Equipment
Honma introduces new club fitting experiences: ‘Honma Experience’ and ‘Honma Mobile Experience’
Honma has launched new club fitting experiences across North America – ‘Honma Experience’ and ‘Honma Mobile Experience’.
The Honma Mobile Experience is equipped with creatively-designed custom Honma vans and delivers personalized fitting experiences and custom events to private clubs, public properties and driving ranges.
The all-new experience is set to hit 13 new markets including Southern California, Northern California, Arizona, Colorado, Nevada, Texas, New York, New Jersey, North Carolina, South Carolina, Tennessee, Georgia and South Florida. Additional mobile markets will be announced in the coming months.
“Making Honma more accessible to discerning golfers throughout North America with our mobile experience continues to fulfill our mission of bringing premium, unsurpassed equipment to the golfers who value quality and craftsmanship.” – Brad Holder, Honma Vice President, Marketing,
Additionally, Honma Experience fitting destinations have opened recently at Reunion Resort & Golf Club in Orlando, Florida, Ko Olina Golf Club in Oahu, Hawaii; and The Golf Performance Project, Victoria in Victoria, British Columbia, Canada.
At a Honma Experience, golfers can test a full array of Honma’s hand-crafted heads and shafts, as well as leading third-party OEM shafts during the one-on-one personalized fitting session.
The experience will also include a private hitting space and data from the Foresight GC Quad launch monitor designed to optimize Honma equipment performance. Each fitting will consist of a follow-up email with launch data and equipment recommendations.
Speaking on the new club fitting experiences, Brad Holder, Honma Vice President, Marketing, stated
“We are excited to partner with these premium golf destinations and introduce more golfers to the Honma Way of beautifully-crafted performance.
Honma is a special brand with a unique story of traditional craftsmanship meeting modern style and performance. Partnering with luxury golf destinations like Reunion, Ko Olina and The Golf Performance Project, Victoria aligns perfectly with our vision of Honma reaching more equipment-savvy golfers.”
Honma Experience and Honma Mobile Experience fittings are available by reservation and range from $150 to $350. Fittings are available to reserve online, through email [email protected] or telephone 877-476-4653.
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Whats in the Bag
Xander Schauffele WITB 2024 (May)
- Xander Schauffele what’s in the bag accurate as of the PGA Championship.
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees @10.1)
Shaft: Mitsubishi Diamana PD 70 TX (45.5 inches)
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Mitsubishi Diamana PD 80 TX
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX
Irons: Mizuno MP-20 (3), Callaway Apex TCB ’24 (4-10)
Shafts: True Temper Dynamic Gold Tour Issue Mid X100 (3), True Temper Dynamic Gold Tour Issue X100 (4-10)
Wedges: Callaway Jaws Raw (52-10S), Titleist Vokey Design SM10 (56-10S @57), Titleist Vokey Design WedgeWorks Proto (60-K @61)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Odyssey Toulon Design Las Vegas Prototype 7CH
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride MCC Align
Ball: Callaway Chrome Tour
Check out more in-hand photos of Xander Schauffele’s clubs in the forums.
More Xander Schauffele WITBs
- Xander Schauffele WITB 2023 (August)
- Xander Schauffele WITB 2022 (July)
- Xander Schauffele’s winning WITB: 2022 Scottish Open
- Xander Schauffele’s winning WITB: 2022 Travelers Championship
- Patrick Cantlay, Xander Schauffele’s winning WITBs: 2022 Zurich Classic
- Xander Schauffele WITB 2022 (January)
- Xander Schauffele WITB 2021 (October)
- Xander Schauffele WITB 2021 (September)
- Xander Schauffele WITB 2021 (May)
- Xander Schauffele WITB 2021 Masters
- Xander Schauffele WITB 2020 (October)
- Xander Schauffele WITB: 2020 Tour Championship
- Xander Schauffele’s winning WITB: 2020 Olympics
- Xander Schauffele WITB 2020
- Xander Schauffele WITB: 2020 Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: 2018 WGC-HSBC Champions
- Xander Schauffele WITB 2018
- Xander Schauffele’s winning WITB: 2017 Tour Championship
- Xander Schauffele WITB 2017
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Whats in the Bag
Cam Smith WITB 2024 (May)
- Cam Smith what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Titleist TSR3 (10 degrees, D4 SureFit setting)
Shaft: Fujikura Ventus TR Blue 6 X
3-wood: Ping Max G430 Max (15 degrees)
Shaft: Fujikura Ventus TR Red 7 X
7-wood: Titleist TS2 (21 degrees, D4 SureFit setting)
Shaft: UST Mamiya Elements Proto 8F5
Irons: Mizuno Pro Fli-Hi (2, 3), Titleist T100 (5-9)
Shafts: KBS Tour 130 X Custom Series
Wedges: Titleist Vokey Design SM9 (46-10F, 52-08F, 56-08M, 60-04T)
Shafts: KBS Tour 130X (46, 52, 56, 60)
Putter: Scotty Cameron 009M
Grips: Golf Pride Tour Velvet Tack
Ball: Titleist Pro V1x
Check out more in-hand photos of Cam Smith’s gear here.
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Whats in the Bag
Patrick Reed WITB 2024 (May)
- Patrick Reed what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Ping G400 (8.5 degrees)
Shaft: Aldila Rogue Silver 125 MSI 70 Tour X
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Aldila Rogue Silver 125MSI 80 Tour X
Hybrid: Callaway Apex Pro (18 degrees)
Shaft: Aldila RIP Phenom Hybrid 100 TX
Irons: Titleist 716 TMB (2), Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Cleveland RTX ZipCore (50-10 Mid), Titleist Vokey Design SM9 (56-08M @55), SM10 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot RX Pt Customs No. 2
Ball: Titleist Pro V1
Grips: Golf Pride MCC
More photos of Patrick Reed’s WITB in the forums.
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TM
Feb 25, 2020 at 10:56 pm
I wonder where Brad Holder came up with this concept…..
K
Feb 25, 2020 at 1:12 pm
Great idea on Honmas part! One of the best examples of “knowing your target” and customer cultivation ive seen in a long time.
This will work better than they probably imagine. Might take a couple years to see the fruits of their labor. But if they do it right and have the right kind of people in those trucks they will in turn create a strong following of raving customers. Nothing better than having people out there bragging/validating to their friends they like and trust “how awesome Honma is”.
When you are serving a customer who isnt shopping on price alone you need to have a strong focus on quality and/or convenience.
My prediction is if they execute this properly, Honma will become one of the top brands stateside in 3-5 years.