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GolfWRXer gets fit for 913’s at TPI

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Buying new golf gear is fun, but buying a new driver is like buying a new car. Golfers look forward to seeing which ones look good to their eye and test-driving them. Then they find out which ones perform the best and tune them to their personal preferences.

This year’s crop of drivers, with their great looks and updated technology, make the decision of which new driver to purchase even tougher than in years past.

I’ve played the Titleist 910D3 (8.5 degrees) since it was released in 2010. I figured 2013 would be a good time to re-evaluate my long-game equipment and possibly upgrade. The driver spot in my bag has been a back-and-forth battle between my Titleist gamer with a UST VTS Black shaft and my TaylorMade SuperFast 2.0 with a Fujikura Speeder 6.2 shaft.

I have always hit the 910 better, but was losing about 10 yards to the 2.0. I was immediately attracted to the classy, subtle look and black head of the 913 driver, and was pretty much convinced that I needed the 913 line in my bag as long as it could outperform my current clubs.

After a ton of research on GolfWRX and other sources, I came to the conclusion that all driver heads are relatively created equal to extent of max distance. The underlying factor that can help us achieve greater distance and dispersion is being properly fit. What better place to be fit than where the Titleist staff goes, TPI in Oceanside, Calif.?

From Titleist:

Golf is all about confidence, in your game and your equipment. That’s why Titleist designs the highest performing equipment and offers the most precise club fitting experience in the game. Titleist’s approach to fitting begins with a unique understanding of players’ performance needs born from working with PGA Tour players, PGA Professionals and amateurs serious about getting better. Our highly skilled team of fitters utilizes the most advanced tools to help players optimize driver performance, make iron play more precise, dial in their wedges and fine-tune set compositions. 

Many people are not aware that TPI as actually open to the public and a regular chop like myself can experience the same Tour Level fitting that guys like Steve Stricker, Jason Dufner and Zach Johnson did just a day prior to my arrival (note: I paid, they didn’t). The facility was built about 15 years ago and has a staff of about 25. TPI was initially built for Titleist R&D, golf ball and equipment testing, and as a place to give staffers a place to practice and be fit. At one time, TPI actually created and operated their own fitting equipment, but that was long before the days of golf radar systems. The place looks like Fort Knox from the outside, but it’s actually extremely easy to set an appointment and gain access.

Currently the facility is still used for R&D, and as the studio for Golf Fitness Academy that is entering season nine on Golf Channel.

Once inside TPI, you’re hit with visions of golf heaven. The driving range has perfectly cut fairways, manicured greens and multiple bunkers with different types of sand. It is paradise for practice and testing equipment.

Before you even put your car in park there is someone there to greet you, grab your bag and escort you inside. They first took me on a tour of the facility, showing me the Academy Studio, 3D Fitting and practice areas. After the tour, I was shown the locker room where I changed into my shoes and was off to my fitter to get started.

My fitter had just completed a ball fitting the day prior with Jason Dufner for the new Pro V1 that will be coming to retail soon. He told me he spent 22 weeks on the PGA Tour last year, so I knew that I was in good hands and that he would help me get the most out of my equipment.

He asked a few basic questions about my game, ball flight, what I like about my current clubs, what I didn’t like. He also asked me what shafts or heads interested me and what ball I currently played. I explained to him that basically I wanted the distance of my Superfast 2.0 but with the same consistency I got with my 910.

All testing was completed with essentially brand new 2011 Pro V1Xs, and five shots were hit with each driver combination before moving on to the next.

The range is in effect a fairway with trees down each side and bunkers that you can work the ball off. It’s not like hitting on a normal range and it really gives you the perspective of playing on a course.

Fitting the driver

We started by hitting both of my current drivers (yes, I brought a TaylorMade driver on Titleist turf).

The first club he handed me was a 9.5 913 D3 with the stock Mitsubishi Diamana D+ White 72X (standard tipping). Next he changed to the 8.5 head and the same shaft but tipped one inch. He stopped me every now and then to make an adjustment on the SureFit hosel or change the swing weight. He was taking notes the entire time, evaluating my tendencies, ball flight and asking questions about “how something felt.” We probably went through 15 to 20 head and shaft combinations before he had me dialed into an 8.5 D3 with a Fujikura Speeder TS 6.2X shaft (tipped 1 inch) at 44.5 inches.

Next he wanted me to hit the same setup, but in the D2 head. In the past, I was never able to play a D2 because it spun too much and launched too high. He explained the changes that were made to the 913 D2, asked me how I thought it looked at address and told me to hit a few balls. Immediately, I gained extra confidence from the bigger head and face. My best shots were as good as anything with the D3, and my misses were not nearly as punishing.

I don’t play or practice nearly as much as I would like, and having the extra forgiveness for off days is something that could really assist me. After deciding on the combo, I then asked if we could test a few more shafts in the 8.5-degree D2 and again in 7.5 degrees. After going back through and hitting about four more combos in Round 2, it was pretty clear that we found a winner. At this point we had spent about an hour and half and probably hit close to 100 balls with different drivers.

I spent a little bit of time comparing the D2 and D3, setting them next to the ball and taking a close look at the appearances. To me, the D2 inspires more confidence without looking too bulky. I think the 913 D3 is a definite upgrade over the 910 D3 – it’s far less punishing on mishits and has a more explosive feel. But I think the 913 D2 is a head that will surprise a lot of people, and years from now it will be the one that golfers remember. It’s very low spinning, yet workable and forgiving.

