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Morning 9: Sawgrass: An acquired taste | State of the PGA Tour is strong? | Coronavirus is trouble for caddies | Brandel drags PGL

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1. Rory on TPC Sawgrass: It’s an acquired taste
Golf Channel’s Randall Mell…“It’s a little like how he came to appreciate beer…That’s how Rory McIlroy describes the way he learned to like Pete Dye courses.”
  • “An acquired taste,” McIlroy said Tuesday as he prepared to defend his title at The Players Championship. “They’re like beer when you’re younger. You sort of don’t like it, but then you think it’s cool to drink it, and then you sort of acquire a taste for it.”
  • “I turned a corner,” McIlroy said. “I turned up there … and I hated it.
  • “I really did not like it. I had to tell myself, `Look, you just need to like it for one week. Just get your head around liking this place for one week and embracing the fact that it’s different and the fact that it’s visually a little funky.'”
  • “I never liked how [Dye] made you feel on the golf course, in terms of hiding things and angles,” McIlroy said. “It makes you a little bit uncomfortable, which is obviously his plan. He’s a wonderful designer of golf courses, but that was the week where I had to embrace what Pete tried to put into his golf courses.”
2. State of the Tour
Per Golfweek’s Adam Schupak….“the business of the PGA Tour appears as healthy as ever.”
“It’s clear to me we have a winning formula,” said Monahan, who noted the Tour has 18 tournaments under contract for seven or more years. “We’re growing in virtually every metric, and it’s not because the winning formula remains the same. We listen, and we respond.”
  • “On Monday, the Tour announced a nine-year renewal with TV partners CBS and NBC/Golf Channel and established a new relationship with Disney and ESPN+. While the financial terms weren’t disclosed, Monahan said it will help the Tour secure $12 billion in revenue through 2030.”
  • “The purse for the Players jumped to $15 million this year, with the winner awarded $2.7 million on Sunday, and he predicted that when the new TV riches kick in, the purse of the Players would reach $25 million. The FedEx Cup, which has doubled from a season-long pot at the end of the rainbow of $35 million to $60 million as of last season (plus $10 million for the Wyndham Rewards Top 10), also will receive a turbo-charge.”
  • “Perhaps $100 million or more,” Monahan said. “That’s not a commitment, but that’s, generally speaking, the kind of growth that I expect for us to see for our athletes.”
3. Impact of coronavirus
Shane Ryan penned an interesting piece on the negative ramifications of COVID-19 for a particular group: Tour caddies.
  • “As the global death toll from coronavirus, also known as COVID-19, rises past 4,000, the primary concern is the health and welfare of those infected. The secondary impact on the economy, however, will be enormous, and those most affected will be workers without full-time positions who are dependent on day-to-day or week-to-week work.”
  • “Caddies typically fall into that category. With rare exceptions, there is no guaranteed money, even for those who work on the PGA Tour. As Golf Channel analyst Brandel Chamblee said on Tuesday, a caddie can be fired because his golfer doesn’t like his pants. Literally.”
  • …”Financial security lasts only as long as a caddie can work, and the extent to which a long absence from the Tour could affect a given looper varies depending on his situation.”
4. Ban PGA Tour players who play in PGL?
Geoff Shackelford weighs in on commissioner Monahan’s decision not to draw a line in the sand and declare any players who participate in the PFL will be banned…
…”Yet, the reluctance to go public with a ban policy prompts questions about the possible reasoning:”
  • “A) Gives the PGL legitimacy. Coming out with an unprecedented ban focused on one particular Tour certainly validates the PGL. Monahan’s stance of just waiting for a player to leave is probably the wise strategy. Unless a large group of players joins forces at once.”
  • “(B) Contradicts Rory.  Rory McIlroy’s recent praise of independent contractor life, as opposed to a league requiring full participation, would suddenly sound less realistic under such a PGL ban. Particularly if a precedent is set that could be applied to other existing tours. Restraint of trade could be claimed.”
  • “C) Bad optics. Protecting the PGA Tour and its beneficiaries should not create a bad look, but the world is a funny place when it comes to perception. If a few top players or legends are threatened, they might get in a public war that benefits no one.  Cutting off a long time star for good, while protecting the Tour, could also upset fans of that player.”
5. Brandel drags PGL
Adam Schupak at Golfweek…“Golf Channel commentator Brandel Chamblee is never one to hold back with his opinions. But he delivered a doozy, even for him, while discussing Rory McIlroy and his recent comments about the Premier Golf League, a potential rival league to the PGA Tour with financial backing tied to Saudi Arabia.”
“I think he just pointed out the flaws in what it would mean to take the money, and the flaws would be that these Tour players are called independent contractors. If you’re lucky enough to ascend to a place on the PGA Tour, I can’t think of another – I can’t think of anything else in life where nobody gets to tell you what to do,” Chamblee said. “The Tour can’t tell you what to do. You can fire your caddie if you don’t like the pants he’s wearing, and they do it. Ed Fiori famously fired his caddie. ‘Why did you do it?’ (He said), ‘I don’t know, I just got tired of looking at him.’ Managers kowtow to you, the Tour kowtows to you, caddies kowtow to you. Nobody tells a Tour player what to do.”
