News
Acushnet aquires premium golf and ski apparel brand KJUS
Acushnet Holdings Corp, the parent company of the Titleist and FootJoy golf brands, has announced the acquisition of KJUS – a premium global ski and golf sportswear company.
KJUS was co-founded in 2000 by Olympic skiing legend Lasse Kjus and Swiss entrepreneur Didi Serena. Growing from a company which initially specialized in ski gear, KJUS entered the golf outerwear and apparel markets less than a decade ago and has since found a premium positioning at leading golf shops worldwide.
Speaking on the acquisition, David Maher, President and Chief Executive Officer, Acushnet Holdings Corp, stated
“We have been impressed by KJUS’s success in golf apparel and are extremely excited to bring KJUS into the Acushnet family. We see many similarities in our roots, with both our founders having turned their personal passions for a sport into a vision of product and performance excellence.
This shared commitment to innovative, high-quality and performance-driven products lines up squarely with our Company’s existing focus on the dedicated golfer. We believe KJUS’s premium positioning in the ski and golf markets provides significant opportunities as we work with current KJUS management to maximize the brand’s potential.”
According to the announcement, Acushnet expects to continue to run KJUS’s operations from its global and North American headquarters in Hünenberg, Switzerland and Boulder, Colorado, with their ski and golf divisions being run by long-time company leaders Nico Serena and Brooke Mackenzie, respectively.
Speaking on the acquisition, Didi Serena said
“From KJUS’s inception, our focus has been on crafting the next generation of sportswear, constantly pushing the limits of what’s possible. By staying true to our unwavering dedication to innovation and craftsmanship, we achieved great things in a relatively short time – and of this I am extremely proud. Becoming part of such a like-minded company and associated with the iconic Acushnet family of brands is a truly exciting next chapter for KJUS. We believe this will open up significant growth opportunities and help the KJUS brand to realize its full potential on the global sports apparel stage.”
Terms of the deal have not been made public.
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Tour Photo Galleries
Photos from the 2024 Zurich Classic of New Orleans
GolfWRX is live on site this week at the Zurich Classic of New Orleans for the PGA Tour’s one-and-only two-man team event.
As usual, general galleries, WITBs, and pullout albums — including some pretty spicy custom putters and headcovers — await your viewing.
Be sure to check back for more photos from the Big Easy, as we’ll continue to update this page with additional galleries throughout the week.
General Albums
- 2024 Zurich Classic – Monday #1
- 2024 Zurich Classic – Monday #2
- 2024 Zurich Classic – Tuesday #1
- 2024 Zurich Classic – Tuesday #2
WITB Albums
- Alex Fitzpatrick – WITB – 2024 Zurich Classic
- Austin Cook – WITB – 2024 Zurich Classic
- Alejandro Tosti – WITB – 2024 Zurich Classic
- Davis Riley – WITB – 2024 Zurich Classic
- MJ Daffue – WITB – 2024 Zurich Classic
- Nate Lashley – WITB – 2024 Zurich Classic
- James Nicholas – WITB – 2024 Zurich Classic
- Kevin Streelman – WITB – 2024 Zurich Classic
- Rasmus Hojgaard – WITB – 2024 Zurich Classic
- Tom Whitney – WITB – 2024 Zurich Classic
- SangMoon Bae – WITB – 2024 Zurich Classic
- Daniel Berger – WITB – 2024 Zurich Classic
- Rory McIlroy – WITB – 2024 Zurich Classic
- Russ Cochrane – WITB – 2024 Zurich Classic
- Aldrich Potgieter – WITB – 2024 Zurich Classic
- Steve Stricker WITB – 2024 Zurich Classic
- Drew Brees WITB (Legendary New Orleans Saints QB) – 2024 Zurich Classic
- Derek Carr (New Orleans Saints QB) – 2024 Zurich Classic
- Thriston Lawrence WITB – 2024 Zurich Classic
Pullout Albums
- MJ Daffue’s custom Cameron putter – 2024 Zurich Classic
- Cameron putters – 2024 Zurich Classic
- Swag covers ( a few custom for Nick Hardy) – 2024 Zurich Classic
- Custom Bettinardi covers for Matt and Alex Fitzpatrick – 2024 Zurich Classic
- Doug Ghim’s custom Cameron putter – 2024 Zurich Classic
- Patrick Cantlay spotted testing a Scotty Cameron blade putter – 2024 Zurich Classic
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