One noticeable difference between the D2 and D3 (besides appearance) is the sound. The D2 sounds explosive, but has a much lower pitch than the louder D3. This has something to do with the way the acoustics vibrate in the larger 460cc head versus the smaller 445cc head. They have been fitting more and more staffers into the D2 this year, although most players haven’t changed yet. My fitter told me that many players are expected to change as they get more comfortable with the new head.

Here are my final numbers with the driver:

  • Head: 2013 Titleist 913 D2 (8.5 degrees in B1 setting)
  • Shaft: Speeder TS 6.2X (tipped 1 inch)

Stats (Averages):

  • Ball Speed: 158 mph
  • Launch: 12.6 degrees
  • Spin: 2256 rpms
  • Smash: 1.49
  • Carry: 265 yards
  • Land Angle: 40.4 degrees

Click here for more discussion in the “Equipment” forum. 

Fitting the 3 Wood:

We both knew that fitting the 3 wood would be much quicker since we had already seen what worked in the driver and knew what I liked. Again, my fitter had me hit my current setup to get a base line. He gave me a 913 FD (15 degree) with a Fujikura Speeder TS 7.2X shaft. I hit one ball and almost immediately after the ball left the club I said, “Man, that felt good.” The numbers from the first combo were almost ideal and I asked if we even needed to hit anything else? He chuckled, took the club from my hands and changed the shaft to an 8.2X. He also changed the setting to B1 and told me to hit some more balls.

The new fairways are pretty much perfect on every level — sound, feel, flight and distance. The new FD is far easier to hit off the deck than the prior model. Even so, I also hit the F version with a few different shafts. Although we found some good combos and smooth shafts, the clear-cut winner was the 913 FD (15 degrees) with a Speeder TS 8.2X shaft (tipped 1 inch) in the B1 setting.

Here are my final numbers with the 3 wood:

  • Head: 2013 Titleist 913 FD (15 Degree in the B1 setting)
  • Shaft: Fujikura Speeder TS 8.2X (tipped 1 inch)

Stats (Average):

  • Ball Speed: 151 mph
  • Launch: 9.7 degrees
  • Spin: 3426 rpms
  • Smash: 1.48
  • Carry: 240 wards
  • Land Angle: 49.3 degrees

Click here for more discussion in the “Equipment” forum. 

Hybrid:

Before we got started on hybrids, I was thinking to myself that there was no way they would get me out of my current Adams A12 18-degree hybrid with a Fujikura Speeder HB90 Tour Issue shaft. I saw him dig into the bottom of his case into some sort of hidden compartment and out came the Titleist 913 HD (your welcome). The closest thing he had to the Fujikura Speeder TS was Fujikura’s Motore F3 95, and he recommended that I stay in the same family of shafts for all three clubs to keep the feel consistent throughout the set.

I could clearly see the group of five balls from my current hybrid in the middle of the fairway about 225 yards away. All five of my shots with the first combo were landing well past my current setup and with a much more playable flight. I was literally hitting the hybrid too far, and thought that there would be too much of a gap with my irons. That’s why we tried the 20-degree hybrid with the same shaft, but we ended up going back to the 18 degree, adding 0.75 degrees of loft to it with the D3 setting on the SureFit hosel.

(Note: The HD hybrids will be available through custom order in February 2013 and will offer a smaller shape, more offset and lower spin than the 913 H hybrids).

Here’s are my final numbers for the hybrid:

  • Head: Titleist 913 HD (18 degrees in the D4 setting)
  • Shaft: Fujikura F3 Motore 95

Stats (Average):

  • Ball Speed: 144 mph
  • Launch: 12.3 degrees
  • Spin: 3589 rpms
  • Carry: 226 yards
  • Land Angle: 42.3 degrees

The most beneficial aspect of myTPI experience was the knowledge gained during the process. The fitters there are open encyclopedias, eager to answer any question and ready to share their knowledge.

I have gone twice now (last time for irons and wedges), and have learned more about equipment there than I have learned from any other fitting. The fitters are extremely patient and will let you hit any combo or club that you desire, even when they know it won’t work for you, just so you can see for yourself. Everyone that works at the facility went out of his or her way to make me feel welcome. Other employees will come out to check in on the fitting, bring you water and just make you feel welcomed and important. I hope that this review can be as helpful for the members interested as I did my best to share as much of the information and experience as I could. I will do my best to answer any questions.

Click here for more discussion in the “Equipment” forum. 

GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

4 Comments

4 Comments

  1. Ritch

    Dec 19, 2012 at 10:58 am

    I was living in Oceanside when this facility first opened. I visited several times as a club tester. The author is absolutely correct when he describes the place as golf heaven. It is an amazing facility and the conditions are never less than spectacular. Only problem is you probably won’t find playing conditions to match at the courses most of us usually play. I believe the costs for fitting can be found on the Titleist website.

  2. Tom from NE Ohio

    Dec 14, 2012 at 10:23 am

    1. of course they treated you like a Norse God–don’t you think you might have gotten special red carpet treatment as a lead writer for GolfWrx? And how is it that you have suddenly fallen in love with the look and shape of the 913’s but seem to have overlooked the fact that the 910’s with revolutionary Tour Fit hosels look nearly indistinguishable and are great clubs in their own right!
    2. No. 1 notwithstanding, I love the new Titleist products, just got fit by an area pro and upgraded my 910 D2 with Ilima R to a 913 D3 with a Bassara W 50S…dropped my xs spin by nearly 1000 and added 10 yards

  3. Nick

    Dec 12, 2012 at 10:44 am

    You said you paid, how much did it cost?

    • Ben

      Dec 26, 2012 at 3:24 pm

      I did it back in 2010 and it cost $250. Got a full set fitted but had to order through Golfsmith.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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