6. CBS removing the clutter?
Credit to Geoff Shackelford for pointing out this quote from CBS Sports chair Sean McManus in a Q&A with Adam Schupak…
“Q.  With CBS having to pay significantly more in rights fees, should viewers be concerned that you’re going to have to add additional sponsorship and promotional elements to make up that difference?”
“SM: Definitely not. In fact, we have regular conversations with the Tour about eliminating some of the clutter, so I would say if anything you’re going to see fewer interruptions than more. We’re going to continue to try to do more CBS Eye on the Course, the double box, so you don’t miss live golf action. We and NBC, although sometimes we get criticized, we and NBC run basically the same commercial load. You will not see that expanding in this deal, and if anything we’re going to try to reduce the clutter a little bit. We’ve already reduced the amount of on-air promotions we do for other programs, and I think we and the Tour are really cognizant of the fact that you want to show as much golf as you possibly can, and the two box is one way to do that, and less clutter is another way to do it. But no, there’s not going to be increased sponsorship or increased commercial inventory in the new deal.”
7. Inside BK’s GQ profile 
Helen Ross at PGATour.com…“There was not this sort of precious sense of maintaining the temple of his body as hard as he works out and everything,” Riley says. “There’s definitely a looseness there. It’s fun hearing stories about his life down there and going out on the boat.
  • “He loves fishing, he has all his buddies. It just seems loose, and fun in that way.”
  • “Koepka, for his part, seemed to enjoy the experience. He called the GQ photo shoot a “blast” and said he enjoyed doing something so different from his “normal day job.”
  • “I don’t know anybody that doesn’t want to be in GQ, let’s put it that way,” Koepka said. “I mean, when they approached me, I was excited about it. I thought it would be something cool, something different, show a little different side of me that you don’t get to see on the golf course.”
8. Chainsmokers x TPC Sawgrass
Golf Digest’s Christopher Powers on the very interesting pre-Players entertainment decision…“For the unaware, The Chainsmokers are one of the more well-known DJ duos in the world, which has to be true since even I know who they are. You’ve probably heard a few of their songs on the radio, and you’ve definitely heard their No. 1 hit “Closer,” the one about the roommate in Boulder with the mattress, or the Range Rover or whatever. You know, this one.”
  • “I’m not old by any means, so I don’t want to call myself old and piss off people who are actually old and would kill to be 27 again. But I’m an old 27, which is something a lot of 27-year-olds go through. Going out is no longer fun. Crowded bars are hell on earth. Does the music really need to be THAT loud? Can’t we just hang home, drink Bud Lights and play Monopoly? Is that so much to ask?”
  • “I could go on and on. I had my concert days in college. Electric dance music concerts to be more specific (RIP Avicii. That show at URI was dope freshman year). It’s a phase. A fun phase, sure, but a one that couldn’t have ended soon enough. Some people hang on as long as they can, attending festivals, camping out in mud, failing to cleanse their bodies for days at a time. I saw the Fyre Fest documentaries. Not for me.”
9. A pro sports bettor on betting on The Players
I talked to my old friend, Dave of Top Market Sports about betting strategy and how he’s punting on The Players this week…
“Q. You seem to never bet on the big marquee names like Rory McIlroy to win. Why?”
“A. Betting single-digit futures is bankroll suicide. Single-digit futures are anyone with shorter odds than 10/1. In fact, I’m actually making a conscious effort this season to not touch anything lower than 25/1.”
“The sports betting market, as a whole, underestimates the possibility of an unexpected event happening. For example, the St. Louis Blues won the Stanley Cup last year after being priced at 250/1 midway through the season. Leicester City won the Premier League as a 5000/1 long shot a few years ago. Five thousand to one! My point is that in sports, the unexpected happens all of the time. And in golf, this phenomenon is amplified even more.”
  • “If you’re feeling strongly about a player at the top of the board like McIlroy, just bet him in matchups. Then all you have to do is beat one guy, not a full field of 143 killers. Pretty much everyone in this Players Championship field is capable of tasting God Mode on any given week. You want to bet against an army of 143 with a 6/1 shot? Be my guest, but you’re in the wrong business.”

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Tour Photo Galleries

Photos from the 2026 U.S. Women’s Open

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GolfWRX Tour Photographer made the trip from the Memorial Tournament across the country to the U.S. Women’s Open at Riviera. Check out links to all the photos below!

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Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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