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Opinion & Analysis

So you wanna work in golf media…

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I get this question all the time: “So, how does someone get a job in golf media?”

Hmm…I could give you a bunch of tips, ideas, resume suggestions, etc. I’m not going to. All I know is how I got here. It’s a story of passion, initiative, blind luck, God, and desperation.

I feel like in the telling of how I got here you will see a path but not the only path.

My story—condensed into the point golf gear took over my life.

It’s 1993, and I’m a sophomore in high school at John F. Kennedy Memorial in Burien, Washington. I was a baseball player my whole life, and for whatever reason that summer, I decided it wasn’t for me anymore, and I wanted to go scrub clubs, pick balls and have the occasional lung dart with my buddies at the local country club. At that time, golf was something to me just shy of an afterthought. I had played the occasional short 9 as a kid, went to a camp or two, but in all honesty, it was just another game.

Fast forward to my first week working at Rainier G&CC—the second assistant was a guy named Mike Montegomery (DOG at Glendale CC now), and he took me to the range to help pick balls and hit some into the net. After about 30 mins of pounding balls, I was hooked. Hook, line, and sinker.

I’m an obsessive person by nature, so when I get into something, it becomes a bit scary—I want to know everything. That’s when the equipment junkie revealed himself, and it all started with a trip to the dentist and an issue of Golf Digest.

This one…

Golf Digest, February issue, 1993

This magazine started the whole thing. No, it wasn’t the fact that Phil Mickelson graced the cover, it was the advertisements. The color codes of Ping, the black and gold of Cobra, Titleist Tour Balata, Founders Club, and on and on. Everything looked just so damn awesome. I wanted to try, see, touch and feel everything I could. And I did. From that point, until even today, golf and golf gear dominate a good chunk of my thoughts every day.

Lesson #1: To do this job well….you have to obsessed.

Now we are in 2005. I’m working in Irvine, California, for LendingTree slanging equity loans to the A paper client,s and in the search engine, I type David Duval golf clubs…

Before I go further it must be acknowledged that my good friend Nico Bollini and I used to spend HOURS on Getty images and at the local Wajamaya scouring pictures of players bags in Golf Classic magazine and any close-ups Getty would catch. Instead of going to parties and chasing girls as normal people do, we were trying to see what shaft Ray Floyd had in his Bridgestone J’s driver.

Back to DD. I type in “David Duval golf clubs,” and I land on this weird forum thing called BombSquad Golf. It was a site that not only talked gear in-depth like Nico and I did, but they had some dude taking pics at tour events. It was golf porn. I was in. Eventually, BSG became nothing, and Richard Audi and GolfWRX.com took over. That story is very well told, so I won’t go into it.

That fueled my golf junkie for a long time. It wasn’t until 2012 and the urging from my then-girlfriend that I began writing for WRX. Since I was on the site so much and had so many opinions, she jokingly said, “You should write for them,” to which I replied, “I should.”

This is where luck comes in. I found the contact info at the bottom of the site and ended emailing Zak, the editor at the time.

“Hi Zak,

My name is John Wunder and I am extremely excited and interested in writing for Golfwrx! I have been a member of this site for over 6 years now and I have always admired the professionalism and in-depth coverage that your site provides. I am what they would call in the golfing streets a “Junky”. Tour news, college news, equipment trends, companies, in the bag info, history, etc. You name it, I know it. I’m a lifer and the only thing I have left to do to get my fix is either learn how to putt and play the mini-tours or start writing. Unfortunately, even the belly putter was of no use to me so writing it is! As writing goes my experience is limited with the exception of the occasional Facebook comment but my knowledge of the game and its culture is undeniable.  I’m dying to be apart of this thing and if I had not been scrolling to the bottom of the page I would not have noticed the link to you. Maybe it’s a sign from the Golfing Gods, you never know. Any information you can give would be much appreciated.  I Look forward to hearing from you.”

