Equipment
New Titleist TruFeel ball for 2020: Performance and value
Titleist is introducing the all-new TruFeel golf ball for golfers looking for serious performance and superb value with improved distance and feel in a golf ball for 2020.
Titleist understands that dedicated golfers are always looking to maximize performance characteristics throughout their entire game, both with more distance and control around the greens. Titleist also understands that beyond these factors, a lot of players are also looking for value in a golf ball that still feels great—this is where the all-new Titleist TruFeel comes in.
Just like how the T-Series has officially caused the retirement of the AP branding with the irons, thanks to new technology. Titleist also felt that with all of the new technology it was introducing with the TruFeel, it is time to retire the DT brand from its golf ball lineup too. DT has had one of the longer branding runs for a golf ball in history, but thanks to the new TruFeel, I don’t think many golfers are going to miss it.
A great two-piece ball usually isn’t what comes to mind, but just like all things Titleist, a lot of time went into developing the TruFeel ball with materials, chemical, and aerodynamic prototyping to make sure that when a player reaches for a ball, they are getting everything they expect from a Titleist ball produced in the USA at Ball Plant 2 in North Dartmouth, Massachusetts.
The Technology
- TruTouch Core – Everything about a ball starts with the core, and Titleist engineers started from scratch to create the new faster, low compression core to improve on distance. Just like how the premium AVX and its lower compression core has afforded many players more distance throughout the bag, Titleist has done that same thing with the new two-piece TruFeel to make sure golfers are maximizing their potential off the tee and with their irons.
- The TruFlex Cover – This all-new proprietary Titleist cover formulation has been designed to offer exceptionally soft feel around the greens and improved control with increased spin. It goes without saying that Titleist, the Number 1 Ball in Golf, is a leader in polymer technology, and by creating this cover material from scratch, it also gives them the opportunity to differentiate with the TruFeel ball compared to others in the two-piece category.
- TruFit Aerodynamics – The new TruFit aerodynamics are designed with asymmetrically optimized pattern to enhance long game distance. Just like how a plane wings create lift, the new dimple pattern helps keep the ball stable in the wind and carry further.
“In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel. TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel’s low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot that makes this ball a Titleist.” Michael Mahoney, Vice President, Titleist Golf Ball Marketing.
Seeing is Believing
Alignment is all the rage, and Titleist noticed quickly after the initial launch of the My Titleist Program (My Titleist Ball Customization) in February 2018, one of the custom options was by far the most popular. Now with the TruFeel consumers don’t have to go through the customization program and can walk into their proshop and buy them directly off the shelf with the player-preferred alignment.
Titleist isn’t stopping with the side stamp alignment either. The TruFeel will be available in both yellow and white, with a third matte red option debuting in January 2020. Regardless of color, the balls retail for MAP $22.99 and are available now.
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Whats in the Bag
Xander Schauffele WITB 2024 (May)
- Xander Schauffele what’s in the bag accurate as of the PGA Championship.
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees @10.1)
Shaft: Mitsubishi Diamana PD 70 TX (45.5 inches)
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Mitsubishi Diamana PD 80 TX
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX
Irons: Mizuno MP-20 (3), Callaway Apex TCB ’24 (4-10)
Shafts: True Temper Dynamic Gold Tour Issue Mid X100 (3), True Temper Dynamic Gold Tour Issue X100 (4-10)
Wedges: Callaway Jaws Raw (52-10S), Titleist Vokey Design SM10 (56-10S @57), Titleist Vokey Design WedgeWorks Proto (60-K @61)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Odyssey Toulon Design Las Vegas Prototype 7CH
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride MCC Align
Ball: Callaway Chrome Tour
Check out more in-hand photos of Xander Schauffele’s clubs in the forums.
