19th Hole
Is Adams Golf coming back?
If you happen to have “Adams Golf is resurrected” on your 2020 golf equipment bingo card—congratulations because it appears that after a total social media and club release blackout which started in May of 2016, something has awoken this OEM (or at least the social media manager) from a deep sleep.
The first sign of life was on their Twitter page, followed by an identical post on their Instagram page towards the end of last week referring to Pinehurst and the limited edition headcovers they produced for the 2014 major championships.
Then yesterday afternoon, there was a followup post on Instagram showcasing their XTD Forged irons backdropped by a links course. If Adams is looking to drum up interest based on nostalgia, so far they are doing a great job because the XTD Forged irons are still considered to be one of the best they ever produced. In fact, we should probably give more credit to Adams for introducing the world to a better player’s floating face iron.
What does it really mean for Adams?
Is this someone in TaylorMade’s marketing department having a bit of fun? Remember TaylorMade back when it was still TaylorMade/Adidas bought Adams and all of its IP in the spring of 2012 for around $70 million. I recounted why that may have occurred here: Remembering the greatest club launches of 2011, which went into a deep history on slotted wood technology and the end of Adams.
From what I have experienced, Adams still has a deep cult following with better players thanks to the hybrids they produced as well as their forged irons, which flew well under the radar for a long time but were among the best in the business. Even their final line of XTD woods pushed the boundary of technology and offered amazing performance.
In the end, this could be just a few people having some fun with an old social media account to judge interest and get some feedback—which I should note is clearly working, because I sat down to write this. The other more plausible explanation is TaylorMade is actually looking to bring Adams back as a more price-conscious option, which makes some sense since considering the recent influx of new golfers in 2020 and the massive popularity of package sets—something Adams was well known for.
Whatever is happening we will continue to ask questions until we get to the bottom of this Adams mystery.
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19th Hole
Butch Harmon reveals what he worked on with Rory McIlroy during visit earlier this year
While speaking on the “Son of a Butch” Podcast, legendary swing coach Butch Harmon revealed what he worked on with Rory McIlroy when the four-time major champion went to visit him after the Players Championship this season.
Butch Harmon on what he worked on with Rory:
“The work I did with him wasn’t a tremendous amount of changing what he did, it was his attitude and the way he played certain shots. From 150 yards and in he made a full swing like he was hitting a driver and I wanted him to make…
— Matt Vincenzi (@MattVincenziPGA) May 15, 2024
“The work I did with him wasn’t a tremendous amount of changing what he did, it was his attitude and the way he played certain shots. From 150 yards and in he made a full swing like he was hitting a driver and I wanted him to make more 3 quarter swings and chop the follow through off a little. He’s a very high ball hitter, but with short irons high balls aren’t good, it’s hard to control, we wanted to bring the ball flight down.”
The work certainly seemed to help McIlroy, as he went on to win the Zurich Classic alongside Shane Lowry and the Wells Fargo Championship at Quail Hollow in back-to-back starts.
Rory will now tee it up at Valhalla for the PGA Championship, which is the site of his most recent major victory in 2014.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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19th Hole
Brandel Chamblee says this technological development was key to Phil Mickelson winning major championships
While speaking with GolfWRX, Golf Channel’s Brandel Chamblee shared that he believes the solid core golf ball helped Phil Mickelson win major championships.
“One of the consequences of the solid core golf ball coming around was it put the straightest of hitters in the rough.
“Phil started winning majors in 2004, I don’t think that’s any coincidence. I think he started winning majors after the solid core golf ball came along and put everybody in the rough.
“And so [Phil] is like ‘I got you in the rough, I’m going to kick your a**. This is my game. I’ve been in the rough my whole career. I can go over trees, through trees, around trees.’
“Because he’s got that amazing creativity and Phil is an underrated iron player, phenomenal iron player. Great, great great out of the trouble. If you put the top-40 players on a list and ranked them in terms of accuracy, he would be 40th.
“So, I think that was one of the consequences of the solid core golf balls was it allowed Phil to win major championships.”
Mickelson went on to win the Masters in 2004 as well as five additional majors from 2004-2021 including three total Masters, two PGA Championships, and an Open Championship.
Check out the full interview with Chamblee below:
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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19th Hole
Former Augusta National employee pleads guilty to transporting stolen Masters memorabilia; Arnold Palmer’s green jacket among stolen items
The document was filed in the U.S. District Court for the Northern District of Illinois.
Since then, more details have emerged about the case.
According to Darren Rovell of Cllct, one of the items that was stolen was Arnold Palmer’s green jacket.
The Chicago Tribune also reported that Globensky was able to steal the merchandise due to his role as a former warehouse coordinator at Augusta National who oversaw the Masters merchandise that was sold.
Rovell states that “A source with intimate knowledge of the case said an Augusta National member, who knew the jacket was missing, contacted a well-known collector who had gained a reputation for tracking down rare items. The member’s goal was to return the jacket to Augusta under the guise of purchasing it in a private sale.”
The plan worked, and the man agreed to sell the jacket for an agreed upon price of $3.6 million. After the sale was complete, the FBI swarmed the house of the thief.
Cllct also reported that Globensky pled guilty in a federal court in Chicago on Wednesday and now faces up to 10 years in prison.
The Chicago Tribune adds that Globensky’s plea deal includes an agreement to provide the government a cashier’s check for $1.5 million in the next few days.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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