Equipment
Ben Hogan launches all-new Icon forged blade
Ben Hogan Golf have just announced the newest iron to be included as part of its comprehensive lineup: the Icon—a forged blade for the discerning player featuring many of Mr. Hogan’s classic design attributes.
Naming the newest blade iron Icon seems fitting considering Mr. Hogan’s well-established legacy in the game of golf.
Icon design philosophy
The new Icon irons were developed start to finish with the better player in mind and are distinctly Hogan. A blade with minimal offset, thin top-line, and shorter blade length with a square toe to frame the ball at address—all reminding golfers of many of the classic Hogan irons that came before it—but with modern touches, including an optional proprietary Diamond Black Metal (DBM) finish.
Another modern feature included in the Icon iron that is also a key component to other clubs in the line is Ben Hogan Golf’s proprietary V-Sole technology, which provides a high-bounce leading edge and soft, lower-bounce trailing edge to promote forgiveness and improved turf interaction.
The highlight of the Icon’s design is Hogan’s “Progressive Center of Mass” weighting system to provide optimal ball flight. As much as this seems like a pretty obvious engineering feature of modern irons this was a pretty revolutionary design trait when it was initially introduced.
This center of gravity shifting positions more mass higher in the shorter lofted irons to generate a lower ball flight for better trajectory and spin control, while as lofts go down in the longer irons weight is progressively moved lower to generate higher more playable shot trajectories.
Speaking to loft, the Icon irons have consistent four-degree gaps between clubs to create balanced distance increments between clubs. This has been a signature element of Hogan iron design going back to the first sets in 1953.
“Ben Hogan always had exceptionally high standards … especially for his blade iron designs. We think the new ICON Irons would be something he would be proud of” Scott White, CEO, Ben Hogan Golf Equipment Company.
“Offering a high-performance, forged muscle back set like the ICON Irons at our price point is unimaginable in today’s market, or in recent memory. It’s thanks to our successful direct-to-consumer business model, which allows golfers to buy direct and avoid the traditional retail prices they would pay for clubs of this caliber.”
Price and availability
The Icon irons will be sold for $770 in chrome and $800 in black DBM for a 7-piece set at BenHoganGolf.com
Like all other Ben Hogan irons, the Icons will be offered with a variety of premium, aftermarket steel, and graphite shafts, and no-charge customization.
NOTE: Due to delivery delays caused by the Coronavirus pandemic, Ben Hogan Golf Equipment Company will begin taking pre-orders for the Icon chrome irons immediately and plans to begin orders for ICON Black irons in the very near future.
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Whats in the Bag
Steve Stricker WITB 2024 (April)
- Steve Stricker WITB accurate as of the Zurich Classic. More photos from the event here.
Driver: Titleist TSR3 (9 degrees, C4 SureFit setting)
Shaft: Fujikura Motore Speeder VC 7.2 X
3-wood: Titleist 915F (13.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White 80 TX
Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 X
Irons: Titleist T200 (3, 4), Titleist T100 (5-9)
Shafts: Project X 6.5
Wedges: Titleist Vokey SM8 (46-10F @55), Titleist Vokey SM10 (54-10S @53), Titleist Vokey SM4 (60 @59)
Shafts: True Temper Dynamic Gold X100 w/Sensicore
Putter: Odyssey White Hot No. 2
Ball: Titleist Pro V1x
Grips: Golf Pride Tour Velvet Grip Rite
Check out more in-hand photos of Steve Stricker’s clubs here.
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Whats in the Bag
Alex Fitzpatrick WITB 2024 (April)
- Alex Fitzpatrick what’s in the bag accurate as of the Zurich Classic.
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus TR Black 7 X
Hybrid: Ping G430 (19 degrees)
Shaft: Fujikura Ventus Black HB 10 TX
Irons: Ping iCrossover (2), Titleist T100 (4-PW)
Shafts: Fujikura Ventus Black HB 9 TX (2), Nippon N.S. Pro Modus 3 Tour 120 X (4-9)
Wedges: Titleist Vokey Design SM10 (50-12F, 56-12D, 60-08M)
Shafts: Nippon N.S. Pro Modus 3 Tour 120 X
Putter: Bettinardi SS16 Dass
Grips: Golf Pride MCC
Check out more in-hand photos of Alex Fitzpatrick’s clubs here.
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Equipment
What’s the perfect mini-driver/shaft combo? – GolfWRXers discuss
In our forums, our members have been discussing Mini-Drivers and accompanying shafts. WRXer ‘JamesFisher1990’ is about to purchase a BRNR Mini and is torn on what shaft weight to use, and our members have been sharing their thoughts and set ups in our forum.
Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.
- PARETO: “New BRNR at 13.5. Took it over to TXG (Club Champ but TXG will always rule) in Calgary for a fit. Took the head down to 12, stuck in a Graphite Design AD at 3 wood length and 60g. Presto- numbers that rivaled my G430Max but with waaaaay tighter dispersion. Win.”
- driveandputtmachine: “Still playing a MIni 300. The head was only 208, so I ordered a heavier weight and play it at 3 wood length. I am playing a Ventus Red 70. I play 70 grams in my fairways. I use it mainly to hit draws off the tee. When I combine me, a driver, and trying to hit a draw it does not work out well most of the time. So the MIni is for that. As an aside, I have not hit the newest BRNR, but the previous model wasn’t great off the deck. The 300 Mini is very good off the deck.”
- JAM01: “Ok, just put the BRNR in the bag along side a QI10 max and a QI10 3 wood. A load of top end redundancy. But, I have several holes at my two home courses where the flight and accuracy of the mini driver helps immensely. Mine is stock Proforce 65 at 13.5, I could see a heavier shaft, but to normal flex, as a nice alternative.”
Entire Thread: “What’s the perfect Mini-Driver/Shaft combo? – GolfWRXers discuss”
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BillyG
Mar 19, 2020 at 4:13 pm
Tiger is just itching to sign with these guys! His only accomplishment left is to own a club making company and succeed. Otherwise, he will never be the GOAT.
Rich Douglas
Mar 19, 2020 at 2:08 am
For most players, the advantage of playing these will be that their shanks and other misses won’t travel very far, so they should save some money on lost balls.
Bob Jones
Mar 18, 2020 at 5:36 pm
Wowie! It might be time for an upgrade from my 1998 Apex Muscleback irons. I mean, every twenty years or so, modern clubs might be a good idea.
Mower
Mar 18, 2020 at 5:27 pm
Beauts!