Lesson #2: You won’t know what’s possible until you ask.

Eventually, Zak gave me a shot and from 2012 to 2018 I wrote roughly 30-40 articles for WRX. For fun, for free, for the love of the game. I wrote opinion pieces, did some video articles, reviews, tournament recaps, etc. Every time they asked, I said HELL YES. Why not? Golf content is what I think about all day anyway. It requires no real study or extra work to execute. It’s something I can just sit down and do, sometimes quickly.

Now we find ourselves in 2018. It’s late January. My son Seve had just been born and my main source of income at the time (film/tv) was slow and unpredictable. I had two months of savings left, no consistent income coming in to speak of, and with two kids and my girl that I am supporting. Things got scary. Desperate is a better word. In that desperation, a decision was made. I wanted to finally do the thing I’ve always wanted to do. Work in the golf business.

I sat down and mapped out my plan…

Lesson #3: Don’t be afraid of desperation. God can be found there.

But how? What can I bring to the table?

Remember obsession? Remember the power of asking?

I knew my knowledge of the tour and golf equipment was abnormal, to say the least. It still is. I knew that I had a Rolodex to choke a horse, and I had the email of someone at WRX that I could plead my case to. The editor at the time, Andrew Tursky. My email to him was very similar to my email to Zak. I plainly told what I wanted to do, why they needed me, and left it at that.

The term the squeaky wheel gets the grease is so true in my case—every job I have ever chased, there were two things I made sure were in place…

  1. I knew my passion equaled my knowledge
  2. I was willing to hear NO multiple times until the right YES came along.

Lesson #4: Know where you want to go (and tell people).

That email turned into a face-to-face with the GolfWRX brass, to a “yes we will hire you,” to getting a job doing what I love.

The job I was hired for has mutated into something way different. Every person at GolfWRX.com does multiple jobs—there is really no definitive titles or boxes we fit in. It’s a passionate, nimble crew and to a person, everyone is a golf junkie degenerate, including the owner, Rich. That was the deciding factor of going down this path. Yes, I wanted the job, but after meeting Richard Audi and discovering he was just as crazy as I am, I knew I had to work for that man.

The moral of the story is this: Golf media is not a box anymore. You don’t need a degree in journalism or your doctorate in Bill Shakespeare.  It’s the time of the hustler. So, if you have something to say, say it, something to show, show it, and most importantly if you want to get in, ASK. ASK. ASK. Someone will say yes eventually and when they do, what you do with that YES is up to you.

Hope this gives you a hint that like anything else, there is not one door, there are multiple. Knock, scream, kick, and do it with some fire.

Lesson #5: ANYTHING is possible if you want it bad enough

 

 

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Johnny Wunder is the Director of Original Content, Instagram Manager and Host of “The Gear Dive” Podcast for GolfWRX.com. He was born in Seattle, Wash., and grew up playing at Rainier G&CC. John is also a partner with The Traveling Picture Show Company having most recently produced JOSIE with Game of Thrones star Sophie Turner. In 1997 Johnny had the rare opportunity of being a clubhouse attendant for the Anaheim Angels. He now resides in Toronto, On with his wife and two sons. @johnny_wunder on IG

4 Comments

4 Comments

  1. Gianni Sucks

    Aug 7, 2020 at 8:25 pm

    More “Original content” that just sucks. You didn’t write an article about wanting to work in golf media, you just told your story.

    A real article would have talked to everyone at Golf WRX and found out how everyone got started cause no one’s path is the same as someone else’s. But that would be too hard for yall based on the content you churn out.

    • John Wunder

      Aug 7, 2020 at 11:43 pm

      There he is!!!! It wouldn’t be an article without my boy G$$ chiming in. DM @johnny_wunder on IG if you like. Would love to hear about how you think our content could get better. Im asuming you arent a Gianni fan either….just based on what im seeing. LOL

      • Bill

        Aug 9, 2020 at 10:30 pm

        JW, easy there. He did tell you about how he thinks your content could get better. Please tell the story about how everyone at GolfWRX got started. You told your entire golf story. How about just the part where you decided to work in golf media with more depth?

