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Opinion & Analysis

Golfers: Go easy on yourselves!

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Heres a fact for you: nearly half of all golfers will never break 100, according to the National Golf Foundation. Less than that will ever break 90, and only five percent will ever break 80. Golf is not an easy game, so you shouldn’t beat yourself up about it. Period.

I’m not here to go all Zen golf on you; I can only speak from personal experience, but the moment you accept that, regardless of your ability to score, you can have a lot of fun, the more you will truly enjoy the game of golf.

When I first learned to play, like many, I was not very good. Everyone I played with was way better than me, and although I don’t remember a lot of those early rounds, I can remember moments of feeling embarrassed for my play. It wasn’t because of the people I was playing with, they were all very helpful and patient, but for some reason, I knew that I was not helping the group. It is those memories that allow me to make sure no matter who I play with now, I make them feel welcome on the course and help them any chance I can.

We all started somewhere, and regardless of how many rounds we have played or how low our handicaps have gotten, we need to be accepting that anyone that takes the time to try and play golf should be afforded the opportunity to learn and enjoy the game.

Even with my current level of play, the insecurities of being a newbie creep in from time to time, I never want to feel like I am the reason my group is being slow—although I must admit that with my normal pace of play that’s not usually an issue. I played a round very earlier in the year during a trip to Florida where I was paired with what I would call very regular golfers, players who generally break 100, but struggle with aspects of their game. Even then, just like when I was 10 years old, I was having a hard time out of a bunker one the second hole and after blading one into the pond on my second attempt (give me a break, it was my first round in four months), I just walked to the green, tended the flag, and told them I’d take my ESC (equitable stroke control) number for the hole. Thas describes my golf game, and I’m OK with that.

Too many golfers get caught up in how the pros play—from the tips, bombing drivers, expecting to make six birdies a round. Players on the PGA Tour are like the aliens from Space Jam (I just seriously dated myself) the Monstars. They have every skill imaginable, and get to do this for a living—you better believe they are going to be good at it. There is NO reason as a 10-15 handicap you should be slamming clubs and stomping your feet for missing a green from 150 yards. It’s just part of the game. Heck, even Rory McIlroy misses greens from time to time. Do you ever hit it like Rory?

Expectations are part of the human ego, and if we don’t manage them properly, we will always feel like we are inadequate. In reality, we should approach every challenge (even something as simple as golf) with the idea that today I have the opportunity to be great, but there is also the equal chance I will fail. We learn from failure, we improve after failure, and it’s not something we should be scared of.

No matter your score, make it fun, enjoy the day, embrace the challenge. Your expectations can make or break what to take from every round of golf you play, and if you think for a second this is the worst golf ever played—trust me it’s not. It’s just one round of many bad rounds played every day, and the next round is your next challenge. Honestly, you’re not as bad as you think you are.

Go easy on yourself. Golf is a lot more enjoyable that way.

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

22 Comments

22 Comments

  1. ChipNRun

    Sep 3, 2019 at 11:23 pm

    Reasons why people quit:
    * Unrealistic expectations.
    * Disappearance of “adult time” in USA society. With the prevalence of designer children, everyone wants to supervise their kids 365 a year so that the kids “reach their potential”. Sports travel teams, soccer season blending into little league baseball. Once these ambitious couples have their second child, it’s 20 years before they can play Sunday golf together again.

  2. Ashton

    Aug 21, 2019 at 9:55 am

    “Do you ever hit it like rory?”

    Yea…sometimes he putts like me

  3. John Burns

    Aug 18, 2019 at 11:15 pm

    I have found that by playing to a “personal par” the game is less stressful and more enjoyable. Keep track of your average score for a few rounds and then try and beat your average by 1-2 shots (you have played well and were under “your par”}. Mark up the scorecard to change the par on holes so it works out to your personal par score. Maybe your par is 88, so you try and make a bogey or better on 16 holes and a par on two easy holes you pick.

    It s a great way to measure improvement too. I see too many people shoot the round of their lives like a 77, or 87 or whatever and get mad when they can’t duplicate the best round of the season over and over again.

  4. joro

    Aug 18, 2019 at 9:31 am

    Very true. The fact that we who once played great have a different game at 80. But as I always say, the memories are still there and we have to realize they are only memories. We are lucky to be able to play.

  5. TTidey

    Aug 17, 2019 at 7:36 pm

    Well said Ryan!! I was just pouting over a bad round, one week before my club championship. Isin’t there an automatic invite to Augusta if you win your CC? 🙂

  6. David Harris

    Aug 17, 2019 at 5:55 pm

    Why don’t we make the hole bigger-from 4 inches to 8 inches-for amateurs

  7. Ed in NM

    Aug 17, 2019 at 5:14 pm

    Your stats put things in perspective including that only 5% of golfers will ever break 80. I wonder if the false expectations of many amateur golfers who think they should be playing like the pros is a big reason why some people quit the game in frustration.

