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2020 Wilson Staff Model golf balls will only be available via “Baller Box” subscription

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You won’t be able to buy the new Wilson Staff Model golf ball in stores.

The Chicago-based company is shaking up its retail strategy by, well, not making the four-piece ball available at retail.

Instead, the balls will be available exclusively on Wilson.com as part of the new Baller Box subscription program.

Cost per dozen operates on a sliding scale based on the duration buyers are signing up for. Personalization and the cost of shipping are included

  • 1 Month: $49.99
  • 3 Month: $44.99
  • 6 Month: $42.99
  • 12 Month: $40.99

Regarding the new cast-urethane Wilson Staff Model ball itself, Frank Simonutti, Global Director of Golf Ball Innovation, said

“By leveraging our experienced and dynamic Advisory Staff, we were able to design a premier golf ball that provides tour-level distance, spin and control. Featuring a thinner cover and harder core, the Staff Model ball provides higher spin rates on iron shots and holds the maximum allowable initial velocity based upon USGA conformance for a more impressive velocity than traditional urethane covered balls.”

The ball features a hard, ionomer outer mantle and high CIS polybutadiene core, and an HPF inner mantle.

More about the new Staff Model ball and the Baller Box on Wilson’s website.

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5 Comments

5 Comments

  1. Steve C

    Apr 22, 2020 at 10:21 am

    Wilson appears to be grasping at straws with this marketing plan. If the ball is indeed worth the price asked (which it very well may be), this type of scheme shouldn’t be necessary.

  2. Zachary

    Apr 21, 2020 at 12:33 pm

    I got the FG Tour ball back in the fall for $16 / dozen. I bought 12 boxes because I love the ball and performs just as well as anything else for me. Now Im set for the next 3+ years haha.

  3. Thomas A

    Apr 21, 2020 at 9:37 am

    Ok, I’m a Wilson fan. I’m currently playing the FG Tour ball from 2015. I found 4 dozen on Amazon last year or $20 per dozen. I really like them. There’s no way I’m paying those prices for a subscription to golf balls. I buy when needed and don’t want them arriving when I don’t need them. What does a 12-month subscription give me, 12 dozen balls? I use maybe 4 dozen a year. If I really want to stick to Wilson I’ll buy the Duo Professional.

  4. Former Wilson Staff

    Apr 21, 2020 at 8:52 am

    Interesting. For the short term, this could be a positive. It greatly controls distribution and doesn’t flood the market. On the other hand, MANY people do not buy what they can’t see, touch, feel etc… That is a serious negative. If the plan is too create interest, make the ball “special” and then later increase distribution through staff accounts then I like it. If its just another way to sell direct to consumer… I think it will be a $40-50 per dozen flop…. unless the ball REALLY does something extraordinary. Doing things similar to everyone else is a formula for ordinary.

  5. Brandon

    Apr 20, 2020 at 10:50 pm

    Well that’s stupid.

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Whats in the Bag

Peter Kuest WITB 2024 (May)

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  • Peter Kuest what’s in the bag accurate as of CJ Cup Byron Nelson.

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5-wood: TaylorMade SIM Titanium (19 degrees)
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Check out more in-hand photos of Peter Kuest’s clubs here.

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Check out more in-hand photos of Kraft’s equipment here.

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

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