        • John Wunder

          Aug 10, 2020 at 4:58 pm

          The guy chimes in on everything we write Bill. We get to respond as well. All I can speak to is my experience and my path (which is unorthodox vs traditional ways in) which it clearly states multiple times in the article. This anonymous poster chimes in on every post and trust me its never anything constructive.

          “A real (whats a REAL article?) article would have talked to everyone at Golf WRX and found out how everyone got started cause no one’s path is the same as someone else’s (he literally hammers home the point of the article, this was how I got here but there are a thousand ways in, If Ryan, Ben or BK care to share their stories, they will). But that would be too hard for yall based on the content you churn out.”

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Opinion & Analysis

Fix your golfing back pain, Step 2: Early stage rehab

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This article is co-written with Marnus Marais. Since 2011, Marnus has worked with some of the world’s best players on both the PGA Tour and European Tour, helping them to maintain optimal health and peak physical performance. His current stable of players includes Dustin Johnson, Patrick Cantlay, and Louis Oosthuizen, amongst others. 

You can find more information on Marnus and his work at marnusmarais.com

This article is No. 2 in a 4 part series.

Step 1 – The Importance of Assessment

Step 2 – Early Stage Rehab

Step 3 – Essential Strength and Golf Movement Patterns

Step 4 – Building global strength for prevention of future injury

Introduction

Now that we have identified the source of the back issue through assessment, it’s time to start working on the underlying causes, in order to reduce pain and decrease the likelihood of re-injury further down the track. 

In our experience, mechanical back pain in golfers caused by physical issues is most often caused by one or more of the the following 4 issues, with many amateur players displaying the entire collection!

– Lack of Mobility at the Hips and Mid / Upper Back

– Poor Posture

– Misalignment and Muscle Imbalances

– Weak Core Muscles

Because pain is likely still a factor at this stage, we need to proceed with caution and focus on rehab work that is low intensity and has a low risk of causing a pain flare up.

With that in mind, in ‘Step 2: Early Stage Rehab’ we are going to address Mobility, Posture and Misalignment / Muscle Imbalances. These 3 areas can be improved upon, and should have a positive impact on pain reduction, even if back discomfort is still restricting larger, more global movements.

Step 2.1 – Improving Mobility in Hips and Mid / Upper back

Certain areas in the body need to be more stable, and others need to be more mobile. The lumbar spine (lower back) falls into the stable category, partly due to its limited capacity for rotation and lateral flexion (side bending). We know the unnatural golf swing movement imparts both rotational and side bending forces on the spine, so it’s an area we need to keep stable and protected.

In order to avoid excessive low back rotation forces in life and especially in the golf swing, it’s very important that we try to maximize the range of movement in other areas, most notably the joints above and below the low back, where the majority of rotation in the golf swing should take place:

Hips

We need sufficient range of movement to turn into, and out of, both hips. For example, if we can’t turn and load into our lead hip due to a lack of internal rotation mobility, we tend to compensate with excessive rotation and side-bending in the lower back.

Suggested Exercise Circuit – Hip Mobility

1) Self Massage Glutes – 45 secs each side

2) Cross Leg Glute Stretch – 30 secs each side

3) Prone Glute Stretch – 30 secs each side

4) 90 90 Hip Mobility – 5 reps each side

Thoracic Spine (mid to upper back)

Having sufficient rotation in our thoracic spine to both left and the right is extremely important. The thoracic spine has significantly greater rotational capabilities compared to the lumbar spine (low back). If we maximise our mobility here, we can help protect the lower back, along with the cervical spine (neck).