More Xander Schauffele WITBs
- Xander Schauffele WITB 2023 (August)
- Xander Schauffele WITB 2022 (July)
- Xander Schauffele’s winning WITB: 2022 Scottish Open
- Xander Schauffele’s winning WITB: 2022 Travelers Championship
- Patrick Cantlay, Xander Schauffele’s winning WITBs: 2022 Zurich Classic
- Xander Schauffele WITB 2022 (January)
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- Xander Schauffele’s winning WITB: 2020 Olympics
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- Xander Schauffele WITB: 2020 Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: 2018 WGC-HSBC Champions
- Xander Schauffele WITB 2018
- Xander Schauffele’s winning WITB: 2017 Tour Championship
- Xander Schauffele WITB 2017
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Whats in the Bag
Cam Smith WITB 2024 (May)
- Cam Smith what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Titleist TSR3 (10 degrees, D4 SureFit setting)
Shaft: Fujikura Ventus TR Blue 6 X
3-wood: Ping Max G430 Max (15 degrees)
Shaft: Fujikura Ventus TR Red 7 X
7-wood: Titleist TS2 (21 degrees, D4 SureFit setting)
Shaft: UST Mamiya Elements Proto 8F5
Irons: Mizuno Pro Fli-Hi (2, 3), Titleist T100 (5-9)
Shafts: KBS Tour 130 X Custom Series
Wedges: Titleist Vokey Design SM9 (46-10F, 52-08F, 56-08M, 60-04T)
Shafts: KBS Tour 130X (46, 52, 56, 60)
Putter: Scotty Cameron 009M
Grips: Golf Pride Tour Velvet Tack
Ball: Titleist Pro V1x
Check out more in-hand photos of Cam Smith’s gear here.
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Whats in the Bag
Patrick Reed WITB 2024 (May)
- Patrick Reed what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Ping G400 (8.5 degrees)
Shaft: Aldila Rogue Silver 125 MSI 70 Tour X
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Aldila Rogue Silver 125MSI 80 Tour X
Hybrid: Callaway Apex Pro (18 degrees)
Shaft: Aldila RIP Phenom Hybrid 100 TX
Irons: Titleist 716 TMB (2), Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Cleveland RTX ZipCore (50-10 Mid), Titleist Vokey Design SM9 (56-08M @55), SM10 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot RX Pt Customs No. 2
Ball: Titleist Pro V1
Grips: Golf Pride MCC
More photos of Patrick Reed’s WITB in the forums.
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Mike Cleland
Sep 30, 2019 at 9:52 am
Callaway SuperSoft balls are the best ball period…regardless of price.
Iknowdonkeys
Sep 29, 2019 at 3:45 pm
Matt Kuchar is a big donkey.
JP
Sep 28, 2019 at 12:16 pm
I’d never pay $23 a dozen for a cheap 2-piece ball. Golfers can wait until the Srixon Z-Star Deal comes around once or twice a year and get a tour level urethane ball for $20/doz, sometimes with free shipping or even less with online coupon codes. I grabbed a bunch for under $17/doz shipped last time around.
larrybud
Oct 18, 2019 at 9:48 am
Yep, that’s exactly what I do. Best deal on the planet right now.
Caroline
Sep 28, 2019 at 2:34 am
Was sent a sleeve to try from Titleist last week..tried them today, great two piece for $23 a dozen…certainly not a PROV1 but for those that do not play a game where they need back spin this is a better ball then any of the two piece balls Titleist has sold for awhile. This time of year with greens punched and sanded everywhere is the perfect time for a two piece ball anyway. I found the spin on wedges better then most non-urethane balls…nice off the driver for sure.
15th Club
Sep 27, 2019 at 6:39 pm
Does “True Feel” = Ionomer in plain English? I would not expect that sort of honesty or clarity in Titleist advertising. But I would expect it from an equipment reviewer.
dat
Sep 27, 2019 at 5:22 pm
looks like a range ball
JACK
Sep 27, 2019 at 3:56 pm
no one is reading anyway
Mad-Mex
Sep 27, 2019 at 7:49 pm
Beat me to it,,, so $29.95 for a two piece is considered a “bargain”,,,,
Robbie71
Sep 28, 2019 at 2:44 pm
Mad-Mex: Balls are $22.99, not $29.95. Played with the TruFeel today. Very good ball for the money.
Gary McCormick
Sep 27, 2019 at 10:46 am
I like your articles, but man, do you guys need to put a little time and effort into proofreading and copy editing before you publish…
Nihonse
Sep 28, 2019 at 6:24 pm
Abso right on this point. I’m free all morning before publishing these mistakes. I have noticed many writers/journalists must be typing on their fone for men-E sites resently! I mean came on, who dozen not know prop her English wen they are being paved to right articules?
NEWTON HINO
Sep 29, 2019 at 5:54 am
LMAO!!!!