  8. Dennis Rubery

    Aug 17, 2019 at 3:05 pm

    Over the years i have lost alot of good guys who have passed away and golf was there life.
    Now i apreciate im here to play the game im grateful …

  9. Bogeyman

    Aug 17, 2019 at 12:49 pm

    Totally agree. I tell new golfers that no one cares how well you play – only how quickly you play. Be ready to play your shot and be still and quiet when others are shooting and you will never lack for playing partners.

    • Dennis Rubery

      Aug 17, 2019 at 3:04 pm

      Over the years i have lost alot of good guys who have passed away and golf was there life.
      Now i apreciate im here to play the game im grateful …

    • Bill

      Sep 3, 2019 at 1:49 pm

      great point, Bogieman.
      I’ve played with people that throw clubs, cuss and scream at their shots and basically make it uncomfortable for everyone they play with (usually only play with them once, if possible). Being able to laugh at your mistakes and keep them in perspective is the only way you can enjoy this game long term.
      It’s a hard game. The hardest, actually. You never master it, you only have varying degrees of success. Because of this, it’s also the best character builder of all the sports.
      The ego is a funny thing, but this is true for all. We ALL have a talent ceiling. Accepting that helps you keep the bad rounds and shots in perspective as well as the great shots and rounds. That’s when you fall in love with the game. We can raise that ceiling a bit with lessons and practice, but everyone has a ceiling. Be grateful for the days you get a glimpse above your normal ceiling and have a beer or family to enjoy when you shoot average or less.

  10. Kelly fitzgerald

    Aug 17, 2019 at 11:51 am

    Totally agree. I am trying not to be too hard on myself. Used to average a 79 or 80 now at 59 I average around 85. Just need to realize I can’t play like I used to. Golf should be fun not stressful. I’m trying real hard!

  11. Acemandrake

    Aug 17, 2019 at 10:56 am

    Play once in a while without keeping score. It will reduce the anxiety of playing with expectations.

    You’ll want to do it more often.

  12. Tom Duckworth

    Aug 17, 2019 at 10:29 am

    When I watch golf on TV its interesting to me to see how the top twenty change from week to week. It just highlights to me how up and down their game can be.

  13. bosshog919

    Aug 16, 2019 at 1:06 pm

    Usually playing with better players often motivates some to put in the work and get better as well. At least that’s how it worked out for me. Most ONLY see the results of a lot of practice and time on the course and think it will just come….well that’s DEFINITELY not the case for most. Although, if/when I am on the course my expectations are always to play well, but I have to keep in mind that if I’m only playing twice a month, those expectations have to be adjusted and just enjoy the time out on the course.

  14. Distance Compression Dude

    Aug 16, 2019 at 12:30 pm

    If more golfers invested on some lessons and applied what they learned, they might just break 100 (maybe even 90 and 80).

    The problem is that a lot of “golfers” think that they can just pick up a set of clubs and expect to play well. That’s not how it works.

    If you’re a hack, then keep hacking away. However, if you wish to play better, see your local PGA Pro and practice.

  15. trwaggo

    Aug 16, 2019 at 11:52 am

    Watching PGA Tour Live has made me a much more patient and happy golfer. When you just watch on the weekends you’re seeing the best players in the world with the their A games – because they’re leading.

    Watching a guy on Thursday shoot 75 is pretty informative. The number of times I’ve watched pros miss the green from inside 125 yards is too high for me to count, the number of 3 putts and duffed chips and balls left in the bunker…pros are aliens but even they have bad days and/or bad stretches and they certainly hit bad shots.

    Im still hard on myself – but it’s in a much more positive way than it used to be.

    • Bill

      Aug 17, 2019 at 9:44 am

      This guy gets it. I don’t have PGA live now, but at one point I did. Only watching the leaders on the weekend creates a false reality. Those golfers leading are playing at their very best on the weekend, which is hardly their reality 100% of the time. It’s important to be able to see those 75 score rounds and all of the frankly bad shots out on tour. Most recently I recall Henrik Stenson’s glorious shank. That was good to see and certainly softened up my expectations.

      • GotThaRight

        Aug 17, 2019 at 3:24 pm

        I noticed that too when watching The Masters on their website. They had it where you could see almost every shot. And yes those guys are really good though even they arent the robots that are shown come sat and sun afternoon. What CBS and NBC show us during that coverage is the best of the best at their very best.

        • 3rd times a charm

          Aug 17, 2019 at 3:28 pm

          I think what seperates the pros from very good/elite amateurs is that pros quickly get over a bad shot and only focus on what they can do next. Not what has already happened.

  16. chris pottle

    Aug 16, 2019 at 11:31 am

    Everyone was much better than I or I was – not me

    • Tom

      Aug 19, 2019 at 8:34 am

      Love it when someone tries to play grammar police and it turns out they’re wrong.

      “Everyone was much better than me” is grammatically correct. Easy way to test? Substitute in the third person:

      “Everyone was much better than him”, not “Everyone was much better than he”.
      “Everyone was much better than Chris”.
      “Everyone was much better than you”.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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