Opinion & Analysis
The need for speed
In golf culture, as we all know, certain dreaded words must avoided. However, contrary to popular belief, the worst is not “shank”—it is either “bunter” or “short knocker.” How do I know? Years of abuse at the hands of friends who love to bomb it by me and then taunt me. This reached a tipping point in early December with my buddy Fredrick Lindblom of the PGA Tour Latinoamerica. Right after we teed off he asked, “You catch that?”
“Ripped it,” I said, as we both got into the cart and started driving to our balls.
“Yeah. Looked like you sent it at least 201,” he said with a chuckle. “By the way, did you hear about all the new construction around here? I hear it includes a new Super Walmart!”
“A new Super Walmart around here! Cool. Where’s it going?” I asked.
“Right between my ball and yours,” he could barely get the words out before exploding into laughter.
That evening, as I sat at home reflecting, I decided it was time to make a change. It wasn’t just Freddy, it was a lot of people. I needed to be able to hit it further: I set a new goal for myself: fly the ball 250 by September 1, 2019.
What follows is the story of my journey.
It’s not just swinging harder
Going into this process, because of my background in golf, I knew my best shot would be to learn to move more efficiently to create more optimal launch conditions. My first step was to call the people at K-Motion. K-Motion makes a technology in golf called K-Coach—they use wireless sensors to provide data to software that produces an evaluation report that explains how a player uses their body to hit the ball. How good? 51 of the coaches on the top 100 list, 21 major league teams, and Freddy all use it.
Data collection with K-Coach and a Flightscope took less than ten minutes. One sensor went on my back with a vest (hence the name), one around my waist with a belt, one on my arm with a Velcro strap and one on my golf glove with a clip. I took five swings with my six iron and that was it. Out popped the report and graphs.
“You’re obviously aware of your FlightScope numbers,” my friend Joe DiChiara, Director of education at K-Motion, who coaches elite junior and your players, reminded me. “You swing your 6-iron about 79 mph with a path way right”
I nodded.
“Here is what your body is doing” said Joe, as he turned the computer screen show me some data in the evaluation. “You start with your arms and hands first and that limits your ability to transfer the energy your body is creating to the golf ball through what we call the kinematic chain.“
“And what should I be doing?” I asked.
“In an efficient swing, and not all great golfers are efficient, in the transition sequence, from the top of the swing, you want the lower body to fire first, then the upper body, then the lead arm, and then the hand, like when you crack a whip.”
“Makes sense,” I told him.
“And the other thing I would suggest, you need to focus on your side bend at the top of your swing. As you can see,” he said pointing to another page of the report, “you have flat shoulders at the top, and that’s making it hard for you to deliver the club at impact.”
“What does the rest of the report say?” I asked
“That’s all you need to know right now” Joe told me.
“So, here is the million-dollar question, how do I get better on this?” I asked. “Hit a ton of balls?”
“Actually, we are going to do no range work. We are going to design you a biofeedback training program for your K-Coach and you have super speed weighted clubs, and I want you to use the program I give you for those too.”
Joe spent another two minutes creating my programs, emailed them to me and I was ready to go. As I shook Joe’s hand and left, I was excited but also worried, no range? Is this going to work? I mean, it’s where people practice?
I caught my flight home and as soon as I got home, I downloaded the biofeedback training program from Joe, put on my K-Coach and got to work. Immediately I could feel how different the patterns were. My posture was way different, and I really had to struggle to follow the avatar that guided me through my new movement patterns, engaging my muscles in new ways.
I stuck with the program, upping my work to three times a day for the first 10 days. Slowly, I improved, the work got easier, and I got better at getting into position. I called Joe and told him it was getting easy at day 15, so he tightened the tolerances on my biofeedback activities. It got harder again.
About 20 days into the program, I felt confident in my new movement patterns and ready to test my work. I headed out to my home course TPC Pebble Creek.
I got up on the first tee. I did a step through drill, then addressed the ball and whack! So far left, it was crazy. No Bueno. Lack of separation on the downswing with some forward bend, I thought.
