, so let’s head to RunDownTown and take care of business.

LPGA @ Founders Cup: Rose blooms

There was a sense that Rose Zhang might have a role in the 2020s version of the LPGA. After winning everything there was in amateur golf, she came out and won her first tournament as a professional. That was last May and, let’s be honest, who among us thought it would take 12 months for Zhang to win again? Rhymes with hero, I know.

This week in New Jersey, eyes were on Nelly Korda, as she made a run at a sixth consecutive win on the LPGA circuit. Korda ran out of gas on Saturday, and that was just fine. Madelene Sagstrom and Zhang had turned the soiree at Upper Montclair into a battle of birdies. Gabriela Ruffels came third at nine-under par. No one else reached double digits under par but Sagstrom and Zhang. They didn’t just reach -10…they more than doubled it.

Sagstrom had the look of a winner with five holes left to play. She was three shots clear of Zhang, at 23-under par. The Swede played her closing quintet in plus-one, finishing at 22-deep, 13 shots ahead of Ruffels. That performance we’d anticipated from Zhang? It happened on Sunday. She closed with four birdies in five holes to snatch victory number two, by two shots. Spring is a lovely time for a Rose in bloom.

Take a look back at hole No. 1… @rosezhang is living life on the edge ? pic.twitter.com/o6z6SK7TRA

— LPGA (@LPGA) May 12, 2024

PGA Tour @ Wells Fargo: Rory the Fourth is crowned in Charlotte

Xander Schauffele is a likable lad. He has an Olympic gold medal on his shelf, and a few PGA Tour titles to his credit. Even X knows that even par won’t get much done in a final round unless conditions are brutal. They weren’t brutal at Quail Hollow on Sunday. X posted even par on day four. It kept him ahead of third-place finisher Byeong Hun An but gave him zero chance of challenging for the title.

Paired with Xander in round four was the King of Quail, Rory McIlroy. The Northern Irishman had previously won thrice at the North Carolina track, and he was champing at the bit to gain some momentum on the road to Louisville. While Xander scored increasingly worse along the week (64-67-70-71) McIlroy saved his best round for the final round. Thanks to five birdies and two eagles, McIlroy ran away with the event, winning his fourth Wells Fargo by five over Schauffele.

HOLE-OUT EAGLE FOR RORY!!!

He now leads by SIX! pic.twitter.com/UE49lwfwNC

— PGA TOUR (@PGATOUR) May 12, 2024

PGA Tour @ Myrtle Beach Classic: a little CG won the inaugural week

It always seemed odd that the PGA Tour had zero stops along the Grand Strand each season. This week’s event seemed odd in that the golfers played the same course each day, and there were zero handicaps involved. Most events at Myrtle Beach involve hundreds of amateurs at dozens of courses, with all sorts of handicaps.

The Dunes Club is a Robert Trent Jones Sr. course, down toward Pawley’s Island. It claims what used to be considered an unreachable, par-five hole, the watery 13th. Nothing is unreachable any longer, including a 22-under par total for a six-shot win. Chris Gotterup, a former Rutgers and Oklahoma golfer, played sizzling golf all week and won by a sextet of shots. Gotterup opened with 66, then improved to 64 on Friday. His Saturday 65 sounded a beacon of “come get me,” and his closing 67 ensured that second place was the only thing up for grabs.

Chasing the podium’s second level were a bunch of young Americans. In the end, Alastair Docherty and Davis Thompson reached 16-deep, thanks to rounds of 64 and 68 on Sunday. They held off six golfers at 15-under par. The victory was Gotterup’s first on tour and should be enough to get him a Wikipedia page, among other plaudits.

Leader by SIX!
@ChrisGotterup | @MyrtleBeachC pic.twitter.com/TVdA6ZPYc4

— PGA TOUR (@PGATOUR) May 12, 2024

PGA Tour Champions @ Regions Traditions: Vindication for Dougie

Doug Barron, if I recall correctly, was suspended by the Powers That Be, way back in 2009, for testosterone. He was naturally low in the hormone, so he took supplements. This did not sit well with certain admins, so he was put on the shelf for 18 months. Not cool.

In 2019, Barron came out on the Tour Champions. He won in August. The next year, despite the craziness of Covid, he won again. Barron hit a dry spell for a few years. He kept his card, but accrued no additional victories. In late April, Barron showed serious signs of life, with a t2 at Mitsubishi. This week in Birmingham, he jumped out to a lead, lost it, then gained it back on Saturday. With major championship glory on the line, Barron brought the train into the station with 68 on Sunday.

Stephen Alker, the man who could not lose just two years ago, gave serious chase with a closing 63. He moved up 11 slots, into solo 2nd on Sunday. He finished two shots back of the champion. Two shots ain’t much. Cough once and you drop a pair. Third place saw a three-way tie, including last year’s winner (Steve Stricker) and runner-up (Ernie Els.) Despite the intimidating presence of the game’s greats, however, Doug Barron had more than enough of everything this week, and he has a third Tour Champions title to show off.

At the @RegionsTrad, all champions receive a green bike.

Doug Barron decided to take a victory lap ? pic.twitter.com/bEzENMjZwv

— PGA TOUR Champions (@ChampionsTour) May 13, 2024

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