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Getting parents back into the game

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This piece has taken me weeks to write. Is that because of the unfailing desire for the perfect sentence? No. This (passable) article, which would have been a weekend worth of concentration in the past, has been de-prioritized. Many times. The list of de-prioritized items is long—and playing golf is very much on that list.

And I wouldn’t have it any other way.

In times past, it was traditional for (mostly) men to work 9-5 through the week, have after-work drinks, and continue their departure from the household on Saturdays to play golf. It was fantastic for golf participation (and bar sales) but in parallel to my handicap, golf participation has been going in the other direction. As a father of two young daughters, I am a part of the generation of parents in the mid-20s to mid-30s who see golf as a nice to have—but golf will always be there—and the chance to see my girls grow up will not.

Unfortunately, for golf retailers and courses, I am not the only golfer with priorities that have shifted away from the course.

So, what is golf for me these days? Over the last two months, it has been one round of “real” golf and a bonus tee off after 7 p.m. on a simulator at the local golf retailer. I get my golf hit and I only miss a bedtime story or two—my dad guilt stays below manageable levels. There are plenty of dads (and mums) who play no less golf than before their children arrived, and all power to them, but the number of parents shifting their priorities to the younger generation is getting larger all the time. Until my daughters get old enough to be coming along to the course by my side, I will be playing golf far less than the weekly rounds of my youth.

So, what can the industry do about this?

The world of cricket was based in a form of the game which stretched over as many days as it took to bowl out each team of 11 players twice. Mercifully, this was shortened to five days, which has been the standard for many decades. The popularity of this form of the game is now the domain of the traditionalists, and die-hards who can commit to hour-upon-hour, day-after-day of strategy and defense over attack. Cricket has now bowed to fast-moving elements of society, with a huge investment in “one-day” games back in the 1980s starting the trend to what is today a thriving breed of the game known as T20—each team facing 20 overs each, and matches lasting less than four hours from start to finish.

I never thought I would get excited about going indoors for my golf, but opening the door to golf after daylight hours is a great win for me. Socially, it is also a heck of a lot easier to convince a new golfer to hit balls at a screen with a couple of beers than to go out in questionable weather for four or more hours. There is also the function on simulators to have gimme putts from inside 3 meters which immediately removes 80 percent of my stress from normal outdoor rounds…

But for those who will never cross the threshold of an indoor simulator, why can’t we finally embrace nine holes as a reasonable alternative? When my daughters went down for a nap last weekend, I was able to run out for a glorious nine-hole round on my own and be home within two hours. A circa-two-hour round is a much easier activity to fit in between meals, and would more than double the number of journeys to the course for many! That means an increase to traffic through the clubhouse, more bar sales, and happier players and spouses back on the home front. It is also a much easier entry for those children to get into the game once they do finally come of age.

The courses themselves could also be made more accessible, with courses like the Cradle at Pinehurst now bringing a fantastic alternative to full-length courses. It still only takes a pure wedge and a 20-foot putt to get someone coming back next week, and there is far less fear for the majority of players vs the 250-yard par 3’s and 500-yard par-4’s that are becoming the norm on courses around the world.

Another option that many clubs are now turning to is the advent of different membership types for players. I am on a membership that gives me access to 10 18-hole rounds for the year or 20 nine-hole rounds to be taken whenever I get the chance–including Saturday competitions. This works perfectly for me, and I don’t feel as though I am needing to get out all the time to get value for money or anything else.

There is certainly no “one-size-fits-all solution” for clubs to get people coming back through the doors, and there are still plenty of clubs that have no trouble getting members to pay full subs for rounds on their loooooong courses. However, for me these days, golf has to be fun before it has to be a “test” or a “journey to a scratch handicap,” and that means making it as easy as possible to get a club onto the ball.

I can’t wait for this Thursday night when I have a simulator booked at the local golf shop to play a cheeky nine holes at Pebble Beach. 100 percent better than not playing golf at all!

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Will Kay is a passionate Australian fan of everything related to golf and equipment, with a particularly unhealthy love of waterproof jackets and outerwear. Previously the lead buyer for a chain of 50 golf stores across Australia, Will is a qualified lawyer and is struggling to maintain a single figure handicap in a double toddler household. He is always planning the next trip to Barnbougle in Tasmania, and doesn’t play enough golf to see any benefit in laying up.

5 Comments

5 Comments

  1. Radim Pavlicek

    Feb 24, 2020 at 7:24 am

    Our club has an offer 50% of full membership for young parent (kid under 6yo)

    • Will kay

      Feb 24, 2020 at 7:58 pm

      Great idea and I haven’t seen this one out there. You would get the bar sales for the parents bringing in hungry kids to also support the discounted fees. Add to that the potential lessons to the kids and ball and junior club sales and should definitely be a good investment in the next generation coming along for a hit.

  2. freowho

    Feb 23, 2020 at 11:13 pm

    I knew an Aussie would write something sensible. 🙂
    Clubs have to get out of this full membership, time sheet golf space they are stuck in. Especially with daylight saving in many Australian states. Offer a 6 month membership and have 9 hole comps after work. Mum or Dad and the kids join the player in the clubhouse after the game for a family meal.

    • Will Kay

      Feb 26, 2020 at 8:47 pm

      Great call.
      I have seen some “Nine, Wine and Dine” to appeal to the female players, and this could be extended to “Putt and chips before Fish and Chips” for the kids??

  3. Ryan Barath

    Feb 23, 2020 at 11:07 pm

    As a 33-year-old husband and dad to a little girl under 3 this speaks directly to me. Used to belong to a club and with shifting priorities on both a financial and time level, golf has taken a bit of a back seat.

    I agree that clubs need to offer more flexibility to golfers in the category – parents or not. I would think a business is better to have reliable customers less often than no customers at all.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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