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Callaway announces partnership with Virtual Reality gaming experts AAA Games Studio

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Callaway Golf has today announced the introduction of a partnership with Virtual Reality gaming experts – AAA Games Studios.

AAA Games Studios is a Virtual Reality Software Developer who developed and own “Golf 5 WIPP” – a proprietary VR technology that simulates the movement and behavior of golf clubs and the golfer’s swing. According to the company, their Golf 5 game “analyses every detail of your golf swing and replicates it with extreme accuracy.”

Speaking on the new collaboration, Chip Brewer, Callaway Golf President & CEO stated

“With exciting ventures such as TopGolf, it is clear that there are multiple ways that we can attract and excite future generations to the great game of golf, and this strategic partnership provides the opportunity to innovate in a new and exciting space for the Callaway brand.”

AAA Games Studios are based in Madrid, Spain, and per the company “develop stunning immersive golf experiences using proprietary technology, allowing golf fans around the world to learn, practice and play golf anytime & anywhere.”

Commenting on the newly formed partnership with Callaway, Antonio Marin, President of AAA Game Studios said

“VR gaming is not just the future, it is the here and now. We are delighted that an organization like Callaway, who are known for being pioneers in golf innovation, were interested in collaborating together.”

Along with Callaway, AAA Game Studios are present at this week’s PGA Merchandise Show.

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

1 Comment

1 Comment

  1. Jerry Fultz

    Jan 22, 2020 at 9:51 am

    The logo has a severely shut club face. That’s the best logo they could come up with.

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19th Hole

The 6 best #GolfWRX photos on Instagram today (10.23.20)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Team Bettinardi at Sherwood CC.

Cool headcovers for a great cause from Sugar Skull.

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A pre-order cover sale for breast cancer awareness month starts tonight at 9:00 PM Eastern. Covers will be available for 48 hours and multiples can be ordered. Blades, mallets and woods will be available for purchase. We are donating $10 from each cover to the @glockfoundation. We will also be donating an extra $250 if 100 covers sell and an extra $250 for every hundred after that. Pre-Orders take approximately 30 business day’s. All blades and mallets will be eligible for a pink special. 10 of each will go out and the random buyers will receive both covers. Limited amounts of copper/pink ball markers and pink towels will also released at 9:00 PM. $10 of each ball marker and $5 from each towel will be donated. After the pre-order ends, we will announce how many have sold and the total donation being made. We will also confirm our donation and it can be confirmed with the @glockfoundation as well! We chose the @glockfoundation as the founder is a breast cancer survivor and personal friend. They have been doing great work over the years with clinical trials, patient support and much more. Thank you! _______________________________ #sugarskullgolf #breastcancerawareness #pink #cancersucks #breastcancerawarenessmonth #october #survivor #nextrelease #golf #golfgear #headcover #uniquedesigns #artist #stitchcount #golfgear #golfwrx

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Drew Harvie showcasing Pine Ridge Golf Club.

MackMade Workshop going gold.

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Gotta love gold.

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Classic Titleists.

Fourteen Wedges.

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These are absolutely beautiful @fourteengolf

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Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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19th Hole

The DailyWRX (10/22/2020): A pot of gearhead gold | Slo-mo Tiger goodness

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For Gearheads this is a pot of gold…

He’s back….

I can…..

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Who can relate? Via: @golfersdoingthings

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My back hurts….

He would know…..

DM @johnny_wunder

 

 

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19th Hole

The DailyWRX (10/21/2020): Golf dad jokes | How to make the Match 3 better

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Yes he will….God willing….

Dad Jokes……

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This fucking guy ????

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I have some thoughts…..3 on 1….Phil Gross vs Threesome Net, Stroke Play….Threesome gets to call “no driver” on 3 holes….”no wedges” on 3 holes and no “putter” on 3 holes…Make it interesting. Everyone plays from White tees. LFG

I thought his mask was a beard he grew just to work out….

Yah but it doesn’t make me a bad person….

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What golf ball do you use?

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DM @johnny_wunder

 

 

 

 

 

 

 

 

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