What do you get when you combine Division I-level golf talent, a Ph.D. in Mathematics, a passion for understanding how people process analytical information, and a knowledge of the psychology behind it? In short, you get Kevin Moore, but the long version of the story is much more interesting.
Kevin Moore attended the University of Akron on a golf scholarship from 2001-2005. Upon completing his tenure with the team, he found himself burned out on the game and promptly hung up his sticks. For a decade.
After completing his BS and MS degrees at the University of Akron, Kevin then went to Arizona State to pursue his Ph.D. Ultimately what drew him to the desert was the opportunity to research the psychology behind how people process analytical information. In his own words:
“My research in mathematics education is actually in the realm of student cognition (how students think and learn). From that, I’ve gained a deep understanding of developmental psychology in the mathematical world and also a general understanding of psychology as a whole; how our brains work, how we make decisions, and how we respond to results.”
In 2015, Kevin started to miss the game he loved. Now a professor of mathematics education at the University of Georgia, he dusted off his clubs and set a goal to play in USGA events. That’s when it all started to come together.
“I wanted to play some interesting courses for my satellite qualifiers and I wasn’t able to play practice rounds to be able to check them out in advance. So I modified a math program to let me do all the strategic planning ahead of time. I worked my way around the golf course, plotting out exactly how I wanted to hit shot, and minimizing my expected score for each hole. I bundled that up into a report that I could study to prepare for the rounds.
“I’m not long enough to overpower a golf course, so I needed to find a way to make sure I was putting myself in the best positions possible to minimize my score. There might be a pin position on a certain green where purposely hitting an 8-iron to 25 feet is the best strategy for me. I’ll let the rest of the field take on that pin and make a mistake even if they’re only hitting wedge. I know that playing intelligently aggressive to the right spot is going to allow me to pick up fractions of strokes here and there.”
Here’s what the leaders have to look forward to as they close “The Bear Trap”. The 17th plays to a mere 156 yards today, but any play at the pin depth or line necessarily brings the penalty area into play. Commit to a line, hit the shot, and accept the result. pic.twitter.com/g0a2qqCv3E
— Squares2Circles (@Squares2Circles) March 3, 2019
His plan worked, too. Kevin made it to the USGA Mid-Amateur at Charlotte Country Club in September of 2018 using this preparation method for his events just three years after taking a decade off of golf. In case you missed the implied sentiment, that’s extremely impressive. When Kevin showed his reports to some friends that played on the Web.com Tour and the Mackenzie Tour, they were so impressed they asked him to think about generating them for other people. The first group he approached was the coaching staff at the University of Georgia, who promptly enlisted his services to assist their team with course strategy in the spring of 2019. That’s when Squares2Circles really started to get some traction.
At that point, UGA hadn’t had a team win in over two seasons. They also hadn’t had an individual winner in over one season and had missed out on Nationals the previous two seasons. In the spring of 2019, they had three team wins (including winning Regionals to advance to Nationals) and two individual wins (including Davis Thompson’s win at Regionals). Obviously, the credit ultimately belongs to the players on the team, but suffice it to say it appears as though Kevin’s involvement with the team was decidedly useful.
“One of the things we really focused in on was par 3 scoring. They finished 3rd, 2nd, 4th, and 3rd in the field as a team in their spring tournaments. Then at the SEC’s they struggled a bit and finished 6th in the field. At Regionals, they turned it around and finished 1st in the field with a score of +6 across 60 scores (186 total on 60 par 3’s, an average of 3.10).”
Kevin is available outside of his work with UGA and has been employed by other D-I teams (including his alma mater of Akron), Mackenzie Tour players, Web.com Tour players, and competitive juniors as well. Using his modified math program, he can generate generic course guides based on assumed shot dispersions, but having more specific Trackman data for the individual allows him to take things to a new level. This allows him to show the player exactly what their options are with their exact carry numbers and shot dispersions.
“Everything I do is ultimately based off of strokes gained data. I don’t reinvent the wheel there and I don’t use any real new statistics (at least not yet), but I see my role as interpreting that data. Let’s say a certain player is an average of -2.1 on strokes gained approach over the last 10 rounds. That says something about his game, but it doesn’t say if it’s strategy or execution. And it doesn’t help you come up with a practice plan either. I love to help players go deeper than just the raw data to help them understand why they’re seeing what they’re seeing. That’s where the good stuff is. Not just the data, but the story the data tells and the psychology behind it. How do we get ourselves in the right mindset to play golf and think through a round and commit to what we’re doing?”
“Even if you’re able to play practice rounds, this level of preparation turns those practice rounds into more of an experiment than a game plan session. You go into your practice round already knowing the golf course and already having a plan of attack. This allows you to use that practice round to test that game plan before the competition starts. You may decide to tweak a few things during your practice round based on course conditions or an elevation change here and there, but for the most part it’s like you’ve gained a free practice round. It allows you to be more comfortable and just let it fly a lot earlier.”
The Wedge Guy: The Red Zone
For those of you who are big football fans, we are lost in the off-season, waiting a few more months before we get to watch our favorite pro or college teams duke it out on the gridiron. Living in Texas, of course, football is a very big deal, from the NFL Cowboys and Texans, through our broad college network representing multiple conferences and into the bedrock of Friday nights – high school football, which drives fans and entire towns into a frenzy.
In almost every football conversation on TV, you hear talk about “the red zone”. How a team performs inside the 20-yard line is a real measure of their offensive prowess, and usually a pretty good indicator of their win/loss record, too. It breaks down to what percentage of the time a team scores a touchdown or field goal, and how often they come away empty.
I like to think we golfers have our own “red zone”. It’s that distance from the green where we should be able to go on the offensive and think about pars and birdies, ensure no worse than bogey . . . and rarely put a double or worse on the card. Your own particular set of red zone goals should be based on your handicap. If you are a low single digit, this is your “go zone”, where you feel like you can take it right at the flag and give yourself a decent birdie putt, with bogeys being an unpleasant surprise. For mid-handicap players, it’s where you should feel confident you’ll guarantee a par and rarely make bogey, and for higher handicap players, it’s where you will ensure a bogey at least, give yourself a good chance at par, and maybe even a birdie.
But regardless of your handicap, your own “red zone” should begin when you can put a high loft club in your hands – one with over 40 degrees of loft. Of course, that has changed a lot with the continual strengthening of irons. In my early days that was an eight iron, then it migrated to a nine. But regardless of your handicap or the make and model of irons you play, my contention is that golf is relatively “defensive” with all the other clubs in your bag. With those lower lofted irons, your goal should be to just keep it out of trouble and moving closer to the goal line . . . er, the flag. Even the PGA Tour pros make a very small percentage of their birdies with their middle irons.
When you can put a high loft club in your bag – whether that’s from 150 yards or 105 – that’s when you should feel like you can put your offense into high gear and raise your expectations. It’s no longer about power, because this isn’t about raw distance, but rather distance control and precision. From the red zone, it’s about trusting your technique and your equipment and taking it to the golf course a little bit.
As most of us are in the early stages of the 2021 golf season, one of the best things you can do for your golf improvement is to begin tracking your “red zone” performance. Put the numbers down as to how you are scoring the golf course from your 9-iron range on into the flag. My guess is that you’ll see this is where you can make the most improvement if you’ll give that part of your game some additional time and focus. Any golfer can learn to hit crisp and accurate short range approach shots. And so you should.
Pay attention to your own red zone stats, and work to improve them. I guarantee you that you’ll see your scores come down quickly.
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