Suggested Exercises – Thoracic Mobility

1) Self Massage Mid / Upper back – 60 seconds

2) Upper Back Extension – 30 seconds

3) All Fours Rotation – 5 reps each side

Step 2.2 – Improving Posture

Posture can be described as the proper alignment of the spine, with the aim of establishing three natural curves (low back, mid/upper back and neck).

The 3 major spinal curves: 1 – Cervical, 2 – Thoracic, 3 – Lumbar

Modern lifestyles and the associated muscle imbalances have pushed and pulled our spines away from those three natural curves, and this has had a damaging effect on our spinal health. Our backs are designed to function optimally from the neutral illustrated above, and the further we get away from it, the more stress we put on our protective spinal structures.

Aside from promotion of pain, poor posture also does terrible things for our golf swings; reducing range of motion in key areas (hips, mid back and shoulders) and creating inefficiencies in our swing action, to give us a double whammy of back pain causes.

The muscles responsible for holding your posture are located deep in the body and close to the spine. Strengthening them can be tricky, as we don’t really have a lot of conscious control over their activation. Hence posture being such a difficult thing to remember! The combination of the 4 exercises featured below help provide the stimulus to those deep muscles that, if trained often enough, will automatically hold your posture in a good position.

Suggested Exercises – Strengthening posture muscles

1) Wall Posture Check – 30 secs

2) Posture Cue – 60 secs

3) Posture Cue Knee Lifts – 10 reps each side

4) Arm Press – 15 reps

Step 2.3 – Fixing Alignment Issues and Muscle Imbalances

Imagine a car with wheel alignment issues; front wheels facing to the right, back wheels facing to the left. Not only will the tires wear out unevenly and quickly, but other areas of the car will experience more torque, load or strain and would have to work harder. The same thing happens to the lower back when we have body alignment issues above and / or below.

For example, if we have short / tight / overactive hip flexors (muscles at the front of the hips that bend our knees to our chest) on one side of the body; very common amongst golfers with low back pain, then this would rotate the pelvis forward on one side, which can create a knock-on effect of imbalance throughout the body.

If the pelvis rotates in one direction, the shoulders naturally have to rotate in the opposite direction in order to maintain balance. Our low back is subsequently caught in the middle, and placed under more load, stress and strain. This imbalance can cause the low back to bend and rotate further, and more unevenly, especially in the already complex rotation and side bending context of the golf swing!

Below is a pelvic alignment technique that can help those with the afore mentioned imbalance.

In the next article; Step 3: Essential Strength and Golf Movement Patterns, we will show you the progression of exercises and key technique principles to build up the strength and movement patterns to return to regular exercise and golf.

If you would like to see how Marnus can help with your golfing back pain, then check out the resources below:

Marnus Marais – marnusmarais.com

If you would like to access training programs designed for elite and recreational players, then check out the following resources and services from Nick at Golf Fit Pro:

Articles
Golf Fit Pro App (iOS)
Online Training
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Opinion & Analysis

A golfing memoir in monthly tokens: March (belatedly)

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Editor’s note: All latency on the publishing here is the fault of the Editor-in-Chief.

As some might say, if you don’t take the plunge, you can’t taste the brine. Others might not say such a thing. I’m taking the plunge, because I want to taste the brine.

Here you’ll find the third installment of “A Golfing Memoir” as we trace a year in the life of Flip Hedgebow, itinerant teacher of golf. For January, click here. For February, click here.

Absolutely. Meet me up north (and, to himself, what have I got to lose?)

No sense in putting the cart before the horse, as the old pro used to say, as cirE “Flip” Hedgebow used to ignore. As March came to a close, as cirE locked the pro shop for the last time until November, he took a leap of faith. How big of a leap? Let’s get through March, and find out.

Speaking of carts and horses, March for Flip always came in like a lamb, and went out like a lion. That ran contrary to the folklore but, all things considered, there was always a 50% chance of things running contrary.