No problem, needed to side bend more at impact and not be so forward. Rehearsing the change, I hit another and this time, crushed it. I was pumped to see where it was, so I quickly put my driver away and darted down the fairway to find it about 20 yards past where I have ever hit it on a course that I have probably played a million times. That was the story of the day, everything way longer than ever before.
After the round, I pulled out the Flightscope and tested my 6-iron speed, 87 mph, ten miles per hour faster. Wow. I called Joe.
“Fantastic stuff, time for new clubs,” he told me.
Studio 360 club fitting
Now that I had better movement patterns, I enlisted the help of my friend Lyndon Wilson at Golf Studio 360 based at Orange County National in Orlando, Florida. Lyndon is a world-class fitter who has done work for many of the best players including Justin Rose and Graeme McDowell to name a few. I was excited to get his opinion on if equipment might be able to help me get more distance.
After watching a couple shots with my irons, Lyndon in his English accent said, “are you ready for something that will change your life?”
I nodded. He turned away and I could tell he was screwing some components together. He turned around and immediately, my smile turned upside down; Lyndon has put in a graphite shaft. I immediately protested, “Lyndon, I may not hit it far, but I love the stability of my steel shafts. I don’t want a couple yards at the cost of accuracy.”
Lyndon smiled and said, “Read it, what shafts are those?”
“KBS C-Taper Lites” I responded.
“Yes, and these are the new KBS graphite. Designed by your buddy Kim (Braly – the owner of KBS). They have the same profile as the steel but have a range of weights from 50 grams to 80 grams. We are going to try you in the 70 grams with the same TaylorMade head you currently play). I want you to hit 10 with yours and then 10 with these. Let’s see what happens?”
The last sentence should have been a hint; a Wiley veteran like Lyndon never guesses, he knew that the KBS graphite would make a huge difference and of course, he was right. The results were not even close; I had now gotten even more distance, flying my 6-iron close to 190 yards: Boom!
Lyndon was clearly happy, but we were not done yet, it was time for the moment of truth; how far would the driver fly? “Mate, now that you have better side bend, sequencing and speed, your driver launch conditions are going to be mad different. I think if we can get +2 AoA (angle of attack) we have a real chance of going 250+” said Lyndon. “Give me 1 second, think I got the perfect fit”.
Again, he turned his back, fiddled with some things and then reached out to hand me a new weapon to try.
I immediately went to check it out; a TaylorMade M5 with an Accra TZ6. The club looked sexy AF. I was pumped. Teed one up and smackkkkkkk. I turned quickly and saw a cheeky little smile on my buddy’s face: “257 carry, 274 total, mate!” said Lyndon.
“Wow, that’s a missile launcher” I said.
“Yes, those TaylorMade heads are really good, but this new Accra Shaft mate…whoooo. It’s so unique because it’s low torque but has an active tip. This means we can give you a really low spin head and it won’t just noise dive,” he said as he showed me the numbers on FlightScope. “Look at these numbers; you hit up two, 103 mph and spin of 2,200. Couldn’t be any better.”
“I also love the feel,” I said, as I smashed a couple more. “Also, really like how everything looks.”
“You know those Accra’s also come in custom finish. I got something in mind that you are going to love. Trust me, you’re going to have a killer set when I’m done building these things!” explained Lyndon as he shook hands and ended the fitting.
My new best friend Chuck
Recently my buddy Katie, invited me out to play golf with her, her dad and his friend Chuck. Don’t let the sweet name fool you, Katie is a stud; former college lacrosse player, who’s super athletic and had just qualified for her first USGA championship (US AM). She was also down in our series 2-1 and very eager to tie it up. 4 hours later, it was not even close, after Katie laid a complete beatdown on me, she did something extremely admirable; she invited me in for a beer and nachos. As I numbed the loss with a delicious pint of Guinness, Chuck looked at me and said “you hit is so good day, way better than Katie! You kill it brother! What’s your secret?” I smiled, the circle was complete, and the loss quickly faded from my mind.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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Ron Donald
Oct 30, 2019 at 12:08 am
Beautiful story! Did you make Katie breakfast in the morning?