No, the best reason for topsy and turvy in March, for Flip, was explained by his birthday. Being born in the middle of the month might suggest balance to some; for him, it was a constant reminder of the chaos that led up to his earthly arrival, tempered only by the madness that ensued. If that’s balance, you can have it.

In Flip’s world, March was about the arrival of the most seasoned of snowbirds, the ones with more than five years of retirement under their growing-shrinking belts. Some were expanding, as they had given up on fitness; the rest were shrinking, as the truest effects of age caught them up. In each case, this pod arrived with military precision, knowing where and when nearly every penny would be spent. No frivolity remained in their schedules, no ambiguity survived from younger, budgeting days. No longer minnows, they recognized that uncertainty stalked them, and that all of their remaining wits needed to center on a small and precise target. The smaller, the more precise, the better…for the women.

Like all men, the old guys appreciated the consistency and precision their wives brought to their worlds.

Like all men, the old guys detested the ever-encroaching, loss of control over their own destinies.

They would enter the pro shop, grab the latest hat like a modern-day Judge Smails, and set it at a rakish angle, atop their sleek domes. Flip learned quite early on that the only way to ensure the sale was cash. When the wives invariably came to complain and demand a refund, Flip could “only” offer a pro shop credit, guaranteeing that something would be purchased. If they bought it on account or on a card, the sale was irretrievably lost.

Flip expected these purchases from his March gam: the cheapest golf balls, when their supply of northern culls ran out; the attire from last fall, or even the previous summer, ready to be shipped back to the manufacturer when March 20th arrived; and some odd or end that the pro had overlooked, lost to some sort of missionary of time. The only thing stronger than the will of the spouse, was the desire of the old guy to make some sort of purchase, to re-establish some semblance of power and control, for at least a moment.

How did you get your name, and why is the last letter, and not the first, capitalized?

(silence. he rarely heard the first question, as everyone knew him as “Flip;” he never heard the second one, as no one paid attention anymore.)

Two stories are a lot to tell. Let’s save both answers, even if it’s just a little while.

(silence. she wasn’t satisfied)

If the red hair caused his eyes to move from the mundane nature of packing and sealing boxes, everything else physical compelled him to put down the tape gun, sense that his throat was dry, know that he would not clear it without a squeak, turn away for a bottle of water, take a swig for lubrication, and, finally, turn back with his finest Axel Foley smile, and greet her with: How long have you been retired?

It was an incalculable risk. There was a 90% chance that she would react with an I’m not that old sort of affront, turn on her heels, and march out the door. There was a 5% chance that she would get the joke, and would stick around for another exchange, before smiling awkwardly and departing. There remained a 5% chance of something else. On this 21st day of March, that final 5% wafted in.

Wafted in, in the guise of a lesson he thought that he had planned. Planned for one of the wives, a late-sixties model whose swing was frozen in time: the unlikely combination of a forward lurch of the torso, a reverse pivot of the feet, and right in the middle, an impossible heave of the hips in one of four unpredictable directions. If anyone were to discover a fifth cardinal point, it would be Agnes Porter. Until this moment, Flip Hedgebow gave thanks that the world was blessed with just one of her; more than one might have tilted the globe off its axis. Now, he offered up a different type of gratitude, thanks to the visage of her granddaughter, who bore no resemblance to the matriarch, beyond the title of Agnes Porter.

They write that a story may be deemed worthy for its inerrant language, or for its compelling events. The story of Agnes Porter the way-younger and Flip Hedgebow benefitted from both, along with an overdose of peripeteia.

 

Artwork by JaeB

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Club Junkie

Club Junkie: Srixon ZX and TaylorMade SIM2 Max fairways and My top 3 drivers!

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Masters hangover week is here! I have had the new Srixon ZX fairway out on the course and it is underrated as you would imagine. Reshafted the SIM2 Max 3w and it has been super consistent and comfortable. Talking about the top 3 drivers I have been hitting this year.

 

 

 

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